Marriott and Alibaba Partner to Reach Millions of Chinese Travelers - 0 views
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mkim001 on 22 May 18This article emphasizes the fact that Chinese consumers is thriving in outbound travel. The number of people in China traveling is expected to increase from the current number of 150 million trips to 700 millions trips in the upcoming five years. With its significant growth, Marriott is taking extra measures to capture the eye of the interest of Chinese travelers. The Chinese e-commerce giant, Alibaba Group and Marriott declared a joint venture with their main purpose of building guest loyalty and uplifting the traveling experience for the Chinese market. With the increased income for the average Chinese middle class, traveling to the United States and Europe has become popular. Therefore, enabling "Alipay" through Fliggy (which is Alibaba's travel service platform) assists Chinese consumers to conveniently access digital pay for their trips. This particular venture was a huge stepping stone in forming the relationship with the known e-commerce company. Particular information pertaining to Chinese travelers, such as favored promotions, programs, and content also became more accessible to Marriott as this venture launched. Marriott's owners as well as franchisees are expecting to grasp these information to seize an ever growing Chinese travel market. Although Alipay is only available in certain Asia-Pacific hotels, it is expected to expand to the U.S. markets as well as the European market. Easy to use technology will aid in all steps of the booking process, starting from planning, booking, to paying and even managing a particular trip. Additionally, for Chinese consumers, Alipay, as mentioned above, is the main method of payment for Alibaba. 80% of e-commerce is made in Alibaba. Finally, this joint venture also enhances a crossover loyalty program feature. Through Marriott and Alibaba's loyalty program, point will be exchangeable and redeemable to further enhance consumer satisfaction.