Cyber Security Marketing Tactics That Actually Work - 0 views
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Whether you want to attribute it to the rise of interconnected devices in the IoT revolution or just the growing instances of cybercrime, the cyber security industry has seen immense growth in recent years and shows no signs of stopping.
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This should come as no surprise given that the average annual cost of cyberattacks worldwide is about $9.5 million, according to Ponemon Institute.
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clearly a need for effective cyber security products and services, there are also many solutions on the market, making it more difficult to capture the attention of your target audience.
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New cyber security companies are popping up all the time in response to the heightened demand. This can make it hard to stand out in the crowd, and it makes it essential for you to communicate what makes your brand different.
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your potential customers need a significant amount of education to understand what threats they face and what solutions they may need.
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This is especially true given that CEOs and other C-level executives are not as well versed in information security, which can impact a company’s decision to include cyber security as part of their overall preparedness plan.
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Though there is plenty of evidence pointing to the necessity of cyber security in protecting valuable data, the truth is that many businesses just don’t prioritize cyber security until it is too late.
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only one in five, or 22% of those surveyed said that they fully incorporate information security into their strategy and planning.
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data suggests that cyber security marketers must find ways to create a sense of urgency for potential customers
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Content marketing can help you build credibility while addressing the major challenge of educating your prospects. In order for your content to be effective,
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Offering downloadable content like e-books and whitepapers is also an excellent way to convert your site traffic into leads that you can later nurture.
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Downloadable content like e-books, case studies, and reports that provide readers with a more in-depth understanding of important cyber security topics. Links to your most recent blog posts talking about recent attacks or security concerns and those that break down complex cyber security topics for a wider reading audience. Video content that emphasizes the importance of cyber security and communicates the value of your company’s offering. A digest of relevant articles from reputable industry publications that helps readers better understand hot topics in cyber security. Monthly offers and sales promotions like a free trail, which can encourage prospects to sign up.
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Webinars can sometimes be costly to produce. However, as with other parts of your marketing campaign, there is also an opportunity to repurpose your webinar to get more out of this content.
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Paid campaigns are great at accomplishing two goals – amplifying your content marketing efforts and getting prospects to arrive at your demo request landing page.
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Blogs are great for attracting prospects in every stage of the buyer’s journey. Try to create some evergreen blog content that will be universally relevant
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The Cyber-security Market report has predicted worldwide spending on cyber-security will surpass $1 trillion by 2021. This is a result of annual cyber-attacks costing $9.5 million in global damages. The many solutions on the market require cyber-security services to be innovative on how they market. Cyber security companies want to stand out to customers while still remaining credible. Many businesses are also uneducated and/or don't prioritize cyber-security. The use of blogs and downloadable e-books allow marketers to educate while promoting their product. Cyber security marketers have to make sure they have an easy user-interface, use data in messaging, and don't over exaggerate the capabilities of their products.