Hotels Charging Up Green Initiatives - 0 views
-
Hotels are going “green” and one of the more unique ways is by installing electric vehicle charging stations.
-
As we all know concern for the environment is a way for hotels to stand out in a crowded marketplace, meet client needs and expectations, and “do the right thing” for the planet. And
-
Staying ahead of new and emerging trends is important in the hospitality business. “It keeps us fresh,” says Attia. “Nobody can say we’re out-of-date. We’re up-to-date. We want to be ahead of the game if we can be.”
- ...6 more annotations...
-
“They’re not just an amenity,” says Alex Attia, general manager of The Charles Hotel in Cambridge, Mass., a Preferred Hotel. “It’s what the customer is looking for. It’s convenient for them and gives them another reason to come to our hotel rather than go to another one.”
-
charging stations can make a statement and drive business to a property that is way beyond the customer’s current expectations.
-
“We think today’s traveler is more aware and committed to responsible travel, feeling a personal responsibility to lessen their carbon footprint,” says Steve Pinetti, senior vice president, inspiration & creativity for Kimpton Hotels and Restaurants. “As hybrid and electric vehicles become more affordable and practical, we see them moving away from being trendy to becoming a mainstay in the years ahead.”
-
Fairmont Pacific Rim, a 377-room luxury property that opened in 2010 in Vancouver, British Columbia, installed a electric vehicle charging station in October. It’s free for guests to use. “It’s not a marketing tool,” says Samatha Geer, a spokeswoman for Fairmont Pacific Rim.. “It’s about doing the right thing.”
-
“It differentiates the brand. We want our consumers to come to us because we’ve met a lot of their needs. I think it does add value and we don’t charge for it. It’s what we see guests want. It’s a trend we’re seeing.
-
The InterContinental Vienna is taking the trend a step further. It has electric cars for hotel guests and local area residents to rent for a slightly higher price than gas-driven automobiles. The hotel also has a complimentary charging station.
-
This article is about the green initiative of installing electric vehicle charging stations in hotels. Hotels have always considered their concern for the environment as a way to stand out in the market and meet client needs and expectations. Charging stations are not considered just another amenity, they are something the customer is looking for. Drive in business is extremely important to the lodging industry and this technology is what guests are looking for as hybrid and electric vehicles become more affordable and practical.
-
This article deals with the implementation of electric vehicle charging stations in many hotel properties. These charging stations appear to be a big trend and an item that can set a hotel apart from it's competitors. Taking the initiative to be more conscience of their carbon footprint allows properties to relate with guests who feel the same about protecting the planet. Properties such as the Loews Vanderbilt hotel, and the Fontainebleau Miami have installed charging stations and are receive very positive feedback from ,both, guest, who own electric cars and those who do not. Although electric cars are not prevalent in the auto industry there has been an increase in sales and when Auberge Resorts held a study asking guests about electric cars they were surprised to find out that "many had already had them" and that twenty percent said that an electric car would be a future purchase. "Going green" is a huge trend within the hospitality industry and hotels will continue to implement advances in "green" technology in order to be set apart from the rest.