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This article goes over the "new normal" of the hospitality industry and shows a somewhat grim future for the hospitality industry. This pandemic has made it so that the industry know for exemplary customer service is somewhat prohibited from what it is known for. No more valets, no more greeting front desk agents, no more waiting in a buffet, etc. It's a sad reality, but there is no reason to believe that this will be how we will be forever.

Green information technology(IT), referred to as green computing, is a term used to describe the application of automated resources in an efficient manner. Green IT originates with system manufacturers producing environmentally friendly products and encouraging users to adopt eco-friendly practices such as reducing paper usage through minimal printing, operating more efficiently with power management,and exercising proper recycling habits.As global information technology environmental standards continue to expand, it is highly likely that guidelines governing product life span, power consumption and recyclable resources will be in the forefront.

I highlighted in blue the sections I was most interested in, I found the passage about reducing faxing and photocopying to be most interesting. There is no reason to be so reliant upon these when you can send attachments through your smart phone. Hotels and other properties can unplug these machines to save money on the electric bill. There are otherways to be paperless, for example.The article I spoke of was about how hotels can limit the need to priint itemized bills and reciepts, all charges can be posted right to the mobile app on the smart phone. The mobile app on the smart phone will even unlock and lock your room doors and allow enterance to the spa and fitness center. There won't be a need for plastic room keys anymore either.

In hospitality industry, IT technology brings many benefits to us, but it is also a source of pollution when disposing of broken technology. There are many advantages of green IT movement such as reducing energy, water, paper, environmental waste and impacts, etc. Although it has many benefits, green IT projects need support from company's top leaders in both time and resources. The ROI of green IT is a little bit longer than other types of projects, but it has upside potential and intangible benefits. Green IT practices are not contrary with making money, so hoteliers should take measures to lead the organization on its journey to green action.

This article, published in 2015, covers a study performed in Turkey to analyze factors in hotels that lead management to prefer desktop-based PMS over cloud-based PMS or vice versa. The study uses qualitative research to determine the reasons for the usage of PMS and the advantages and disadvantage of either system. The study found that, among others, significant factors that contribute to the form of PMS implemented by mangement may include the size of the property, reservation channels, and prior level of IT experience.

In today's world no business entity is impervious to cyber-attacks. Marriot, Hilton and InterContential Hotel Groups were all recently affected by such acts. The traditional cyber-attack method which the hospitality industry employs is oftentimes simply a reaction to the attack- "incident responses". Instead, the industry needs to shift its focus and allocate resources to aid prevention of future of attacks. This new focus was be surrounding tactics, techniques and procedures (TTP) - the ability to identify adversary and implement the necessary processes to hinder attacks.

This article tells us about the importance of having a good cybersecurity. There are some big hospitality companies like Marriott and Hilton which have revealed that many cyberattackes compromised personal information for many guests and that cybersecurity has to be improved.

This article introduces the application of tablets in hotels, including Lodging Management, Restaurant management, Beverage Management, Club management, etc. This article also introduces the important role of tablets and T-Commerce as a PMS medium in hotels.

This article is about Restaurant Technology and how it is changing due to Covid-19. It highlights technology that may be necessary for the customer as well as technology necessary for the employee.

Data mining software examines existing information and analyzes it in order to find patterns and correlations. In the hotel industry, data mining can gather information such as hotel feedback, reservations, and the length of guest visits in order to identify relationships and discover new ways of increasing revenue and decreasing costs. the application of data mining would allow the hospitality industry to improve its internal organization and overall performance by improving productivity, enhancing guest services, increasing revenue, reducing costs, developing competitive edge. In large part, hospitality industries develop relationships with their guests because they offer them the proverbial home away from home, entertainment, and rest. Data mining would analyze those relationships and track spending habits to reveal steady and loyal guests. Today's guests are technologically savvy consumers, so in order to predict what their customers need, the hotel industry should embrace technical advances too. Data mining is the ultimate source of identifying information that was already there. When the hotel industry applies that knowledge to today's business model, they can offer consumers what they want and keep them coming back.

The company Bartech is offering hotels and casinos in Las Vegas solutions regarding the coronavirus pandemic for guests.

The bartech e-bar is convenient as hotels can seamlessly control these functions, and now it makes more sense than ever due to reduced capacity at hotels bars, that implementing a bartech mini bar will enhance customer satisfaction. There is a downloadable application to control the functions of the e-bar. Since guests are spending more time in the room and less in the hotel bar, the e-bar is a convenient way for hotels to increase their profits during this difficult time. It can also monitor when and what the guest is taking, and store this data for reference. In another way, it can monitor its touching by guests usage which eliminates the need for hotel staff to enter the room and check the bar--which reduces the touching and entering of people into rooms.

Besides ensuring guests of new safety protocols, the electronic mini bar reduces touch and saves costs to hotels because hotels can remotely change settings on the bar, for example, by locking, unlocking, remotely shutting off or reducing temperatures during non-occupancy. The article then suggests that a "well-run mini-bar" is a profit center to any hotel and to implement an e-bar makes sense for guest satisfaction and also to save costs, especially during this time.

This article covers the research behind and design of software implemented in the Czech Republic to monitor visitor activity in protected areas. The software is designed to act as a "tour guide" and keeps track of visitors through satellite positioning. The article discusses the process by which this software would be developed, rationale for its implementation, and consumer data that may be collected through this process that would benefit National Parks and other protected areas. Theoretical questions in regard to human interaction, privacy concerns, and effectiveness of the application in low-service areas are discussed. Though the application requires more research and strict attention to variables, its implementation worldwide could change how sustainable tourism is managed and would provide important information on consumer habits in protected areas.

The article focuses on trends that companies utilizing a POS system should look at deploying. Bolstered by figures supporting the success of the emergent trends, the article seeks to encourage operators to make the move sooner rather than later. The most prominent trends revolve around more efficient payment access. Customers appreciate the speed and available payment options. Companies are also able to manage customer data effectively and securely while also managing inventory and marketing. AI integration is also a forward trend that is allowing businesses to tailor their tactics to each customer individually. Perhaps the most important trend that is affecting other transaction systems as well is cloud based POS.

Module 6: Proximity Marketing This article focuses on the use of proximity marketing in 2020, and discusses how beacons have not taken over the offline and online market like Apple and Google originally hoped they would. Discussed in the article is how Amazon is utilizing proximity marketing in their Amazon Go stores This technology in a COVID-19 world will allow shoppers the flexibility to go outside of their homes and continue to social distance as all payments occur as, " customers can simply walk in, pick the items they want and walk right out - no queues and no physical payments action whatsoever." Similar to Starbucks where guests pay directly on their phones, the proximity marketing market will continue to grow as technology continues to advance. According to the article, "The technology, in its current state, is already there to redefine customer experiences and the way consumers engage with brands, based on their immediate location."

This article speaks about the cloud-based solutions used to meet the needs of our guests during their stay. Connectivity is ranked number on their list of amenities and their reason for returning as loyal guests. Cloud technology allows the hospitality industry to provide scalable and efficient services.

The article I chose was based on disruptive innovations (DI) in a post pandemic world. In this article DI is represented as a necessary change through the additions of increased safety measures by implementing contactless ordering and payments to keep not only the guests safe but staff as well. This article describes how DI will not only give customers a stronger sense of safety but also give staff the opportunity to collect more data on customers in turn enhancing the guest's possible future experiences. This is just one example of how DI is helping to make customers experiences better during the COVID pandemic.

New advancements in technology and the hospitality and tourism industry have led to the collaboration of both sides to create better guest experiences. By using new technological products in the hospitality industry, guests can have contactless interactions to reduce their health concerns, brought on by the pandemic, as well as increase a business's productivity at the same time. The new innovations can also give more data on guest interests and help businesses learn more about their audience to make better decisions later on.

"Disruptive innovation is nearly as old as the hospitality business itself." A post pandemic world has taken a new direction towards contactless service, and DI technology has played a huge role in how we now operate going forward. Sevenrooms is a online reservation software similar to open table that allows for a seamless reservation process. It tracks data such as how much a guest has spent, how frequent they visit and even table preference. "This helps tailor the guest experience and personalize your communications with guests, resulting in increased loyalty and retention." Sevenrooms also uses an SMS messaging feature to notify guests about any updates to their table, which allows them to enjoy themselves freely while waiting instead of being crammed up in the front of the restaurant.

This article emphasizes how imperative it is for hospitality businesses to stay on the cutting edge of technology as a part of their business design and strategy if they want to survive in today's competitive market and remain in it, in the near future. The author expresses that today's hospitality market is being driven by Millennials' "the largest generation in the country's history" who patronize businesses that are socially and environmentally responsible. Armed with this information to capture their targeted market, more and more hotels are now incorporating from inception within their physical blueprint infrastructure that is environmentally sustainable and cost-effective. As well as obtaining Green certifications and implementing sustainable software to reduce waste and minimize leakages. This concept has also been adopted by cruise ship operators to reduce environmental impact through the use of technology.

This article introduces the different initiatives that the hospitality industry is taking with regard to technology in order to align with their target market or a large segment of their market. As being perceived, millennials are sought to be the largest generation in the country's history which leads companies to infer that they have a massive amount of buying power in their hands. Hospitality companies are now making strides to become more environmentally conscious. Some of these initiatives is incorporating LED lights throughout the facilities to reduce energy waste and cut down on costs. Another initiative is incorporating new systems in the guest rooms that enhance the stay while keeping it green like systems that adjust temperatures in the rooms, remotely powered shades, etc. Other companies are even using systems as a tool to help track, measure, and reduce food waste for more sustainable and effective restaurant/bar operations. It is no secret that technology is ever-evolving, and it will continue to develop as new features are discovered.

Article discusses millennials as the largest generation in U.S. history, and the speed at which technology progresses. In addition to paying attention to millennials' purchasing decisions, other industries must also meet their financial expectations. Many brands are taking steps to become more sustainable in the hospitality industry despite its reputation for producing massive amounts of waste.

This article briefly describes predictions in trends for the future of restaurants in 2022 and beyond. The most commonly used trends to implement are: -Higher expectations in guest satisfaction -Digital platforms for things such as online reservations -Personalized convenience to feature relevant products to the consumer -Online ordering that offers both takeout and delivery -Automation in operations and marketing such as the usage of customer relationship management (CRM) -Guest data to target market offers

Robotic fry cook, digital ordering kiosks, ghost kitchen, cloud based apps, restaurant delivery

This article investigates the adoption of cloud computing in the hospitality industry across the world. While identifying the benefits and challenges of this system, the findings suggest that cloud computing is utilized in hotel groups today, more often than not. The article is not an opinion piece but rather an investigation searching for evidence to support the theory that cloud computing is growing in the hospitality industry. It bases its arguments from the observances that in order to operate a hotel group on todays scale, you have to be willing to fall in line with the trends of today- technology + convenience. It also is described how operating systems that streamline property management in terms of reservations, billing, ticketing, etc aren't exactly inventions of right now, but have been developed and corrected more and more as time has gone on and necessity has demanded of them. Four hotel groups, across 2-3 regions were involved in the study where participants were all senior IT directors and managers, across hotels with varying levels of rooms. What they ultimately found was that majority of the information systems used by these hotel groups were based on the cloud system. When the benefits and challenges were surveyed, it was found that the most common reason groups were utilizing this system was relieving the site from not having certain hardware to perform certain functions, and transferring security related risks to the system suppliers instead of the hotel. However, challenges noted was that operating expenses increased, the on site IT leaders don't have access to the environment the hardware lives in, and information security concerns. Working with a cloud computing system daily, I thoroughly understand and appreciate the benefits of having one streamlined services for guest logistics. It creates multiple levels of ease for all aspects of the organization as well as the wider hotel group. For operations that span across the globe, there probably i

AI in the casino industry is already running rampant. They are usually ahead of the curve when it comes to testing out new tech and AI was not left off the list. The article mentions a few ways AI is making gambling safer, yet also states the downsides of it which I enjoy as a reader. AI gives you customized experiences for the players, white-glove level customer service, and can even assist in the early detection of cheaters.