Do hotels need to green up, make their guests happy and healthy? | Reuters - 0 views
-
A hotel stay might have once been thought of as an opportunity to overindulge on rich buffet food, multiple luxuriant baths and mini-bar nightcaps, but is the modern business traveller more likely to demand gluten-free breakfasts, in-room yoga mats and a green-energy policy?
-
The initiative will, its proponents hope, help to achieve consistency in the way hotels report their emissions.
-
Farrant said that though he is not yet seeing a sufficient degree of customer maturity or interest in making purchase decisions based around environmental considerations, the initiative "is starting to drive public sector procurement and corporate purchase decisions."
-
Trends in the hospitality industry are changing. Hotels were once considered the place to indulge and splurge a little, but now we are beginning to see hotels change their approach to attracting customers. Properties around the world have begun to make changes that are reducing their carbon footprint, but those changes cannot always be seen by the guest. This means that many guests do not even realize that its happening. Many changes will begin to happen as customers express their concerns more publicly. Surveys are showing that a growing number of guests want to see green initiatives within hotels, and wouldn't mind paying a little more to stay at green hotels. There is work being done to measure a customer's carbon footprint and this knowledge will give hotels some consistency in the way they report their emissions. Although still in its early stages, green initiatives provide great marketing opportunities for hotels, and they are starting to see that they can attract more people through these initiatives. Green Initiatives are will continue to becomes increasingly more popular for guests. As guests continue to become aware of the effects of their carbon footprint they are going to look for ways to help reduce it. One area will be in the hospitality industry. This is a great opportunity for hotels to increase profits, by marketing to this type of traveler.