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krehman

Impact of E-commerce on the Hospitality Industry - 0 views

  • E-commerce solutions are varied, and seller, buyer compatibility with it is necessary to work with a chosen one.
  • It facilitates local community access to tourism market and minimises the financial information leakage. It links local communities and hospitality industry directly with the tourists. It could help building up local finance along with the national foreign exchange. It increases small enterprises by directly marketing the local products and industries anywhere in the world.
  • t monitors, evaluates, creates faster transactions, empowers the participating communities, makes information interchangeable through organised and flexible web services. It
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  • he hospitality industry and leisure industries are widely regarded as being extremely competitive and fast moving.
  • It facilitates local community access to tourism market and minimises the financial information leakage.
  • E-Commerce has brought revolutionary changes in tourism and hospitality industry.
  • Local communities get a direct share in the income while traditional cultures, social structures of the hosts get appreciated and extraordinary skills make a come back.
  • More information leads to more influx of tourists that might result in environmental imbalance and deprivation of local livelihood, creating a long-term crisis for locals.
  • Hospitality is a booming industry all over the world today and through Internet, selling their hotels, facilities offered, picturesque backgrounds, food, comforts, cultural attractions, social functions, religious peculiarities are showcased without much expense or difficulty.
  • ation details, with other much needed competitive and quality information. Through Hospitality industry, it develops economies, improves trade competitiveness, expands scope and arena, and facilitates people to have direct access to the marketing destinations.
  • It monitors, evaluates, creates faster transactions, empowers the participating communities, makes information interchangeable through organised and flexible web services.
  • Yes, there are many. It gives unnecessary and complete personal information of the tourist, which might not be appreciated in an underdeveloped part of the world.
  • Hospitality industry has to be thoroughly aware of its own labour market and its problems.
  • Economic, social and technological factors have created a highly competitive business environment in which customers are becoming more powerful, Turban and King (2003, p.25). The highly professional search machines make this possible for them.
  • becoming a steadily bigger part of life without our realising it.
  • E-commerce website should offer a stimulating experience with reliable information that could motivate the customer. Easy Channelling and navigating the customers to full portfolio of all necessary and essentially correct information is very important.
  • It is essential to keep in mind the local environmental sensibilities. Applying the concept of e-commerce for tourism and hospitality has become the most natural outcome in recent years.
  • They could directly talk, write, book and pay for their stay much in advance, with all information about reaching, being welcomed, how and where, meeting points, weather, forecasts, dangers, attractions and day-today itineraries intact with them months in advance.
  • Internet can offer buyer-seller information, eliminate expenses, improve business, and can give clear loc
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    Face of consumerism through e-commerce has radically changed in the last few years. Buying or selling through Internet and online shops depending on websites, has become an ordinary part of consumer life today. Higher expectations, less tolerance, more demanding and choosy customers are becoming more common. 
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    With the development of society, economy as well as technology, customers are becoming more powerful, they have higher expectations, less tolerance, more demanding. In this situation, high quality and professional E-Commerce is needed in more fields. E-commerce solutions are varied, which provide the buyers, sellers, providers more opportunities to run business activities efficient. Revolutionary changes have occurred in tourism and hospitality industry by E-Commerce. In recently years, more agents and organization make the applying of E-Commerce as one important choice to be outstanding. It owns many valuable advantages. It facilitates agent access to market and minimizes the financial information leakage. It provides any agents chances to connect market all over the world. When travelers arrival the destinations, they need huge information, service, facilities, market cash and so on, which all can be obtained by internet. And also, for Hospitality industry, it develops economies, improves trade competitiveness, expands scope and arena, and facilitates people to have direct access to the marketing destinations. What is more, it monitors, evaluates, creates faster transactions by the flexible web services. Thus all the process can be created, facilitated, and monitored by E-Commerce. Absolutely, there are also many disadvantages in E-Commerce. Some information in it may be incorrect or unnecessary. People give important information via internet, so the security problems can't be avoided at any time. If over population come to the destinations, customers may not satisfy the service or the local nature may be damaged. Hospitality industry has to be thoroughly aware of its problems.
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    This article tackles what E-commerce is in relation to businesses all of the world in the modern day but especially what is occurring in the hospitality industry. How now a days many people are looking to book travels online and the specificity's they are looking for can be featured through the internet. Through these websites provided by companies bookings could be made directly without a third party making the plans or making payments from customers. What's most interesting about this article is about is how it is self realizing and it also highlights the negatives e-commerce can have with the consumer (i.e. too much information given about a destination). But, it does tie in the end how it is a very positive step forward for all business alike and can create more revenue than before e-commerce existence.
anonymous

The Internet and Small Hospitality Businesses: B&B Marketing in Canada - 1 views

  • examine small businesses–specifically Bed and Breakfasts (B&Bs)–to develop theories identifying factors that facilitate and inhibit the adoption and implementation of Internet technology in the accommodation sector.
  • These destination guides search engin directories. In an attempt to get a bigger piece of the online pie, other B&Bs are aligning with similar minded businesses within a geographic area
  • Security was seen as the greatest disadvantage of using the Internet.
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  • The results of this study suggest that B&B owners are using the Internet as a low-cost method of increasing their customer base, especially from overseas markets.
  • However, B&B owners do not use the Web to its full advantage, supporting contentions that the use of online marketing efforts has been relegated to a rel atively small number of marketing tools and tactics
  • Simple measures exist that can assess the effectiveness of a site, such as hits (the number of times a site is visited), unique visitors (the number of different viewers during a particular time period), and page views (the number of times viewers view a page).
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    This article examines how internet marketing is affecting the success rates and occupancy of bed and breakfast establishments in Canada. Though implementation of technologies and by various methods such as Search Engine Optimization, it enables small businesses to drive brand awareness, increase customer base and accelerate lead generation. By the use of internet based technology the success and efficiency rates can be tracked through various analytics tools, helping marketers adjust their strategy accordingly. Internet marketing is recognized as a cost-efficient tool to boost customer awareness quickly, and can be used by large and small businesses alike. Through implementing internet based technology, business owners are also able to receive instant feedback about their products and services from customers and gives them a chance to take corrective action in any areas that need improvement.
anonymous

Use Of Information System In Tourism & Hospitality Industry - 0 views

  • Information is the most important part of an organization as it allows them to communicate easily with customers & employees. For success in both sort & long run, organizations are focusing on collocation & use of information in appropriate manner.
  • A relational database which is designed for analysing and obtaining information for database rather than transaction processing is called a data warehouse.
  • Information technology plays an important role in tourism & hospitality industry as it helps them in maintain their records & transactions electronically (Govardus and Heijden, 2009)
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  • This report specifies role of MIS in tourism & hospitality industry and how these system can be used to achieve competitive advantage.
  • A variety of database according to their advantages & disadvantages can be used by an organization in tourism & hospitality industry (Rahimi and Haug, 2010). Organizations select their database according to their need, cost involved, amount of data to be stored and size of the company.
  • mplementation of information system helps TUI to gain competitive advantage & strengthen its core competencies. Globalization can be achieved through IT systems and customers can be targeted all over the world. Operational cost is decreased as it makes communication quicker, efficient & cheaper.
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    This article goes over how MIS systems began. Then it talks about the role of MIS in the hospitality industry. It goes over everything you need to know about MIS and how to proficiently use it in the hospitality world.
andreagordon99

6 BENEFITS OF PROXIMITY MARKETING AND HOW TO EXECUTE A CAMPAIGN - 0 views

  • Even back in 2014, Dunkin Donuts delivered discount coupons to people near Starbucks. Needless to say, this gave them substantially higher coupon redemption rates. Recently, the initiative from Burger King is a great example of how to use the power of relevance and immediacy by offering customers something highly relevant and timely.
  • otargeting is easy with proximity marketing Proximity marketing increases app engagement Beacons help to improve app retention Proximity marketing helps you gain a competitive edge Proximity marketing gives you immediate conver
  • Remember that proximity marketing isn’t just limited to mobile devices. Wearables can also receive beacon notifications. So, if you are seeking new ways to gain a competitive edge, it’s time you suggested proximity marketing.
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  • Regardless of the technology you use, your push notifications are the most important part of your campaign.
  • Proximity marketing is one of the fastest ways to gain a competitive edge when it comes to mobile marketing.
  • Because personalization is the key success factor for any digital marketing campaign. Moreover, personalization is the foundation for providing an awesome mobile experience for app users.
  • Proximity marketing simply refers to communicating with customers at the right place, at the right time, with a personalised mobile message. It bridges the gap between offline and online marketing. Beacons, geofencing and push notifications play a vital role.
  • Recently, the initiative from Burger King is a great example of how to use the power of relevance and immediacy by offering customers something highly relevant and timely. Their proximity promotion was designed to retain customers that may be tempted to a competitor and promote a new feature in their app.
  • When it comes to planning a proximity campaign, there are a number of things to take into consideration. Firstly, there’s identifying the target audience. Secondly, the content strategy requires attention. Thirdly, you need to think about the metrics you’ll track to measure the success of the campaigns.
  • 6 BENEFITS OF PROXIMITY MARKETING Geotargeting is easy with proximity marketing Proximity marketing increases app engagement Beacons help to improve app retention Proximity marketing helps you gain a competitive edge Proximity marketing gives you immediate conversions Proximity marketing = a personalized experience
    • andreagordon99
       
      Proximity marketing and its importance
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    Proximity Marketing yields tremendous benefits to both the consumer and companies. There are six benefits that companies take advantage of inclusive of geotargeting being able to measure the roi on advertising as opposed to traditional advertising methods.
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    This article provides an in-depth explanation of the benefits of proximity marketing in marketing. The author points out the technology is one of the fastest ways that a business can use to gain a competitive edge in mobile marketing. The author then provides various benefits of proximity marketing, including geotargeting, increased app engagement, and the provision of personalized customer experience.
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    This article outlines the six benefits of proximity marketing and the factors you need to consider when planning a proximity marketing campaign. Proximity marketing enables easy geolocation, increases app engagement, and helps increase app retention. Proximity marketing can bring a personalized experience to customers, can help companies gain a competitive advantage, and quickly bring conversions. There are many factors to consider when planning an approaching marketing campaign. First need to identify the target customers, and then develop a targeted marketing strategy. Finally, don't forget to consider the metrics you track to measure the success of your campaigns.
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    Proximity Marketing is promoting to your target audience at the right place and at the most appropriate time, typically including personal touches as well. It does improve on geo-targeting and increased customer engagement. For instance, geo-targeting zooms in on an area's circumference and then sends push notification to the person's device for items of interest. Customers are more engaged and will become more loyal to the brand with personalized touches. Additionally, timely and relevant notifications are important to remain competitive in an overpopulated market. So, comprehensive proximity marketing solution is ideal for all businesses.
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    This article not only describes the 6 benefits of proximity marketing but also how to execute it. It explains what is proximity marketing, its benefits in detail, and how it's the future and is here to stay.
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    Proximity marketing is more beneficial than I originally thought. Geotargeting is the biggest advantage when using this marketing method and I think that a company can definitely take over a certain area by using this method.
dbake008

The Different Types of Cloud Computing and How They Differ - 0 views

  • clouds, in the tech sense, are incredibly versatile
  • Cloud computing still relies upon the same physical server hardware that forms the backbone of any computer network. The difference is that cloud architecture makes the processing power and storage capacity of that hardware available over the internet.
  • Cloud deployment describes the way a cloud platform is implemented
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  • , how it’s hosted, and who has access to it.
  • A completely on-premises cloud may be the preferred solution for businesses with very tight regulatory requirements,
  • The great advantage of a public cloud is its versatility and “pay as you go” structure that allows customers to provision more capacity on demand.
  • On the downside, the essential infrastructure and operating system of the public cloud remain under full control of the cloud provider
  • Public clouds typically have massive amounts of available space, which translates into easy scalability
  • The primary advantage of a hybrid cloud model is its ability to provide the scalable computing power of a public cloud with the security and control of a private cloud
  • less economical model than the public cloud
  • private clouds lack the versatility of public clouds
  • Simply put, hybrid clouds combine public clouds with private clouds
  • A cloudbursting model uses the public cloud’s computing resources to supplement the private cloud, allowing the company to handle increased traffic without having to purchase new servers or other infrastructure.
  • A misconception about both colocation and the cloud is that they’re an “either-or” investment. As mentioned, the two can be deployed together as part of a hybrid cloud model, enabling more streamlined application management
  • If controlling the environment is essential, as are tight security regulations because of your industry, private cloud solutions offer both security and control.
  • work with a service provider who has significant experience in the the hybrid cloud model as there are potential performance and security risk inherent to the need for the two different servers (public and private) to communicate and share data.
  • Although not as commonly used as the other three models, community clouds are a collaborative, multi-tenant platform used by several distinct organizations to share the same applications.
  • scalability is a benefit
  • system remains highly flexible,
  • The shared storage and bandwidth can create issues with prioritization and performance as servers adjust to demands
  • In some cases, a single public cloud isn’t enough to meet an organization’s computing needs. They turn instead to multi-clouds, a more complex hybrid cloud example that combines a private cloud with multiple public cloud services
  • IaaS is the most comprehensive and flexible type of cloud service available. Essentially, it provides a completely virtualized computing infrastructure that is provisioned and managed over the internet.
  • Situated a bit higher up the cloud computing pyramid is PaaS
  • PaaS provides the framework needed to build, test, deploy, manage, and update software products
  • SaaS is a fully-developed software solution ready for purchase and use over the internet on a subscription basis
  • it can be cost effective, though the initial expenditure for the private cloud should be considered
  • when looking for a cloud services provider, you want to choose a company that not only knows, but understands your business or industry
  • The bottom line is this: if you are in the market for a colocation partner, you want to make your research process as exhaustive as possible. Consider all possible scenarios, all possible needs, and how your provider can meet or exceed your service expectations while partnering with you for succes
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    This article gives examples of the various types of cloud computing and their advantages and disadvantages. It shows that there are cloud-based options that can be appropriate for every business.
zhuan007

Why PMSs are headed to the cloud | Hotel Management - 0 views

  • Cloud PMS solutions are more accessible and ready for mobile
  • The underlying architecture of cloud-native PMS solutions also enable faster feature development and much less downtime for upgrade and maintenance compared to on-premises PMS.
  • A cloud-based PMS is easier to integrate with other hospitality technology products as well
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  • But ultimately, moving to the cloud is an individual decision for each hotel—there are benefits and disadvantages of each option that can differ wildly based on the geographical location
  • The ultimate selection of a PMS needs to consider the ability of the PMS to meet the needs of the hotel, from feature set to service levels
  • The consideration and adoption to move to the cloud is not appropriate for every property and needs to be evaluated thoroughly.
  • Insights, analytics and all of the data science can improve the guest experience.
  • The cloud enables guest-facing interfaces, including self-service options and allows hoteliers to harness the power of data and analytics to provide a personalized experience.
  • Content-management system, rates and inventory are other key integrations that will allow for a free flow of information for a smooth business outcome
  • Looking to the future, integrations that allow for mobile key and online check-in will be important
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    The typical hardware PMS contains a vast amount of personal guests' information. Hotels usually consume a lot of expense to protect this information from hackers. One of the many benefits of cloud computing is helping to protect this sensitive information. Cloud computing also offers more modern attributes like accessibility from any location and any device and less downtime. Even though the roles of PMS are growing, each hotel should analyze their current atmosphere and see if this a sufficient move forward for their specific business. Ultimately, a cloud PMS should offer freedom and fluidity for guest check-in.
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    This articel discusses the reasons why Cloud PMS is gaining popularity and related considarions that hotels should take into about this tecnology. It also shares some effects of guest experience and the importance of system integration with other systems.
angelicamm6

US7685025B2 - Web-based integrated event planning and management system and method - Go... - 0 views

  • The system and method of the invention enables an event planner or organizer (also known as a “client”) who wishes to organize an event to contact,
  • The process of planning an event thus requires the following steps carried out by the organizer of the event and individual vendors: 1. Organizer creates a plan 2. Organizer searches for vendors 3. Organizer contacts vendors 4. Vendors ask for organizer's requirements 5. Organizer provides information about event and his or her requirements 6. Vendors prepares and submits a proposal 7. Organizers repeats all the above again if he needs proposals from more vendors to compare 8. Organizer compares proposals received 9. Organizer negotiates with chosen Vendor 10. Vendors prepares contract/agreement 11. Organizer and vendor enter into contract 12. Organizer pays booking/signing amount to vendor for the event
  • U.S. Patent Publication No. 2002/0128934,
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  • It is accordingly an objective of the invention to provide an event planning and management system and method that overcomes the disadvantages of traditional event planning methods by providing: hybrid management; integrated venue, food, entertainment, and transportation booking; dynamic contracting; and integrated payment.
  • 1. Organizer Searches for Vendors; 2. Organizer compares and selects Vendors; 3. Organizer Selects one of the available Packages or creates/builds a package; 4. Organizer Provides information about event and makes a BOOKING REQUEST; 5. Vendor provides final quote and confirms availability, Or Vendors Re ask for additional information and repeats all of the above; 6. Organizer compares proposals received from other vendors contacted in same way; 7. Organizer confirms one of these and makes deposit to confirm booking Or ask for additional information and repeats all the above again. The option in step 3 of creating or building a package based on lists of specific items (such as dishes or menu items) offered by the vendor, rather than merely selecting between a limited number of available packages, offers a particularly attractive and powerful event planning tool that is unlike anything currently available.
  • BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a block diagram of a system according to a preferred embodiment of the invention. FIGS. 2-33 are screen shots illustrating the manner in which vendors are enabled to customize offerings to clients. FIGS. 34-47 are flowcharts summarizing vendor and customer side processes for implementing the invention. FIG. 48 is a screen shot of a menu creating page that enables a customer to create custom catering packages by selecting individual menu items.
  • To send a Booking Request for any service, a few details about the event and venue are required like
  • Among the search results, they can click on any of the links available to view the venue profile which has details like
  • Upon obtaining the search results, the customer can click on any of the links available to view the catering company profile, which has details like:
  • To send a Booking Request for any service a few details about the event and food preferences are required such as:
  • Upon receiving the search results, the customer can click on any of the links available to view the entertainer profile, which has details like:
  • To send a Booking Request for any service a few details about the event and venue are required such as:
  • To send an entertainer Booking Request, some additional details may be required such as:
  • After receiving the search results, the customer can click on any of the links available to view the Limo profile which has details like
  • As indicated above, to send a Booking Request for any service a few details about the event and venue are required such as:
  • In addition, to send a Limo Booking request, some additional details that may be required include:
  • Step One of Three
  • Step Two of Three
  • Step Two of Three
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    Web based system to create any type of event and be able to book and organize any amenity needed for the event. Complete customization of event can be done and all legal and binging documents can be added in order to be followed and agreeded on.
kaseyfl9568

Advantages and disadvantages of technology advances - 2 views

Technology has advanced us in many ways to make our society profitable monetarily, although is this what we need for our guests? Many mangers may see this new age of technology as a great way to m...

started by kaseyfl9568 on 08 Jan 20 no follow-up yet
marble_bird

CloudBasedvsDesktopBased_PMSHotels.pdf - 0 views

shared by marble_bird on 09 Jul 20 - No Cached
  • Even though keeping up with the modern developments in IT sector is crucial for the success and competitiveness of a hotel, it is usually very hard for new technologies to be accepted and implemented.
  • On the example of hotel property management system (PMS) and comparison between features of its older desktop-version and new web-based programs, this research aims at finding out at which stage and how effective is usage of cloud technology in hotels.
  • Constant innovation in hardware, software, and network developments and applications means that only dynamic organizations that can respond efficiently and effectively to these innovations, will be able to outperform their competitors and maintain their long-term prosperity.
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  • It is crucial for tourism and hospitality practitioners to proactively incorporate new technologies into their businesses as these will improve service quality and differentiate their products and services.
  • In order to be able to follow the increasing guests' requests for qualitative services, it is mandatory for hotel management to constantly work on improving its functions and operations. For this it is necessary to keep track of innovations in sectors outside the hospitality, like IT sector that works on creating, developing and introducing new technologies
  • Hospitality is one of targeted sector that is considered appropriate for application of cloud technologies and services. Hotel Management System or widely known as Property Management System (PMS) is one of the system where IT practitioners saw the chance for improvement by ''moving it to the cloud''.
  • Hotels will be forced to upgrade their current systems so that they can respond to various and changeable guests' habits and requirements. However, until today, there was not enough academic papers related to usage of cloud technology in hospitality industry even though this sector is under continuous changes caused by usage of new technologies which made search, evaluation and payment of the hotel rooms easier than ever.
  • After comparing the two groups of hotels, from which one was using desktop PMS and other group cloud- based PMS, the results of the research were derived and presented. In conclusion of the paper, challenges with which the hotels are facing and which affect their decision of starting to use cloud- based technology as well as recommendation for future work will be discussed.
  • As stated by the Sharif (2010), cloud computing is the latest technology that is being introduced by the IT industry as the next (potential) revolution to change how the internet and information systems operate. The term “cloud” was probably inspired by IT text books’ illustrations which depicted remote environments (the Internet) as cloud images in order to conceal the complexity that lies behind them (Sultan,2010).
  • The goal of a new computing world is to develop software for millions to consume by easily accessing it over a network. Cloud service providers are making profit by charging consumers for accessing these services.
  • Products offered via this mode include the remote delivery (through the Internet) of a full computer infrastructure (e.g., virtual computers, servers, storage devices, etc.); the building blocks of an IT enterprise.
  • Services provided in this category include CPU processing on demand, virtual Web hosting, and storage on demand. The most notable vendors are Amazon’s EC2, GoGrid’s Cloud Servers, and Joyent.
  • With cloud computing, services and applications that were managed locally in the past requiring hardware, operating systems, web servers, as well as teams of network, database and system management experts are now provided remotely by cloud providers under this layer.
  • Cloud computing services can be adopted by firms in three different forms (Goscinski and Brock, 2010):
  • Public clouds - online applications that are open to everyone for free, such as Google
  • Private clouds - involves firms deploying key enabling technologies, such as virtualization and multi-tenant applications, to create their own private cloud database
  • Hybrid clouds - mix of the previous two types that are emerging with the intention of providing clients with a level of “control” over their resources
  • The cloud offers enterprises the option of scalability without the financial commitments required for infrastructure purchase and maintenance.
  • Reallocating information management operational activities to the cloud offers businesses a unique opportunity to focus efforts on innovation and research and development. This allows for business and product growth and may be even more beneficial than the financial advantages offered by the cloud.
  • These investments and efforts for a new technology to be presented open a new progress circle of technology advancements and it continues in the same way.
  • When creating software or an application for a hotel, IT personnel have to possess a certain level of flexibility, openness and creativity. On the other hand, hotel employees are expected to have more insightful and openminded approach towards new ways of performing business operations, sometimes take risks and have experiences with using different programs and applications.
  • A hotel's PMS can gather and keep valuable information about hotel guests by incorporating business intelligence tools which help hoteliers organize and make sense of the gathered data. Regardless of whether room reservations come from Online Travel Agency, Global Distribution Systems or by telephone, all of them are gathered, stored and managed in the PMS.
  • low investment costs were main reason for hotels from Group B to decide in favor of cloud based version.
  • Business intelligence options provide hoteliers with a threedimensional view of guest data, which allows easily statistical reporting and increased hotel management efficiency.
  • The aim of this study was to investigate the difference in practical usage of the two types of PMS systems – cloud based and classical (desktop) ones.
  • On the question about the reasons for using the current PMS type in hotels, answers of Group A were based on usage of their current PMS for years and on the fact that employees in all hotel departments were used to work on it. As time passed by, hotels upgraded their system to new versions for several times and additional customization was implemented with regard to hotel preferences.
  • Hotels from Group B were consisted of relatively new boutique hotels that operate for more than a year and from those that were not using any kind of PMS solution (they were using Excel tables and creating reservation records manually). The reason why hotels from this group wanted to use cloud PMS was a desire to try the latest technology used in hospitality industry.
  • Other reasons for using it were: PMS could be reached from any place where Internet connection is available, simple but effective design with lots of visual solutions, more options to enter the important information and the fact that it is working not only on any PC but also on any mobile device due to its mobile applications.
  • Simplicity of the cloud based property management system allows it to be productive. Cloud based PMS's can operate on any advice that has a web browser and the companies are putting their efforts to make it even more friendly on smaller devices like tablets and smart phones.
  • The similar amount of initial investments were confirmed by the Group A. Being considered as great amount of money for newly opened and small sized hotels to invest, management decided to try out the cloud version which allows access to this system based on monthly subscription with very little or no investment cost, depending on the solution provider.
  • After initial investments in the system implementation, hardware, software and training of employees, every year hotel makes a one-year-based contract for additional support services and, if needed, extra training. Support is provided any time a hotel reports an issue or malfunction by directly connecting to hotel's computer through remote programs.
  • Changes are made either for each hotel at a time, or after releasing new version, when provider try to convince all the current users to upgrade to it. Upgrade is provided by the extra charge, so these costs should be also considered during planning investments in classical PMS.
  • Regardless of which type of system they used, all participants were very careful about and interested in the matter of data security.
  • However, it is totally different situation with cloud based system, which is mainly open system where all authorized users and providers from outside have access to. Of course, it is up to hotel management to whom the authorization rights will be given and being an open system it makes support, development and innovation activities much easier. Cloud based PMS are hosted on some of the world's best known servers so there is no need for additional computers to be used as servers.
  • Although there are some great differences in functions and way of managing regarding classical and cloud based system, both have their advantages from which hotels do not want to give up.
  • One of the biggest advantages of cloud based PMS for the Group B is the fact that this system can be directly integrated with hotel online booking engine. This is considered as a great advantage for the hotels that besides having functional web site, wish to maximize use of its online booking engine, receive more online reservations directly from the guests and gain more profit.
  • Such a functional connection between hotel’s PMS and online reservation system allow hotels to have a social media integration as well. This means that hotels are able to receive online reservation through their Facebook page as well as receive direct links to its page from the biggest review sites such as TripAdvior.com.
  • In this paper two different approaches and perspectives on usage of cloud based and classical hotel management systems were exposed. Hotels from Group B have shown a tendency for usage of new technologies and readiness to adopt and continuously learn about them.
  • Among factors, affecting why hotel prefers one system over another, are type and size of hotel, through which channels are guest reservations coming, previous experience with IT stuff and different programs, etc.
  • Cloud based program can help them in order to update prices and room availability information to hotel's booking engine. This prevents overbooking, provides easily management of CRM functions and information, with no first investment costs or extra expenses which results in revenue increase.
  • Hotels that use classical PMS pay a great attention to the security issue because they do not want to risk opening their hotel for external intervention. In recent years we can find in media lots of evidence of information linkage from system that had much higher security measures than an average hotel.
  • Measuring the performance of cloud-provided services is another challenge for the hotel management, primarily due to the lack of measurement standards.
  • While investigating the previous knowledge about the other system solutions, hotels in Group A have claimed lack of information about the cloud technology and its solutions.
  • Even though IT stuff in these hotels has some basic knowledge about it, it is still not enough to convince the other managers about its benefits. Therefore it may be concluded that, besides trying to overcome the above mentioned challenges, developers of cloud based solutions to hotels should also work hard on training the potential clients about the positive aspects and correct usage of cloud technologies.
  • Lack of measurement standards for cloud-provided services in general as well as for hotels is another important limitation due to which qualitative research was conducted. Authors’ recommendation is that academicians should focus more on topics of cloud computing, cloud solutions for other business operations and on defining measurements standards for cloud services.
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    This article, published in 2015, covers a study performed in Turkey to analyze factors in hotels that lead management to prefer desktop-based PMS over cloud-based PMS or vice versa. The study uses qualitative research to determine the reasons for the usage of PMS and the advantages and disadvantage of either system. The study found that, among others, significant factors that contribute to the form of PMS implemented by mangement may include the size of the property, reservation channels, and prior level of IT experience.
tredunbar

Restaurant Tech Investment And What it Means For the Industry - 0 views

  • Investment in restaurant tech has the potential to transform how chains operate, manage staff, create value, and increase sales
  • half of restaurant operators describe their use of tech as “lagging
  • The sheer scale of options, from upgraded POS systems to automated kiosks, makes it tempting for CEOs and other chain executives to leave tech to the experts.
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  • cost and the time it takes to implement new systems
  • an integrated guest experience enabled by the technology and ultimately powered by something else: operational execution and capability
  • one in four guests factors in technology when deciding where to eat
  • startups will continue to unveil the capability to solve problems unique to the restaurant industry
  • chains that best harness those capabilities will create significant value and differentiate themselves, while others will increasingly find themselves at a disadvantage
  • the best indicator of success is the commitment of company leadership
  • The challenge will be tying two very disparate industries — tech and food service — together
  •  
    This article details the importance that investing in new technology has on the restaurant industry. Many restaurant concepts like Panera Bread have made it their focus to drive new technology in their restaurants and have seen an incredible and continuous ROI. The article cedes that those who take a "wait-and-see" approach will find themselves playing catch up. Attributing to this is the fact that technology is generally considered old by the time it has worked out any potential issues.
patrick021

7 Top Fantastic Hotel Point of Sale Systems - 1 views

  • options
  • Below, I’ve outlined the pros, cons, and costs of seven fantastic hotel POS options.
  • A point of sale system is the point where a customer transaction occurs. The grocery store checkout counter, for example, is a point of sale.
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  • a POS system can link a hotel property management system with the restaurant or spa, so all transactions and data are in a centralized location.
  • This POS system is a stand-alone option for those who don’t need a full property management system to go along with it.
  •  
    This article basically disclose the advantages and disadvantages of the top 7 POS systems, which is very useful for the professional of the industry. It is great reference for the professional on the industry to make a better decision when choosing which POS to adopt. I found very important to shop around and read articles like this to better find what suits your company and its needs. Not all POS systems are deign the same way or can accommodated any company size.
  •  
    This is a list of some new and great POS systems designed for hotels on the market right now. It gives a great unbiased opinion on the pros and cons and costs of each.
  •  
    The Point of Sale system is an essential for all businesses. The development of this system have grew through the years of technology development. This system is the major link to all sales associated with the business. With the growing demand for businesses the point of sale systems have followed suit with its development encouraging many companies to develop a system useful to many establishments. Although developing these systems can be a pro to businesses there are a few slight cons that each brand has associated with it.
marble_bird

Modern information technologies in the hotel business: development trends and implement... - 0 views

shared by marble_bird on 08 Jun 20 - No Cached
  • Today, the process of digitalization of the Russian economy has a significant impact on hospitality industry.
  • Digitalization is becoming a major trend, which is evident in the distribution models of hotel services, and also actively comes to the sphere of automation of internal business processes
  • Digital innovations are gradually becoming the new standard of hotel service
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  • digitalization of hotels also includes introduction of advanced solutions for analytics and security.
  • Digital security systems can not only track the slightest disturbance of the public peace, but also provide additional information.
  • At present day, it is too early to assess the effectiveness of some recent innovations, that are related mostly to the hotel's image and attract customers.
  • The main trends in the use of modern technologies in hospitality industry in the conditions of digitalization of the economy are presented in figure 1.
  • The main disadvantages of traditional technologies include the following: local server requires regular maintenance from the system administrator; access to database is restricted by local network facilities; connection speed is limited by the speed of a local provider and divided among all who are drawn to the sever database
  • Artificial intelligence plays an equally important role in improving the efficiency of public catering enterprises.
  • Use of artificial intelligence also allows to analyze the work of the restaurant, and to detect violations of rules by the staff via control of bills, number of the discount card uses, as well as the number of cancellations and deletions of checks.
  • The issue of privacy that characterizes traditional tourism industry is also addressed through blockchain technology, minimizing exposure to sensitive data in the face of existing problems with cyber attacks and fraud in traditional financial services.
  • if the concept of hospitality industry enterprise changes, it is possible to change the composition of paid licenses.
  • Almost all companies in hospitality industry have started to think about using chatbots to solve specific business problems [9].
  • One of the ways to get competitive advantages for accommodation facilities is to invest and use new technologies. In this regard, augmented reality is the most promising technology for the modern tourism industry. its development and application can increase the competitiveness of destinations.
  • Augmented reality can be used to interact with guests before, during, and after their stay.
  • Augmented reality technologies can be used to stimulate travel purchases (the effect of being present in a hotel room, as well as demonstrating the environment and local services using a virtual reality headset). Also, virtual and augmented reality, including those with tactile sensations, can be implemented by digital concierges to issue recommendations to the client on various issues and types of recreation
  • The API allows one hotel technology system to automatically (i.e., without the participation of hotel employees) interact with another technology system and gain access to its functionality.
  • The largest companies develop APIs for clients or internal use at some stage.
  • The result of the analysis of cash transactions is a regular analysis and detailing of violations, categorization of violations, development of measures to counter violations, training of personnel [13].
  • With the help of speech Analytics tools, specialists can work with 100% of requests. To do this, all dialogues are translated into text and analyzed using a special system.
  • Based on this analysis, you can develop a change program for existing procedures and processes and optimize self-service systems (personal account, website).
  • The result of the introduction of innovative speech analytics technologies will be an increase in sales efficiency, an increase in loyalty and customer satisfaction, a reduction in service costs without loss of quality, and behavioral analytics.
  • Currently, biometrics can already be used to identify and confirm the client's identity. Face scanning technologies when registering with the service.
  • Analysts predict that the international market for biometric solutions for the hotel sector will grow exponentially in the coming years. Biometrics, as the most reliable and accurate authentication system, can provide real-time information about employees and their use of their working time.
  • The result of using this technology is payment without wallets and Bank cards, increasing the speed of customer service, and a high level of security.
  • In 2018, Amazon presented a special version of the voice assistant for hotels — Alexa for Hospitality, which is currently being tested in Marriott hotels.
  • At the same time, the use of Echo speakers in hotels raises concerns about the privacy of personal data. Amazon claims that audio recordings of the guest's voice commands will be deleted every day, and the hotel administration will not have access to both request records and response records.
  • IT outsourcing is the transfer to a third-party contractor (outsourcer) of all or part of the functions for servicing the organization's information needs. Currently, this technology is becoming increasingly common in the hospitality industry.
  • The main point of switching to outsourcing is to optimize the company's costs while significantly improving the quality of services provided. The main criteria for outsourcing are the lack of competitive advantages and not the strategic position of this operation or function for the company
  • The main problems of implementing information technologies in the hospitality and tourism industry include the high cost of these developments, the duration of staff training processes, and the adaptation of the built system of business processes of enterprises.
  • The problem is also the difficulty of attracting investment in the hotel business
  • Another problem with the introduction of information technology in the hotel business is the lack of relevance of regulatory documents and legal barriers to the introduction of innovations
  • In addition, the introduction of modern information technologies in the hospitality industry is complicated by the level of technical and technological complexity of implementation projects.
  • nformation technologies are improving at a rapid pace
  • In the leading Russian hotels that are part of the global hotel chains, the work is fully automated, technological, and has its own computer and Internet services. Such hotels already have a successful experience in implementing modern information technologies.
  • Customers of the hospitality industry already have a lot of experience in using mobile devices.
  • Digital marketing is becoming a key channel of communication between the hotel and the network. At the same time, only the implementation of continuous data collection, processing, analysis and aggregation tasks will allow the management of hospitality enterprises to achieve one of their main goals - to better understand their customers and interact with them.
  •  
    This article describes trends in technology in the hotel industry and the applications of them in the Russian economy. The article discusses what the trends in IT are and how they may apply to the hotel sector of the hospitality industry, providing real-world examples and hypothetical scenarios. The information in this article is insightful to the relationship between hospitality and information technology and provides a perspective on this relationship from the viewpoint of the Russian hotel economy specifically.
kmill139

What is SaaS (Software as a Service)? Everything You Need to Know - 0 views

  • Software as a service (SaaS) is a software distribution model in which a cloud provider hosts applications and makes them available to end users over the internet. In this model, an independent software vendor (ISV) may contract a third-party cloud provider to host the application.
  • Products range from personal entertainment, such as Netflix, to advanced IT tools.
    • kmill139
       
      Applications such as Netflix, Spotify, or Apple Music are all examples of cloud computing methods that we have available to us in the 21st century. Many of us use these applications or services without knowing how they truly work.
  • The application will be accessible to any device with a network connection. SaaS applications are typically accessed via web browsers.
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  • A software provider will either host the application and related data using its own servers, databases, networking and computing resources, or it may be an ISV that contracts a cloud provider to host the application in the provider's data center.
  • As a result, companies using SaaS applications are not tasked with the setup and maintenance of the software. Users simply pay a subscription fee to gain access to the software, which is a ready-made solution.
    • kmill139
       
      Many companies will benefit from this as they do not have to worry about the hardware necessary to run the servers and applications.
  • SaaS removes the need for organizations to install and run applications on their own computers or in their own data centers. This eliminates the expense of hardware acquisition, provisioning and maintenance, as well as software licensing, installation and support. Other benefits of the SaaS model include:
    • kmill139
       
      All the examples down below make the SAAS system desirable for a company.
  • Depending on the service-level agreement (SLA), the customer's data for each model may be stored locally, in the cloud or both locally and in the cloud.
  • SaaS applications and services typically use a multi-tenant approach, which means a single instance of the SaaS application will be running on the host servers, and that single instance will serve each subscribing customer or cloud tenant.
  • The typical multi-tenant architecture of SaaS applications means the cloud service provider can manage maintenance, updates and bug fixes faster, easier and more efficiently. Rather than having to implement changes in multiple instances, engineers can make necessary changes for all customers by maintaining the one, shared instance.
    • kmill139
       
      This is great to prevent any inconveniences to the customer.
  • According to a recent McKinsey & Company report, technology industry analysts predict further growth in the software as a service market, and expect to see the market for SaaS products near $200 billion by 2024. 
    • kmill139
       
      I see this happening most definitely when looking at the way we are moving forward as a population. We use technology on a day-to-day basis. Just look at your personal life and see how often you use and are around technology.
  • SaaS also poses some potential risks and challenges, as businesses must rely on outside vendors to provide the software, keep that software up and running, track and report accurate billing and facilitate a secure environment for the business's data.
    • kmill139
       
      The disadvantages down below might lead a company to stay with traditional hardware methods.
  • As a result, security is more the responsibility of the independent software vendor and third-party cloud provider.
  • SaaS is one of the three major cloud service models, along with IaaS and PaaS. All three models involve cloud providers that deliver their own hosted data center resources to customers over the internet.
    • kmill139
       
      We're focusing on SAAS but it's good to know the difference between the three.
  • Salesforce Google Workspace apps Microsoft 36
    • kmill139
       
      All of these are very common in today's world and I see many on this list that I use in my personal life.
  • HubSpot Trello Netflix Zoom Zendesk DocuSign Slack Adobe Creative Cloud Shopify Mailchimp
  •  
    A great in-depth article about the service SAAS. This article talks about how it works, and how the host provide their services to their clients. In the article it also talks about the three types of cloud based services.
djohn304

How Proximity Marketing Can Aid Businesses - Forbytes - 0 views

  • The development of technology provides new opportunities for businesses to grow.
  • Our smartphones have changed how we shop, work, socialize, and live. It’s no wonder that so many businesses are taking on the challenge of proximity marketing.
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to target messages.
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  • The idea of proximity marketing is that a specific message can only be communicated to the right person by its proximity.
  • Enhanced customer experience: Using a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: Using proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates and withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
    • joshli2022
       
      Benefits of proximity marketing.
  • Businesses of all sizes use proximity marketing to engage with potential customers,
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to the target audience.
  • method of location-based marketing via a company’s use of their customers’ location is a foundation for a proximity marketing strategy.
  • as long as they’re physically near to the business. It makes ads more practical and efficient, as well as more personal.
  • Near field communication (NFC) proximity marketing is a marketing tactic in which retailers put a chip on the product that works as a transmitter and connect to in-store visitors’ mobiles to send them various info about certain products.
  • designed to identify the customer profile and send the message directly to the person.
  • n the form of coupons or discount cards, advertisement banners in the store, or a personalized advertisement on a store companion website.
  • this is done by utilizing mobile location tech technologies, such as GPS. But technologies such as Bluetooth and WiFi also serve this type of marketing.
  • A hyper-local sales campaign is one in which a local retailer maximizes their geographic location to house a specific sales event and makes use of the surrounding local culture to generate interest.
  • WiFi proximity marketing is integrated with in-store marketing to provide guests with personalized, customer-activated content based on their proximity.
  • Using proximity marketing technology, the ad campaigns reach a more personal level with their audience, adding a more engaging and personalized touch.
  • One such method is radio-frequency identification (RFID) proximity marketing. It allows companies to embed a unique identifier on their product, insert it into the RFID proximity marketing imaging system, and then automatically customize their targeting.
  • granting you a valuable asset: consumer data. When a customer wants to log in to your WiFi network, ask them to provide their email first so you can reach out to them later and send personalized offers.
  • meaningful data points like demographic, location/geography, platform, and time.
  • GPS-based proximity marketing. Also called geo-targeting and geo-marketing, this tactic lets companies identify and engage customers based on their location. It is mainly used in retail, services, and real estate.
  • Those locations – your local grocery store, fitness club, a particular bar- can leverage that information to send you exclusive offers and promotions.
  • Beacons, easily installed in every store and retail space, use an electrical signal to identify customer location and transmit data to them through Bluetooth.
  • calculate daily traffic patterns and broadcast promotional messages to individuals nearby, making product recommendations or simply notifying them of discounts and beneficial deals.
  • Modern business owners rely on digital marketing channels for both growth and retention.
  • Beacons can create interactive experiences and offer valuable information (such as displaying discounts) to smartphone users as they walk near to encourage them to stay or shop longer or make a purchase.
  • However, this technology is still considered to be one of the most expensive ones for marketing purposes.
  • There are less expensive proximity marketing solutions for budget ad campaigns. For instance, QR (Quick Response) Codes are a powerful tool that allows companies to create digital proximity marketing opportunities by simply creating one and hanging it on the wall in the store.
  • mobile browser detection. When visitors arrive at your website, many factors are taken into account, including their IP address, browser, and device. Every time a visitor to your website activates their mobile phone or pulls up your page on their laptop browser, you have a chance to reach out and, potentially, monetize them.
  • Enhanced customer experience: The use of a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: The use of proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates, withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
  • hotel visitors can receive information about the hotel and the various offers it has. Also, as guests are looking for the best cafes or restaurants for a good price, hotels can partner with local bars and restaurants and inform the guests of the deals they could get.
  • Businesses are uncovering the benefits of marketing to clients in their proximity.
  •  
    This article is about the concept of proximity marketing that supports sales and marketing development in business operations. First, the idea of this marketing strategy is to reach out to the right consumers based on mobile techs and GPS techs. Second, the four types of proximity marketing are by components, application, geography, and key players in general. Third, the benefits of proximity marketing are enhanced experiences for the guests. Applicational utilization. Cost-effectiveness on the mobile marketing, then the guest relationship improvement will be one of them to benefiting the company's business growth.
  •  
    In these days of technology advancement, proximity marketing is one of the best ways for marketing. The only disadvantage is potentially using someone's information without permission. As long as permission is granted, it would be fine.
  •  
    Proximity marketing is a mode of location based marketing that uses the customers location to their advantage when distributing advertisements for their business. There are several different types of proximity marketing solutions that can and are currently being used by the most popular brands right now. There is wifi proximity marketing, radio frequency identification proximity marketing (RFID), near field communication proximity marketing (NFC), GPS based, beacon based, and QR codes. Using these methods of marketing hold benefits including enhanced customer experience, app utilization, cost effectiveness, and customer relation boost. There is an option for everyone in terms of cost and many industries are using them more and more, inclusive of the hospitality/tourism industry. In my opinion, the previous ways of advertising are becoming obsolete and the market for competition is growing and growing and growing. We all have likely encountered one or more forms of this type of marketing, and we likely will continue to in the future.
armanyleblanc767

8 Examples of Robots Being Used in the Hospitality Industry - 3 views

  • The use of artificial intelligence within the field of robotics is one of the most exciting and promising applications for individuals and businesses operating within hospitality management.
  • Below, you will find a list of eight current uses of robots within the hospitality industry.
  • robots are deployed to provide information, front desk services, storage services, as well as check in and check out services
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  • , with technology including voice and facial recognitio
  • robot concierge,
  • robotics being used for luggage purposes.
  • robots can improve automation and perform tasks without tiring, it is important to acknowledge limitations as well, including an inability to quickly adapt to circumstances.
  • ability for robots to offer support for a variety of different languages.
  • chatbots
  • Airport security
  • hotel robot butlers and robot luggage porters,
  • travel agents are also looking into the use of robots, especially as a means of pre-qualifying customers.
  • Amadeus have experimented with a robot called 1A-TA, which is powered by artificial intelligence. Rather than forcing customers to wait during busy periods, the robot is able to immediately get to work, finding out about their needs and preferences and passing the information on when they actually speak to a human travel agent.
  • chatbots have been one of the most common uses of robots within the hospitality sector and these can be used to deliver basic customer service, or for more complex tasks, like hotel or flight bookings.
  •  
    This article introduces the concept of robots and analysis the advantage and disadvantages of it combined with AI when boosting individual and businesses operating in the hospitality industry. It shows 8 examples of robots application in the hospitality industry, which including the front desk and storage service, chat, concierge, luggage purposes, translation, help travel agencies, and airplane security, and as butlers, and so on. Conclude that it improves the performance of task while lacking the ability to quickly adapt to circumstances and costs of investment and maintenance may be high.
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  •  
    Great article and summary. I too read this article, I found it interesting the many uses of AI technology in our industry. The future of AI seems to be positive, I've also read an article that AI's are being used to convey human emotions.
  •  
    This article goes into depth about some of the ways that robotics are transforming the way the hospitality industry operates. These examples will only increase as time goes on.
  •  
    This article deals with the advances that are being made in the travel industry through the use of intelligent robotics. It provides several videos showcasing what each of the robots can do, from delivering toiletries, to checking for concealed weapons at the airport.
claudecole

4 Use Cases of Facial Recognition in The Hospitality Industry | revfine.com - 0 views

  • Facial recognition systems are an example of biometric technology, and can be used to identify people by analysing their faces. This is usually achieved by comparing a scanned image or a frame from a video with the faces contained within a database, matching them up based on facial features and skin textures.
  • The hospitality industry deals with large volumes of customers at once, and for hotel owners, airlines and other companies, it is a top priority to deal with them efficiently, without compromising on safety. As a result, it is an ideal field for facial recognition technology to be implemented. In particular, facial recognition systems can be used to automate certain verification or authorisation processes along the customer journey, and to improve the customer experience. Moreover, the ability to identify specific people, even in large groups, can be extremely advantageous, helping to make security systems more robust.
  • 4 Ways Facial Recognition Can Be Used in the Hospitality Industry
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  • 1. Security and Access
  • One of the main ways facial recognition can be deployed within the hospitality industry is for security and access purposes. Within a hotel setting, this might mean using the technology to grant guests access to their hotel room,
  • When it comes to security, the technology can also be vital in helping to identify troublesome guests, or guests who have previously been removed from the premises.
  • 2. Customer Service
  • The technology can also be used by those within the hospitality industry to deliver a greater level of customer service. For example, facial recognition can allow employees to quickly identify guests, perhaps before they even check-in, and deliver more personalised greetings and a more tailored service.
  • 3. Payment Authorisation
  • Facial recognition also has a role to play in helping to authorise payments, making that process more efficient. Companies like MasterCard have already implemented systems powered by facial recognition, where a customer can confirm a payment using the camera on their phone, or a camera supplied by the vendor.
  • 4. Research and Information
  • The technology can be set up for market research purposes, helping companies to know exactly how many people are in a location at a particular time. Additionally, it can be used to draw conclusions about customers too, reading their expressions to ascertain their mood, or their facial features to ascertain their age or gender. Most impressively, this data can be gathered automatically, at any time of the day or night.
  • One of the challenges for hotel managers and others within the hospitality industry looking to introduce facial recognition is balancing the benefits with privacy for customers. Indeed, many people have concerns about facial recognition, due to the fact that it means even more data about them being collected and stored.
  • Furthermore, many people fear their data being sold on to other companies against their will, and dislike the idea of businesses being able to track their every move. It is, therefore, important that the hospitality industry takes these concerns seriously and takes steps to avoid misusing data. In some cases, one of the best solutions may be to make facial recognition an opt-in or opt-out service, so that users have a choice in the matter.
  • If a company has a customer reward scheme, members may be given the option to upload a photo during the sign up. Facial recognition can then allow that company to instantly identify members and provide them with rewards. The technology may also identify returning customers, allowing them to be rewarded too.
  • To date, one of the most effective uses of facial recognition within hospitality management has been as part of the hotel check-in process. In two different Marriott hotels in China, for example, guests now have the option to bypass the traditional check-in desk and instead head to a kiosk. There, facial recognition technology scans their face, identifies them and provides them with a key card, all in the space of around one minute.
  • imagine a hotel where guests go to a kiosk, check out using facial recognition and confirm their payment in the same way, with no need to interact with a single hotel employee. Kiosks can also be used in restaurants, allowing customers to pay seamlessly on their way out.
  • Finally, in order to understand customers, improve services and optimise processes, hotels and other companies need to be able to gather feedback and data. This is an area where the uses for facial recognition may be less immediately obvious, but where those uses can be extremely beneficial.
  • The technology can also be used more generally to recognise certain things about faces, such as whether a face belongs to a man or a woman, or what age range the person is likely to be in. Facial recognition is used by security services, law enforcement and technology companies, and is becoming more prevalent in the hospitality industry.
  • Facial recognition technology can help hotel owners and others in the hospitality industry to improve the customer experience, make processes more efficient and enhance security. In particular, it allows for queues to be avoided, check-ins to be automated, and security and research to be more comprehensive.
  •  
    This article discusses the 4 advantages of using facial recognition technology in the hospitality industry. These are security and access improvement, customer service improvement, payment authorization, and collecting data. This article also talks about the disadvantage which is the privacy concern from the customers. As technology advances, and consumers are more accustomed to using facial recognition technology in their daily lives such as Apple Face ID login and payments, and facial recognition social media apps, I believe that it is a matter of time until facial recognition technology becomes a norm in the hotel industry.
  •  
    This article from "Revfine" details the innovation and implementation of facial recognition into operations within the Hospitality industry. The article not only talks about how it is used to optimize the check-in and check-out process but also how it can be used for security purposes and payment authorization. This article also presented an interesting issue in terms of privacy as hotels also use facial recognition for data collection.
mmdmd99999

Man vs machine: examining the three themes of service robotics in tourism and hospitali... - 0 views

  • There is a growing need in the tourism and hospitality literature to harmonise service robots and artificial intelligence’s
  • Service robotics and related tourism and hospitality research follow three basic themes: deployment, acceptance and ethical considerations.
  • robot guide at a museum, a bag-drop robot at an airport and a robot chef at a restaurant
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  • potential to add $13 trillion to the global economic output by 2030.
  • Crowne Plaza deploys a robotic butler to deliver food and drinks to hotel guests
  • Royal Caribbean Cruises introduced robotic bartenders that mix two drinks per minute from an endless list of cocktail combinations
  • identify four intelligence types: mechanical, analytical, intuitive and empathetic.
  • Service robots are currently perceived as at a disadvantage regarding executing emotionally complex tasks. Consequently, a well-trained human workforce still performs such tasks better
  • point out that service robots should not look too human, because if they do, people will expect them to act like real humans
  • Henn na Hotel in Japan, which is mainly staffed by robots. At the front desk, polyglot robots greet the guests and help them check in or out. A robot stores the guests’ luggage in their rooms, for which they do not need a key, since the hotel uses a face recognition system
  • Of these projected at-risk jobs, it is estimated that automation will put approximately 30% of service and sales workers’ jobs at risk. This risk is projected to triple from 10% in 2027 to 30% in 2037
  • jobs across all industries are at risk.
  • the use of service robots and AI will be competed away in reasonably efficient markets and lead to an overall increase in consumer welfare. Increases in productivity, wealth and income due to AI and robotics should also stimulate the creation of new jobs
  •  
    indepth study on robotics in hospitality, will guests trust robots, will robots replace people, job loss
anaferia

Cloud Trends That Will Shape 2022 and Beyond - 3 views

  • Cloud adoption has been on an upward trajectory for over a decade now
  • forced many employees to go digital and adapt to the work-from-home model. The workforce change heavily relies on the cloud model for continuity and growth.
  • Anything-as-a-Service (XaaS) model.
  • ...46 more annotations...
  • wo reasons continue to be the major driving factors set to further bolster the growth of cloud adoption in 2022 onwards
  • global public cloud services are expected to grow by over 22% ($482 billion US dollars) in 2022.
  • expect better and more robust automation and AI
  • cost efficiency and accuracy of AI and ML
  • Cloud technologies are moving away from linear evolution and preparing for exponential evolution, adoption, and growth.
  • Cloud computing has been a very effective catalyst in enabling and developing AI, ML, and automation. Cloud computing can also offset the upfront project costs associated with AI and automation. It’s also helping businesses make efficient, data-driven decisions using AI and driving companies to adopt, implement, and scale automation services. That’s all helping achieve better data management, insights, security, and scale.
  • crucial driving factors in adopting AI and automation as they can deliver low latency and services-on-demand along with better data handling capabilities and processing power.
  • fraction of the price.
  • cybersecurity is growing, along with the demand for fast, efficient, and robust cloud applications through cloud-native apps
  • cloud delivery models are ever-evolving.
  • confined to infrastructure, platform, or software as services
  • has numerous delivery models.
  • Hybrid cloud infrastructure provides improved scalability and control, allowing businesses to deploy multiple delivery models
  • Businesses can then achieve increased agility and innovation, while also improving security and risk management.
  • A multi-cloud infrastructure empowers companies to uniformly distribute their workloads across multiple cloud environments.
  • enables optimized ROI, superior security, service autonomy, and low latency
  • serverless cloud computing and XaaS are also pivotal to the future IT landscape change.
  • Businesses are now more concerned about the security and safety of their digital resources.
  • Maintaining disaster recovery and data compliance is becoming more complex.
  • Secure Access Service Edge is a cybersecurity concept that creates a secure connection between applications/services and organizational entities, like users, systems, and devices. SASE is a framework that combines network security functions (like SWG and FWaaS).
  • industry experts believe SASE can assist companies in warding off cyber attacks.
  • Cloud disaster recovery is a cloud-based service that combines several strategies and services to back up resources, like data, applications, and configuration.
  • restore any affected data and resume normal operations after a disaster.
  • cloud-native apps have reached the next evolution stage
  • only increasing
  • more portability and agility
  • help companies focus on several key constraints to business development including challenges, maturity, expectations, and opportunities.
  • High speed and quick deployment.
  • Advanced data security and compliance.
  • Reduced latency
  • Disaster recovery.
  • Collaboration.
  • AI adoption has always been an optimization problem for companies worldwide. The cloud can be a solution for issues with cost, performance overhead, workload management, and data processing
  • Proper due diligence, scoping, and the right tools can also reduce these challenges.
  • Containerization is a form of virtualization.
  • added complexity and implementation challenges
  • They can reduce costs, provide tailor-made solutions, and allow for cross-platform environments.
  • To mitigate these challenges, you can establish well-defined identity and access management solutions. You can also monitor the cloud environment and watch for misconfigurations.
  • It’s helping streamline the IT landscape, and will likely continue to do so well beyond 2022.
  • safe, streamlined cloud adoption.
  • ensure you’re making the most out of these cloud trends, and minimizing any negative impacts.
  • forgo the tools individual clouds offer. Instead, implement unified cloud aggregator services to collect the data from multiple vendors
  • Hybrid cloud helps organizations further reduce costs, and helps increase agility and innovation
  • It’s an information security concept that enforces giving the lowest possible privileges/permissions level possible to minimize the threats associated.
  • A denial of service (DoS) attack is a cyberattack that shuts down a computer or a server.
  • XaaS is a modern and collective term that refers to the delivery of anything as a service.
  •  
    This article explains some of the trends most relevant to the topic of cloud computing, as well as explains some of the benefits and disadvantages of cloud computing currently. The top four trends include artificial intelligence, cloud delivery models, security and compliance, and new cloud technologies. The article further explains each of these trends and the impact they will have on the industry. The main concern when it comes to cloud computing is the safety and security, following dependence on the internet. The new and incoming innovations within cloud computing aim to eliminate theses challenges and improve overall efficiency and adoption. Cloud computing is expected to grow over 22% this year alone and adoption rates are expected to remain increasing.
  •  
    To summarize, the article talks about how cloud use has been increasing for over a decade, forcing many employees to embrace digital and adapt to the work-from-home concept. For continuity and expansion, the workforce transformation strongly relies on the cloud model. Given the extensive development, acceptance, and cloud deployment in corporate IT in recent years, the anticipation of stronger and more robust automation and AI has grown and should expect cloud delivery strategies to shape the cloud ecosystem in 2022 and beyond. Also, the demand for cybersecurity is rising, as is the desire for cloud-native programs that are quick, efficient, and robust.
smend120

Advantages Of Cloud Computing For Hotel Industry - 5 views

    • abroo041
       
      This article is discussing the benefits of using cloud computing in the hospitality industry, specifically, in hotels. With all cloud computing, the biggest overall benefit is that users no longer have to stress over attempting to maintain their data on their own. This article also goes into detail on how cloud computing can cut costs, improve guest experiences, promote direct booking, and allow industry professionals to work remotely.
  • Now, businesses don’t have to burden themselves by storing data in traditional in-house servers; rather, they can opt for a cloud service that would store their data in secured data centres.
  • Infrastructure as a service (IaaS), Software as a service (SaaS), and platform as a service (PaaS)
  • ...33 more annotations...
  • By making use of cloud computing, as a hotelier, you pay only for what you demand. It specifies that your upfront costs are kept low as you are only paying for the computing power and cloud storage which your hotel actually needs.
  • The need for hardware overload in your hotel is brought down, because of which your electricity bills are also reduced by a huge margin.
  • also shortens the project time resulting in costs cutting and higher productivity.
  • An added advantage of cloud computing is that it frees your staff from their otherwise fixed terminals and lets them work independently and even more efficiently.
  • increased in the speed at which the guests access the products and services, thus only creating seamless hotel experiences for them.
  • Also, one of the major benefits is the real-time update — it makes the process much smoother and cheaper, and saves a lot of time.
  • However, when you put your hotel process and management on the cloud, it provides you with the flexibility to access it and work on it from any part of the world — all you need is a steady internet connection and a smart device (a laptop, or a computer, or mobile phone or tablet.)
  • When it comes to the benefits of cloud computing in the hospitality industry, the list includes enhanced guest experiences, massive reduction in costs, faster services and their seamless access, software and service security, and more flexibility.
  • cloud computing has transformed businesses
  • hospitality industry, cloud computing has done wonders
  • reshaped the structure of the industry
  • from increasing operational efficiency to lowering the management costs.
  • better guest experience and increase the revenue of the property.
  • ringing down costs like energy, hardware and operations
  • increasing inclination towards the use of cloud computing in the hospitality industry, they don’t need to always rely on travel agents all the time
  • hotel check-ins can be done from smartphones or tablets
  • cloud computing has transformed businesses
  • cloud-based services are now replacing the old and traditional systems at all levels. Infrastructure as a service (IaaS), Software as a service (SaaS), and platform as a service (PaaS) have all become the first choice of cloud computing services for many hospitality businesses. And they are all charged up with the amazing benefits of cloud computing.
  • Over the past few years, cloud computing has transformed businesses from across the world, irrespective of their industry. Today, the demand anytime, anywhere access has skyrocketed, and cloud computing is delivering just that — all you need is an internet connection with good bandwidth.
  • businesses don’t have to burden themselves by storing data in traditional in-house servers; rather, they can opt for a cloud service that would store their data in secured data centres.
  • There are several benefits of using the cloud and they have helped several hotels across the world to strengthen up their business — from increasing operational efficiency to lowering the management costs.
  • Advantages Of Cloud Computing For Hotel Industry
  • In the hospitality industry, Cloud Computing is a mixture of PaaS, SaaS and IaaS. It operates on the model of Use, Builds, and Migrate.
  • By making use of cloud computing, as a hotelier, you pay only for what you demand. It specifies that your upfront costs are kept low as you are only paying for the computing power and cloud storage which your hotel actually needs.
  • Hoteliers Can Cut Huge Business Costs With Cloud Computing
  • cloud computing can benefit hoteliers by bringing down costs like energy, hardware and operations. The need for hardware overload in your hotel is brought down, because of which your electricity bills are also reduced by a huge margin. Cloud computing in the hospitality industry also shortens the project time resulting in costs cutting and higher productivity. Hence, if you shift your software services to the cloud, your hotel business would witness a significant number of opportunities.
  • Cloud Computing Leads To Improved & Enhanced Guest Experiences
  • The two main purposes of an efficient and effective hotel PMS are: offer the hotel staff the best set of management tools assist you to ensure the top-notch guest experience
  • An added advantage of cloud computing is that it frees your staff from their otherwise fixed terminals and lets them work independently and even more efficiently.
  • Being on the cloud also means that hotel check-ins can be done from smartphones or tablets and not only through the hotel front desk.
  • Direct Bookings Are Made Easy With Cloud Computing
  • There was a time when hotels used to payout huge commissions for bookings to the online as well as offline travel agencies. However, with the increasing inclination towards the use of cloud computing in the hospitality industry, they don’t need to always rely on travel agents all the time. Hotels can upgrade their hotel website with cloud-powered services such as web booking engine that can be integrated to the hotel PMS. Also, one of the major benefits is the real-time update — it makes the process much smoother and cheaper, and saves a lot of time.
  • Cloud Computing In Hospitality Industry Makes Working Remotely Possible When you as a hotelier is not present in the property, managing the operations gets a little tougher. However, when you put your hotel process and management on the cloud, it provides you with the flexibility to access it and work on it from any part of the world — all you need is a steady internet connection and a smart device (a laptop, or a computer, or mobile phone or tablet.)
  •  
    Cloud computing makes sense to work business in a cloud setting. The article states that Cloud computing has "transformed businesses" throughout the world. We learned that a disadvantage of Cloud is the dependence of Internet connection. With Cloud computing, you can share and store data. This can be a better way to run business. We have learned that Cloud computing is more scalable, secure, and reliable. Cloud computing cost less, and you can pay for what you need. Cloud you can customize what you need, to your specific needs. The article even mentions it "lowers management costs." Unlike unintended PMS, which can require maintenance, and be highly costly. We discussed in our video lecture from this past week, how hotel check-ins are being done from smart phones- as this article includes. This is beneficial for enhancing guest experience, and increasing the speed of check-ins. Travel agents have their own way of how they conduct themselves, their business, and the services he or she provides. However, the article shows how with Cloud computing, you would not need to depend on travel agents. Furthermore, Cloud computing can increase sales and revenue for a hotel property. Cloud computing is replacing traditional PMS system's and have a multitude of benefits.
  •  
    Hoteliers today are joining in on the trend of the use of cloud computing. Some benefits of cloud computing include the increase of operational efficiency, lowering management costs since the hotelier only pays for what they demand. Energy costs and hardware operation costs are also decreased. It allows for hotel check ins to be done via smart phones and tablets and not just at the front desk upon arrival, and it also allows for hotels to not have to rely on travel agents all the time for bookings which saves them having to pay commission to travel companies.
  •  
    No matter the industry, cloud computing has changed organizations all around the world in recent years. Today's need for access at any time and from any location has soared, and cloud computing is supplying it. All you want is a reliable internet connection. Businesses might choose a cloud service that would store their data in safe data centers rather than burdening themselves with traditional in-house servers to store data. At all levels, cloud-based services are now taking the place of outdated and conventional technologies. Many hospitality firms now use cloud computing services offered by infrastructure as a service (IaaS), software as a service (SaaS), and platform as a service (PaaS). And they are all fired up with the incredible benefits of cloud computing. Cloud computing can benefit hoteliers by driving down costs like energy, hardware, and operations. Your hotel's requirement for hardware overload is decreased, which significantly lowers your electricity costs. The hotel sector uses cloud computing to speed up projects, which reduces costs and increases efficiency. An efficient and effective hotel PMS will help you to ensure that your guests receive a first-rate experience and will provide the hotel employees with the best set of management capabilities. Another benefit of cloud computing is that it frees your personnel from stationary terminals, allowing them to work more independently and productively. Due to the cloud, guests may now check in at hotels using their smartphones or tablets as well as the front desk. Working remotely is possible thanks to cloud computing in the hospitality sector. Managing the business becomes a little more challenging when you, the hotelier, are not on the premises. However, putting your hotel management and operations in the cloud gives you the flexibility to access and operate on them from any location in the world.
pjohn091

The Property Management System (PMS) of the future is already here | By Max Starkov - 0 views

  • The traditional, legacy PMS is an on-premises software platform with features and functionality ranging from barebones to rich and very complex. These legacy platforms have a number of serious disadvantages: a) too expensive to install, train staff and maintain, b) their "all-in-one solution approach" stifles innovation and prevent quick adoption of new functionality needed to meet new guest requirements or sudden changes in the market conditions, like the contactless experience from last year, and c) as closed systems they are reluctant to open up to third-party integrations, applications and solutions, depriving the property and its guests from some very innovative and much-needed applications and services.
  • Some of the benefits of the cloud PMS are significant and timely: No upfront costs - its pay-per-use model makes it an operating expense (OpEx), which helps the constricted cash flow Easy to install, train staff and use which increases staff productivity Automation of many administrative tasks, saving the property team time and effort AI driven workflows and database management and intelligence Automatic software upgrades with minimum downtime and no extra cost No need for on-property IT support, which is getting quite unattainable in the post-crisis era Complete automation of redundant processes and tasks, allowing the property to operate with leaner staff The ever-changing data security requirements are handled by professional data security engineers at the cloud PMS vendor Provides guests with contactless guest experience and mobility. Upgrade and up-sell capabilities or easy integration with an upsells vendor, important in this depressed revenue environment Easy access to reporting and performance analytics from any device anywhere. Most importantly, an Open API for seamless, fast and free or low-cost connectivity with the myriad innovative third-party vendors out there. Ex. Oracle's legacy OPERA PMS has 400 API capabilities vs the OPERA Cloud PMS with 3,000 API capabilities.
  • he three main advantages of the OPERTA Cloud PMS over the legacy PMS:
  • ...14 more annotations...
  • Ability to achieve more with fewer resources,
  • Security of data
  • Ability to be agile, adapt and evolve
  • the three key advantages of the cloud PMS over the legacy PMS:
  • Flexibility:
  • According to Laura Calin from Oracle Hospitality, switching from a legacy to a cloud PMS has occurred traditionally when a) on-premises hardware reaches end-of-life and warranties are expiring, or b) when a brand affiliation comes to an end and a replacement system is required.
  • Connectivity:
  • I believe over the next 5 years the adoption of cloud PMS solutions will explode and this will be the highest growth component of the hotel tech stack
  • Why? Low costs, efficiencies, higher productivity and data security aside, in the near and mid-term a full-service 3-4-5-star hotel will need over 100 plus APIs with third-party tech applications and solutions to be able to function and meet the basic needs and wants of today's digitally-savvy travelers.
  • Ease and efficiency:
  • (PMS) is the hotel 's command center for rooms and F&B management, sales and catering, distribution, availability, pricing, reservations, guest interactions, issue resolution, housekeeping, reporting, billing, guest communications, etc. and is often described as "the central nervous system of the hotel operations."
  • Luckily for our industry, the future is already here in the form of a cloud PMS with Open API (application programming interface) integration platform, just on time in this most challenging era in our industry.
  • the three key advantages of the cloud PMS over the legacy PMS:
  • Ever since the emergence of the cloud-first PMS platforms like Cloudbeds and Mews, there has been a monumental shift in the PMS vendor community's mindset: from closed system mentality to cloud PMS with Open API mentality. At Oracle Hospitality, with the adoption of the Oracle's self-service cloud technology tools, the OPERA Cloud PMS with Open API has become the most important innovation strategy
  •  
    This article deals with cloud PMS and its advantages. Some of the advantages stated by the article are efficiency, low cost, and provides guest with more contactless experience. This is a new trend we are starting to see emerge into the industry especially now more than ever after the events that have occurred due to the pandemic.
  •  
    Seems to me this took a lot longer for companies to start getting onboard then I would have anticipated. The cost perspective and ease of use should have attracted people right away. Not having to house or protect on site servers from damage and theft is also a critical point. Not to mention the ability to grow the system when necessary.
  •  
    The article discusses traditional PMS, an on-premises software platform that can range from very basic to extremely powerful and complex. Installation, training and maintenance are expensive for such platforms, and they stifle innovation by not allowing third-party integrations, applications, and solutions. Cloud-based hotel management systems with Open API integration platforms are the future of hotel management software. They are cost-effective and offer many operational benefits. Operating expenses such as the OPERA Cloud PMS improve cash flow, are easy to install, train personnel, and automate many administrative processes. Also, it provides easy access to reporting and performance analytics, as well as contactless guest experiences and mobility.
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