Mobile Apps Offer Restaurants, Food Brands Marketing Opportunity - 0 views
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anonymous on 29 Jan 13This article is about the new marketing opportunities mobile apps are bringing to the restaurant industry. With half of mobile users carrying at least one restaurant-specific app, companies see the potential of directly connecting with potential clients. The most popular apps are "multi-restaurant" search tools such as Yelp! that provide users with recommendations. According to Anna Bager, VP and general manager of Mobile Marketing Center of Excellence, restaurants should invest a good portion of their marketing budget on app advertising. The best ways restaurants can entice users to their apps is by offering discounts and loyalty points. This article brings up the point of incorporating technology into restaurants. I think it's an issue that companies need to look at, especially if it's a small mom-and-pop restaurant. Not only does the internet level the playing field, but by being the first to incorporate technology in innovative ways, small restaurants have a greater chance of standing out. Mobile apps are the perfect venue for customer loyalty. It will constantly keep the restaurant in the mind of users. Investing in technology, regardless of how small a budget might be, is a smart choice that will pay off in the end.