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The Intelity's ICE is a new virtual concierge program, as a digital supplement to its renowned "GEM" (guest engagement manager) service, which is established in Mogans hotel in New York. By launching the Intelity's ICE, nearly all guests' requirements can be accomplished quickly, for guests can explore the amenities in the hotels, search for events in the city, buy tickets and communicate with the hotel working staff through an ipad in each room. Not only that, but the hotel managers also find it a great program to communicate with the working staff. To the hotel managers, they think that the program can enhance customer service and increase communication opportunities as well as heightening operational efficiencies

I found the mobile app to be most interesting because my article disscussed that as well. I feel that the mobil app will certainily create a unique experience for the visting guest. By going digital there are many benefits to not only the guests but the environment as well. There will be longer be a need for plastic room keys, or large amounts of paper. Hotels will be able to save expenses and man power by providing systems like the new virtual concierge program. In particular, you won't need to hire so many people to book reservations over the telephone. Everything can be done through the Ipad which most people have now a days anyway. However, I would feel better if there was trouble shooter around should the guest not be able to comprehend the technologic system.

A PMS system's purpose is more than just doing the mundane tasks of booking and data mining. It's main purpose is to optimize customer experience with efficiency and accurate data. For employees this allows for quicker and more productive work. In this article, the author points out the major keys that have helped top-performing hotels and resorts, which includes PMS systems. According to the article, "GEM is a long-term, multi-pronged initiative that encompasses virtually all aspects of a property and having the right technology infrastructure is critical". PMS upgrades are one the the top largest investments that hotels and resorts are pouring into. PMSs are providing customers and employees with efficient ways to complete routine tasks such as check-in/out, managing reservations, guest information look up and etc. Hotels that upgrade their PMSs are taking advantage and using this to boost their customer experience. PMSs are capable of capturing guests' preference information and housekeeping assignments and much more. The article also talks about CRM (customer relationship management) and how it is an "essential component of a hotel's guest-centric technology infrastucture". With the PMS data, CRM can help marketing and sales in regards to their target market. In my opinion, this is a fantastic approach that the industry is investing in. PMSs have been helping the industry for a long time and constant upgrades can only boost business efficiency and increase customer satisfaction. Customers want an easier way to check in and out. They want to see their preference of room temperature or favorite snacks in the fridge. This can be done by using a great PMS. For managers and employees, the PMS systems makes it easy to capture these details and allows them to understand trends and take actions based on the information collected.

This Article based on an Apple iPhone App for Swiss hotel Students is about how some 80 international students from IMI University Centre in Luzern collected data to create the world's first crowd-sourced student guide. The iPhone app is connected with Luzern Tourism, which contains its own tourism guide of the city. The app itself also collects many insider tips for the students who currently live in Switzerland. This Iphone App is free and is categorized in 7 different ways one is "Top Info" which is essential for all international students, "Top Rumors", "Why Luzern?" which explains the ten top reasons for why Luzern is the best place to study, "Do's and Don't's" explaining the things that are important to know about Swiss culture, "Education", "Food", and "Student Gems" which are special tips and selections of all students who participate at version 1.0.

This article listed IPad several uses in hospitality industry, there is no doubt that Apple's IPad has the potential to revolutionize the hospitality industry, the functional ambiguity of the IPad can serve various applications in both hotel and restautant settings. The article points an Australian restaurant use the IPads replace menus, Customers use the restaurant-provided iPads to not only browse menu selections and order food, but access photos of every dish and even notify chefs of how they want their steaks cooked. In London's Berkeley Hotel plan to offer hotel guest IPad for the duration of their stay, The iPad comes with selected apps that help craft the travelers experience in the area - like suggesting the top-five places to visit, and a providing a list of local hidden gems. In conclusion, IPad is a new technology for this world, even for hospitality industry, I hope this new things can bring some new chance for our industry, for example, use the IPad app can make reservations, it very convenient and easy for the guest use, at the same time it may increase hotels' competition.

The event today is not only between planner and organization; it's more like the communication and interaction among attendees. The technology assists the needs and expectation of attendees, which allows them to engage more during meetings and events. Besides, App or other online software facilitates attendees to get full knowledge of location, content and activity in one event. In addition, Audio-Video equipment mentioned in article also emphasized that lighting plays an important role to make one event stand out. In another words, creating great experience is definitely what technology is for.

This article talks about how technology has changed the world completely, especially Event Management. For example, the FiFa world cup puts out cool application so people could know the highlight, real time schedule of the games and result. Some other example are the stage show, this drastic change improved in the Audio - video equipment, stage and lighting. Technology has change in Live Meeting. Live Meeting webinar and live meeting are use halfway around the world. Also, the Social Explosion like facebook and Twitter is the big thing around the world. Even the Mobile Application are used now in iPhones, Androids, and Blackberrys has become the next -gem platform for Event Management

Now the event attendees can ask questions to the speaker via tweets or Facebook comments real time during an event. With the world tweeting away night and day, there is no doubt that technology has changed our life completely.