Exploring new opportunities on the web for hotels | PhocusWire - 0 views
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e(Facebook)commerce
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s more consumers spend time on the Internet, the emergence of social networks is making a significant impact on the hospitality industry and commerce.
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The hospitality industry is joining others by using Facebook as a sales and marketing tool to reach potential clients by designing booking engines within Facebook.
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hese booking engines launch from a hotel’s Facebook page, and allow users to view the property, pricing, and book a reservation
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many retailers have designed and engineered mobile apps that allow consumers to view and purchase products on smartphones, much like they would if they were on a PC.
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Optimizing a hotel’s website to be a mobile booking engine accommodates the traveler and gives the hotel another channel to reach the customer.
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Without an optimized CRS that can handle implementing and utilizing mobile apps, Facebook booking engines, inbound calls, reservations from the hotel’s site and reservations from OTAs the reservation strategy would be fragmented and opportunities for increased revenue missed.
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This article is interesting because it talks about how the hospitality industry and e-commerce have merged. Technology is continuously evolving nowadays and hotels need to keep up with new ways to reach more customers. They are now using e-Facebook commerce to market themselves. With the ever increasing usage of smartphones, the hotel industry has developed mobile apps for customers to do business through there. These strategies are both very effective and time efficient.