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Hospitality Marketing is a vital part of promoting your hotel, restaurant, theme park, resort, etc. To continue to gain more customers or keep the ones you currently have you will need to consider implementing some of these marketing strategies. There are six hospitality marketing strategies outlined in this article so look and see which one is right for your business. They include experiential marketing, personalization marketing, influencer marketing, video marketing, content marketing, and remarketing.

This article discusses research that shows four hotel technology challenges in 2019. These challenged include Interoperability, Data Management, Security & Privacy, and Responsiveness. It argues that hotel management should be aware of these technologies because they can either help or hinder your business.

This is an excellent article that explores that businesses in the hospitality face in their day to day running. The challenges that the article points out identifies include the interoperability of hotel technology systems, the management of data, the security and privacy of data, especially in the current era of cloud computing, and the responsiveness of hotel technologies. Although hotel technologies improve guest experience and foster efficiency in hospitality companies, such challenges may adversely their efficiency, and thus, adversely affect guest experience.

This article discusses what we talked about this week in regards to the different types of technological disruptors in the hospitality industry. It discusses data management issues, privacy issues, and how responsiveness can be improved within hotels. This article will be useful for future research as I look more into artificial intelligence within the hotel industry.

The advancement of technology is improving daily. As a business personnel it important to constantly improve customer satisfaction and the operation of business. It is important to create a cost and benefit analysis on devices to overlook their operations. On the other hand, it should be a priority that it can develop improvement to the front and back office operations. Digital transformation has methods that can be used to enhance operations, in the area's of strategy, innovation, experiences, operations and trust.

Even though using beacon technology for proximity marketing is still in its infancy in the restaurant industry, this technology has already demonstrated some of its potential by virtue of increasing labor and overall operational efficiency while boosting customer satisfaction and loyalty. Beacons can help increase restaurant and bar sales, improve customer service, and provide more value for their customers, which should lead to customer loyalty. The possibility of applying beacon technology in the restaurants and bars opens a window of opportunity to engage diners and also enables restaurants to create more tailored experiences for them. Restaurants can use beacons to send alerts to people nearby about many table/seat availability and encourage them to make reservations or walk in. Or if the restaurant is very busy, restaurants can send the menu to their phones, so they can browse it while waiting for their tables. Restaurants and bars can build profiles of returning customers and provide offers based on past preferences. Thus, returning customers can benefit from improved and personalized customer service. During quiet hours or days, restaurants and bars can efficiently manage their staff and service, because of the data they have been collecting using beacons. Diners can even pay for their meal or drinks using their mobile device without having to wait for the waiter to come over and accept their method of payment.

This articles talks about what beacon-based proximity marketing is and its usefulness in restaurants.

Beacon technology has been around for a long time - prior to 2013 - but cost kept it unpopular. Initially only real big hospitality players had this tech. Now cost is no longer a limiting factor, but companies are limited to customers/potential customers who have a compatible app or the companies own app already on their phone, so they can push the proximity messages.

Cloud computing is proving to be the way to go. It's pros are much more than the cons, this including the financial saving any company can have by implementing cloud computing. "95% of people have used the cloud in some way or the other but are not aware of it." Cloud computing is becoming essential for hospitality, specially hotels and resorts, because of the flexibility it provides the business. Also because people are becoming used to certain services that are only possible because of cloud computing. Benefits of cloud computing can be allowing clients to check-in and out without having the need for a front desk clerk. This alone saves time and money for the business and guest alike.

In this article, there are discussions on many interesting and helpful facts about cloud computing in the hospitality industry. Cloud computing plays a very crucial role in the industry, and has changed the game for the industry in such monstrous ways. It has been extremely helpful for the hospitality industry, making the functionality of a business much simpler. An example of one of fun facts about cloud computing is that it makes taking bookings from guests a breeze. "Hotel businesses now don't need to give away most of their profit to online and offline travel agencies. They can improve their own website and start taking direct bookings". It can eliminate a hotel having to outsource or pay a third party company to take their bookings, meaning that the hotel can take home all the profit and not have to give a cut to someone else. Another fun fact touched on in the article is that by 2021, "Over 50 billion devices would be connected by Cloud". This is beneficial for hospitality companies (and in other industries as well) because data analytics that are found in cloud usage can help build a better customer experience, and that "services are seamlessly integrated". Overall, cloud computing in the hospitality industry has been increasing over the years and will further shape it into a more technologically advanced industry.

This article is showing us that cloud computing is a big innovation in the hospitality industry as well as other industries. It tells us that cloud computing is a mixture of SAAS, PAAS, and IAAS. It shows us a diagram explaining why it is a mixture and it also gives you different opportunity ideas. The article is mostly mentioning hotels and different examples like how cloud computing makes it more convenient to be able to do a faster check-in. Technology really is becoming a major driving source regarding hospitality.

This article discusses proximity marketing within the hospitality industry. Proximity marketing is a growing useful tool. Hotels are among those utilizing proximity marketing. As noted in the article and highlighted in yellow, proximity marketing allows the hotel to reach there guest after they check in. Following check in your phone can be used as increased access to the hotel. Proximity marketing is an enhancement which leads to increased innovation. Per the article proximity marketing is one of the most effective advertising tools to become available for hotels. Through proximity marketing messages are transferred to the guest cell phone. The cell phone access has the ability to lead to increased revenue. The hotel and guest can interact in new ways. This form of marketing caters to guest engagement, provides a new method of communication and allows for guests to receive information. Proximity Marketing is an innovative tool that I believe will continue and grow as the years continue.

Mobile proximity marketing in my opinion will continue more vigorously in the future . This is a captive audience for the hotel to connect with its guests to upsell , inform , drive business to the brand and its affiliates as well as a great tool for guest retention . Undoubtedly , the cell phone has replaced Ipads and computers in the movement for vacation guests for example . A guest would usually not take their laptops to the pool area but will more often than not , take their cell phone. A popup Ad while walking by the boutique or an outlet can stir emotions to visit or purchase that was never planned.

This article discusses how, using proximity marketing and hotels can deliver relevant content to guests' mobile devices at moments of maximum influence, in a contextually relevant environment. With proximity marketing, hotels can advertise to a captive audience without leaving their property or hotel rooms. Messages can be tailored according to the hotel or advertising partner's needs in real-time.

This article focused on some of the new technologies being introduced within the cruise line industry. Many of the ideas and aspects we discussed in the module are included in the article from augmented reality and facial recognition to in room technology. One part of the article that stood out to me explained the wearable being introduced on cruise ships from medallions to bracelets the technology appears to follow the path of Disney's magic bands. In addition mobile apps allowing delivery services and virtual reality offering games and other ways to entertain onboard the ship sound exciting and innovating for this recovering industry.

The Metaverse and what it means for the hotel industry. It is shifting the way hotels and events reach consumers. It is a new way in providing a different experience for customers in a way they could ever imagine. This article highlights this trend of the metaverse which is picking up and changing the way industries engage with consumers.Many companies are moving quickly to join the community of companies entering into the realm of the metaverse and what its impact has on costumer experience. The metaverse will drive workforce down and increase experience marketing tech touch for the consumer.

This article discusses the importance of using social media in the hospitality industry. According to the article, social media increases visibility, increases direct bookings, and increases brand awareness. When done correctly with the right team and right platforms, social media can result in tremendous benefits for hospitality companies. Some of the platforms mentioned were LinkedIn, Facebook, Instagram, and YouTube. These platforms help companies to communicate with potential and existing customers through ads, stories, reels, videos, as well as customer testimonials. Influencers were also mentioned as these social media stars have a large and/or specific following that can help promote hospitality brands. Overall in this day and age, if you would like your company to succeed, you need to be on social media because it is the best form of marketing and promotion.

Geo-targeting is a step above geo-fencing and like that of Proximity marketing is a digital marketing technique meant to geographically target consumers within a set of parameters. The purpose of this is that while digital marketing has been around, is being used and the future of it is quite relevant it requires companies to adapt using various methods of marketing to reach the consumer. And geography is an area that is highly required. And unlike geo-fencing, geo-targeting is more generalized in the locale. It is asserted that companies need to have a better understanding of their guests at a basic level than before. "Hotels can no longer take a blanketed approach---understanding where a guest is coming from and the impact of a hotel's digital footprint" is just as important. A reason hotels might want to use geo-targeting is that direct business captures "95% more revenue than that of indirect channels". Interested enough many guests book last minute and that accounts for 72% off mobile bookings. Geo-targeting relies on revenue to determine its success. One issue noted is the use of VPNs can create miss-targeting when users are receiving messages from a location they are not in. Several things to note are prioritizing a focus on existing and prior guests because they cost less than advertising to new guests. Secondly, using CRM can create personalization through guest profiles and add an extra special factor to their experience. One example shown was Denny's and it showed an increase in visits. Geo-targeting is a marketing strategy that can help companies stay relevant.

This take on proximity marketing is interesting in that it requires a little more thought in implementation because you aren't just narrowing it down to a specific locale, you are creating a wider net to catch people in. That means you have to have a broader understanding of who you are catching which would be multiple targets that may not be alike, but have similar needs. They used the pandemic as an example of how it benefited them to use geo-location, While not marketing to a whole section of the US they targeted a more localized net ( a state away) but not too narrow as to leave out a specific target. It showed some success in that they were able to save money and help bring brand awareness to a different type of consumer. They not only target those locally but "neighbors" and I know that I as a new guest appreciate seeing local people utilizing a product or service and come back for more because it gives me an idea that the product or service or both is appealing to guests. This also helps hinge on the word of mouth of the customer. That is an additional positive aspect of this type of marketing. Seeking local rather than national or global customer-created brand devotion.

This article is about how hospitality and tourism have been reshaped through IT, eMarketing and how it has helped prove sales, information, made destinations more popular and also help travelers plan. eMarketing also is a massive platform for word of mouth. This study also shows what helped eMarketing become what it is. When certain things are typed into search bars, this data is collected and used for eMakreting and to target specific groups of people.

This article talked about how and why to use proximity marketing for your restaurant. They started off by talking about how many people have smart phones and how restaurants can use this to their benefit. There were a couple benefits of proximity marketing this article brought up that i thought were great ideas. The first being partnering with other business and restaurants to create combo deals. The other being just hoe in-depth you can personalize the experience using proximity marketing.

Proximity marketing can be used in many different ways in the hospitality business. For restaurants specificially it can help enhance the customer experience, increase customers, maintain loyal customers, boost sales, make customers want to keep coming and more. Proximity marketing allows restaurants and all the hospitality industry to focus more on their clientele and who they want to reach in many ways and can be a great tools for sales.

due to people are able to buy more computer or devices the consumption or energy has increased dramatically affecting the global warming and companies are implementing new technology or methods to minimize the negative impact in our habitat.

Seems like going green is on its way to becom a trend. Business going green not only for protecting our environment and limited resource, but also one of the ways of competing with competitors.

I love this article and I am so glad to be told that something is changing to being green in high-tech sector. Going green is always a serious issue and all industries should pay attention to it. I am happy to see that computer industry realize that they need to focus on green things and they are really doing something to be green.

Opportunities for adopting green initiatives are becoming more and more common in the hospitality industry. IT updates and implementations have become a sustainable practice to reduce cost, provide a better guest satisfaction and environmentally friendly. One of the ways to start off the green initiatives is by effectively reducing energy and paper consumption; this gets done by using smart phones to replace key cards and using emails to reduce paper flow. Another green initiative is the effective technology practice such as energy star which is the system that powers down a computer automatically after it has not been used for a period of time. The use of digital media (social media) instead of print media is a fantastic way to save money while lowering the impact on the environment. Green initiatives are coming up pretty fast and are required to have a strong commitment but all vary depending on the size of organization, demand of business and location of doing business. I have seen many hotels implementing green initiatives in their facilities which at first can become extremely costly but in the long term very cost effective and environmentally friendly and expand the guest experience. I have seen hotels that have a HVAC system which senses the presence of someone in the room, this system puts the AC temperature high when room is vacant and lowers the temperature when it is occupied. Additionally the lighting of the room works the same; it turns on when someone is present and automatically turns off when the room is vacant. Just these two initiatives alone can save the property millions of dollars in a period of a year. In my opinion, going green is a great way to benefit every one involved, the guest, the environment, and cost efficient (long term) for hoteliers. The green initiative has not yet been a giant boom, but in a few years a larger amount of guest will prefer to stay in a green environmental friendly hotel then with a non green hotel. I believ

This article mainly describes the current main trends of artificial intelligence in revenue management, guest experience, and daily operations. AI's concierge service, chat robot translator, ultra-dynamic pricing, forecasting utility, team booking software review data collection, intelligent function charts, and intelligent recruitment are the main manifestations of future technological development. Through these artificial intelligence, the hotel can simplify some service procedures, provide more personalized and improve the guest's staying experience. But at the same time, we must also realize that intelligent technology cannot completely replace employees.

"AI is already changing the guest experience across the travel lifecycle, including the on-property experience."

This article talks about the different trends in Digital Marketing that hotels will be facing in 2020.

This arctic is about what is a global Distribution System, history of the GDS, how does a GDS work and what benefits GDS offer.

A GDS or Global distribution system can come in handy for many different purposes. Some of these companies such as Expedia and Travelocity are know ones in the United States. It is important to weight pros and cons when deciding who to book with when choosing a hotel or an airlines especially since there are so many options. Depending on how you book especially when bundling with a GDS you could get a great deal.

This article evaluates the past and current roles of GDS in the travel and tourism industry. It is clear that the GDS has adapted and changed with the times and now is able to do even more than at its initial conception. However, as the article pointed out the all the functions of the GDS it is clear that OTA's ad websites are also able to provide a lot of these same functions. We discussed this week whether the GDS system is still currently a relevant system and most agreed that it is. However, as we look to the future it will be interesting to see what evolutions the GDS has yet to go through and how it will attempt to remain relevant in the ever changing tourism market.