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agarc521

Digital Technologies Transforming the Hospitality Industry - Future of work - 6 views

www.futureofwork.com/...rming-the-hospitality-industry

shared by agarc521 on 21 Jan 17 - No Cached
  • Our travel preferences are changing these days. We have started to look out for more casual local experiences - learning about the culture and interacting with local people as part of our vacation (think AirBnB’s success). This is especially true with millennials- who crave authentic and unique experiences as 78 % of millennials prefer to learn something new when travelling. The proliferation of digital consumer hardware and software have also raised the bar. Travelers are now expecting more value and enriched experience from their travel journeys.  
  • The result, a number of companies in the hospitality industry are embracing new technologies to provide value add experiences to keep pace with growing expectations. In this respect, the following key trends are emerging:
  • 1. Personalization by using predictive analytics:
  • ...4 more annotations...
  • 2. Integrating wearable technology and sensors:
  • 3. Providing rich travel related multimedia content:
  • 4. Leveraging social media:
  • 5. Artificial Intelligence:
  • mtorres619 on 21 Jan 17
     
    Traveling is becoming a popular trend. People love to visit new locations around the world and are expecting a high quality level of technology. The more people travel, the higher their expectations become. The new technology trends being offered in the hospitality industry include wearable technology and sensors. Guests are able to check in and have a key-less room entry with an apple watch or something similar. Rooms are equipped with sensors for lights, an app to adjust room temperature as desired, TV voice recognition, digital news papers, and much more. Another important aspect of technology in the hospitality industry is providing rich travel related multimedia content. People like to use apps or websites such as Yelp, Youtube, or trip advisor to offer travelers suggestions and real life user experiences and reviews. Thus, providing such brands a way to create significant relationships with their current and future customers. Hotels encourage their guests to use social media to share their experiences. Yelp and swarm allows people to check-in and be rewarded for visiting the locations, by offering a complimentary cocktail, appetizer, and so on. In addition, Hotels encourage their guests to hashtag their stay. Robots are entering the hospitality industry, from serving foods, carrying luggage, and acting as hotel receptionists. You will be able to find this in the Henn-na Hotel in Japan.
  • sharene25 on 25 Aug 17
     
    Brands can now differentiate themselves from their competitors through the effectiveness of digital technologies such as sensors, robotics and mobile which provide a unique experience for customers. Sandals for example, uses key card sensors to door guest doors and customers are able to control the smart TV programs with an app on their phone. In addition, we uses a predictive system to monitor our rooms forecast as it relates to travel booking per month / year. The article focuses on five common trends: 1. Personalization by using predictive analytics: One example is Kayak, a travel booking site that uses the predictive analytics for their price forecast. 2. Integrating wearable technology and sensors: Hilton Worldwide and Starwood Hotels integrated Apple Watch in their business operation to enable mobile check-in, keyless room entry and special request. 3. Providing rich travel related multimedia content: Customers are able to review valuable information about their destination through various social channels such as YouTube, Instagram, Twitter, blogs and other websites. 4. Leveraging social media: Social media channels are allowing customers to share their stay experience at a resort and plus give rewards points and discount offers. Marriott Hotels for example, has a PlusPoint reward system. (https://sourceable.net/hotel-design-trends-for-millennial-guests/) 5. Artificial Intelligence: Businesses are using Anybots and Roboceptionist to replace receptionists. (http://www.otrams.com/blog/innovations/artificial-intelligence-in-hospitality-industry/).
  • agarc521 on 05 Sep 17
     
    This article written by Sharma, is providing a brief explanation of how new technology is taking over the hotel industry. From Apple watch room entry, to robots now taking over luggage and receptionist duties, technology is quickly becoming the essence of the hotel industry. Having a successful hotel is now measured by the level of technology associated with that hotel.
tgore002

10 Must Have Features of A Property Management System - Financesonline.com - 0 views

financesonline.com/res-property-management-system

hotel software business hospitality technology travel tech

shared by tgore002 on 27 Sep 18 - No Cached
  • A calendar allows property owners, managers, and employees to visualize their reservations and availability in different ways.
  • A good property management system will allow you to create rate plans and derived rate plans and then easily assign them to reservations.
  • robust reporting module built in.
  • ...7 more annotations...
  • Distribution is one of the major ways that small to medium-sized properties can compete with large hotel brands. Channel managers have become common and relatively cheap over the past few year
  • Online distribution channels that can bring more business to your property are great, but they come at a cost. And sometimes, that cost is significant as commission percentages increase. However, if a traveler has found their way to your website, you deserve to capture their direct booking.
  • sell the most sought after room types to the people who want them at the right time.
  • Email marketing is still very much alive and you can use your previous guests emails to keep in touch about local happenings, discounts, and other important information.
  • Accepting and modifying reservations becomes easy and seamless with a point of sale integration.
  • Pricing intelligence is the process of collecting and acting upon real-time consumer and competitor activity.
  • ost properties need some sort of POS to manage payments for their bar, restaurant, small store, etc.
  • maren033 on 27 Sep 18
     
    This article talks about important features that a property Management System need to have. The most important features are the following: A drag and drop calendar which will help managers to visualize reservation and availability. Rate plan management will help to create a rate plan and have them easily applied to reservation. Integrated channel manager since it is important for hotels to be able to join as many available channels a possible to make more sales. Reporting is also very important to be able to track performance real time and keep control of the health of the company. Another key important feature is shared inventory and direct booking support since if customers can book directly from the properties website the hotel will avoid paying commissions. The customer data base is great for marketing and to create loyal customers. The last features that a property management system should have are pricing intelligence, point of sale and the ability to track other revenues services from other services that are offered in the property. A PMS system that has all these features will help a company run the property very well. I would add a good customer support because if this system goes down basically the hotel cannot do anything so I think it is very important that if it is not working for any reason that it has be fixed very fast so that it does not affect customer relations.
clonyr

The Importance of Website Personalization for Hoteliers | By Trish Leighton - Hospitali... - 2 views

www.hospitalitynet.org/...4093312.html

hospitality hotel software personalization technology

shared by clonyr on 12 May 19 - No Cached
  • Personalization is all the rage in the travel industry, right now. Today's marketers have plenty of opportunity to personalize their
  • customer's online experience.
  •  According to New Epsilon research, 87% of consumers say they are more likely to do business with travel websites and/or apps that offer personalized experiences but say only 64% of travel sites are doing i
  • ...3 more annotations...
  • well.
  • A recent consumer report by Harvard Business Review found that two-thirds of consumers remain loyal to a brand because they feel they share similar values.
  • Remarketing to return visitors could include things like loyalty program offers, room upgrades, return discounts, etc. Engaging consumers with remarketing tactics require content that is attention grabbing and urges them to convert.
  • clonyr on 12 May 19
     
    The importance of personalization for hotel guests is becoming increasingly popular in the travel industry and a simple step to improve direct conversions. You will learn about how to create a unique experience for hotel guests, mapping your target audience and crafting personalized campaigns for your target audience.
  • jnoll001 on 12 May 19
     
    As per the article, I agree that personalization & the development of unique experiences will be driving factors within the industry moving forward. The hospitality industry has some catching up to do here as well.
  • hchiebooth on 13 May 19
     
    The personalization or customization of the guest experience is extremely high in demand within the hospitality industry. It will be very interesting to see how hotels in particular are able to accommodate this new trend. It is important that the industry finds eco-friendly ways to address these needs. So hotels do not create additional, waste, since the product is 100% personalized for each guest.
msoma003

8 Great Email Marketing Tips for Hotels | WebRezPro Hotel PMS - 0 views

www.webrezpro.com/at-email-marketing-tips-hotels

shared by msoma003 on 08 Apr 18 - No Cached
  • successful marketing is driven by a mix of complementing strategies — and email is still one of your best tools
  • successful marketing is driven by a mix of complementing strategies — and email is still one of your best tools
    • msoma003
      msoma003 on 08 Apr 18
       
      Under utilized
  • Email marketing is a very effective way to build guest loyalty, encourage brand engagement and increase direct bookings through well-targeted communications. It’s cost efficient and easily automated, making it an ideal marketing technique for busy hoteliers without a lot of time on their hands.
    • msoma003
      msoma003 on 08 Apr 18
       
      Good for small hotels
  • ...31 more annotations...
  • Permission-based email marketing
  • customers that genuinely want to hear from you
  • Get your customers to actively join your email list by:
  • Adding a simple sign-up form to your website
  • other
    • msoma003
      msoma003 on 08 Apr 18
       
      Almost everyone reads it on their phone, no longer their computer
  • Placing cards in guestrooms
  • provide opt-out instructions on every email communication you send
    • msoma003
      msoma003 on 08 Apr 18
       
      Shouldn't end up in junk bins
  • your emails need to look good on small screens
  • avoiding large image files and long paragraphs
  • including social sharing buttons
  • Including an opt-in checkbox, or a link to your sign-up form, in your post-stay survey
  • all about timing
    • msoma003
      msoma003 on 08 Apr 18
       
      This is a science, a firm needs to be sure they are sending it at the right time, this includes the correct booking window.
  • ow frequently and when you are going to send emails
  • In addition to your pre- and post-stay emails
  • Great content = stuff that benefits your customers
  • the best time and day of the week to send marketing emails
  • email marketing systems can be integrated with your PMS
  • automate pre- and post-stay emails
    • msoma003
      msoma003 on 08 Apr 18
       
      Good for small firms that do not have dedicated marketing teams
  • Personalize your emails as much as possible
  • Use your PMS data to segment your contact list
  • ending irrelevant information is a sure-fire way to lose subscribers
    • msoma003
      msoma003 on 08 Apr 18
       
      This may take more time but it is worth it.
  • sign off from an actual person
  • doesn’t always have to be discounted rates and services; local “insider” information, like exciting events, new attractions or destination tips, gives your customers food for thought and could put your property front of mind when planning their next holiday.
    • msoma003
      msoma003 on 08 Apr 18
       
      International visitors appreciate the extra help, it adds an intangible value
  • keep in touch with your subscribers whenever you have something truly interesting to say or offe
  • Make sure you include links or button
    • msoma003
      msoma003 on 08 Apr 18
       
      Guests need the buttons so it becomes easy,the less work for them the better
  • Visuals are important, too
  • Note: be sure to link to the Web version of your email in case the actual email doesn’t display properly. Most email newsletter/marketing services include this feature.
    • msoma003
      msoma003 on 08 Apr 18
       
      Need options if not it will go to junk
  • Short post-stay email surveys are part of great customer service and provide a marketing opportunity, too
    • msoma003
      msoma003 on 08 Apr 18
       
      Necessary for front office to learn how to improve operations
  • track all opens, click-throughs, enquiries and bookings stemming from your emails
  • See what works best
    • msoma003
      msoma003 on 08 Apr 18
       
      Emails are pointless work if they do not get opened for do not meet the desired goals
  • look at your emails from your customers’ perspective and ask yourself what’s really in it for them? If the answer is obvious, your email marketing campaign is bound to be a success.
    • msoma003
      msoma003 on 08 Apr 18
       
      The guest needs to like it so test the email out. Would you like it?
  • msoma003 on 08 Apr 18
     
    This article provides 8 tips on how to email marketing. Email marketing which is a part of e-marketing is a great way to reach customers, the service is also cost effective and time efficient. The main ways to optimize emails are to get a an organic list of contacts to make sure they do not end up in the junk bin. Next the emails should be functional they should be mobile friendly and the links should work. In regards to the content it should contain more than just rate specials they can contain events or insider city tips and they should be targeted at the correct audience. Finally the sender should test it out by receiving one first.
acarter001

E-Commerce Strategies to Drive Restaurant Biz | News | Hospitality Magazine (HT) - 1 views

hospitalitytechnology.edgl.com/...s-to-Drive-Restaurant-Biz95546

shared by acarter001 on 25 Jan 17 - No Cached
  • Fortunately, new technology lets restaurants adopt some of ecommerce’s best practices. From an IT perspective, this requires four key elements:   A system to close the loop at the guest level on promotional offers. It’s not enough to have a POS discount key for “Father’s Day promo” anymore. You need to know which dad (or mom!) responded to that offer, what they bought, and who they brought in with them.   The ability (either directly or through your credit card processor) to access payment data in order to identify individual guests when they return. This data set is essential – it’s the lifeblood of ecommerce. Fortunately, the ecommerce players have pioneered safe, secure ways to get at data without compromising PCI safeguards.   A guest-centric data warehouse to store all the key data sets — check level POS data, payment data, marketing data, loyalty program data if available, reservations, online ordering, guest responses, and third party data such as Prizm or Mosaic.   An analytics layer. The requirements here go way beyond static or standardized reporting. Marketing needs to be able to cut data in an ever-changing variety of ways to identify key patterns and segments.   Marketing, in turn, must partner with IT on determining goals. What is the restaurant trying to accomplish and what can be left out? Take joint meetings with IT to look at vendors to help give a sense of what’s possible. But then let IT do their job. Next, build the business case. Moving to a data driven marketing strategy will require shifting budget from other media, or finding new budget dollars. Determine appropriate metrics and the desired payoff. Setting up high level, high visibility “report cards” is critical. For example, “Our 2015 goal is to grow the annual spend of our top three customer groups by 4%, thereby delivering $17.5M of incremental sales.” That will get the CFO’s attention and the goal is doable. Finally, design and execute the marketing plan. That will likely require a trained data and analytics expert, and/or a close partnership with a company that analyzes data 24/7. Either way, it’s important to not over-reach in the beginning. Year one is about becoming familiar with the data, drawing insights, and learning a new language—segments, deciles, annual spend, customer acquisition costs, and lifetime value. The good news is there is usually a great deal of quick wins, such as offer optimization.     Introducing data-driven marketing may seem like a daunting task, but the ability to predictably drive sales should incent even the most cautious. The benefits of bringing an early mover are huge. These restaurants will have more data to work with two to three years out. More data, gathered over a longer period of time, becomes its own competitive advantage. Just ask Amazon.
  • acarter001 on 25 Jan 17
     
    This article speaks to advances which allow restaurants to participate in a better form of ecommerce. Restaurants have always had trouble capturing their guests fully as most guests are in and rewards guests do not provide much detail that is usable. It is possible to gather the information required to properly target guests and encourage them to return with incentives that make sense for them.
  • aquaholic1371 on 25 Jan 17
     
    With all this data available, how do restaurants sort through it all to find out what is truly useful. Deciphering all this information is time consuming, and expensive. As the amount of data we are able to collect increases, so does the need to efficiently interpret and use that data.
  • acarter001 on 28 Jan 17
     
    Many larger restaurant chains already do this, but not to the degree that hotels do. It would be something that would be very expensive for smaller restaurants to do, but might be a great opportunity to drive sales for large chains.
shontaekwhite

5 Ways Your POS Software Can Improve Your Customer Service - 0 views

www.shopkeep.com/...-improve-your-customer-service

technology Hospitality

shared by shontaekwhite on 07 Feb 18 - No Cached
  • shontaekwhite on 07 Feb 18
     
    "With a cloud-based system, merchants are able to run numerous reports from your computer by simply pressing a button. Data that highlights top selling items and customer favorites will help business owners, like Larry, to make smarter decisions. Reliable POS software will decrease the time customers spend at the register and will eliminate human error by employees. Merchants are now able to organize menu items on the iPad based on category and can make colored-coated "hot keys". Retailers that have large amounts of inventory no longer have to worry about slow transactions or inventory errors. Many POS software providers now offer integrated barcode scanning, which will increase speed and efficiency. This foolproof method eliminates the process of manual entry. Speedier transactions will keep customers smiling while generating more business. Quality POS software can help business owners acknowledge loyal customers by allowing for quick pre-programmed discounts at the register. Additionally, customers now have the option to receive an email receipt, which can help merchants to not only recall their customers' name at the time of checkout, but also build targeted email campaigns informing their customers of current promotions and recommending new product based on previous purchases. " https://diigo.com/0befg9
  • bdolman on 07 Feb 18
     
    I enjoyed reading this post as it came from the perspective of a customer. Companies, such as the local wine store mentioned in this article, can truly take advantage of POS to improve customer satisfaction. With a reliable POS software, the transaction does not have to be time consuming and consumers can use additional payment methods such as Apple Pay. I also think that POS helps with the replenishment of inventory. Customers can be very loyal, but if they feel that their needs are not taken into consideration, such as the case of the Malbec wine, then they will start to drift to other wine stores that can offer this. I believe POS has numerous benefits and this article has a very straightforward and clear way of presenting this.
smones

Square Integrates With Caviar, Launches New Restaurant Point-Of-Sale - 1 views

www.fastcompany.com/...s-new-restaurant-point-of-sale

shared by smones on 29 May 18 - No Cached
  • Now payments company Square, which owns delivery service Caviar, has put together what it hopes will be the painkiller product that restaurants have been craving: a dedicated point-of-sale system and corresponding software for full-service and quick-service restaurants that integrates offline and online sales.
  • Square for Restaurants aims to appeal to both mom-and-pop businesses and, over time, to chains.
  • But convincing multi-location businesses to adopt a new payments system is a tall order, because of the associated switching costs.
  • ...1 more annotation...
  • Square for Restaurants will cost $60 per month for a first POS, plus $40 per month for each additional set-up. For payments processing, Square will charge 2.6% plus 10 cents for each transaction. Bulk pricing will come at a discount.
  • smones on 29 May 18
     
    Square has created a new point of sale system and corresponding software that integrates offline and online sales. With many restaurants turning to delivery for additional revenue, trying to manage both to go and dine in orders has resulted in headaches over a variety in hardware. After releasing Square for Retail, Square has now shifted it's focus to restaurants. "Every restaurant is becoming an omnichannel business," says Gokul Rajaram, Caviar lead at Square. For the first time, he says, restaurants "will have a unified view of their sales and their customers, and be able to understand how each channel contributes to their overall business." One of there largest hurdles will be the price associated with switching costs. As a General Manager, I can see the need for this software that will mainstream all of these channels into one. Currently at my restaurant, we have partnered with three different third party delivery services as we look to find revenue outside of our four walls, one of those companies being Caviar. This has led to our host desk being bombarded with three different tablets, and hourly employees being responsible to manage them from accepting orders to then entering them into our POS system. This is not only time consuming and inefficient, but also costly.
knare002

4 Advantages of Internet Marketing for Tourism - 0 views

www.webfx.com/...tourism

shared by knare002 on 17 Jun 19 - No Cached
  • Internet marketing offers no such cover. Consumers have just as strong a voice online as businesses do. On some channels, such as social media, their voices are louder.
  • Travel is expensive—sometimes so much so that it keeps travelers from fulfilling their dreams of visiting all the places they want to see. Because of this, many of them look for discounts. If you provide special deals to your social media followers and email subscribers (and advertise that fact on your site), you can easily build up a loyal customer base.
  • The Internet has become an extremely useful tool for travelers and tourists. It provides a wealth of information on destinations, resources for planning trips, and reviews from previous visitors.
  • knare002 on 17 Jun 19
     
    This article explains how to use the internet to market a hospitality and tourism business and it's advantages. Using various tools such as mobile apps and social media are effective marketing tools. The article explains how travelers research destination prior to booking travel, so it is in the best interest to display detailed information using the various tools. The cost of internet marketing is less than the traditional print, mail, and ad space. The internet offers instant speed of delivery compared to the traditional methods. Offering exclusive deals for email subscribers can boost customer loyalty.
anonymous

10 Best E-commerce Practices for Hotels - SmartGuests.com Blog - 1 views

smartguests.com/...-commerce-practices-for-hotels

Best practices tech technology

shared by anonymous on 28 Jan 18 - No Cached
  • With 57% of all hotel bookings made online and 97% of all travelers searching for a place to stay using the Internet, the importance for hotels to adapt best ecommerce practices is more important today more than ever.
  • 1. Use High Res Photos
  • No guest in his or her right mind would book a hotel without seeing photos of the property first. Beautiful photos is a deal breaker when it comes to almost all hotel bookings. Make sure that you use high res photos on your hotel website and make sure that you upload new ones regularly.
  • ...12 more annotations...
  • 2. Build Your Credibility
  • Let’s face it – there are unscrupulous hotels who don’t care an iota about their guests. They trick their guests, overpromising in terms of their facilities and amenities and delivering sub-par service. This is why a lot of travelers have developed a healthy level of skepticism toward hotels and this is why it is important that you convey credibility on your website.
  • 3. Make It Extremely Easy To Book a Room in Your Hotel
  • 4. Display Customer Service Channels Prominently
  • 7. Ensure That Your Website is Mobile Friendly
  • 5. Make Your Website Easy to Navigate
  • 6. Have a Single Call to Action Per Page
  • Best e-commerce practice dictates that you should always be reachable to answer questions from those who want to book a room with your hotel, but need their questions answered first. Not having this information prominently displayed on your site can spell a difference between a non-booking and a successful booking.
  • 8. Ensure That Your Website is Secure for Financial Transactions
  • The Internet is always under attacked by various security threats and one of the issues that always make people wary is the security of their financial information online. This is why it is important for you to demonstrate that your website can handle financial transactions safely.
  • 9. Always Have an Email Collection Mechanism in Place
  • 10. Use Persuasion Elements
  • cpaez007 on 28 Jan 18
     
    With the majority of bookings done through the internet, hotels need to find the best ways to make their websites attractive and engaging for a guest. Here are the ten e-commerce ideas that a hotel should strongly focus on. Number one, high quality images. A guest wants to see your property, and see the amenities that are offered. Provide a clear image of these items to them, so that they are aware of what makes the location great. Two, focus on the location's credibility. and build a reputation of trust for your location. Guests do not like to be fooled, so you must prove that you have integrity to gain business. Three, simplify the booking process. For many people it might not be an issue to navigate through the internet and book a room, but for some people it is. Make sure that the process of booking a room at your sight is very easy, and is comfortable for any guest. Four, integrate customer service channels. If your guests have questions before booking, then try to answer them as fast as possible. This works with the second step of improving credibility. Five, not only should you make the booking process simple, but the navigation process as well. Your layout should be clear, and guests should easily be able to figure out where it is that specific information is found. Six, have only one call to action per page. A call to action is a phrase that when clicked on, creates a certain thing to happen. Like clicking on a button that says "Reserve now", and then being led to a reservation page. It is important to only put one on a page, because several can seem cluttered and confusing. Seven, make the site friendly to cellular devices. Many of the reservations are done last minute, and on a cellular device. Make sure this is easy for your guests to do. Eight, the importance of PCI. There are many threats out there to our finances, and as a place of business it is up to you to secure the financial information of the guests, to avoid any fraud or theft. Nine, optimize o
  • anonymous on 14 Sep 19
     
    In today's society it is extremely important for the hotel industry to make use of the e-commerce technology. This article focuses on the ten best e-commerce practices. Best practice number one is to use high resolution photos that are a true representation of your hotel. These photos should be frequently changed and of good quality. Secondly, show your guests that they can trust you and your website, by building credibility. E-commerce is designed to make the process better, thus, thirdly, ensure that it is easy to book a room through your website. The fourth best practice is to ensure that you are clear about ways that your customer can reach out to you for information. show that you are accessible. Next, the author mentioned the importance of making your website user friendly and easy to navigate. Additionally, have one call to action button so that customers are not confused as to where to make their selection or booking. Consumers are now using cellphones more to book hotel accommodations, thus, another best practice is to ensure that your website is mobile friendly. Internet security is a concern for consumers. Best practice number eight is to ensure that your website is secure for financial transactions. The ninth best practice is ensure that you make use of email marketing. Your website should have the ability to collect emails from each user. The final best practiced listed in the article is to use marketing techniques like persuasion elements that go the extra mile to convince guests to book their hotel. The ten best practices outlined were listed for hotel operates to analyze their website and identify ways to improve if necessary.
  • llaff002 on 14 Sep 19
     
    My company works specifically in the short term rental space, and I wanted to comment on number 9 and offer some insight and results from properly managing your email list. First and foremost, having an email list increases return customers to your platform or rental site by over 300%. Most companies in this space have spent countless hours creating and defining specific messages to potential guests, which begin from the first time they visit the site, all the way until they checkout. Each time these touch points, through email or other communications, increase the likelihood of the guest to use the rental company, condo association, or hotel year in and year out. A new method of communication that is being used industry wide is through text messaging. I believe that this form of e-commerce will enable faster delivery of information to customers and allow managers to personalize experiences at the hotel or property. This follows along the lines of remote locks and other services that are technology based rather than requiring personnel to execute, greatly reducing overhead costs.
chelasccr

E-Commerce And Wine Clubs Will Overtake Tasting Room Sales, Says New Survey - 0 views

www.forbes.com/...ing-room-sales-says-new-survey

technology hospitality wine ecommerce business

shared by chelasccr on 12 Sep 19 - No Cached
  • chelasccr on 12 Sep 19
     
    The wine world is growing and normally a person goes to the grocery store to purchase their wine. Now there are groups or clubs that will give the option to purchase wines from all over the world at a discounted price. The average spent on each transaction is over $220. While these clubs are not as popular yet they idea that one can purchase wine online is creating a more convenient way of purchasing wines that the consumer can enjoy. Although less that 15% of sales are coming in from these wine clubs they are becoming a more popular and practical options for some consumers.
Luis Valdivia

Reasons to Switch to a Point-of-Sale System - Business 2 Community - 1 views

www.business2community.com/...-point-of-sale-system-02068645

shared by Luis Valdivia on 20 Jun 18 - No Cached
  • As a business owner, you have a number of decisions to make to ensure the efficiency, profitability, and success of your business. Among the most important decisions to make is how you will ring up sales
  • If you are currently using a traditional cash register, making the switch to a point-of-sale, or POS, system could help you to manage your business in a more streamlined manner while taking advantage of more opportunities for increasing your bottom line.
  • POS systems are comprised of computer software and a hardware network that work together to record sales as they occur
  • ...11 more annotations...
  • reasons to consider making the switch to a POS system
  • Identifying the Reason for Inventory Shrink
  • With a POS system, it is possible to automate a variety of functions.
  • Identifying which products have been marked down and then accurately recording those discounts can be a headache for many retailers
  • Making Markdown Management Easier
  • Maintaining Control When Away
  • Tracking Promotions More Successfully
  • Prices Remain Consistent Across Locations
  • Improved Customer Service
  • More Efficient Use of Personnel
  • Improved Employee Management
  • jireh93 on 20 Jun 18
     
    In this article, it basic discussed some of the key points of business switching to a point of sale system and why it would be beneficial. One reason was to prevent shrinkage. With a POS system, sales are automatically recorded during every checkout which help to maintain inventory numbers. Another key point is that POS systems are beneficial to owners who may have more than one store. This allows for business owners to have accurate pricing across all locations and it improves customer service as well. For example, if your store is out of particular product, you can sue the POS system to check which nearby locations have the product that the customer may be looking for. Lastly, POS systems have also been proven to be a great asset for making sure your business is operating effectively and efficiently. While away, POS systems allow for owners to monitor activity such s store performance and sales activity, in addition monitor the performance levels of employees to ensure everyone is staying on task and being productive. So all in all, switching to a Point-Of-Sale system is beneficial and a great move for businesses.
  • Luis Valdivia on 28 Jan 20
     
    The author of this article targets entrepreneurs and explains the need to implement point-of-sale systems in businesses. The author explains that POS systems help businesses to track promotions more successfully and improve customer service, and thus, enhancing customer satisfaction. Besides, the system improves employee management.
  • kaseyfl9568 on 29 Jan 20
     
    Luis, I like this read. It makes some great points of how the investment of a POS is profitable for the establishment. One thing I did not realize that it is great for is to better track sales and promotions. This is an area that could really assist on driving sales with an establishment. If they analyze the data collected, the owner can know if the promotion was worth their wild OR a waste of time. Did it drive business and bring in new and repeat guests? Did it attract loyal customers? Did it help make new customers loyal? This is all information that is collected and can be very useful when using the POS. Thank you for your share.
jorgeegutivav

Email marketing for hotels - everything you should be doing (and more) | PhocusWire - 1 views

www.phocuswire.com/g-you-should-be-doing-and-more

technology marketing email solution mobile

shared by jorgeegutivav on 17 Nov 19 - No Cached
  • jorgeegutivav on 17 Nov 19
     
    This article discusses the most effective ways for hotels, both small and large, look to email their prospective clients. The ages of emails spam from companies in order to engrave their name onto their client's eyeballs are over. Personalized emails with relevant information, discounts, and rewards are much more effective and are increasing revenues for hotels everywhere. The article goes into all of these aspects with great detail and allows hoteliers to improve on their own methodology with these tried-and-true techniques.
sbaut010

chrome-extension://pnhplgjpclknigjpccbcnmicgcieojbh/reader.html - 0 views

www.hospitalityupgrade.com/...n-Hotel-Telecommunications.asp

hospitality software technology Module 2

shared by sbaut010 on 15 Jan 20 - No Cached
  • Divestiture (the birth of the need for PBXs) was as far before the year 2000 as we are now past it and still hoteliers install dial tone as the main staple to their communication plan. Hotel telephony needs to become a communication platform addressing multiple service and marketing touch points on various devices – hotel provided and guest owned.
  • Divestiture (the birth of the need for PBXs) was as far before the year 2000 as we are now past it and still hoteliers install dial tone as the main staple to their communication plan. Hotel telephony needs to become a communication platform addressing multiple service and marketing touch points on various devices – hotel provided and guest owned.
    • sbaut010
      sbaut010 on 15 Jan 20
       
      I had not thought of PBX as outdated until I read this. PBX systems and operators have been so iconic within the hospitality industry, for the last few decades, that it is kind of hard to think about the industry as a whole without them... That being said, I think we can all agree that hotels are ready to ditch this antiquated telecommunications tool, and customer service would be better for it. As great as it is to listen to smooth jazz while you wait for a representative or leave your voicemail after the tone, it would be even better to use any other platform as means of contact with the company. Automated responses and announcements could be sent immediately to the guest and employees throughout an internet based system; no more pesky phone lines.
  • Spoiler alert: As an industry we’ve waited so long to get out of PBXs that a single hotel communication platform, is really no longer feasible.
    • sbaut010
      sbaut010 on 15 Jan 20
       
      Ain't that the truth.
  • ...4 more annotations...
  • It will communicate with the guest at the moment of their need just like a friend would.
    • sbaut010
      sbaut010 on 15 Jan 20
       
      Too cool!
  • Can you imagine your sales staff calling guests in their rooms to inform them of a discounted room rate on their next visit, or to tell them that the special in the restaurant tonight is lasagna? Hoteliers use the guestroom phone less than guests do. If, arguably, 98 percent of all SMS messages received are read, and 90 percent of them are read within the first three minutes of receipt, why are we still spending money on an antiquated, dial tone-generating device in the guestroom?
    • sbaut010
      sbaut010 on 15 Jan 20
       
      So true
  • We need to move straight on to having hotel companies plug into enterprisewide, preferably global, telecom platforms which have hotel feature sets included. Today’s headlines all center on personalization, guest life cycles and guest experience. None of the stories include hotel phone systems. Why not? Because a premise-based phone system is about as capable as a first grader in college, and hosted systems today aren’t much more mature.
    • sbaut010
      sbaut010 on 15 Jan 20
       
      Unfortunately hosted telecom systems are not quite there yet when it comes to the technology, but we are not so far away from systems like these from working either. AI has made significant leaps in the past few years and I believe that in the next five years or so this could be an industry norm.
    • sbaut010
      sbaut010 on 06 Feb 20
       
      This article talks about the struggles of old PBX systems with a hint of comical relief. It also emphasizes how old PBX systems are not going to be present in the future of the industy. Phone lines are limiting our power to interact with guests through other media.
aquaholic1371

Best High-Tech Hotels | Digital Trends - 2 views

www.digitaltrends.com/...h-technology-beyond-free-wi-fi

hotel tech trends Software Business Technology

shared by aquaholic1371 on 15 Feb 17 - No Cached
  • By Les Shu — April 24, 2015 7:00 PM 1 94 Subscribe Share Don't Fall Behind Stay current with a recap of today's Tech News from Digital Trends
  • Where technology is concerned, most hotels are behind the times. Sure, they offer amenities like Wi-Fi, flat-screen TVs, USB ports, and perhaps some extras like iPhone docks, but most hotel rooms don’t impress.
  • Besides the Yobot, Yotel features automated check-ins and check-outs (similar to airport kiosks), adjustable smart beds from Serta, and a “Technowall” with a flat-screen TV and streaming audio.
  • ...3 more annotations...
  • the Yobot, a robotic luggage handler that stores guests’ bags (Yotel rooms, called cabins, are small, so Yobot is useful for putting away giant suitcases). The robotic arm automatically lifts a bag to one of its available storage compartments. Yobot can even send your luggage off to the airport after you check out (via a delivery service).
  • Hotels have gone mobile, giving you the ability to check-in and request services via a smartphone app. The James hotels in Chicago and New York have gone a step further by outfitting their properties with iBeacon sensors. With the app, James Pocket Assistant, installed, guests automatically receive notifications once they step onto the property, which could be anything from hotel information to special discounts. The app functions as a virtual concierge, too, allowing you to communicate with staff or find nearby attractions.
  • If there’s one country that isn’t afraid of robot domination, it’s Japan. Huis Ten Bosch, a European-styled theme park, is planning a hotel that’s not only high-tech, but staffed by robots. The Henn-na Hotel (translation: Strange Hotel) will feature human-like robot receptionists that converse in natural language; robots even handle bellhop and custodial duties. There will be human employees, but the company’s president told CNN that he hopes robots will eventually operate 90 percent of the property.
  • aquaholic1371 on 15 Feb 17
     
    Hotels continue to implement the latest technology to enhance the guest experience. Many hotels are now experimenting with robot butlers, adjustable beds, ipads that allow guest to control all room controls. Many hotels are also using proximity marketing while on the property. Keyless entry using a smartphone, is becoming more and more common as well. There is even a hotel in Japan that wants to handle 90% of its staffing with robots.
  • mtorres619 on 20 Feb 17
     
    I feel like every business wants to implement the latest technology, why not? People love to see new features and compare it to the latest trends. This can be either beneficial or drive people away from your business. It really depends on what type of customers you are trying to attract.
da7327

Using Mobile Event Apps as a Marketing Tool to Attract Event Planners , by Bob Vaez - 0 views

hotelexecutive.com/...tool-to-attract-event-planners

hospitality business technology solution IT hotel mobile marketing event app

shared by da7327 on 27 Jun 16 - No Cached
  • Today, however, new technology solutions such as mobile conference apps are on the top of mind for every event planner.
  • Destinations and properties can use mobile offerings as a new opportunity for a different type of relationship with event planers and to add value to their overall package and offerings.
  • this helps attendees manage the event schedule easier, enhance networking opportunities, interact with the event using audience response and navigate their way around the event and property right from their smartphones
  • ...8 more annotations...
  • Integrating partner technology relationships into our sales and marketing immediately increases our value in the eyes of potential business partners and ensures them that we understand their overall event goals and objectives."
  • She adds by highlighting that bringing new technologies to the table also helps with the sales process.
  • First is the opportunity to engage and educate potential clients (event organizers) looking to book meeting space and in the process forming a new relationship. The other is adding value to the overall hotel offering and building a stronger brand as well as increasing revenue.
  • Organizers benefit greatly when a destination offers additional marketing and event execution tools, which assist when positioning the experience to event stakeholders and decision makers. In addition having a technology relationship in place, saves the organizer time and money, by having pre-populated destination details and potential purchaser discounts."
  • It gives them an opportunity to experiment how audience response with smartphones work or how they can send conference updates and alerts to delegates faster and easier with mobile event apps.
  • If possible it would also be extremely beneficial to offer a demo or a free basic version of the technology to allow event planners experience and try a simple mobile event app before exposing or upselling them to the more advanced features.
  • Mixing technology promotion by Hotels is not a usual practice but it is becoming more mainstream.
  • It is also important to closely measure the ROI for any technology strategy such as offering mobile event apps as part of the experience at a hotel. The key measurement factors will be feedback from attendees and event planners as well as tracking how many event planners opt-in to use this technology for their events.
  • ahand019 on 27 Jun 16
     
    This article talks about how hotels can use mobile event apps to attract event planners. Hotels can use these apps to not only add value to their offerings, but also set themselves apart from the competition. These mobile apps provide information on the meeting agenda, speakers, and hotel details to all attendees. Mobile event apps are beneficial to the event planners because the apps help facilitate communication, offer networking opportunities, and improve the overall digital experience. Hotels are able to move away from traditional meetings and offer planners something more, something intangible that will contribute to the event's overall success.
  • da7327 on 06 Nov 17
     
    The article introduces the benefit of using mobile event apps as a marketing tool. It is not a usual practice to mix technology promotion by hotels yet but it is becoming more mainstream. Destinations and properties can use mobile offerings as a marketing and sales tools to attract more event planner. It makes easier to organize the event more effectively and enhance the networking opportunities for attendees. Thus, properties will gain benefits greatly in terms of positioning and promotion of the services or facilities inside the business as a marketing tool. For example, mobile app can include the information about event and property service details, which will facilitate on-site communication and advertise hotel services via the app. It will, in turn, make the overall digital experience for attendees outstanding. As a measurement of success, properties can monitor ROI for new technology through feedback from attendees and event planners, and the number of events adapting mobile app.
denisedantas

The Growth of e-Commerce and Hospitality Marketing | Smartling - 0 views

www.smartling.com/...hospitality-marketing

shared by denisedantas on 09 Apr 17 - No Cached
  • The growth of e-commerce has had a dramatic effect on travel and hospitality marketing.
  • Today’s travelers rely more on travel apps and websites to conduct their own research and compare prices.
  • E-commerce companies have numerous opportunities to grow in the years ahead. However, smart planning to serve international markets is key.
  • ...1 more annotation...
  • As consumers increasingly ditch the middleman in favor of conducting their own travel research, it is important to keep up and offer them helpful, localized, translated content that will inspire them to make the leap and confirm their travel plans—with you.
  • iancochran on 09 Apr 17
     
    The growth of e-commerce has had a dramatic effect on travel and hospitality marketing. While consumers once relied on travel agents and other intermediaries to help book and research trips, a number of developments from the growth of sites, such as Airbnb and Google's high-ranking display of travel results for specific geographic terms, is leading a change in the way consumers buy travel and hospitality services. Therefore, marketing techniques are changing too.
  • rfern243 on 15 Sep 17
     
    This article is very interesting to me and what stood out was when it talked about how today's society, travelers rely more on travel apps and websites to handle their own research and compare prices. The upside for the hospitality technology industry is that there are more companies selling directly to the consumers. Their is an increase in competitive e-commerce environment industries which offers extensive applications to offer everything from owner-listed accommodations to discounted flights. A strategy a company would use is by standing out by offering a wider range of localized content assets in multiple languages. In the article the role of content in e-commerce travel is the research of travelers to conduct an extensive background check and research when creating travel plans and making bookings. In the years to come e-commerce companies plan to grow extensively and serve the International markets . I believe that hospitality sites that offer significant amount of information in the consumers native language and have applications and websites that are responsive on mobile devices are more likely to stand out from their direct competition.
  • denisedantas on 24 Sep 17
     
    This article talks about the importance of electronic business and the new advances that affect the way that business is done; the growth of sites is changing the way consumers buy travel and hospitality services. As a result, marketers are changing strategies to become successful in this very competitive environment, differentiating themselves offering a wider range of localized content assets in many languages to reach consumers globally. Smart planning and optimizing mobile applications to serve the international markets are the keys that lead to success.
andreagordon99

6 BENEFITS OF PROXIMITY MARKETING AND HOW TO EXECUTE A CAMPAIGN - 0 views

www.finextra.com/...-and-how-to-execute-a-campaign

shared by andreagordon99 on 12 Feb 20 - No Cached
  • Even back in 2014, Dunkin Donuts delivered discount coupons to people near Starbucks. Needless to say, this gave them substantially higher coupon redemption rates. Recently, the initiative from Burger King is a great example of how to use the power of relevance and immediacy by offering customers something highly relevant and timely.
  • otargeting is easy with proximity marketing Proximity marketing increases app engagement Beacons help to improve app retention Proximity marketing helps you gain a competitive edge Proximity marketing gives you immediate conver
  • Remember that proximity marketing isn’t just limited to mobile devices. Wearables can also receive beacon notifications. So, if you are seeking new ways to gain a competitive edge, it’s time you suggested proximity marketing.
  • ...8 more annotations...
  • Regardless of the technology you use, your push notifications are the most important part of your campaign.
  • Proximity marketing is one of the fastest ways to gain a competitive edge when it comes to mobile marketing.
  • Because personalization is the key success factor for any digital marketing campaign. Moreover, personalization is the foundation for providing an awesome mobile experience for app users.
  • Proximity marketing simply refers to communicating with customers at the right place, at the right time, with a personalised mobile message. It bridges the gap between offline and online marketing. Beacons, geofencing and push notifications play a vital role.
  • Recently, the initiative from Burger King is a great example of how to use the power of relevance and immediacy by offering customers something highly relevant and timely. Their proximity promotion was designed to retain customers that may be tempted to a competitor and promote a new feature in their app.
  • When it comes to planning a proximity campaign, there are a number of things to take into consideration. Firstly, there’s identifying the target audience. Secondly, the content strategy requires attention. Thirdly, you need to think about the metrics you’ll track to measure the success of the campaigns.
  • 6 BENEFITS OF PROXIMITY MARKETING Geotargeting is easy with proximity marketing Proximity marketing increases app engagement Beacons help to improve app retention Proximity marketing helps you gain a competitive edge Proximity marketing gives you immediate conversions Proximity marketing = a personalized experience
    • andreagordon99
      andreagordon99 on 04 Apr 21
       
      Proximity marketing and its importance
  • rroll027 on 12 Feb 20
     
    Proximity Marketing yields tremendous benefits to both the consumer and companies. There are six benefits that companies take advantage of inclusive of geotargeting being able to measure the roi on advertising as opposed to traditional advertising methods.
  • ...3 more comments...
  • Luis Valdivia on 14 Feb 20
     
    This article provides an in-depth explanation of the benefits of proximity marketing in marketing. The author points out the technology is one of the fastest ways that a business can use to gain a competitive edge in mobile marketing. The author then provides various benefits of proximity marketing, including geotargeting, increased app engagement, and the provision of personalized customer experience.
  • duyingli on 25 Mar 20
     
    This article outlines the six benefits of proximity marketing and the factors you need to consider when planning a proximity marketing campaign. Proximity marketing enables easy geolocation, increases app engagement, and helps increase app retention. Proximity marketing can bring a personalized experience to customers, can help companies gain a competitive advantage, and quickly bring conversions. There are many factors to consider when planning an approaching marketing campaign. First need to identify the target customers, and then develop a targeted marketing strategy. Finally, don't forget to consider the metrics you track to measure the success of your campaigns.
  • lclar060 on 12 Apr 20
     
    Proximity Marketing is promoting to your target audience at the right place and at the most appropriate time, typically including personal touches as well. It does improve on geo-targeting and increased customer engagement. For instance, geo-targeting zooms in on an area's circumference and then sends push notification to the person's device for items of interest. Customers are more engaged and will become more loyal to the brand with personalized touches. Additionally, timely and relevant notifications are important to remain competitive in an overpopulated market. So, comprehensive proximity marketing solution is ideal for all businesses.
  • kristenagosto21 on 15 Feb 21
     
    This article not only describes the 6 benefits of proximity marketing but also how to execute it. It explains what is proximity marketing, its benefits in detail, and how it's the future and is here to stay.
  • garz14 on 04 Apr 21
     
    Proximity marketing is more beneficial than I originally thought. Geotargeting is the biggest advantage when using this marketing method and I think that a company can definitely take over a certain area by using this method.
vickychapas2021

Proximity Marketing: Often Creepy, but It Doesn't Have to Be: Center for Digital Ethics... - 0 views

www.luc.edu/...oftencreepybutitdoesnthavetobe

proximity marketing policy technology hospitality business

shared by vickychapas2021 on 05 Apr 21 - No Cached
  • That night at home, you get an email from the department store. “Still thinking about those shoes?” it asks. “Buy them now!”
  • proximity marketing is delivered via beacons placed strategically throughout a store that use Bluetooth to communicate with smartphones in their range
  • stores can catch up by providing some of the perks of online shopping in person,
  • ...16 more annotations...
  • Beacons can also help shoppers navigate a big store
  • beacon communication
  • often connected to an app
  • , which may gather even richer data, such as a customer’s product preferences, demographic information and purchase history, particularly if the app is hooked up to mobile pay.
  • customers now have access to a map that shows their location within a Target store
  • the state of Illinois proposed a bill that will make it illegal for companies to “collect, use, store, or disclose geolocation information
  • from a location-based application
  • Those who do want the discounts and the conveniences that come with location-based marketing should be able to participate knowing that their data and privacy are safe and respected.
  • displaying in-store signage notifying shoppers that their location data is being collected,
  • And there will always be companies that ignore guidelines
  • , and even break laws.
  • an Uber update surreptitiously removed an option that allowed users to opt out of location tracking when they were not using the app.
  • Instead, users had to sign on for tracking “always” or “never.”
  • they were also forced to sign on to tracking for up to five minutes after they had completed their ride and left the vehicle.
  • It took nine months for Uber to listen to their users. This August, the company finally announced it would stop tracking the location of its users when they were not using the app.
  • Target’s privacy notice is currently 4,359 words and the top of the page reads, “We may change or add to this privacy policy, so we encourage you to review it periodically.”
  • vickychapas2021 on 05 Apr 21
     
    This article mentions the many benefits and consequences of proximity marketing. For instance, there are policies regarding allowing access to one's location that many users are unaware of. Uber for many months allowed the drivers to still have the user's location even after a couple of minutes of dropping them off. They changed this months later, but these kinds of things coming to light makes customers want to leave their location off. Proximity marketing is great for learning more about who shops at our businesses and even to entice the consumer to shop more frequently, but many people would prefer to avoid it.
lianettfernandez

https://www.travel-industry-blog.com/travel-industry/ndc/ - 0 views

www.travel-industry-blog.com/...ndc

GDS CRS NDC airline

shared by lianettfernandez on 08 Jun 20 - No Cached
  • The other aspect of NDC is that airlines want to take control of the distribution, such as provide offers based on ‘who is asking’, price ancillaries etc. – in order to differentiate from each other.
  • In this example, what used to be a closed environment of a few handful of CRS provider hooking into one handful of GDSs, who open themselves only to a limited number of authorized developers, now appear to open up APIs to everybody. This may be an ultimate risk that needs to be managed.
  • there is absolutely no way that every TMC or even every corporation can integrate with all airlines, which means we need a direct connect aggregator.
  • ...7 more annotations...
  • However, not all airlines will migrate to NDC at the same time which would mean a transition period and among the challenges, there is also the unresolved problem who does the ticketing:
  • It takes a number of agreements for each direct connect.
  • Source agnostic Agent Desktops are not easy to develop
  • While I’m sure there are trips which can be better maintained by NDC, there are also trips which will be a nightmare when they have segments of different sources
  • Another issue is the business model. All this new technology will have to be developed and such development costs. While the airlines say they want to inject the same amount of money, just the industry shall distribute it differently as needed, this may be a challenge: It seems like there are more players (such as the aggregators, but also the technology provider of the airline API), which means less money for more entities.
  • And finally, it all comes down to what airlines and GDSs agree upon.
  • NDC is a standard to which airlines can build their API (Application Programming Interface). It is based on XML (I think, the 1st version was actually our XML), which is a language becoming widely successful around the year 2000, to replace an earlier communication language between airlines and providers called EDIFACT (from the 1980s). So, essentially a very old technology is replaced by an aged technology and that is considered “New Distribution Capabilities”. However, an API needs to have a robust schema and XML brings that to the table. Along with NDC, airlines are also changing the shopping process: previously an offer was created by the GDS based on fare, schedule and availability, in NDC, the airline creates the offer and with that can also provide add-ons such as WiFi, lounge access, pre-boarding and other things. In other words, it also allows to personalize offer. It can also mean that a company negotiates with an airlines special business class seats which may only be available to the executives. Consequently, it may help with data collection as well.
  • anonymous on 08 Jun 20
     
    It sounds so easy to use NDC, but the reality is: Not too many bookings are being made. Why? GDSs won't just give up the battlefield of simple bookings (call it 'easily earned money') and only deal with the complicated PNRs. While I am critical of the global distribution system "oligopoly", the sustainability of the redrawn commercial and technological landscape that NDC could produce has to be questioned. The proposition of NDC means that a "formerly relatively lean distribution chain will become a complicated commercial landscape with numerous airlines, numerous TMCs (or corporations) and several technology providers - all being connected to each other on a technological, as well as commercial, level."
sigomezsh

Creating an Irresistible Mobile Travel Experience with Proximity Marketing - 1 views

www.mocaplatform.com/...experience-proximity-marketing

Proximity Marketing Hospitality Travel

shared by sigomezsh on 08 Jun 21 - No Cached
  • Online travel agencies can harness proximity technology to enable travelers to book hotels, rental vehicles, tickets for trains, airlines, buses and theaters; and even dinner reservations.
  • In 2016, 51.8% of travelers booking trips online will do so via mobile devices
  • By 2019, mobile sales could represent 46 percent of digital travel sales
  • ...8 more annotations...
  • Upon a tourist's entry into a particular zone or establishment, such as a hotel that the tourist has already booked, the OTA is able to send announcements and offers regarding restaurants, events and other attractions in the vicinity.
  • Online travel agencies can collect information such as the traveler’s age, marital status and number of children (if any), most visited places, preferences and travel behaviors to target travel services and deals.
  • n particular zone of a city, village or other tourist destination, a geofencing can be used to drive awareness and enable visitors to book local restaurants or hotels; buy tickets for attractions, museums, concerts or other events; or shop retail malls and outlets.
  • A beacon is a Bluetooth Low Energy (BLE) device that transmit signals normally up to 50 meters.
  • An OTA might use beacons to advertise deals on tickets. Guests in a hotel or resort can receive personalized offers, such as discounts with affiliated restaurants, nightclubs, retail stores and museums, through their mobile devices.
  • Proximity marketing affords flexibility and convenience for planning vacations or trips.
  • Now, travelers can explore on the go once they arrive and choices and arrangements can be made at the destination.
  • By using online data, mobile app data and location information, OTAs can provide personalized recommendations to consumers for booking additional services, enhance customer relationships with a sustainable brand loyalty and enhanced customer lifetime value (CLV).
  • esant151 on 08 Jun 21
     
    In article it will display several examples of how the consumers are leaning towards online purchases and the popularity behind why people are catering to these functions.
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