The Internet and Small Hospitality Businesses: B&B Marketing in Canada - 1 views
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examine small businesses–specifically Bed and Breakfasts (B&Bs)–to develop theories identifying factors that facilitate and inhibit the adoption and implementation of Internet technology in the accommodation sector.
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These destination guides search engin directories. In an attempt to get a bigger piece of the online pie, other B&Bs are aligning with similar minded businesses within a geographic area
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The results of this study suggest that B&B owners are using the Internet as a low-cost method of increasing their customer base, especially from overseas markets.
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However, B&B owners do not use the Web to its full advantage, supporting contentions that the use of online marketing efforts has been relegated to a rel atively small number of marketing tools and tactics
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Simple measures exist that can assess the effectiveness of a site, such as hits (the number of times a site is visited), unique visitors (the number of different viewers during a particular time period), and page views (the number of times viewers view a page).
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This article examines how internet marketing is affecting the success rates and occupancy of bed and breakfast establishments in Canada. Though implementation of technologies and by various methods such as Search Engine Optimization, it enables small businesses to drive brand awareness, increase customer base and accelerate lead generation. By the use of internet based technology the success and efficiency rates can be tracked through various analytics tools, helping marketers adjust their strategy accordingly. Internet marketing is recognized as a cost-efficient tool to boost customer awareness quickly, and can be used by large and small businesses alike. Through implementing internet based technology, business owners are also able to receive instant feedback about their products and services from customers and gives them a chance to take corrective action in any areas that need improvement.