Going livestream: How in-person summits have become virtual events - 0 views
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yvenisem on 14 Sep 20My thoughts exactly, there is a missing element
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So how can a business possibly recreate that kind of experience online?
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there’s been increased dependency on technology to help support business continuity
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One of the main reasons why I chose this article is because my industry is currently seein a huge shift in the way we do things that can either stay or have impressions in the industry after COVID. One of the main concerns when it came to in-person events going online is how we would be able to recreate the same experience. Several large events that see thousands of people had to convert to online platforms. For example, "in 2019, around 20,000 people attended SAP's Sapphire Now conference in Orlando". Imagine 20,000 people logging on to view the same same content an then some! In this case, the event saw larger audiences with "more than three times the usual number of registrations". Granted, the conference was free to attend this year. However, now that this conference was more accessible to people who in normal circumstance would be unable to attend due to time and fianancial constraints, it was a no-brainer that more people would attend. This bodes very well in terms of revenue for the future since if those extra 40,000 people enjoyed it, they would most likely be willing to pay for the service and consider the event and investment. I think the wider topic of the article is accessibility. Before technology, it was harder to bridge the gap between the haves and the have nots. Now that technology is becoming more accessible (in the first world), many are better able to see beneficial information. Not only that, but when considering the "14 local events in various languages and time zones", people are better able to cast wider nets. This article wasn't all good, however. One thing that many people have not adressed that I as an event professional am concerned about is the fact that going online is just not the same. A speaker said in an interview that it's harder to ready body language, which can impact how much a speaker is able to reach their audience. Another thing that has to be given intense consideration is the fact that there can be some legal ramifica