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Ted Turner, George McKerrow Jr, and Charlie Ayers led a panel discussing the local and national benefits of making eco-friendly changes at restaurants. While there is a strong push from customers to eat at sustainable restaurants, "the challenge is convincing them (the restaurants) that being green won't hurt profits." The easiest baby step that seems to have the most ROI is simply changing the lighting in the restaurant to energy-efficient light bulbs. At Ted's Montana Grill, this switch saved his company $80,000 in the first year. Other small changes to consider would be to move to plastic-free straws and biodegradable takeout containers. But those things cost money and may be out of reach for many restaurants. Some places are taking it a step further and incorporating sustainable materials into the restaurant design and decor. The last major suggestion from this panel is a large scale shift in fossil fuel subsidies. If those can be removed, green energy can become a more competitive field and thus offer restaurants another alternative and opportunity to become green.

As the hospitality industry becomes more saturated and competition increases, marketing strategies are vital for hotels and tourism organizations. The TED video and supplemental article that I have posted poses a very important problem that is faced by marketers and decision makers in the eMarketing world - choice overload. Researcher Sheena Lyengar explores four ways to reducing the curse of offering consumers too many choices. The first approach is Cut. As she explains, many people are scared by what this word entails, but what they do not realize is that cutting bottlenecks or repetitive alternatives actually increases revenues. Hotel website designs should only display the most popular items in order to make navigation simple for consumers. They should also offer less special packages aimed at specific target segments. The less options consumers have, the more likely (30% more likely) they are to purchase. The second approach is Concretize. By using visualization content as marketing tool, eMarketers can attract consumers by helping them imagine the end result. They should not just show hotel features and amenities. Consumers like to see concrete pictures and the consequences to them, in this case, beautiful scenes and travel options that they can experience at the hotel. The third options is Categorize. Basically, eMarketers should offer more categories and fewer choices. The category should mean more to the consumer than to the producer (hotel). In addition, they should make it easier for the consumer to navigate, sort, and process the information being presented to them. The final approach is Condition for Complexity. Hotel websites that offer booking and shopping options should follow this ideology. Break down the steps from low complex choices at the beginning of the process to more complex choices at the end to order to avoid losing the consumer's engagement in the selection and purchasing processes. Overall, the message of this video and article is

The National Restaurant Association has implemented a new "green" restaurant initiative to persuade owners of the US's 945,000 restaurants to adopt measures to control energy use and waste. They have some celebrity firepower in billionaire Ted Turner, who owns Ted's Montana Grill causal dining chain. His restaurants use straws made from biodegradable paper, and the menus are printed on recycled paper, among other initiatives. The NRA makes recommendations like using LED lights, composting, installing low-flow valves, and using recycled materials. In practical terms, however, going green doesn't necessarily mean "making green." In a tough economy, most people won't pay for the extra costs of green initiatives. In a poll, just 29% of consumers said they would be more likely to go to a green restaurant. Those numbers make it difficult to convince a restaurateur to make that extra investment. 

The article discussed the significance of hotels using the Global Distribution System and how the GDS helps promote and influence bookings.The GDS is basically the main source of booking reservations for a travel agent. The GDS shows all rates and inventory for hotels, airlines, and rental car centers. According to the article, GDS is used mainly by international travel agents, but it is used my travel agents all over the globe. When looking at the GDS, travel agents ted to focus mainly on the rate information it is advertising, usually the BAR rate is what travel agents are aiming to get for their clients. The GDS is relied on heavily by travel agents to offer the best rate to their client, which in return will help them gain more clientele. The more accurate and visually appealing the GDS is, the more the agents are willing to use it.

The rise and rise of consumer technology and the increasing take-up of this technology by our guests combined with the shorter life cycles of this technology creates considerable challenges for both operators and owners of hotels. In the past we stayed in a guest room to experience technology that we could not get at home but now this changed completely and in most instances the reverse is true today where what we have at home is far superior to anything that is in hotel guestroom.

From this article, I can get some information that the new technology bring convenience both hotel and customers. The customers just press the simple button to control everyting in the hotel room that is a good experience difference from home. And the hotel can utilize the high technology to satisfied the customers and thus improving the competitiveness in the industry. However, high technology means high cost. The hotel that adopt the high technoloty should has the ability to maintain and update which will become a huge cost. So keeping up with the development of technology is the biggest difficulty problem in the hotel industry.

The latest technology gives hotels an opportunity to provide new products and services to guests but also the challenges . The biggest difficulty is the speed at which technology is evolving which makes it impossible for hotels to keep up with the latest developments. On the other hand there are many hotels are embracing the new technologies. Such as guest's smartphone, which will allow for interactive channel guides to appear on the handheld and can store guest preferences that travelers can take from one hotel to another. And the Plaza provide iPads in every guest room. which provide an easy way for customers to make reservation checking airline schedules and printing boarding passes.

The Article attached to this link reports commun issues found in hotel internet networks. The author mentions a study conducted with 38 hotels. It resulted that 33 out of the 38 hotels had flaws in their network configuration and allowed the researcher to access unauthorized information via the internet. We all understand that reliable internet connectivity is a priority for guests and business travelers; however, security is a concern that can't be neglected. Another reason to be concerned is that so many softwares and applications are stored via internet. Adding a password is a simple measure that every business should consider. Network issues cold not only hinder guests but the hotel as well.

According to the research by Cornell University, most US hotels are vulnerable to hackers. There are two main reasons contribute to the issue. One is the flaws in many hotels' network topology, making it possible for customers to lose their privacy. The other is careless employees provide access information to help hackers' breach. Ogle thought that WPA encryption, VPN and training employees are good ways to solve the problems. I think that if the computer networks of hotel are weak, the guests' password, email message or other private information will not be protected, and they will even suffer loss. So it is important for a hotel to use different measures as Ogle recommended to ensure the safety of the computer network.

this article is talking about the problem on the hotel network security. a author from the Cornell university said he tested wireless network at 38 hotels at the same time. he found that most hotels were easy to break into. moreover, as long as you use the Linux distribution BackTrack and a high-power wireless card and high-gain omnidirectional antenna, you can break into the hotel guest network and then get the password, email message and the website people are viewing. importantly, this procedure just cost 100$. this is full of loopholes. hotel manager should pay more attention on this problem. at the end of the article, the author recommend a security app called Wi-Fi Protected Access encryption. this app require the guest to enter the password if the guest wants to surf the internet.also, he recommend connecting to the internet using a Virtual Private Network (VPN), having updated anti-virus and firewall software and making sure each secured website starts with "https://" rather than "http://".

The article explains how Covid-19 has affected the dining industry and how companies have to adapt. In this article, specifically, it talks about how Panera is implementing ghost kitchens, changing how they approach catering, and how they can keep their consumers safe in a post Covid-19 world. Many hospitality based businesses are changing the way they operate, permanently, because of the pandemic.

This article is on Brain-Computer Interfaces (BCIs) and what the future of the work environment could be. Based on the information published, employers would have the ability to leverage brain activities to effect greater productivity in the workplace. However, since BCIs are capable of detecting the mental state and thoughts of employees, there are many privacy and ethical issues that will certainly be derived from the use of these types of technologies.