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New airport tech could shrink security checks to 5 seconds -- Government Computer News - 0 views

gcn.com/...econd-security-iris-scans.aspx
shared by Cecilia Lucas on 28 Mar 12 - No Cached
  • new contraption June 7 that could get you through an airport security line in five seconds
  • Instead, airline travelers would pass through one of three 21-foot tunnels based on the passengers’ status as known travelers, normal travelers or enhanced security travelers
  • TA and the Homeland Security Department have not commented on the cost of collecting and storing millions of travelers’ iris scans. According to IATA, the association is working with the Homeland Security Department on DHS' Checkpoint of Tomorrow program to revamp a tedious and often contentious security process at airports.
  • Cecilia Lucas on 28 Mar 12
     
    The International Air Transport Association introduced a new security system at the 67th Annual General Meeting and World Air Transport Summit in Singapore in 2011. This new system would divide travelers in three different categories: known travelers, normal travelers and enhanced security travelers. Each level would have different security procedures and then passengers would pass through different tunnels, one for each category of traveler. For example, if you are a known traveler you would need to pass a iris recognition system which would confirm your identity and you would pass through a tunnel with minimal scanning technology. The scanning procedures get more invasive for normal passengers and even worse for enhanced security travelers.
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The Future of the Social Web: In Five Eras « Web Strategy by Jeremiah Owyang ... - 1 views

www.web-strategist.com/...future-of-the-social-web socialmedia social forrester web web2.0
shared by paige rosenberg on 21 May 12 - Cached
  • paige rosenberg on 21 May 12
     
    Social network is just going to expand in the future, where people from all over the world can learn and get to know each other on different levels. Each social network created is created for different reasons, some for work, some for pleasure, and some from both combined, some for marketing, etc the list can go on forever. This article lists out the 5 different eras of the social web and explains each ear in detail. The eras arent sequential, but instead they are over lapping.
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PR 2.0: Twitter Tools for Community and Communications Professionals | Diigo - 1 views

www.diigo.com/...r-tools-for-community-and.html
shared by paige rosenberg on 27 May 12 - No Cached
    • paige rosenberg
      paige rosenberg on 03 Jun 12
       
      Twitter is nothing short of a phenomenon. It connects people to each other through a rich and active exchange of ideas, thoughts, observations and vision in one.
  • paige rosenberg on 27 May 12
     
    Twitter is one of the leading social network websites for communication, millions of people view this website daily to find information about all different things over the world, and to communicate with people you know and also don't know. It is not only used by people who rely on it for expressing different things, it is also the darling of the developer community. Each day people are updating this websites and links from this website to make it a fun and effective experience. There also different apps from twitter where people can access pictures, information, news, etc R a faster pace.
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Great Ways For Hotels To Target International Travelers Online - 0 views

www.bluemagnetinteractive.com/...national-travelers-online.html
shared by samira sobhani on 26 May 12 - No Cached
  • Almost 60 million of those travelers are coming in to the United States.
  • This presents a huge market that hotels in the US should be sure to target in any online sales strategy. International travelers tend to book early, stay longer, and rarely cancel, all attributes that make international travelers ideal candidates for staying at your hotel.
  • Long term strategies:
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  • Mobile - Ensure the property has a strong mobile strategy. Many Asian countries have a huge (and ever-increasing) mobile shopping base. Make searching for your hotel on mobile devices easy for these travelers and they’ll be more likely to stay with you.
  • PPC on OTAs - Take advantage of pay-per-click listings on OTA sites. Expedia’s TravelAds program gives your hotel top listings on result pages, which is great for both branding your hotel and encouraging guests to choose your property over others.
  • Short Term Strategies:
  • LOS Packages - Ensure your hotel has LOS packages live and bookable on your site. These guests will want to stay to explore the area and LOS packages will keep them at your hotel as long as possible.
  • Multilingual Website Options - Make sure your hotel website auto-translates to various languages, especially to accommodate your top international feeder markets. Your hotel fact sheet, or a one sheet document that gives the basics of your hotel, should auto-translate as well.
  • samira sobhani on 26 May 12
     
    According to WTO more than %60 of the travelers take trip to United States every year. This huge percent though rises interest in the field of Hospitality but makes it a little bit challenging here . It's been quite a while that travelers regardless of their nationality, search for tourism destinations, reserve their hotel and arrange their trip schedule online. That is why the hoteliers should pay close attention how and where they are presenting and advertising their hotel online.This article mentions a number of strategies both short and long term. It is mentioned that you as a hospitality manager  should know that your website plays a very important role in introducing, presenting and encouraging international visitors to your hotel. One other important factor mentioned here is that your website should be user friendly not only as a matter of being simple to figure out what is what but also have different languages to satisfy different nationalities. Besides, it would be very useful for hotels to offer different packages for various tastes.No matter in what sector of travel and tourism you are involved in order to present your business you need to keep online! 
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Types of E-Business Strategies | eHow.com - 0 views

www.ehow.com/ypes-ebusiness-strategies.html
shared by jie shen on 10 Sep 12 - No Cached
  • jie shen on 10 Sep 12
     
    There different types of e-business strategies.Marketplace Hosting is the simplest way, just set up a platform for members to use, the owner can charge members monthly or by percentage of sales. Ad-supported content rely on a website with worthwhile content and frequent updates. By choosing appropriate advertising products, it can easily support the site as a business. A Freemium model is just divided the information or materials into different levels. The you pay, the more information and materials you may see. Different model may suitable for different type of companies.
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The travel business: The ineluctable middlemen | The Economist - 0 views

www.economist.com/21560866 Technology software travel business
shared by Gabriela Moreno on 13 Sep 12 - No Cached
  • Some of the tastiest margins in the travel business are enjoyed by the “global distribution systems”
  • The airlines’ chronic unprofitability is partly the result of a wave of competition
  • These were originally created by several of the largest airlines to distribute their flights through travel agencies but have since become independent firms. Most flights booked through a physical or online travel agent go through a GDS, which charges the airline a fee of about $12 per round trip, passing a few dollars of that to the travel agent.
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  • But it is also due to two moves by the airlines, from the 1990s onwards, that in retrospect were strategic errors. One was to stop paying direct commissions to travel agents. The other was to set the reservation systems free to become (as the airlines see it) profit-gobbling monsters that devour their parents.
  • Some airlines have thrown in the towel and let a GDS take over the running of all their in-house systems for handling passengers—in some cases, even their websites
  • In recent years the main hope for restoring airline profitability has been ancillaries: all those extra charges for meals, checked bags, less-cramped seats and the like
  • Hoping to solve these problems, the airlines’ international association, IATA, is working on a grandly titled “new distribution capability”
  • The GDSs could make use of such services, so as to sell the airlines’ full range of extras as well as just flights. But perhaps of more interest to the airlines is that it would become easier for travel agents to build computer systems that deal directly with airlines. It would also become easier for search engines to scour the web for flights, assemble a list of options for travellers, then let them click through to the website of their chosen airline to complete the booking—again without a GDS’s involvement.
  • IATA hopes to have its new technical standards agreed by the end of the year—though as a rule, getting airlines to agree on such things is tricky
  • The airlines argue that the cost of the middlemen adds to the price of tickets (though the superficial evidence suggests that it is airline shareholders who suffer). They say they want to reform the distribution system to offer flyers a wider choice and a more individually tailored service. The GDSs argue that they provide travellers, through their agents, with impartial comparisons of all available flights, allowing them to get the best value.
  • Gabriela Moreno on 13 Sep 12
     
    This article gave me a different perspective as to how the GDS system has affected the airline industry.  According to The Economist, the airlines chronic unprofitability is due to two strategic errors of their own doing. One was to stop paying direct commission to travel agents and the other was to set the reservations systems free. Despite their best efforts airlines are now having very hard time getting travelers to bypass GDS agents and come to their websites. A majority of the profit margins in the travel business are seen by the GDS systems and airlines are left footing the bill. In hopes of resolving this problem, the airlines international association is working what is called "new distribution capability." Through use of this service it would become easier for travel agents to utilize computer systems that would deal directly with the airlines. However, ambitious IT projects have failed hundreds of different times across hundred of different industries and getting the airlines to agree to make such a dramatic change in IT would be a daunting task. Both the airlines and GDSs argue they hold the true consumer advantage.  On one hand, airlines are able to provide flyers with personally tailored service, while on the other, the GDSs allow customers to compare flights for the best value. Whether it be the airlines or the GDSs that prevail, the future of travel is now online. 
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Hotel Telecommunications Strategies - 6 views

www.hotel-online.com/...Mar03_Telecommunications.html
shared by Chris Cardoso on 28 Jan 12 - No Cached
  • No matter what telecommunications strategy a property takes, one thing is for certain, it needs to be a different one from the past.
  • The guest now has a variety of choices for communicating including fax over the Internet, e-mail, cell phones, calling cards and now even Internet-based phones. 
  • Assuming that the wireless reception quality is acceptable, it is very difficult for the hotel to compete on a cost basis.
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  • Given the hotel’s advantage in quality over the guest’s portable devices, the proper packaging of services will lure even the most avid self-contained guest back to using the hotel’s telecom services.
  • Hotels are unable to compete on price with devices that the guest has brought with him.  What the hotel can do is offer a better experience at a reasonable price to entice guests to use the hotel’s telecom infrastructure.
  • Attracting the Guests to Use the Hotel’s Telecommunication Services
  • The guest now has a variety of choices for communicating including fax over the Internet, e-mail, cell phones, calling cards and now even Internet-based phones.   All these alternatives offer a less expensive means of communicating than using the traditional hotel guestroom phone and other services such as fax.
  • No matter what telecommunications strategy a property takes, one thing is for certain, it needs to be a different one from the past.
  • The guest now has a variety of choices for communicating including fax over the Internet, e-mail, cell phones, calling cards and now even Internet-based phones.   All these alternatives offer a less expensive means of communicating than using the traditional hotel guestroom phone and other services such as fax
  • No matter what telecommunications strategy a property takes, one thing is for certain, it needs to be a different one from the past.
  • Attracting the Guests to Use the Hotel’s Telecommunication Services   Hotels are unable to compete on price with devices that the guest has brought with him.   What the hotel can do is offer a better experience at a reasonable price to entice guests to use the hotel’s telecom infrastructure. No matter what cell phone the guest may carry or what service provider is used, no wireless connection is as good as a land-line connection
  • Guests had little choice back then but to use the guestroom phone and grumble about the cost.
  • Assuming that the wireless reception quality is acceptable, it is very difficult for the hotel to compete on a cost basis .
  • Assuming that the wireless reception quality is acceptable, it is very difficult for the hotel to compete on a cost basis
  • Another concern among hoteliers is what can be termed the self-contained guest
  • Another concern among hoteliers is what can be termed the self-contained guest
  • Theoretically, the self-contained guest needs no hotel telecommunications services .  
  • Theoretically, the self-contained guest needs no hotel telecommunications services
  • Guests had little choice back then but to use the guestroom phone and grumble about the cost.
  • Hotels are unable to compete on price with devices that the guest has brought with him.   What the hotel can do is offer a better experience at a reasonable price to entice guests to use the hotel’s telecom infrastructure. No matter what cell phone the guest may carry or what service provider is used, no wireless connection is as good as a land-line connection
  • The early 1980s marked the beginning of an era of profitable hotel telephone departments.  The advent of call accounting systems (thanks to deregulation) enabled hoteliers to easily mark up calls to a profitable (some say too profitable) level.  Guests had little choice back then but to use the guestroom phone and grumble about the cost. This era has come to an end.  With few exceptions, most hotels have seen between a 15 percent and 25 percent drop in telephone revenues over the last five years.  The main reason for this decrease is guest choice.  The guest now has a variety of choices for communicating including fax over the Internet, e-mail, cell phones, calling cards and now even Internet-based phones.   All these alternatives offer a less expensive means of communicating than using the traditional hotel guestroom phone and other services such as fax . A fax machine in the guestroom was considered a premium amenity for many years.  With the Internet explosion, however, the machines have seen less use.
  • weiwei lu on 28 Jan 12
     
    No matter what telecommunications strategy a property takes, one thing is for certain, it needs to be a different one from the past. The early 1980s marked the beginning of an era of profitable hotel telephone departments. The advent of call accounting systems (thanks to deregulation) enabled hoteliers to easily mark up calls to a profitable (some say too profitable) level.
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  • Qianlin Wang on 04 Sep 12
     
    Nowadays, people have many choices for communicating including fax over the Internet, e-mail, cell phones, calling cards and now even Internet-based phones. Hotel guests are restricted by the largest telecommunications service providers from making long distance collect and credit card calls to countries other than their home country. The guest is not able to complete his desired call from the guest room telephone. In addition to frustrated guests, this generates absolutely zero revenue to hotels. What the hotel can do is offer a better experience at a reasonable price to entice guests to use the hotel's telecom infrastructure. The hotel can use some systems to reach this goal, such as the BBG Communications. It can increase revenue for every international operator assisted call. It assumes all responsibility for billing and collection of all calls. It has over 500 multilingual, live operators servicing customers. The most important thing is there is no cost and risk to the hotel, because the BBG assumes all associated cost and responsibility.
  • Shuqiong Huang on 05 Sep 12
     
    This article is talked about hotel telecommunications in the 21st Century. No matter what telecommunications strategy a property takes, one thing is for certain, it needs to be a different one from the past. The early 1980s marked the beginning of an area of profitable hotel telephone department. Few years later, this area has come to an end. The main reason for this decrease is guest choice. Later on, guests have a variety of choices for communicating including fax over the Internet, e-mail, cell-phones, calling cards and even Internet-based phones. All these alternatives offer a less expensive means of communicating than using the traditional hotel guestroom phone. With the time passed by, hotel telecommunications update and improve better and better. Nowadays, High-speed Internet access is fast becoming an expected amenity. This the revolution for hotel telecommunications in the 21st Century.
  • rebecca Bonet on 08 Sep 12
     
    This article that is written by Geoff Grisworld. Talks about how telecommications has changing in the 21st century. One of them being hotel. Hotel takes a big advantage in telecommication because there is always a change in the communication system. That is why hotel have to upgrade their system often. This is why hotelier organizes packaging deal when it comes to communication system from using the phone to HSIA. This is a few system that is always need to be change constantly, so the hotel can offer a better experience at a reasonable price while they are enjoying their stay.
  • Paige Hanna on 09 Sep 12
     
    This article speaks about the growth and development of telecommunication within the hospitality industry in the 21st century. "No matter what telecommunications strategy a property takes, one thing is for certain, it needs to be a different one from the past," the article states. Since the 80s hotels utilized their telephone department to offer a service for a profit. Because there was little to no competition with communication, this was profitable as guest pretty much had no choice but to use the phone service provided at a set cost by the hotel. Today, however, we see a shift in technology now where everyone has communication at their disposal via smart phones, Internet and other communication tools. With this happening, "it is very difficult for the hotel to compete on a cost basis." (Griswold) It also explains how high-speed Internet access (HSIA) is almost seen as an amenity anticipated by the guest and has worked in the hotels' favor. The article goes on to describe the "self-contained guest" that carries a smart phone, small printer, notebook computer and technology of their own which allows them to virtually have no use in the hotel telecommunications services. So what does this article suggest for concerns as such? Hotels are to attract guests to use their telecommunication services. By offering packaged deals at affordable prices, Griswold believes hotels will be able to be the ideal option for telecommunications services. After viewing this article, I realize how hospitality industry workers think about those they serve all the time and should always display it. Even though the hotel is trying to make money by charging for Internet and phone services, they wish to market the service as the best option for the guest. The Internet connection would be faster provided by the hotel over a smart phone is one feature they wish to advertise. This type of mentality is smart yet should be withheld throughout the industry and always show that the
  • Ling Xiang on 24 Jan 13
     
    The early 1980s marked the beginning of an era of profitable hotel telephone departments, because guests had little choice back then but to use the guestroom phone and grumble about the cost. Nowadays, guest has a variety of choices for communicating including fax over the Internet, e-mail, cell phones, calling cards and now even Internet-based phones. All these alternatives offer a less expensive means of communicating than using the traditional hotel guestroom phone and other services such as fax. And high-speed Internet access (HSIA) is fast becoming an expected amenity in 21st century. Today hotels are unable to compete on price with devices that the guest has brought with him. What the hotel can do is offer a better experience at a reasonable price to entice guests to use the hotel's telecom infrastructure.
  • Karin Goodine on 26 Jan 13
     
    This article explains how much are creating incentives for hotel guest in an effort to get them to use the technology that the hotel provides.
  • Yawen Zheng on 26 Jan 13
     
    In modern society hotel need more attrahent thing increase revenue. The traditional way may lose competitiveness, like telephone services. Because almost everybody using personal cell phone and more and more people prefer to use internet to communicate such as email and skype. In my opinion if hotel build some telecommunications use internet such as physical skype phone and provide cheap service that may be attract more people to use that.
  • Chris Cardoso on 15 Sep 13
     
    With the emergence of "self-contained guest," hotel telecommunications departments must change its offerings because old strategies no longer apply. A self-contained guest is one that does not need the traditional amenities hotels would offer for telecommunications, such as fax machines and printers. Guests now look for a fast, free internet connection as an amenity. Some may not even need wifi, because they have a faster mobile service that they use. Even hotel telephones, guests no longer want to use the land line and pay hotel fees to make a call. Cell phones have eliminated that need (even for international calls). So hotels must not stay the same, and must change their strategies for producing revenue from their telecommunications department.
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How Hotel Chains Are Going Green - Articles | Travel + Leisure - 0 views

www.travelandleisure.com/...w-hotel-chains-are-going-green hotel green travel
shared by AQUEELAH THOMPSON on 11 Feb 12 - Cached
  • looks at how several hotel companies are going a step beyond those ubiquitous towel- and linen-reuse programs, from their guest rooms to their boutiques.
  • AQUEELAH THOMPSON on 11 Feb 12
     
    This article highlight what different hotel chains are doing in order to "go green" It looks at different sections of the hotel and explains what the hotel chosen is doing to go green in the different areas. The first are is the Guest Room. The article explains the the Kimton Hotels have recycling bins for bottles, cans and paper and this increase there recycling rate to 75% over 3 years. The second area the article touches on is the Kitchen. It explains how the Fairmont Hotels and Resorts are encouraging their kitchens all over the world to use organic foods. The third area the article explains in the Bathroom. Apparently, the Aloft group has installed refillable shampoo and body wash dispenser at its locations and plan to do it for the future locations they are opening. As it relates to the outdoors, Asia's Six Senses is protecting the seascapes with chlorine fee pool sanitation system in order to protect the coral and marine life. The article also explained that the RockResorts have changed chemical cleaners to cleaners that were more natural. The article also states that changes are being made in shops and boutiques. The Swedish Scandic hotels stopped selling bottle water at 147 of their hotels and Banyan Tree resorts has partnered with local vendors to sell in their boutiques. I feel that all of these hotels and resorts are going in the right direction in order to save the environment in which they operate.
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ASSA ABLOY Hospitality Upgrades Guestroom Security at Renaissance Toronto Downtown Hote... - 0 views

www.hospitalitynet.org/...4083436.html technology business hospitality hotel security software tech solution RFID Visionline
shared by lkastwood on 08 Oct 17 - No Cached
  • ASSA ABLOY Hospitality today announces the successful upgrade and implementation of its VingCard Classic RFID door locks at the Renaissance Toronto Downtown Hotel
  • By upgrading its previous ASSA ABLOY Hospitality-based room access platform to include VingCard Classic RFID door locks along with the Visionline locking solution, the property ensures against the latest security threats while offering state of the art convenience.
  • With the implementation of VingCard Classic RFID, the Renaissance Toronto Downtown Hotel gains a contactless solution that provides the latest in anti-cloning technology.
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  • By using an online-based security access platform, guests can be re-assigned to a different guestroom or have their stay extended without ever having to visit the front desk.
  • Properties equipped with Visionline can also provide guests with the ability to use the same keycard for different areas of the hotel, enhancing the guest experience, while reducing costs. With RFID technology, hoteliers also gain the opportunity to provide guests with an array of key format options, such as wristbands, keychain fobs or stickers in order to better cater to individualized needs.
  • lkastwood on 08 Oct 17
     
    Hotels are constantly trying to find ways to make their guests safer. In an article written for Hospitalitynet Renaissance Toronto Downtown Hotel upgraded their guestroom security by adding advanced RFID solutions. This hotel is located in the Rogers Center which is home to the Toronto Blue Jays which sees a lot of high-profile guests. "By upgrading its previous ASSA ABLOY Hospitality-based room access platform to include VingCard Classic RFID door locks along with the Visionline locking solution, the property ensures against the latest security threats while offering state of the art convenience". By adding this technology, the hotel gains "a contactless solution that provides the latest in anti-cloning technology". This technology has proven itself as the future technology for hoteliers. The online-based security access platform allows guests to be re-assigned to different guestrooms or extend their stay without going to the front desk. The visionline feature also allows guests to use their same keycard at different area in the hotel. This reduces cost as it eliminates the need for multiple keycards. The VingCard Classic RFID door locks along with the Visionline locking solution sets the bar for guest security and increase the guest experience.
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Hardware/software convergence is the future of the Army | Article | The United States Army - 1 views

www.army.mil/...ence_is_the_future_of_the_army
shared by kingleo7 on 09 May 17 - No Cached
  • To me, the most important problem we are trying to address is that it takes too long to deploy new capabilities to the field," Peddicord said. "So if we accept the idea that we can't predict the future and that we need to be agile, we need to be able to adapt our systems to a changing environment, then we need to build them differently. We need to do something different so we can drop in new capabilities rapidly."
    • kingleo7
      kingleo7 on 09 May 17
       
      The US army is not deploying new hardware and technology fast enough. The past of technology is moving to fast and because of standard procedures the army is falling. They need new protocol so that the army is not left behind. This articular also talks about how being up to date is a necessity
  • kingleo7 on 09 May 17
     
    "To me, the most important problem we are trying to address is that it takes too long to deploy new capabilities to the field," Peddicord said. "So if we accept the idea that we can't predict the future and that we need to be agile, we need to be able to adapt our systems to a changing environment, then we need to build them differently. We need to do something different so we can drop in new capabilities rapidly."" -https://diigo.com/09ojb4
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Is Your E-Commerce Platform Ready for the Next Disruption? | E-Commerce | E-Commerce Times - 0 views

www.ecommercetimes.com/...the-Next-Disruption-86231.html
shared by natyangel on 23 Sep 19 - No Cached
  • natyangel on 23 Sep 19
     
    This article discusses how it is difficult for many businesses to get into the e-commerce world the same way Amazon is. It also explains how to develop a successful e-commerce strategy. Every business is trying to achieve the same success that Amazon has, but businesses are struggling. In the article it states, "the e-commerce strategies most retailers employ don't address the root causes of their problems. Their strategies don't address customers' needs, so their customers go elsewhere." This simply means that businesses are trying to fix their issues with different solutions. They are not going into the e-commerce industry with all the right reasons. Some fashion businesses are addressing the customer need for affordable fashion better than other businesses. In order for businesses to tackle the e-commerce world, they must follow the steps stated in the article. Step 1: Identify the targeted customer segment - Businesses need to have the ability to target each customer segment differently based on interests. Step 2: Identify customer needs of the targeted segment - understanding customer needs is one of the most important steps. Step 3: Develop strategies to meet those needs - strategies need to be put into action to be able to satisfy customer needs. Step 4: Enable with technology - It is highly recommended that companies use the right technology when starting their online business. They could either partner with other sites such as Amazon, or use different technology (software) to create it themselves. In the end, businesses need to solely understand the customer needs above all else. Understanding needs will lead the business to know how to sell their products/services online. Businesses will be able to take over the e-commerce world when they apply these simple steps to conduct strategies.
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What Is Event Management? - 3 views

www.thebalancesmb.com/at-is-event-management-4067066 management event
shared by dominiquewalker on 20 Feb 20 - No Cached
  • Event Management Versus Event Planning While very closely related, event management and event planning are two very different functions. The key difference lies in these two words: management and planning. In straightforward terms, event managers manage the event and event planners plan the event.
  • Event managers and event planners work side by side, and their responsibilities may overlap.
  • Event Management Involves Project Management Event management involves creating and developing large-scale events which might inc
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  • ude conferences, conventions, concerts, trade shows, festivals, and ceremonies.
  • Skills to Succeed As with most event planning functions, event management requires excellent organizational skills to succeed. The ability to multitask and juggle many moving parts is essential and, along with that top-notch organization comes the need for efficient time management skills.
  • project management is a key element and involves managing not only functions but teams of people, interpersonal skills are also important.
  • dominiquewalker on 20 Feb 20
     
    This article is short and to the point. Highlight what is event management. Also looking at common responsibilities, and the relation and differences between event management and planning.
  • ggara004 on 20 Feb 20
     
    Very interesting article! This goes into the roles of event planners and event managers. As some may think these are different, they also have some responsibilities that overlap. However they both work together to put on an event. The important skills for both and how one can succeed at the position.
  • msbode on 28 Feb 20
     
    I agree that this article was short and concise.
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Website, GDS and OTA: the right mix in distribution channel investments - Insights - 0 views

insights.ehotelier.com/...stribution-channel-investments channel website insights distribution mix
shared by yuqiongliang on 26 Jan 20 - No Cached
  • Here is a summary of the trends in three online distribution channels used in the hospitality industry: websites, Global Distribution Systems (GDS), and online travel agents (OTAs).
  • The Internet has made marketing more measurable and accountable with different metrics and analytics that show the contribution of marketing to the bottom line. The most critical measures of marketing are the customer acquisition cost (CAC) and the customer lifetime value (CLV), which at times can be difficult to understand and quantify.
  • The CAC is the price a hotel pays to acquire a new customer, which can have a significant impact on RevPAR performance and asset value growth. The CLV is a prediction of the value a business will derive from its entire relationship with a customer.
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  • CAC = Marketing Campaign Costs/Total Customers Acquired
  • CLV = Gross profit from all historic purchases for an individual customer
  • f managed skillfully, the hotel’s website could yield the lowest CAC and the highest CLV as it permits the hotel to have a direct interaction with the customer which could lead to a long-term relationship.
  • Each online distribution channel plays a different role in the hotel’s marketing program:
  • The hotel website is the most critical marketing tool because it can deliver a message that is both relevant and appealing to the target customer.
  • A responsive web design provides an optimal viewing experience by adapting the website to mobile phones, desktop computers, and tablets. A responsive design is an advantage because a wide range of devices are used to make hotel reservations.
  • This could be a significant advantage for a hotel considering that mobile bookings have increased by 42% in the last two years, accounting for 25% of total bookings made in the Americas, as reported by TravelClick.
  • hotel website that contains relevant, unique, engaging, and accurate information will be able to dominate SEO.
  • Online Travel AgentsThis channel has the highest cost for hotels given the bidding process and the commission structure in place, typically amounting to 15% to 30% of revenues generated.
  • Branded hotels typically have agreements and commission structures in place with different OTAs.
  • Most OTAs feature a pay-per-click sponsor listing through a bidding process that typically ranges from $0.25 to $2.00 per click, depending on the market.
  • Each OTA uses a slightly different algorithm to position and rank hotels in the results screen. Regardless of the OTA used, hoteliers should implement the following techniques to position their hotel with the highest possible ranking:
  • The more information we know about customers, the more we will understand how to attract them to hotel properties. Hoteliers need to understand the electronic distribution environment and develop a comprehensive pricing strategy to maximize revenue and profit. Maximizing profitability can only be possible by extracting intelligence on the day-by-day activity of these channels and analyzing the possible displacements.
  • It is important for hotels to ease the booking process for travel agents by including the right type of information and rates in the GDS, and by keeping hotel information current, including all attractions and points of interest that attract guests.
  • Measuring the distribution channelsDemand360 is a market intelligence tool from TravelClick that provides exclusive information and in-depth reports on projected future demand for a hotel’s specific competitive set.
  • GDS provide pricing, availability, and reservation functionality to a world-wide market of consortia, who can book airline, car, hotel, and other travel arrangements for their customers.
  • Here is a summary of the trends in three online distribution channels used in the hospitality industry: websites, Global Distribution Systems (GDS), and online travel agents (OTAs).
  • The most critical measures of marketing are the customer acquisition cost (CAC) and the customer lifetime value (CLV), which at times can be difficult to understand and quantify.
  • the hotel website reflects and emphasizes the hotel’s image and competitive edge
  • OTAs can boost occupancy in need periods and help diversify a hotel’s client base by introducing guests that otherwise might not have considered staying at that particular hotel
  • the GDS connects hotels with consortia, which are global associations of travel agents that provide hotels primarily with major sources of corporate business.
  • A vanity domain name with an independent website that reflects the hotel’s unique personality can be an advantage for a branded hotel operator to include relevant information about their particular submarket and the property.
  • The advantage of this distribution channel is marketing exposure. If a hotel is incapable of filling certain days using other channels, even higher-cost OTAs would be considered a benefit.
  • GDS provide pricing, availability, and reservation functionality to a world-wide market of consortia, who can book airline, car, hotel, and other travel arrangements for their customers.
  • It is important for hotels to ease the booking process for travel agents by including the right type of information and rates in the GDS, and by keeping hotel information current, including all attractions and points of interest that attract guests.
  • The GDS distribution channel remains an important part of the industry, and it can have a significant impact on the amount of commercial demand captured.
  • Data mining will help managers understand how many room nights are being booked and the typical season and day of the booking, which will in turn help them recognize how to maximize profit from these accounts and avoid displacing higher-rated demand.
  • GDS channel advertising opportunities are also available to increase the exposure of the hotel on the GDS
  • dyaniroberts on 26 Jan 20
     
    Hotels rely on the information that is accessed through different intermediary systems that give each property information on their customers, as well as insight on their comp set. OTAs play a key role in assisting properties generate revenue, they have different processes in place such as pay per clicks or commissions involved when bookings are made through their websites. Marketing plays a key role in both OTAs and a properties direct website. Websites must be user friendly, easily accessible and have the ability to function on a mobile device. Majority of bookings are made online and and increasing amount are being made through a mobile device. Ensuring that each of these platforms creates a welcoming environment for each potential guest maximizes the chances of them booking.
  • yuqiongliang on 02 Feb 20
     
    An effective marketing strategy starts with knowing your customers and your goals. it is important to understand how to attract online shoppers, increase conversion rates, and have data mining tools to understand the customer's preferences and booking patterns to be able to develop a long-lasting relationship.OTAs and GDS remain an essential part of the industry, as they provide marketing exposure to a wider range of market segments.
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Emarketing vs. Digital Marketing: What's the Difference? - 0 views

www.disruptiveadvertising.com/...marketing-vs-digital-marketing technology hospitality marketing
shared by anonymous on 12 Nov 19 - No Cached
  • Online marketing and internet marketing are similar enough, but digital marketing and emarketing are two really different sectors of marketing.
  • Internet marketing is the practice of using the internet to connect with new customers.
    • anonymous
      anonymous on 12 Nov 19
       
      Internet Marketing This is anything you can search on the internet and leads you to a website promoting a product, an event, etc.
  • Digital marketing is perhaps the most all-encompassing term of the three. It includes both internet marketing and emarketing.
    • anonymous
      anonymous on 12 Nov 19
       
      Digital Marketing Is like a mixture of both Internet Marketing and E-Marketing.
  • ...7 more annotations...
  • In addition to including the internet marketing strategies of SEO and PPC, it’s also focused on more on relationship building with customers.
    • anonymous
      anonymous on 12 Nov 19
       
      E-marketing Is not only online or something you can search for, it also includes more personal contact with their customers.
  • email marketing, gaining online reviews, referral programs and social media marketing
  • Internet marketing focuses almost exclusively on how to capture and direct online traffic in order to better drive sales.
  • Some aspects of digital marketing are extremely modern and forward-thinking, like push notifications.
  • If you’re talking to a friend about how you want to run an email campaign and use the term “online marketing” instead of “emarketing,”
  • “Internet marketer” is a term that can be restrictive if you’re looking for a more all-encompassing agency.
  • Emarketing, digital marketing, and internet marketing all share some overlap, but each also use slightly different approaches. Emarketing is much more relationship-oriented than internet marketing, which focuses exclusively on directing site traffic for maximum potential profit. Meanwhile, digital marketing has the widest scope with a lot of tactics, platforms and mediums falling under its large umbrella.
    • anonymous
      anonymous on 12 Nov 19
       
      Although very similar terms, they don't exactly mean or refer to the same thing. They have slight different meanings and qualities.
  • anonymous on 12 Nov 19
     
    The articles addresses the differences between Internet Marketing, E-Marketing and Digital Marketing.
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What is Point of Sale (POS) Systems? Definition of POS with Examples - 0 views

www.posusa.com/what-is-pos pos technology Hospitality business
shared by kelseybarton on 18 Sep 20 - No Cached
  • A point-of-sale (POS) transaction is what takes place between a merchant and a customer when a product or service is purchased, commonly using a point of sale system to complete the transaction.
  • In its most basic definition, a POS system is a combination of POS hardware and POS software to create a POS machine for processing a transaction and payment.
  • a POS terminal is the electronic equipment performing the sales transaction and processing the credit card payments. Used in most storefront businesses, a computer terminal combined with the POS software helps to manage everyday sales transactions and operations.
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  • The hardware components bundle will typically include a POS terminal, receipt printer, credit card reader, cash drawer, barcode scanner, kitchen or bar printer (for restaurants), and possibly even an on-site computer server for older legacy systems
  • The primary reason you need a point of sale for a restaurant is to accept cash and credit card payments. In addition to receiving payments, you need to be able to track all your financial and tax data.
  • A restaurant management system is recommended if you’re a restaurateur and want to be competitive in the business. Many types of restaurants need to utilize a POS like full-service restaurants, quick-service restaurants, fast food, take-out only, cafe’s, pizza shop, etc
  • Recipe costing is just one example of features a restaurant computer system can provide. Some other features and services you’re going to need potentially are restaurant marketing, customer management, online ordering, loyalty program, server sales performance, new versus repeat customers, invoice purchasing, menu performance, employee management, and sales reporting.
  • The only negative to implementing a new restaurant management system is the training time and challenge of learning new software. But that’s only temporary,
  • The main features to look for in bar software is preauthorization (or “preauth”) of payments for tabs management, bar and liquor inventory and control, speed functions like reordering rounds, bar prep printing, fast checkout, and quality 24/7 support. For the reporting side, you’ll want to see your labor costs compared to sales, product reports, and all your sales and tax reports.Additional register features to consider for nightclub and bar point of sale software is employee management, inventory management, customer loyalty, recipes, tab management, quick reorder rounds, and quick customer checkout. Reporting is critical as well to keep track of your food and beverage taxes. Also, you’ll want to have online access to see your labor costs and sales reports
  • Retail businesses can have some particular requirements and features that other programs will not have. They can have retail shop features such as color and size matrixing, inventory tracking, employee commissions, gift registry, customer database, layaway, and purchase orders
  • If you’re not processing an enormous amount of volume and speed isn’t as critical (like in a restaurant or bar), then a mobile POS could be just the answer to save you some money
  • A cloud-based POS system is a point of sale platform that stores information on the cloud. Cloud-based systems typically don’t record much information on your terminal device. Instead, all data is stored in the cloud and synchronized across multiple terminals.
  • Nail and hair salon POS systems can sometimes crossover for other business types like barber shops, gyms, fitness clubs, beauty schools, massage parlors, pet grooming, tattoo parlors, to name a few. That is because these other business types will especially require an appointment calendar and may need retail functionality with inventory control, and not every software program has those features
  • In this POS guide, we discussed everything related to POS systems, including the meaning of POS, the definition of mPOS, what the difference is between a cash register and POS, how a point of sale system work, and the different types of systems with examples
  • kelseybarton on 18 Sep 20
     
    (1 of 3) POSUSA had originally published an article in 2017 about the definition of Point-of-Sale (POS) and a guide to understanding POS more in depth. This article was updated in May of 2021 to represent the ongoing challenges in the hospitality industry due to COVID-19. The article begins by defining a POS transaction as "what takes place between a merchant and a customer when a product or service is purchased, commonly using a point of sale system to complete the transaction." The original idea of a POS system was that of a cash register, but what is in the system make up today is far more complex. A POS system and a POS terminal are one in the same, as the terminal is the physical piece of equipment that processes the information for the POS. The system is composed of many different components as with any piece of technology. "The hardware components bundle will typically include a POS terminal, receipt printer, credit card reader, cash drawer, barcode scanner, kitchen or bar printer (for restaurants), and possibly even an on-site computer server for older legacy systems." These systems continue to make advancements that evolve with the times and can keep up efficiently with the business they are working with.
  • kelseybarton on 18 Sep 20
     
    (2 of 3) The article continues on to discuss the many different types of POS systems and how they can be used for different types of businesses. The restaurant POS system, for example, is the most complex POS system and is the most commonly seen system in the industry. Through the restaurant POS, a business can have a restaurant management system, which helps them run the business efficiently through features such as recipe costing, customer management, reporting, and many other features discussed. Bar, nightclub, retail, small business, salon, and spa POS systems all have very similar features, but are catered to each businesses specific operational need. Cloud-based and mobile POS systems are also discussed in the article as a way to store all POS information in the cloud. The advantages of mPOS were discussed in depth as this can be accessed through an application, making mobility much easier in our ever-advancing technological world.
  • kelseybarton on 18 Sep 20
     
    (3 of 3) The article also provided an introduction of how POS systems work, as a basic understanding is necessary when considering purchasing a system. Through understanding how the POS system works, we see that a POS transaction is "simply any transaction that occurs within a business." POS payment is "when a customer and merchant exchange products or services completing a POS transaction aka point of sale purchase," which can sometimes be referred to as point of purchase, or POP. Finally, the article discusses how POS systems have played a role during the pandemic. While online POS systems have been used for many years to keep businesses on their feet, during the current state of the world this has become even more necessary. The article discusses how important it is to keep the payment process simple, yet secure so that the business may rely on this as a way to make income and customers can enjoy a seamless experience. This article does a very good job of explaining in-depth what a POS system is and how it is relevant to every line of business in the hospitality industry. As online sales continue to grow and as the state of the world remains uncertain, POS system popularity will only continue to rise and advance to create the best possible experience for both the businesses and consumers involved.
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Technologies Being Used In The Event Planning Industry - 2 views

sonburst.com/s-used-event-planning-industry technology business hospitality software event planner digital administration mobile engagement tech
shared by lkastwood on 09 Oct 17 - No Cached
  • With the advent of technology, the event planning and management has seen enormous shifts over the past two decades. As technology continues to automate monotonous time-consuming work and connect the world like never before, many event planners are scrambling to keep up by incorporating the latest and greatest technology into their events.
  • Digital administration is now key when planning a new meeting. For large events, it’s not enough to just sell a ticket online, print them an agenda, and check IDs at the door.
  • Without a tool like this, it would require constantly manually inputting and changing spreadsheets which have no contact with the outside world.
  • ...3 more annotations...
  • Events and their breakouts are built in advance. All details are added including guidelines for which attendees can register or which session, audiovisual equipment needed in the space, rehearsal times, BEOs, and etc.
  • If you are not utilizing the smart phone every attendee has in their pocket at your event, you are missing out on a great opportunity and even neglecting attendee expectations.
  • They want to see their unique schedule, read event descriptions, find session locations on a map, and engage with other attendees.
  • lkastwood on 09 Oct 17
     
    Technology has taken event planning to the next level. Within the past five years digital administration and mobile engagement are considered to be the two primary causes for change in the events industry. In an article written for Sonburst Communication it states "Digital administration is now key when planning a new meeting. For large events, it's not enough to just sell a ticket online, print them an agenda, and check IDs at the door". Attendees now fall into different categories that may require different forms of check-ins for example someone on the VIP list may receive a gift bag and private cocktail party or someone with special dietary needs once checked in the system notifies the catering term of their confirmed arrival. Digital administration has made it easier for event planners to manage these different kinds of request quickly and on a digital platform. The digital platform is generally tailored for each event before the event. Everything in pre-loaded to the system for example, registration, BEO, event time line, seating chart and set-up and break-down. "If you are not utilizing the smart phone every attendee has in their pocket at your event, you are missing out on a great opportunity and even neglecting attendee expectations." Today's generation is expecting to have the event information available to them at their finger tip. Mobile engagement allows event planners to give them just that weather through email, website, or event app. This also allows event planners to notify guests of any last-minute changes. For example, a change in event time line. Everyone is going digital and most people send more than half the time while at an event on their phones so why not make this information available to them.
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The Right to Privacy in Tourism | Tourism Watch - Information Service Tourism and Devel... - 0 views

www.tourism-watch.de/...right-privacy-tourism privacy tourism
shared by shanegmark on 22 Feb 21 - No Cached
  • We have a right to be left alone. The state must not know everything about us. It must not penetrate our private affairs. The right to privacy is a human right. It can be interpreted differently in different countries.
  • no-fly-registers of people who are denied to board an aircraft. The data of air passengers are accumulated and retained, including even their food preferences. When entering a country, fingerprints may be taken or the iris may be scanned. There are data bases for visa information. We have security cameras at airports, railway stations and public places.
  • We are talking about the effects of globalisation here. Travelling has become very cheap. This has changed tourism, and it has changed the situation of the locals. The global village has become a reality not only online, but also offline. Surely this affects the right to privacy. Let’s keep talking about the Berlin staircase: Some tourist might find it so attractive that he takes a video of it, maybe even capturing someone who actually lives in the house and does not like to see strangers there. Afterwards the video goes viral. Offline becomes online. And the side effect: The video might have contributed to data profiles that make it easy to draw conclusions about the people concerned.
  • ...1 more annotation...
  • First of all, each one of us has to respect the laws of the country where we stay. This includes the laws concerning privacy. In Germany, for example, there is the right to control what happens to your image as an aspect of criminal law.
  • shanegmark on 22 Feb 21
     
    This is an interesting article that is written by a Data Privacy Lawyer. He outlines the complexity of data privacy in travel given that there are so many different interpretations of what it means in different countries. He also highlights that when privacy might be violated by another individual, there is almost no recourse.
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为什么旅行消费者以与行业不同的方式考虑网络预订渠道| 菲丝 - 0 views

www.phocuswire.com/-different-way-to-the-industry Travel ebusiness booking channels
shared by yijingyang on 31 May 20 - No Cached
  • 42％的人说预订假期时积极的在线体验很重要。
  • how few opportunities travel companies have to get it right when it comes to providing a good customer experience, no matter what device consumers are using.
  • 40％接受调查的移动预订者表示，他们希望他们在移动设备上预订或研究假期的体验与台式计算机相同或更好。
  • ...12 more annotations...
  • 42% say a positive online experience when booking a holiday is important.
  • 46％的使用移动设备的人表示，这会对他们对品牌的感觉产生负面影响，而有38％的人可能会因糟糕的移动体验而与其他提供商预订下一个假期。
  • 40% mobile bookers surveyed said they would expect their experience booking or researching a holiday on a mobile device to be the same or better than on a desktop computer.
  • 46% of those with a mobile device said it would negatively affect their feelings towards the brand and 38% would be likely to book their next holiday with a different provider based on the poor mobile experience.
  • 在线预订者将在线视为一个渠道，而不管他们使用什么设备。
  • not just ‘doing mobile’, but doing it right.
  • 对企业而言，坏消息是要满足这些高期望将需要大量的努力。制定涵盖移动和社交商务等新趋势的有效电子商务战略并非一朝一夕。
  • 而且，尽管消费者不需要了解在不同的设备或平台上一切都以不同的方式工作，但是企业必须因为存在巨大的机会而已。
  • While travel companies are eager to increasingly have a specific mobile strategy, consumers aren’t compartmentalising in the same way.
  • The bad news for businesses is that meeting these high expectations will take a lot of hard work.
  • And while consumers don’t need to understand that everything works in different ways across different devices or platforms, businesses must because there is a massive opportunity.
  • These high consumer expectations mean companies have no time to waste.
  • yijingyang on 31 May 20
     
    Mobile booking channel is a huge opportunity for travel business. Businesses need to pay a lot for this potential development opportunities. However, due to the different considerations of business and consumers, this kind of payment may can not get the return they expect, but they seem to have no choice because of the whole big trend.
7More

Accounting for Hotels | Small Business - Chron.com - 0 views

smallbusiness.chron.com/accounting-hotels-45615.html
shared by Angelica Saez on 25 Jun 20 - No Cached
  • The amount of money a hotel makes from its rooms depends on the average daily rate and the occupancy. Not only does a hotel's occupancy vary by time of year, but the daily rate also fluctuates.
  • Primary features of this software include recording all financial transactions, accounts payable for vendors and specialized forecasting. The hospitality accounting software is also designed to share information between franchises and their partners.
  • The Securities and Exchange Commission and Public Company Accounting Oversight Board regulations require that hotels — both independent and franchise — establish set processes to record revenue and expenses.
  • ...2 more annotations...
  • Aside from the basic revenue and expenses, staff must take into consideration the varying room rates, late charges, vendor contracts and charges made to a room.
  • Different-size companies typically require different specs from the software, with larger companies typically requiring more complex features due to the broader nature of their business. QuickBooks and FreshBooks are popular options for smaller companies because of their intuitive interfaces and relative ease of use. For larger companies that may need more elaborate features, NetSuite and Sage Intaact are attractive options because of their capabilities.
  • jeanique13 on 25 Jun 20
     
    Hospitality Accounting Software is the primary function of the hotels daily functions. This department helps to predict the revenue and expenses of the hotel while maintaining company standards. Many developments over the years has allows many features to be added in software that specialize in accounting. Features such as financial transactions, accounts payable for vendors and labor tracking. With the due and growing stress of accounting daily challenges many properties have now upgraded their systems where many departments can help take the workload off the accounting department.
  • Angelica Saez on 28 Jun 20
     
    This article explains the accounting process in the hotels. The article goes in great detail of how the training goes for the employee in charge of the accounting of the hotel and the different softwares and technology they use to help them. With these different types of softwares it helps them record the accounting of the hotel.
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