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anonymous

Internet Marketing and Distribution Trends Impacting the Hospitality Industry from 2007... - 0 views

ehotelier.com/...item.php

shared by anonymous on 07 Nov 12 - No Cached
  • Not only creating mobile friendly hotel websites, but sending marketing messages via mobile technology is becoming more and more important in hospitality. 1 billion mobile devices were shipped in 2006. The majority of these new devices provide broadband Internet access. The ability to instantly identify a user's geographic location allows marketers to provide a highly personalized marketing message and experience.
  • anonymous on 07 Nov 12
     
    this is a old article but there is a good view for future marketing of hotel. that is mobile marketing. with more and more people using the smartphone, the apps for marketing will be a great way to expand your markets. airilines already use this technology to provide travel alerts concerning weather changes and flight schedules. why hotel can not provide such apps for customer. we can see that ther are several third part apps for booking and resevation already popular. so, how about a hotel creat their own apps for customers for the renovation and promotions. i think it will attrack more people to focus on you and bring more business for the hotel.
Yichuan Hao

How rich visuals generate more travel bookings | Tnooz - 0 views

www.tnooz.com/...-generate-more-travel-bookings

Quality visual booking resevation

shared by Yichuan Hao on 28 Jan 12 - No Cached
  • According to a recent study by Cornell University on the so-called billboard effect, almost 75% of the traffic that booked on a hotel brand website visited an OTA prior to making the purchase, and three to nine of those bookings, were directly influenced by the OTA listing. The take away: a listing on the OTAs, will generate more bookings (on your site and the OTA). Furthermore, if you have high quality, large photos, videos and/or 360-degree tours on your website and on the third party sites you will generate more booking, period.
  • Quality visuals will create a positive and lasting impression of the property that helps customers decide where to book. Even a slight increase in the percentage of bookings from rich visuals shows a significant increase on your bottom line.
  • Yichuan Hao on 28 Jan 12
     
    Consumers seeking a vacation are looking for rich visual content to help them understand the value. On the website, social network, everywhere, a quality visual will provide a good representation of the property, the room, and the differentiators, and help the hotel get a better business. The reason is it could let the potential customers understand the value.Technology has made it easy for travel suppliers to create spectacular, rich content at a cost that will not break the budget.
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