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anonymous

Insiders suspected in Saudi Aramco cyber attack | SciTech | GMA News Online | The Go-To... - 0 views

www.gmanetwork.com/...d-in-saudi-aramco-cyber-attack

shared by anonymous on 07 Sep 12 - No Cached
  • Hackers from a group called "The Cutting Sword of Justice" claimed responsibility for the attack. They say the computer virus gave them access to documents from Aramco's computers,
  • The hacking group that claimed responsibility for the attack described its motives as political
  • the group said Saudi Aramco was the main source of income for the Saudi government, which it blamed for "crimes and atrocities" in several countries, including Syria and Bahrain.
  • ...9 more annotations...
  • According to analysis of Shamoon by computer security firm Symantec, the way the virus gets into networks may vary, but once inside it tries to infect every computer in the local area network before erasing files to render PCs useless.
  • Yet those sources say such protections could not prevent an attack by an insider with high-level access.
  • insiders were implicated in just 4 percent of cases last year.
  • The hackers behind the Shamoon attack siphoned off data from a relatively small number of computers, delivering it to a remote server
  • Because the virus wiped the hard drives, it is difficult for Saudi Aramco to determine exactly what information the hackers obtained.
  • The Shamoon virus is designed to attack ordinary business computers
  • . It does not belong to the category of sophisticated cyber warfare tools
  • Saudi Aramco has said that only office PCs running Microsoft Windows were damaged. Its oil exploration, production, export, sales and database systems all remained intact as they ran on isolated and heavily protected systems.
  • It is standard industry practice to shield plant operating networks from hackers by running them on separate operating systems that are protected from the Internet.
  • anonymous on 07 Sep 12
     
    Saudi Arabias national oil company, Aramco, was attacked by a computer virus, Shamoon, and it is suspected that an insider or employee assisted the hackers. The virus spread through the network and infected about 30,000 PC business computers and wiped their hardrives. This is one of the worst attacks against a single business. The hackers who claimed responsibility, The Cutting Sword of Justice, were politically motived. The companies more important documents including plant operating networks were not affected by the virus because they were on a separate and higher security network. Recently, other Middle Eastern natural gas firms with relations to Saudi Arabia have been hit by cyber attacks. Because the Aramco hackers admitted their motives against the Saudi Arabian government income sources, I think that all the cyber attacks may be politically motivated. As a Middle Eastern oil company with relations to Saudi Arabia, this is a major indication to take precautionary measures and increase network security. This attack demonstrates that no matter how much security you have in place, if an insider is willing to assist hackers or provide hackers with necessary information, you are no longer protected. It would seem imperative that employees with this access are chosen carefully or network access is very limited.
Jing Huang

Property Management System- The Future of Hotel Industry - Tourism and Hospitality - Zi... - 1 views

www.zimbio.com/...t+System+Future+Hotel+Industry

property management

shared by Jing Huang on 12 Sep 12 - No Cached
  • They work completely on the web and are based on the cloud.
  • It is the age of the Internet, the age when many businesses solely run on the Internet. From marketing to reaching new people, there is a lot that can be done with the help of this medium.
  • one of the major boons of Internet on the hotel industry has been the web based property management systems. Unlike previous applications which would burn a hole on the pockets, these online hotel software are user-friendly and do not need any additional hardware or software expenses. They work completely on the web and are based on the cloud.
    • Juan Du
      Juan Du on 14 Feb 13
       
      "Property Management System" play an important role in Hospitality management. Because the Internet plays a major role in improving the sales and customer relationship. The hotel need collect data to analyze the market and make the market plan. Property management system have a lot advantages. It is easy to make a reservation, the system can control the over booking. Use this system can keeping a check on the add-on services. Also PMS has its own system to operate the whole things. PMS is able to provide some basic function: enable guests to make reservations, enable guests to check-in/register when they arrive and check-out/pay when they leave, enable staff to maintain guest facilities. And it is easy to use, especially for employees.
  • ...9 more annotations...
  • Property Management System- The Future of Hotel Industry
  • Property Management System- The Future of Hotel Industry
  • Property Management System- The Future of Hotel Industry
  • It is the age of the Internet, the age when many businesses solely run on the Internet. From marketing to reaching new people, there is a lot that can be done with the help of this medium
  • Central Reservation System: One of the greatest advantages of using an online hotel software is that you do not have any more headaches about reservations.
  •   Numerous Point of Sale: Keeping a check on the add-on services your hotel provides can easily be done with the help of the numerous points of sales.
  • Sales and Marketing Console: To help popularize your hotel and make it known to people from across the globe, many PMSs have a dedicated sales and marketing console.
  • Travel Agents and Corporate Clients:It is also important that you properly deal with travel agents and corporate clients as they play a very important role in bringing in more guests to the hotel.
  • Connected to 1000s of Travel Portals: These property management systems  help you get connected to many travel portals like Travelocity, Tripadvisor and Expedia helping you reach more people. 
  • Karl Koenitzer on 12 Sep 12
     
    This article particularly caught my attention because it points out the major advantages of web-based PMS, but it does not mention the risk of transfering such sensitive guest information over the unsecure and unregulated Internet. Surely there are great cost-related and operational advantages to web-based PMS and that alone often motivates hotels to upgrade in that general direction. Afterall, the reason why the hotel is operated is to generate revenues. However, is risking the identity of thousands of your guests worth the money you will save? That is what this article does not cover. As the title points out, web-based PMS is the future of the industry, but securing the identity of the biggest drivers behind all revenue for your hotel is arguably more important. Is the risk worth the reward? I believe the Internet needs to become a more secure highway of information before the industry can fully embrace this new technological advancement. My thoughts on considering an upgrade to web based PMS: Research and proceed with caution.
  • ...5 more comments...
  • Jenan Williams on 13 Sep 12
     
    Karl- Valid point in saying is the "risk worth the reward", with all the viruses, glitches and hackers sensative information floating around in cyber world ready to be attacked and stolen. I feel its up to the cloud computing companies to set the security parameters to run their systems and for the industry to enforce them, so that we can embrace the growth of technology in hospitality.
  • jie shen on 25 Sep 12
     
    This article shows a lot of advantages of using online hotel software. Better Reservation system can be found on a cloud based PMS. More factors of hotel can come out to be a famous feature when they all come online. Much easier for a hotel to deal with travel agents and corporate clients when they using a cloud-based PMS.  The cloud-base PMS can bring the hotel to more travel portals which will lead to more clients. 
  • Mikaela Vourtsis on 12 Feb 13
     
    This article focuses on the numerous advantages of a Property Management System. It summarizes the fact that it makes a business more proficient and how a company can save by not spending money on additional software or hardware expenses. The main benefits that this article gives attention to is the fact that it assists in the reservation process and point of sale process, helps market and target the correct people, positivity deals with travel agents, and connects to several travel portals. All in all, a Property Management System is a great tool and advantage in the hospitality industry because it facilitates in all operations and helps companies with daily challenges.
  • Patty Ferrer on 12 Feb 13
     
    The hotel industry is crossing over to web based PMS and this article states that because it works off a cloud its less headaches and more user friendly. There are many reasons why a web based PMS can be beneficial and why the hotel industry is swithcing over. It can be used for multiple properties and reduce double booking. Another great feature is you can have numerous points of sales and it all interconnects. This is the future of our industry.
  • Juan Du on 14 Feb 13
     
    "Property Management System" play an important role in Hospitality management. Because the Internet plays a major role in improving the sales and customer relationship. The hotel need collect data to analyze the market and make the market plan. Property management system have a lot advantages. It is easy to make a reservation, the system can control the over booking. Use this system can keeping a check on the add-on services. Also PMS has its own system to operate the whole things. PMS is able to provide some basic function: enable guests to make reservations, enable guests to check-in/register when they arrive and check-out/pay when they leave, enable staff to maintain guest facilities. And it is easy to use, especially for employees.
  • Hanlu Hu on 16 Feb 13
     
    This article indicated the importance of Internet for hotel industry and also assumed that web based property management systems will widely used in future. The author listed some advantages of web based property management system:1) Central Reservation System: One of the greatest advantages of using an online hotel software is that you do not have any more headaches about reservations.2)   Numerous Point of Sale: Keeping a check on the add-on services your hotel provides can easily be done with the help of the numerous points of sales.3) Sales and Marketing Console. With the help of this console, you can access the database of your customers get in touch with them notifying them of special offers and discounts. 4)Travel Agents and Corporate Clients:It is important that you properly deal with travel agents and corporate clients as they play a very important role in bringing in more guests to the hotel.5)   Connected to 1000s of Travel Portals: Web based PMS help you get connected to many travel portals like Travelocity, Tripadvisor and Expedia helping you reach more people. 
  • Jing Huang on 17 Feb 13
     
    t is the age of the Internet, the age when many businesses solely run on the Internet. From marketing to reaching new people, there is a lot that can be done with the help of this medium. The hotel industry too is not insulated from its effect. Almost all kinds of hotels, from inns to bed and breakfasts to resorts, everyone is trying to tap the energies of the Internet and make optimum use of the medium. The Internet plays a major role in improving the sales and customer relationship.
Ganna Gorbachuk

Transforming Business with Mobile Payments - 12 views

www.entrepreneur.com/...222459

tech Software business mobile small solution

shared by Ganna Gorbachuk on 11 Jan 12 - No Cached
  • Mobile systems are transforming the payment environment. According to investment bank Barclays Capital, U.S. mobile commerce sales--that is, purchases made on smartphones and tablets--hit $5.3 billion in 2011, up 83 percent from the year before. Generator Research, a consulting firm specializing in digital media, projects that by 2014, usage by consumers will grow 600 percent to 490 million worldwide.
    • Joe Cilli
      Joe Cilli on 11 Jan 12
       
      Interesting information. Keep in mind there is a high level of cannibalization in that mobile sales are increasing, but the bottom line is unchanged because in-store sales are decreasing. In short, the amount of transactions and dollar amount is roughly the same; it is, however, important to recognize the shift in consumer purchasing patterns.
  • Jeremy Fairley on 11 Jan 12
     
    Great article on the rise of mobile payment systems and how businesses who in the past may have been cash only or otherwise are seeing increased sales as the ability to take credit card payments with little hardware and software infrastructure costs. Down the street from me is probably my favorite Rib joint in town, Uncle Rodney's House of Ribs is the name. I love that place, but rarely go because they are a cash only business due in large part to the fact that the owner does not wish to pay for wireless or otherwise internet related services to make his business able to accept credit cards. What are everyone's thought to the increased use of mobile payment systems for restaurants and other businesses?
  • ...6 more comments...
  • Carl Miller on 11 Jan 12
     
    I think mobile payment systems are great. I personally have not used them very much but I think they would be very handy at events. I am a Timberwolves season ticket holder and my seats are close to the court where a serving staff is able to get food and beverages for you. Fans are able to pay with credit cards but the server has to take your card to the back area to ring everything up. If the servers were able to carry mobile credit card readers they would be able to speed up transactions and take more orders. It would be a benefit to everyone - the team would be able to sell more items, the servers would make more tips, and the fans would be more satisfied. If someone wanted to keep an open tab until the end of the game I'm sure there could be an app for adding items to a specific seat location instead of doing multiple credit card transactions. I'm sure mobile payment devices are being used by staff at many events and I'm a little surprised it hasn't made it's way into the Target Center yet.
  • YONGHE FAN on 14 Jan 12
     
    That is an interesting artivle talking about the mobile payment that i have not seen in my life. If i was a owner of a store or a restaurant, i would like to try this technology that help to save my money and increase my businesses. On the other hand, as a customer who is asked to pay in this way, i would worry about the security problem because i dont know how it works.
  • Yu Zhai on 15 Jan 12
     
    It sounds great. I think it is convenience, cause I can pay by my phone whenever I need. But maybe the biggest problem is the security. How to guarantee it, we always use mobile connect ing internet which increase the danger coefficient.
  • Bing Liu on 16 Jan 12
     
    I like this idea of mobile payments. It saves business people time and money which they were supposed to spend on the traditional way of credit card payment. It turns out more likely to be a self-monitored business transaction way. However, before signing the contract, the business owner should consider the security level of this payment method from the customers's standpoint. I'm pretty sure that some customers may feel weird and unsecured when they swipe their card on a mobile device.
  • Mary White on 16 Jan 12
     
    This is a fascinating article. On one hand I can absolutely see the benefits for a mobile business or a business that increases it's sales by accepting mobile payments. It also seems that security would be increased for the merchant as there is not much cash available on hand for petty thieves. The crooks of the future will need to be technologically sophisticated. The increased use of smart phones has greatly increased my small business as many of my customers make their purchases through their smart phones. My personal concern is that our country will see an increase in debt and over spending as purchasing with your credit card account becomes even easier. Will it even be possible to pay with cash in the future or will it all be electronic? Also, what happens if your cell phone is stolen and all of your financial world is on there. Do these scanning systems have much security if there is not a credit card to verify a signature against? Is everything stored in cyber space where the phone thief cannot reach it without expensive technical knowledge?
  • Ganna Gorbachuk on 17 Jan 12
     
    While a few hundred years ago a life of an average person in a small town could consist of two or three events as a war in his country, governor's marriage and a crime in the neighborhood. In today's world the same as centuries ago every moment is full of things which happen somewhere but now we have a unique opportunity to know about them almost few seconds after they happen. Technology can make a huge difference in a small business when an employer finds a right time to use innovation, as Miki Nishihata and Joey Garza did. Their companies got an advantages of using card readers. Mobile systems are transforming the environment of sales and payment processing. A thing which simplifies the prosess of transaction is a benefit because a lot of consumers prefer FAST and EASY shopping when every minute may cost. Assuming all this information a Square company was created by Twitter co-founder Jack Dorsey and glass artisan Jim McKelvey. Nowadays almost everybody has a mobile phone and credit card and combining those two things with an innovative technologies of online sales is a fantastic invention!
  • Gyujin Chae on 20 Jan 12
     
    This is an interesting article, and it is quite amazing to see how the way of payment is drastically shifting with new technological devices such as smartphones, card readers. Just a couple of years ago, if I wanted to buy something online, I had to start my computer then go on whatever website I bought something from which took some time. Now, however, I don't even have to turn on my computer to purchase something on the web because I can buy many things through my smartphone whenever and wherever I want. It is a lot easier and faster than what it used to be.
  • Yekaterina Ponomareva on 07 Sep 12
     
    Spasibo bolshoe za interesting article! Ona mne ochen pomozhet v moem research!
Kamini Ramsaran

The evolution of the gourmet food truck trend | CharlotteObserver.com & The Charlotte O... - 0 views

www.charlotteobserver.com/...ution-of-the-gourmet-food.html

hospitality evolution food truck trend

shared by Kamini Ramsaran on 03 Aug 12 - No Cached
  • people have been buying what's known as street food for generations.
  • Food carts were already a fixture in many cities back in the 1800s.
  • Food trucks are just starting to become popular in cities like Dallas,
  • ...3 more annotations...
  • Good Humor ice cream says the company's first trucks hit the road in 1920. And trucks selling breakfast and lunch items have been feeding workers at factories and other commercial sites for decades.
  • Chicago is behind the rest of the country because it has ordinances that restrict trucks from parking within 200 feet of a restaurant.
  • people in their 20s and 30s who are interested in a career in the food industry, but rather than work for someone else, "they want to be able to express themselves and do it in their own way," Higar says.
  • Kamini Ramsaran on 03 Aug 12
     
    While food trucks have become extremely popular these days, they have been around as early as the 1800's! Before the gourmet food trucks started to pop up, street vendors selling hot dogs, pretzels and lunch food for office workers have been around for decades. Now with more and more people out of work or people who want the ability to be more creative with their own food with a small budget, food trucks have become more popular.  However some cities have restrictions such as Chicago, where a food truck cannot be parked within 200 feet of a restaurant.  LA, the government limits the number of permits issued for mobile food vendors because of the street congestion it produces.  Permits are also limited because traditional restaurants don't want to compete with the low priced street vendors. 
ypere044

The Top 7 Online Marketing Trends That Will Dominate 2014 - 0 views

www.forbes.com/...trends-that-will-dominate-2014

online marketing hospitality trends technology

shared by ypere044 on 17 Jun 14 - No Cached
  • top online marketing trends of 2014
  • Content Marketing Will be Bigger Than Ever
  • concentrate on inbound marketing, by producing valuable, engaging content designed for a specific audience
  • ...11 more annotations...
  • Social Media Marketing Will Require More Diversity
  • it has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of consumers. This diversification seems to prove fruitful for many companies because it often builds brand equity by making it easier for consumers to recognize a particular brand.
  • Image-Centric Content Will Rule
  • well-placed pictures to break content up and emphasize certain points
  • Less Will be More
  • The’re now making efforts to tone-down their campaign messages and not overwhelm consumers with hype
  •   Mobile-Friendly Content Will Be Necessary
  • it’s necessary for companies to create content that’s accessible to mobile users
  • Ad Retargeting Will Grow in Effectiveness
  • it works by utilizing browser cookies to track the websites that users visit. Once they leave a certain site, the products or services they viewed will be shown to them again in advertisements across different websites.
  • SEO and Social Signals Will Become Even More Intertwined
  • ypere044 on 17 Jun 14
     
    This article was about online marketing trends that will prevail in 2014. More and more companies are resorting to using online marketing finding success in its branding and audience growth. The trends that I think will make the biggest impact are that of content marketing being bigger than ever, image-centric content ruling, and mobile-friendly content being necessary. Out of the 7 mentioned trends I believe that these three will have the biggest impact because they are the most necessary. With content marketing, companies should focus more on inbound marketing that is tailored to a specific audience. Image-centric content should be a big hit because its basically that an ad should be simple to understand in order to convey a message. Like the saying says, "A picture is worth a thousand words." Finally, mobile-friendly content is becoming more popular and with the widespread use of mobile devices and tablets, companies are looking for ways to make their content more accessible to users. 
Gyujin Chae

Identification Systems: The Importance of Guest Identification Technology - 1 views

www.hotel-industry.co.uk/...identification-systems

Hotel Security RFID

shared by Gyujin Chae on 01 Apr 12 - No Cached
  • The hotel industry is a prime target for criminals because of the large number of people in one place
  • The hotel industry is a prime target for criminals because of the large number of people in one place
  • have to conside
  • ...3 more annotations...
  • Hoteliers have to consider investing in the latest advancements in identification technology to ensure the safety of their guests, business and reputation.
  • One of the latest innovations to be launched in the customer security market within the hospitality industry is non-contact Radio Frequency Identification (RFID) technology
  • Radio Frequency Identification is currently at the forefront of hotel security throughout the world
  • Gyujin Chae on 01 Apr 12
     
    After 9/11, hospitality-related businesses, especially airlines, cruise lines, and hotels started putting huge efforts to prevent terrorist attacks, but it has never been easy to do so because of financial matters and guests' privacy. Hotels have been exposed to terrorist attacks since, unlike airlines and cruise lines, it is relatively easy for terrorists to access hotel properties without strict security check. This article suggests hoteliers to invest in the latest technology, such as Radio Frequency Identification (RFID) technology for guests' safety. Within the hospitality industry, non-contact RFID is one of the latest innovations in the customer security market. This new technology allows guests to easily access the hotel and their rooms by putting their room card on a sensor. However, guests can access to only the floors that they are entitled. So this could help hotels increase the level of security. Currently, RFID technology is at the forefront of hotel security throughout the world; and, more and more hoteliers have been interested in this technology for not only cutting down labor expenses but protecting their guests from terrorism. Mostly, this RFID technology still has room for improvement and advancements.
  • ...1 more comment...
  • Ganna Gorbachuk on 02 Apr 12
     
    This is an interesting idea! I believe investing in security will bring a lot of profit because nowadays when everything can happen it is better to use proactive approach then reactive one. Especially I like the idea that people don't have opportunity to get to the wrong floor. It would me much easier to find out identity that way.
  • Melissa Krajewski on 02 Apr 12
     
    What types of improvements do you see in the future of RFID technology?
  • YUNTING CHEN on 03 Apr 12
     
    As i know, RFID has been used in some high class buildings or latest built building in residential areas, residents can only access the floors that they are entitled. This is a great idea that i hope the hotels could widely used it in the future to protect their guests' safety.
ashleyb102

Medallia and TripAdvisor Partner to Help Hospitality Companies Encourage More Online Gu... - 2 views

www.prnewswire.com/...e-guest-reviews-197967081.html

reviews

shared by ashleyb102 on 10 Jan 18 - No Cached
  • Medallia is the customer experience management company. Founded in 2001, the company is trusted by the world's leading brands including Best Western, Four Seasons, Gold's Gym, Sephora, Sony, and Verizon to improve customer experiences. Medallia provides a cloud-based software platform, which captures feedback across Web, social, mobile, and contact center channels, analyzes it in real-time, and enables companies to take action to drive customer delight
  • ashleyb102 on 10 Jan 18
     
    Medallia allows hotels to know about guest experiences and suggestions that might improve the stay of future guest. With this software guest are able to give feedback on their stay and management is able to respond to them in a timely manner. TripAdvisor has partnered with Medallia so that when guest fill out a review they can also submit a survey on the same form. This is a helpful update because it saves the guest time and makes the process of leaving a review easier. This is important because it makes the guest experience better and it encourages more guest to leave feedback.
  • ndiaz162 on 13 Jan 18
     
    From what I read, Medallia seems like a great tool to use because it better gathers feedback from their own customers. As we already know, the customer is always first. It does make me wonder how Medallia recognizes reviews? How does Medallia come to the specific stats of a company? With more partnerships, Medallia can gather more reviews across the entire web. I'm sure companies have made a real impact on the business with the use of Medallia. I do believe it's something companies should experiment with before diving in completely.
anonymous

5 Technology Trends Driving The Hospitality Industry - 1 views

chatbotsmagazine.com/pitality-industry-c206ab2751f2

technology hospitality hotel software tech

shared by anonymous on 03 Sep 19 - No Cached
  • Technological advancement should be aligned with guest expectations to stand out from your competitors.
  • Technological advancement should be aligned with guest expectations to stand out from your competitors.
    • anonymous
      anonymous on 03 Sep 19
       
      I think that this is a very important key point within technological advancement because the best way to stand out amongst other businesses is to always please and satisfy your customers and if you work around them and make improvements to better the quality of your services matching their needs then your business will thrive.
  • Swipe cards have been replaced with smartphones and apps to ease check-ins and reduce loss of key.
    • anonymous
      anonymous on 03 Sep 19
       
      I think that replacing the swipe cards with smart phone apps is a very convenient solution for both the customers who lose their key cards. It is even better for them to have the key to their rooms in their phones because that is the one thing that everyone carries with them wherever they go, whereas the swipe cards can be easily forgotten inside the room.
  • ...4 more annotations...
  • So how can NFC work for a hotel? Well to begin with, NFC can reduce the load of work at the front desk by enabling faster check-ins and check-outs. Moreover, it provides the function of making secure payments and shields against theft or loss.
    • anonymous
      anonymous on 03 Sep 19
       
      NFC would be a great technological advancement for hotels as it would make things quick, easier and even safer for both the hotel and the customers.
  • But what is NFC? NFC enables seamless transmission of data from compatible devices over a short range with the help of radio waves
  • With the emergence of thousands of apps, due to space constraints, guests are reluctant to download an individual brand app.TrilyoBot in actionBuilt on messenger apps like Facebook, Slack, Kik, amongst others, chatbots are an automated response system, which through machine learning can be trained and made to perform specific tasks. Trilyo, launched this element for hotels to ease customer engagement and create more loyal customers.
    • anonymous
      anonymous on 03 Sep 19
       
      This again is another very important thing for hotels to note when thinking about creating their own specific app for customers to have and in turn make things like accessing hotel room services much easier because not every customer is going to like the idea of having to download an app to access hotel services. I think that built on messenger apps is a great alternative because almost everyone has at least of these messengers in their phones and could easily just download the add on and then access hotel services much faster and easier.
  • The LED light notifies you whenever an object is near the sensor by automatically bouncing back into the light sensor.Making these door cards almost redundantIf you’re looking to install infrared sensors in your hotel, think no further. These can also detect body heat and thereby alert you whether or not a room is occupied. Instead of having ‘Do Not Disturb’ door cards or disturbing jet lagged guests, these help your staff know if they need to come back later to clean the room.
    • anonymous
      anonymous on 03 Sep 19
       
      This is another advancement that would really help improve guest services. I myself have been in the uncomfortable situation in which I am sleeping and housekeeping comes in because I forgot to put the 'Do Not Disturb' sign on the door. I think that having this feature would make the stay at the hotel more comfortable for the guests and it would be less annoying for them to not have someone knock or just straight up walk into the room while they're still sleeping or getting dressed/ready.
  • anonymous on 03 Sep 19
     
    The article talks about a couple of technological advancements within the industry that could help improve the customers' stay at the hotel. This advancements would not only benefit the customers but also the workers.
anonymous

The High Risk of a 'Wait and See' Approach - Big Think - 0 views

bigthink.com/...isk-of-a-wait-and-see-approach

wait and see

shared by anonymous on 19 Sep 18 - No Cached
  • On the surface, taking a “wait and see” approach seems to make sense
  • In the past, when we were going through rapid change (not massive transformation like we’re seeing today), a company could use a “wait and see” approach because it was harder for competitors to develop and deploy new offerings quickly, and it was harder for established competitors to change the game or redefine completely
  • Anyone, at any time, can quickly become more relevant than you because the barriers to entry are low and the ability to scale is fast
  • ...13 more annotations...
  • deciding to “wait and see”—can quickly put you on a path of increasing irrelevancy or a rapid demise.
  • you can see how detrimental a “wait and see” approach can be—how you’re actually missing major new opportunities for sales and growth
  • Blockbuster Video may have changed how we rent movies, but Netflix transformed it
  • This year, many forward-looking school districts across the country are moving away from textbooks and issuing tablets filled with ebooks to students
  • This is a game-changing move, and one that will save the school about $25,000 each year
  • The way you can design for mobile users, engage visitors, increase sales, track people, and improve your rankings with search engine optimization are changing so rapidly that if your site is two years old, it’s obsolet
  • In reality, a “wait and see” approach has much more risk than the action being avoided.
  • Today, new competitors can emerge rapidly, and they can even be from another part of the world. Geography is increasingly less of a hindrance
  • deciding to “wait and see”—can quickly put you on a path of increasing irrelevancy or a rapid demise.
  • We’re transforming all of these things plus more, and if you don’t initiate the transformation, someone else will.
  • To see the difference between mere change and game-changing transformation, consider these examples: Barnes & Noble may have changed bookselling by creating the super bookstore, but Amazon transformed how we buy books and so much more
  • Therefore, you have to evaluate what you’re saying “no” to in terms of potential lost opportunity, because what you could gain by saying “yes” will often outweigh the perceived risk and expense.
  • Because technology is increasing so fast and because we are in a period of rapid transformation are the exact reasons why you can no longer “wait and see” what will happen.
  • bnort002 on 19 Sep 18
     
    This article discussed the importance of being ahead of the curve and why the 'wait and see' approach is not beneficial in most cases. If you 'wait and see' you can become irrelevant very quickly as there are many others out there, in many cases other parts of the world, making new inventions and discoveries daily. This article gave a great example where a school system implemented tables and the amount of money they saved was $25k/year. There are many benefits to staying ahead of the curve and as the article states "If you don't do it, someone else will".
  • anonymous on 30 Sep 19
     
    A "wait and see" approach has a higher risk than it being avoided. One of the cons is that it can pave the way to a company no longer being relevant. New opportunities for sales and growth may be missed if a company does not begin to evolve quickly.
rderonville

Cybersecurity Tactics for a Hotel Industry that's Under Siege | News | Hospitality Maga... - 1 views

hospitalitytechnology.edgl.com/...ustry-that-s-Under-Siege109170

cyber security tactics hotel industry credit card fraud technology revenue software tech solution Hospitality business travel

shared by rderonville on 24 Mar 17 - No Cached
  • Credit card fraud and identity theft should remain high on the hotel and lodging industry’s radar.
  • Reputational damage and revenue loss from a breach headline not only impact individual edge locations, but the corporate brand as well.
  • POS systems are a weak security point for many networks because they are constantly in use — and aren’t always patched, updated or protected from vulnerabilities as frequently as required. As a result, they can be exploited for the credit card data held on the POS terminals.
  • ...4 more annotations...
  • n addition to airlines and banks, hotels maintain a rich database of personally identifiable and financial data on file.
  • Hotels need a ‘toolbelt’ of various security technologies that can be used to prevent malicious attacks. A managed firewall is essential, blocking dangerous traffic from coming onto the network and preventing sensitive data from being exfiltrated, or sent, to the hackers.
  • One way to implement these advanced toolsets includes outsourcing to a managed security firm specializing in this type of service
  • If used correctly, hotels could see anomalies that could lead to breaches prior to any damage being done — allowing them to halt hackers in their tracks.
  • alexgold12 on 24 Mar 17
     
    Hotels POS systems are at risk for customers. Hackers are using tactics like Phishing and ransomware. Hotels must take action and arm themselves with a "toolbelt" of security options to combat the hackers.
  • rderonville on 28 Jun 17
     
    This article explores the issues with cyber security in the hotel industry. it is to be taken seriously because customer information is on the line and so is the company's reputation and revenue. Hotels must look into their POS systems because, according to the article, is a weak security point. However, it holds much of the consumer's information like credit card numbers, expiration dates, and etc. The POS system is vulnerable so the secuiry put in place to protect it must be updated. Personal details for hotel guests are stored in many different places in a hotel's many systems. This includes the restaurant, gift shops, billing, facilities, and etc. According to the article, hotels needs a "toolbelt" of various security technologies to prevent malicious attacks. The three mentioned in the article are File Integrity Monitoring, Unified Threat Management, and Security Information and Event Management. Please look into the article to read what each of these systems can do in regards to cyber secuity for the hospitality industry. A good way to implement these tools is to look into outsourcing a managing security firm that specializes in cyber security. This can help minimize and even diminish things that can cause breaches in systems. In my opinion, this article gives solutions to hotels in regards to cyber security. Sometimes installing a firewall or antivirus is simply not enough. A security firm that specializes in this area can be considered. It may be expensive depending on the business to do that, however, it will be even more expensive to have a tarnished reputation for not securing customer information and to deal with lawusuits.
Le Chai

Event Planning - Technology Solutions - 5 Technologies Event Planners Can't Live Withou... - 5 views

www.successfulmeetings.com/...nt-Planners-Can-t-Live-Without

event hospitality technology

shared by Le Chai on 03 Oct 12 - No Cached
  • 5 Technologies Event Planners Can't Live Without
  • our top five technologies for event planners are no surprise
  • 1. Smartphones
  • ...54 more annotations...
  • This is the most obvious technology we can’t live without. Let’s be honest—-most of us are glued to our smartphones and our favorite apps 24 hours a day.
  • Chances are, if you walk around a convention center or hotel lobby, you will see people with their heads down, tapping away furiously on their smartphones
  • How did we ever find time to accomplish everything before smartphones came into existence?
  • your event management system with a customer relationship management (CRM) system such as Salesforce,
  • the benefits of the SaaS (software as a service) delivery model are becoming increasingly apparent.
  • These applications are advantageous to planners because they allow us to access all details and execution aspects of an event from any web-enabled device—be it a computer, smartphone, or iPad
  • With SaaS cloud apps, just provide end-users with reports-only access to what they need and nothing more. 
  • integration options available to planners, you are now blessed with the ability to link up your event management system with a customer relationship management (CRM) system such as Salesforce,
  • 2. SaaS Cloud Apps
  • With all of the information you  could ever need to access right at your fingertips through event management applications, you can ditch the millions of pieces of paper and now access contracts, registrations, room blocks,
  • Live and virtual events are about giving the attendee a choice as to how they spend their time
  • “webinars on steroids.” Live and virtual events are about giving the attendee a choice as to how they spend their time.
  • virtual events save the planner and attendee time, money, and resources.
  • virtual events save the planner and attendee time, money, and resources.
  • Virtual events are a great way for planners to fill seats at a cost that won’t make anyone wince.
  • This is the best tool in the box for improving future events.
  • 4. Social Media and Viral Marketing
  • Did you know that one out of three consumers is online for three or more hours per day? Or that 90 million tweets are sent out daily? What about this one: One of every eight minutes spent online is spent on Facebook
  • Some of the best traction you will get is from people sharing interesting tidbits they may have learned and enticing others to learn more
  • Today is the day of the iPad and the tablet, and a more simplified life.
  • 3. Virtual Events
  • In a world where everyone is always on the run, our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • Smartphones
  • Chances are, if you walk around a convention center or hotel lobby, you will see people with their heads down, tapping away furiously on their smartphones. 
  • Whether the ubiquity of these devices is a blessing or a curse, the fact is, event professionals and participants alike would be lost without them.
  • SaaS Cloud Apps
  • SaaS (software as a service) delivery model
  • These applications are advantageous to planners because they allow us to access all details and execution aspects of an event from any web-enabled device
  • Additionally, with all of the integration options available to planners, you are now blessed with the ability to link up your event management system with a customer relationship management (CRM) system
  • Virtual Events
  • Virtual events are a great way for planners to fill seats at a cost that won’t make anyone wince.
  • Often complementing physical events, virtual events save the planner and attendee time, money, and resources.
  • There is word that the economy is making a recovery, but many of us have yet to see it.
  • Social Media and Viral Marketing
  • Did you know that one out of three consumers is online for three or more hours per day? Or that 90 million tweets are sent out daily? What about this one: One of every eight minutes spent online is spent on Facebook. 
  • So this should be a no-brainer
  • This marketing can come from either you or your attendees. Allowing attendees to share things that they like and getting them involved in hyping your event is a great way to spread the word. 
  • iPads and Tablets
  • Today is the day of the iPad and the tablet, and a more simplified life. 
  • When combining tablets with mobile event applications, planners can also communicate in real-time with participants and share or update information in seconds. Never leave home without one! 
  • 1. Smartphones
  • This is the most obvious technology we can’t live without. Let’s be honest—-most of us are glued to our smartphones and our favorite apps 24 hours a day. We get nervous when we can’t find the phone, and we feel phantom vibration rings. Chances are, if you walk around a convention center or   hotel lobby, you will see people with their heads down, tapping away furiously on their smartphones
  • Virtual Events
  • SaaS Cloud Apps
  • Social Media and Viral Marketing
  • iPads and Tablets
  • . Smartphones
  • Matt Turner on 03 Oct 12
     
    The author of this article, Tara Thomas, summarizes the top five technologies for event planners. The first technology that she mentions is smart phones. She writes that this is the most obvious technology that event planners can't live without. Planners can do things like set alarms, look up information, communicate instantly, and use social media to promote the event. The second technology that Thomas mentions is SaaS cloud applications. Software as a service allows planners to access all details and execution aspects of an event from any web enabled device, eliminating printed or emailed reports. Thirdly, Thomas talks about virtual events. Virtual events save the planner and the attendee valuable time, money, and resources. Thomas next talks about social media and viral marketing. Using sites like Facebook, Twitter, and LinkedIn to share event details is a great way to communicate to a very large group of people. The fifth and last technology that Thomas speaks of is Ipads and tablets. Through event management applications, planners have all of the information they could possibly need right at their fingertips. Ipads and tablets also make it possible to communicate in real time if needed.
  • ...11 more comments...
  • Jenna Rashbaum on 03 Oct 12
     
    I think this is a great article. I am a Marketing Manager but do events at my restaurant as well and even for me I need my smart phone at all times to look up stuff in emails or even have a remote log-in to my computer to check a contract if needed. Event planners really do need all of these technologies at all times and people may view it as rude to be on your phone at all times but in reality they are just doing their jobs to make your life easier and less complex.
  • Theodore Moore on 04 Oct 12
     
    "5 technologies event planners can't live without" was a unique read. The article begins with the number one technology the author designates as not being able to live without which are smartphones. Event planners are constantly in need to update their events, use the latest applications, set alarms for all events , look up phones number instantly by vendor and so on. What is then questioned is the systems in place before smartphones were introduced. Number two on the list is SaaS cloudapps better known as software as a service applications that are vastly on the rise. SaaS cloudapps enable meeting planners to access details and other aspects of events from any web device such as a smart phone or ipad. This is also valid with the ability to link event management systems to customer relationship management systems (CRM).Number three is Virtual events. The article presents many positives in hosting "webinars or live events" that include saving time, money and available resources. The meeting planner can fill "seats" easier and measure improvement for future events. Number four is social media and viral marketing. This is a major deal for event planners because not only they have the ability to market their events but attendees market for them: before, during and after. The article presents statistics about twitter, facebook and linkedin which support why social media and viral marketing are keys to success for event planners. Last but not least, listed as number five are Ipads and tablets. These devices simply allow event planners to have a bundle of information at their fingertips. In summary, event planners are constantly on the go and will always strive for perfection even during crunch time. Technology enhancements have allowed event planners to become more efficient and better resources for their clients.
  • Xu Wang on 08 Nov 12
     
    This article list five technologies event planners cannot live without, including the smartphones, SaaS Cloud Apps, virtual events, social media and viral marketing, and iPads and tablets. With more and more people adopting smartphones, ipads and tablets, event planners should look into purchasing a mobile event app for their attendees to use at their event. This not only reduces paper waste, it also reduces the high costs involved in printing event guides and brochures for the event. It is essentially a virtual event guide that's available in the palm of the attendee's hands.
  • haojingting on 12 Nov 12
     
    In a world where everyone is always on the run, our top five technologies for event planners are no surprise-but what these tools can accomplish might impress you. 1. Smartphones This is the most obvious technology we can't live without. Let's be honest--most of us are glued to our smartphones and our favorite apps 24 hours a day. 2. SaaS Cloud Apps In today's quick and chaotic world, the benefits of the SaaS (software as a service) delivery model are becoming increasingly apparent.With SaaS cloud apps, just provide end-users with reports-only access to what they need and nothing more. 3. Virtual Events There is word that the economy is making a recovery, but many of us have yet to see it. People are quickly catching on to the benefits of virtual events, or as we like to call them, "webinars on steroids." Live and virtual events are about giving the attendee a choice as to how they spend their time. 4. Social Media and Viral Marketing Sharing event details on Twitter, LinkedIn, and Facebook is hugely beneficial because of the range of attention you can garner. People show up at events they've heard about, think good things about, and understand the value of. 5. 5.iPads and Tablets Tablet computers are revolutionizing the event-planning industry. The day of the binder stuffed with event details and spreadsheets is coming to an end. Today is the day of the iPad and the tablet, and a more simplified life.
  • Jianyi Wang on 13 Nov 12
     
    This article provides readers with basic information about the advanced five technologies event planners can not live without.Including smartphones,Cloud apples,Virtual Events, Social media and ipads.
  • anonymous on 15 Nov 12
     
    Here are the 5 espects for event planers development. In my opinion, the most important one in next several years is the smartphones. This is the smartphoe time. It make our life easy and convenient. If we do have an apps for event planning for smartphones, and make a good market planning, it will help the company find lots of potential customers and expanding the business not only on the computer internet.
  • Mikaela Vourtsis on 25 Mar 13
     
    This article discusses how technology can assist in event planning. It lists the five technologies that can sincerely facilitate event planners with their day to day tasks and responsibilities. The five technologies include smart phones which are life savers when it comes to trying to find phone numbers, respond to email inquiries, and keeping a clear and adequate schedule. The Saa S Clould App lends a hand to event planners so they can link up their systems for customers using software as a service tool. Third, they discuss virtual events, which give key data and facts about events and help the planner and client save time, money, and resources. The forth technology is social media and viral marketing which is enormously helpful and saves money. As a final point, ipads and tablets save paper and are of assistance to event planners to be more structured.
  • Adam Herrmann on 27 Mar 13
     
    This article highlights the 5 technologies that are vital to the success of event planners. The first piece of technology that event planners cannot live without are smartphones. With the introduction of the smartphone, event planners can now do mutliple things at once while on-the-go. While moving from event to event, event planners can check their emails so they are not overwhelmed, review and add postings to social media pages, and check their to-do lists for the day. The second piece of technology that are key for all event planners are SaaS Cloud Apps. With these new cloud systems, event planners can now access any information and details about an event from any web-based product making life a whole lot easier. The third piece of technology are virtual meetings. With the cost of travel increasing everyday virtual meetings gives event planners the opportunity to hold events online saving them time, money, and resources, as well as getting immediate feedback from attendees. The fourth piece of technology is social media marketing. With the popularity of Facebook, Twiiter, Instagram, etc going through the roof, event planners are taking advantage of this by being able to have access to a wide variety of potential clients. The last piece of technology that is vital to the success of events planners is IPads and Tablets. No longer will event planners have to deal with file cabinets and binders filled with contracts and invoices. Now, event planners can do everything through a tablet and keep their business more organized. http://www.successfulmeetings.com/Event-Planning/Technology-Solutions/Articles/5-Technologies-Event-Planners-Can-t-Live-Without/
  • Panpan Xie on 29 Mar 13
     
    Nowadays, there are 5 technologies that event planners cannot live without. They are smartphones, saas cloud apps, virtual events, social media and viral marketing, as well as ipads. With a smartphone, the event planner can respond to emails in time, add new postings on the event page, etc. Saas cloud apps allow the event planners or guests get the event details from any web-enabled device. Virtual events is an effective way for organizers to get the data for future events. With social media, event planners can share their experience through twitter or facebook, which is a great way to spread the market. With ipads and tablets, one can make contracts, register or other things online.
  • danielle caskie on 04 Apr 13
     
    This article discuses how these 5 technologies help to make planning events easier. 
  • Kai Zhang on 05 Apr 13
     
    This article picked five technologies that event planners must have, and they are smartphones, SaaS Cloud Apps, virtual events, social media and viral marketing, and iPads and tablets. In detail, the arthor mentioned event planners should link up the event management system with a customer relationship management system such as Salesforce. Also, when talked about the virtual event, the author mentioned it can help to save time, money and resources, and it is a high recommonded tool for improving future events.
  • Katie Gallagher on 30 Jun 13
     
    This article was about the 5 technologies event planners can't live without. These technologies are: smart phones, SaaS cloud apps, virtual events, social media and viral marketing, and finally iPads and tablets. Smart phones are important to the daily activities of an event planner because they are able to look up phone numbers, response to emails, update a status on a social media site, review or add to lists for events, and so much more all on the go. SaaS cloud apps let planner take advantage of accessing all devices and execute aspects of an event for any web enabled device. With SaaS cloud apps you are also able to link up your event management system with a customer relationship management system. Virtual events allow planners to fill seats at a cost that won't cost a burden. Social media and viral marketing allows event planners to market themselves and get event details to different consumers. iPads and tablets get rid of the need for a large heavy binder stuffed with event details. Now event planner can carry a tablet that allows you to access anything you need. In conjunction with the SaaS cloud apps you can also access contracts, registrations, and room blocks and also link up a CRM system as mentioned before. The technology advances we have now let event planners do even more on the day to day, but also make it easier for them to do so.
  • Le Chai on 08 Nov 13
     
    The article lists five technological necessities that used by the event planners. They are smartphones, SaaS cloud apps, virtual events, social medial and viral marketing, ipads and tablets. All of these technologies can save time and costs for the event planners. What`s more, they provide a more simplified life for the human beings. 
cleon087

Cybersecurity at Hotels: 6 Threats For Hotels to Manage - 0 views

www.socialtables.com/...cyber-security-hotels

Technology hospitality

shared by cleon087 on 23 Apr 19 - No Cached
  • hishing att
  • Ransomware
  • Point of sale/ payment card attacks
  • ...21 more annotations...
  • DarkHotel hacking
  • Customer data/ identity theft 
  • Over that past few years, the industry’s most well-known brands have all been victims of cybercrime.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      The hospitality industry is a huge target for cybersecurity breaches
  • Cybersecurity for hotels should always include a process to mitigate any compromised systems should they go down in a DDoS attack.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      distributed denial of service attack
  • intends to convince the recipient that he/she should share information
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Goal of phishing: to be information from recipients
  • In recent years, this threat has become increasingly sophisticated, with attacks targeting those in authority. The aim is to take over a user’s email account to send bogus emails to colleagues. These emails often attempt to persuade recipients to authorize transactions, which are ordered from above.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Phishing example in the industry: In recent years, this threat has become increasingly sophisticated, with attacks targeting those in authority. The aim is to take over a user's email account to send bogus emails to colleagues. These emails often attempt to persuade recipients to authorize transactions, which are ordered from above.
  • Hotels that have fallen foul to this crime have in the past paid more than $17,000 to be able to let guests into their rooms and create electronic keys.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Ransomware - Hotels that have fallen foul to this crime have in the past paid more than $17,000 to be able to let guests into their rooms and create electronic keys.
  • Phishing refers to the sending/receiving of emails that appear to be from a genuine source.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Phishing: Phishing refers to the sending/receiving of emails that appear to be from a genuine source.
    • cleon087
      cleon087 on 20 Jul 20
       
      It is important to know about what this means
  • Cybersecurity issues of this nature, often result in customers being out of pocket, and the media getting involved. Which, of course, means bad press for a hotel. Furthermore, there could be financial implications for the business.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      POS attacks: Cybersecurity issues of this nature, often result in customers being out of pocket, and the media getting involved. Which, of course, means bad press for a hotel. Furthermore, there could be financial implications for the business.
  • Protecting the identity and information of a customer is paramount to the success of any business and hotels ar eno exception.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Protecting the identity and information of a customer is paramount to the success of any business and hotels ar eno exception.
  • The attacks use forged digital certificates to convince victims that a software download is safe.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      DarkHotel hacking: The attacks use forged digital certificates to convince victims that a software download is safe.
  • That is often passwords and financial information; this scam is one of the oldest on the internet.
    • cleon087
      cleon087 on 20 Jul 20
       
      It is important to be informed of this type of attack as a hotel owner because your holding sensitive information.
  • taking information and certain systems hostage. The purpose of this attack was to gain financially from those who paid the demanded figure to free their data/systems.
    • cleon087
      cleon087 on 20 Jul 20
       
      A lot of times that ask for a ransom and you pay and still you don't get access back to your computer. Also they can take credit card information and use guest credit cards.
  • Every day regular items such as sprinkler systems to security cameras are vulnerable to hijack. After which, entire computer systems can be made to come crashing down.
    • cleon087
      cleon087 on 20 Jul 20
       
      Having access to cameras is concerning because this is sensitive information. They can get access to private areas of the hotel and use it to their advantage.
  • And that means somewhere there is a weakness in the system which has been revealed by human error.
    • cleon087
      cleon087 on 20 Jul 20
       
      This is why it is important to invest in the security because you don't want your guest to experience this.
  • criminals use a hotels Wi-Fi to target business guests.
    • cleon087
      cleon087 on 20 Jul 20
       
      This is scary because people go to hotels to get a vacation and they trust the hotel.
  • ncourage guests to use virtual private networks (VPN) if they plan on conducting business with sensitive data.
  • Especially when there are criminals from all over the world trying to steal identities, and credit card data.
  • his crime is forever changing.
  • for hotels, an almost perpetual arms-race to secure both data and networks.
    • cleon087
      cleon087 on 20 Jul 20
       
      This is why it is important to be up to date.
  • Phishing refers to the sending/receiving of emails that appear to be from a genuine source
  • zxu009 on 23 Apr 19
     
    This article lists of some common security breaches that hoteliers need to be aware of and prepare the hotel system for.
  • edagt001 on 25 Oct 19
     
    This article talks about how cybersecurity can critically affect hospitality businesses if they are not careful about what ways could attack their business.
  • kaylaabad on 29 Feb 20
     
    As the article states, "Protecting the identity and information of a customer is paramount to the success of any business and hotels are no exceptions." Quite unfortunately, cybersecurity issues are some of the biggest obstacles that hotels are experiencing nowadays. With hacking attacks such as phishing and ransomware, hotels need to invest in increasing their cybersecurity as any breach can lead to a downfall in business loyalty and brand.
anonymous

Are customers' reviews creating value in the hospitality industry? Exploring the modera... - 0 views

www.sciencedirect.com/...S0268401216301049

Social Media Influence Tripadvisor effects on hotels user generated reviews

shared by anonymous on 25 Aug 20 - No Cached
  • reviews
  • positive effect on hotel revenues
  • outside popular destinations
  • ...39 more annotations...
  • online visibility
  • user-generated reviews
  • 240 small and medium-sized hotels
  • online retailers have thus been gaining increasing market power in influencing customers’ purchases (i.e., Inversini and Masiero, 2014, Silva, 2015, Yen and Tang, 2015) and have improved market transparency and uncertainty for travellers (Toh, Raven, & DeKay, 2011). For this reason, their role is now considered an infomediary (Chen, Yang, & Wang, 2015) because their capability to add value in transactions depends primarily on collecting and processing information about prices, destinations and travellers’ reviews.
  • positive effect on hotel revenue growth
  • outweighed by a negative effect on gross profit margins.
  • managerial implications discuss how hotels should use social media features according to a strategic view based on pursuing the horizontal and vertical differentiation of their services in an attempt to create more economic value from their online visibility and to protect profit margins from the intermediation in their customer relationships.
    • anonymous
      anonymous on 25 Aug 20
       
      MIS idea of how to actually use the information giving from this style of data mining
  • Online reviews provide additional information for travellers to mitigate the uncertainty about the quality of a hotel and about its fit to their needs and preferences on accommodations and destinations.
  • 50,115 user-generated reviews on TripAdvisor,
  • shake up long-lasting reputations through reviews posted by unmonitored influential opinion makers
  • Internet can be a value-destroying mechanism for small businesses and can deter hotels’ capacity to defend profit margins
  • empower buyers
  • ncrease the degree of rivalry among firms that sell and distribute their products/services
  • bargaining power
  • First, online ratings can have a beneficial effect on the occupancy rate of rooms, which is especially important for larger hotels that bear a greater cost of idle capacity, especially in off-peak periods. Second, visibility on social media can allow hotels to apply a price premium thanks to greater economic value generated by market transparency, the reduction of the search costs for both parties involved in the transaction
    • anonymous
      anonymous on 25 Aug 20
       
      Hypothesis broken into 2 parts
  • brand image of hotels,
    • anonymous
      anonymous on 25 Aug 20
       
      Potential here for bad press. Viral videos of mistakes/ misinformation etc.
  • maller hotels with opportunities for market growth in segments in which they have a limited market presence
  • exploring the relationship between online visibility and the creation of economic value in terms of increase of sales and profitability for a panel of 240 Italian small and medium hotels
  • ive million registered users who visit the platform 30 million times per month on average
  • we consider only the profitability (the value appropriation achieved through online visibility) and not the increase in sales (the value generation achieved through online visibility) because hotels’ market positioning affects a hotel’s capability to appropriate the economic value brought by online visibility and influences hotels’ ability to negotiate the infomediation fees, which in turn impact hotels’ profitability.
  • social networking (i.e., the opportunity that users have to connect with people with similar travel interests, needs or experience) and knowledge sharing
  • travellers can more easily find persons who share similar travel preferences and needs. In a similar way, a user consulting travellers’ reviews can see if the reviewer is a member of his/her friends’ social networks on other platforms, such as Facebook.
  • beyond allowing hotels to improve their room occupancy rates, online visibility may allow hotels to apply price premiums.
  • respond strategically to online reviews
  • positive relationship between online visibility and sales
  • three different forms.
  • first is the rating assigned by users, who can express their evaluations on a quantitative scale.
  • rates given by users are distributed over the scale.
    • anonymous
      anonymous on 25 Aug 20
       
      Think amazon review
  • number of reviews that users give to hotels
  • we may expect that online visibility on social media – seen as a composite measure of the three above-mentioned elements – can positively impact hotels’ revenue growth
    • anonymous
      anonymous on 25 Aug 20
       
      hypothesis
  • hotels’ market positioning between their online visibility and profitability.
  • Online visibility has a negative effect on the gross profit margin of a hotel.
  • Consequently, high star-rating hotels apply price premiums for their superior quality and attract less price sensitive customers, who have a higher willingness to pay for quality
  • we expect that less price sensitive customers are willing to pay more for hotels with higher customer ratings on infomediation platforms because they perceive these hotels to be more valuable
  • The relation between online visibility and sales profitability is stronger for hotels with high star-rating.
  • iche tourism appears to offer a more meaningful set of experiences, given the knowledge that tourists’ needs and wants are being met
  • “what makes a tourism destination truly competitive is its ability to increase tourism expenditure, to increasingly attract visitors while providing them with satisfying, memorable experiences, and to do so in a profitable way” (p. 2).
  • However, a number of studies have reported that online user-generated reviews are perceived as more credible than traditional word-of-mouth when they come from persons with similar attitudes and preferences
    • anonymous
      anonymous on 25 Aug 20
       
      Hate this.
  • Hotels in niche destinations are thus better positioned to extract more economic value from online visibility.
  • anonymous on 25 Aug 20
     
    This article analyzes how user-generated ratings have a positive impact on hotels revenue growth. It looks at this through three different methods: one, ratings that the uses provide, two at how those ratings are "distributed over the scale," and three, the number of reviews that hotel receives. The article observes 240 small to mid scale hotels in Italy. Some issues we see come up revolve around the subjectivity of user-generated reviews and how that can positively and negatively affect hotel occupancy and interest. Ultimately, it appears that hotels that already have a high star rating will benefit most from these user-generated ratings because they have a stronger bargaining tool. The other benefactor are small, niche hotels whose increase viability and unique qualities help it in encouraging new tourism and high level experiences.
j1abao

8 Disruptive Hotel Technology Trends to Watch in 2022 - 3 views

hoteltechreport.com/...hotel-tech-trends-2022

Technology hospitality tech

shared by j1abao on 12 May 22 - No Cached
  • Venture capitalists are finally starting to recognize the opportunity to invest in tools and platforms that allow hotels to capture new levels of hotel operations efficiency and revenue growth.
  • penetration of cloud-based technologies in the segment remains incredibly low
  • hotels that invest in technology drive higher revenue, better guest reviews, and a higher star-rating.
  • ...44 more annotations...
  • 20,000 properties.
  • hospitality property owners look to address the challenge of competition from peer-to-peer platforms like Airbnb
  • focus on improving guest experience and helping travelers have the trip of a lifetime
  • guest-messaging software
  • messaging tools to deliver five-star service at scale
  • provide frictionless guest service and streamline time-consuming interactions, such as check-in.
  • White labeling has already begun in the hotel industry without hoteliers even knowing it. Property management systems that offer channel management integrations are usually white labelling their channel managers from other vendors
  • The many tech innovations we see penetrating the market require constant vigilance of cybersecurity best practices, regular updates to security software, and dedication to routine testing and threat assessment.
  • Most revenue management systems focus on reporting and data visualization; the addition of white label software to the backend of an RMS can improve price optimization, letting hoteliers spend their time on higher value tasks and strategic revenue management.
  • APIs allow your various hotel technology tools and programs to work together, conne
  • streaming, voice activation, guest-room tablets, and food ordering tech.
  • 2nd Kitchen is a godsend for hotels without a kitchen on-site: guests can order room service from restaurants near your hotel,
  • Numerous high-profile malware attacks on the hotel industry have led to hundreds of millions of guests’ data being compromised and millions of dollars in damage.
  • forced to get smart about security
  • do their research in selecting tech tools
  • regularly host training to their staff
  • all-in-one suite of tools, including a property management system, channel manager, booking engine, and revenue manager, growing revenue and automating workflows at more than
  • There are two factors outside Coronavirus that are impacting OTAs. First, hotels are getting better at capturing direct bookings.
  • Secondly, Google has entered the travel market in a big way.
  • for property owners, WiFi 6 is much more relevant
  • beyond the guest experience, hotels can take advantage of faster WiFi
  • Smart thermostats, smart speakers, and smart locks
  • data has become the world’s most valuable resource.
  • Data can fuel smarter marketing campaigns, inform your pricing, and help you capture a higher market share
  • Hoteliers are just starting to realize the potential of its guest data.
  • put a dollar figure on just how much hotel industry data is worth. The Group purchased STR for $450 million in cas
  • New competitors are challenging old management companies that haven’t innovated enough
  • These next-gen properties are sometimes called hometels (home+hotel), or more generally, alternative lodging
  • Technology in hotels goes far beyond guestroom TVs and phone
  • smart locks
  • ast WiF
  • NFC technology for contactless payments
  • kiosks or mobile apps for digital check-in,
  • robots that deliver room service.
  • Smart hotel rooms use technology to allow guests to personalize their stay experiences.
  • The most important software in the hotel industry is the property management system
  • hoteliers must focus on data security and continued training
    • jtarr003
      jtarr003 on 26 Jun 22
       
      I really enjoyed this article about 8 disruptive Hotel Technology trends to watch in 2022. What I found most interesting about this article is how guest room technology is changing. Guest now want there hotel room to have voice enabled devices in there hotel room to help them control the room that they are staying in. Also guest would rather use on-demand conveniences like uber eats and door dash to eat food to there rooms.
    • jtarr003
      jtarr003 on 26 Jun 22
       
      8 disruptive hotel technology trends to watch in 2022
  • White labeling is a practice in which a product – in this case, hotel software – is manufactured by a third party and uses branding by the purchaser, or marketer, so that the end product appears to have been produced by the purchaser. “The advantage is that a single company does not need to do it all: one firm can concentrate on producing the product; another on marketing it; and another can focus on selling it, each according to its expertise and preference,”
  • Interest in investing in hotel technology has slowly ramped up in recent years.
  • Hotels that are comfortable using APIs can automate tasks that take up much of their employee’s time with manual data entry.
  • Why is data so valuable? “Data are now part of every sector and function of the global economy and, like other essential factors of production such as hard assets and human capital, much of modern economic activity simply could not take place without them
  • Hotels use technology to provide better service, streamline communication, allow guests to personalize their experiences, and offer more convenient processes, like checking in or ordering room service.
  • deliver increasingly high value for hoteliers and guests. For hotel managers, technology specifically designed to manage hotel operations, reservations, housekeeping, and more can enable greater efficiency and fewer human errors
  • dvieg001 on 12 May 22
     
    For this article I want to focus on the room technology aspect. We have become so dependent of our devices at home that sometimes going to hotels is not as pleasant as before. In this article, we can see how hotel chains are changing to cater to our needs so the daily routines are not affected. One example is how Hilton is partnering with Netflix allowing you to sync your Netflix Account with the Hilton Honors app so you can go and use the room tv to keep watching your favorite programs. So no more using your computer or ipad to keep binging on your series while you are in a hotel. The other interesting part is the use of tablets and apps that mimic our regular apps for food ordering within the hotel avoiding the need to call for room service or doing lines at restaurants.
  • ...2 more comments...
  • lande070 on 25 Jun 22
     
    This article reviews the top eight tech trends causing disruption in the hospitality industry: SaaS (software as a service), APIs (application programming interface), guest room tech, privacy & cybersecurity, OTAs (online travel agency) struggling, WiFi 6, big data and digital hotel companies/alternative lodging. The article dives into each of the eight with an overview/background on the tech, how it's advancing, and why and how it's being used. Some of main takeaways are that for many of the tech trends the industry is just starting to realize the full potential and that overall these tech advances should be able to allow companies to harness tech and data to drive customer experience and retention.
  • eileen0917 on 27 Jun 22
     
    I found this article rather interesting because I feel like this is very normal to me now. The fact that it has technology trends of 2022 on it is so interesting because I've been seeing these trends for a while already. I liked how the article called these technology trends a way for the customers to personalize their experience. At the end of the day, they truly are in charge because of these trends. Everything is accesible online and they even have options to add nearby tourist spots to their itinerary. Technological convenience is now a part of everyone's life. This is why hotels are implementing this convenience through streaming, guest tablets, food ordering kiosk, and much more. This is possible because hotels are also using API's which connect hotel technology by tech stacking and using tools to talk to one another. In my opinion, these technological advances could only get better to further improve the convenience hotels can provide.
  • erinkieltyka on 26 Aug 22
     
    This article discusses not only the future of hospitality technology, but the impact it will have on the industry, All of the technology advancements mentioned will change how hospitality businesses operate. For example, cybersecurity is becoming a really important investment for these businesses to make because hackers have been stealing guest data and information. Tech advancements are being placed around privacy of consumer data, when that never used to be a major issue
  • j1abao on 23 Oct 22
     
    This article palms out 8 disruptive hotel technology trends to follow. The explosion of SaaS, APIs going mainstream, room technology innovation, privacy and cybersecurity, the struggles of OTAs, WiFi 6, big data and digital hotel companies. The article illustrates that technology is driving the hospitality industry by explaining new technology trends that enable hoteliers to operate more efficiently and offer guests the opportunity to personalize their experience. But it also means hoteliers must focus on data security and ongoing training when implementing the technology guests expect.
cpaez007

New technology coming to cruise ships in the next few years | Miami Herald - 2 views

www.miamiherald.com/...article188432379.html

shared by cpaez007 on 20 Jan 18 - No Cached
  • Wristbands, which open doors, come for an additional price but are free for children.
  • The app will also have facial recognition to allow crew to identify passengers. Other features include way-finding navigation — like Google Maps for ships, — the ability to make purchases, request services, book excursions and plan daily activities in-app. The MSC for Me app will also offer suggestions based on guest preferences.
  • The Miami-based cruise line announced earlier this month a new Cruise Norwegian app that will allow passengers to check in ahead of their vacation, book excursions, make dinner and show reservations, and purchase drink packages or other amenities. Unlike the Carnival or Royal Caribbean versions, the app doesn’t change the physical embarkation process, but it does offer the option to go paperless with the documentation needed to go aboard.
  • ...11 more annotations...
  • Like Norwegian, it will rely heavily on an app component, that, like Carnival, will also be available on interactive screens around the ship, in addition to mobile devices and stateroom TVs. And, like Royal, MSC will have a smart watch with geo-location that is also connected to the app.
  • In January, Carnival revealed the result of an 18-month project aimed at making the cruise experience more intuitive. Instead of largely relying on a smart phone, the company chose to build a “medallion.” The quarter-sized, two-ounce disc contains passenger information, incorporates geo-location services and is personalized with each cruiser’s name and sail date. It can be carried in pockets or worn on wristbands or pendants for an additional cost.The medallion interacts with the whole of the ship, which will be retrofitted with thousands of sensors and interactive screens, and miles of cable.
  • In the short-term, those innovations will looks like this: Guests will check-in through facial recognition technology — not check-in counters, thus eliminating lines. On board, passengers will be able to sign up for excursions, order drinks and make dinner reservations from a new Royal Caribbean app that also will enable crew to find passengers based on facial recognition. The app will partner with Royal’s WOW Bands, similar to Disney’s MagicBands, to open stateroom doors. And, thanks to RFID tags on luggage, guests will also be able to track the progress of their bags to their rooms. As with Carnival, the more passengers interact with the technology, the better equipped the app will be to offer meaningful recommendations.
  • For example, as guests approach their stateroom doors, the door senses the medallion and unlocks it for them. A digital photo wall senses a passenger’s approach — thanks to the medallion — and adjusts to show the cruiser his or her vacation pictures. After a guest requests a drink, either on an interactive screen, a smart phone or other device, crew can find that passenger wherever he or she is on the vessel because of the geo-location in the medallion.The operating system behind the medallion is Ocean Compass, an online vacation profile that passengers create before sailing, where they input their preferences; during the trip, they can add information via onboard screens and personal devices. Crew can also access passenger profiles in Ocean Compass, allowing them to offer relevant suggestions and address passengers by name.
  • Beyond that, Royal Caribbean plans to add virtual reality and augmented reality into the passenger experience. These concepts might transform cabin interiors with images of a starry night or a peaceful sunset displayed on screens on the walls, ceiling and floors. It could also transform dining by introducing virtual reality glasses that can transform the venue into a new landscape based on the cuisine passengers are eating.
  • But with the new technology will likely come privacy concerns. Much of the software cruise lines are introducing also involves capturing passenger information and using it to curate suggestions about what to do.
  • It’s already happening. In 2014, Starwood Hotels announced plans to start using smart phones as hotel keys, with the help of an app and Bluetooth connection. Hilton this year discussed plans to build a “Connected Room” in 2018, which will allow guests to control features of the room through an app, including lighting, entertainment and temperature.
  • It elevates the experience for everyone, not just the highest paying passengers, and not just on its best and newest units. I think it will become the norm...eventually the cruise industry and, not just the cruise industry, but other places, other tourism [entities].
  • The technology aims to ease irritations: the long lines to embark or disembark, crowded bars, the impersonal feeling of a mass congregation of people.
  • Carnival Corporation, Royal Caribbean Cruises, Norwegian Cruise Line Holdings and MSC Cruises — have all come out with tech that promises to make cruising a less cumbersome experience. Most of it incorporates facial recognition and geo-location.
  • In the next five years, the new normal in cruising is going to be a better-connected voyage that will largely do away with lines and waiting — some of the factors that deter travelers from cruising to begin with.
  • cpaez007 on 20 Jan 18
     
    The article revolves around new technological concepts that the main cruise lines are adding to the cruising experience. While they have heavily focused on the ships hardware, they want to implement new software that will make the experience more enjoyable and simpler for guests to enjoy. Carnival, would like to implement a "medallion" called the Ocean Compass, that is crossover between the Disney Magic Band, and the band seen at the Universal Volcano Bay water park. It fits the Disney aspect, because it holds information,can open doors, and links guest pictures to the technology. It is similar to Universal, because it informs guests of when to attend something, so that they do not have to wait in a line. Royal Caribbean, likes the band idea that Disney presented, and wants to make bands of their own, that have similar functions that the Ocean Compass from Carnival has. In addition, Royal Caribbean wants to expose their guests to Virtual Reality. They hope to create an immersive experience for their guests, from the comfort of their rooms. Norwegian and MSC are mostly developing smart phone applications, that allow guests to check-in, book excursions, and open rooms. It is obvious that Disney developed a great idea with combining a "magical" band and phone application. The concept is so successful, that other players want to utilize the same formula. Let us see how well it works in the cruising industry.
alomariee98

Cloud Computing in the Hospitality Industry | Some Interesting Facts | SOEGJOBS - 1 views

www.soegjobs.com/ts-cloud-computing-hospitality

cloud computing

shared by alomariee98 on 17 May 21 - No Cached
  • Cloud Computing in the hospitality industry has already started to play a crucial role. May it be SaaS in the Hospitality Industry or infrastructure-related services; the cloud is sure to play even a bigger role in future.
  • Cloud Computing is definitely one of the biggest innovation in the hospitality industry and for almost every other industry
  • So, now you see the opportunities your hotel business can have in terms of shifting some or all of your software services to the cloud and saving huge on costs. Plus, cloud computing gives you more flexibility
  • ...20 more annotations...
  • It’s a mixture of SaaS, PaaS and IaaS. Which means Cloud Computing in hospitality can play a big role through Software as a Service, Platform as a service and Infrastructure as a service.
  • Most of the hotel businesses pay fortunes to the Online Travel agencies as commission.Cloud computing in hospitality has made the technology available to even small and medium businesses.
  • Hotel businesses now don’t need to give away most of their profit to online and offline travel agencies. They can improve their own website and start taking direct bookings.
  • 95% of people have used the cloud in some way or the other but are not aware of it.
  • 87000 companies have already migrated to the cloud.
  • The hospitality and travel industry can save huge costs by integrating cloud computing in a lot of their service offerings.
  • Plus, cloud computing gives you more flexibility. It is the future with technology taking the front seat as far success within any industry is concerned.
  • Best practices for improving direct bookings include using technology to your advantage. Cloud computing just makes all this a lot cheaper and convenient.
  • Hospitality businesses which know the importance of cloud ensure that their services are seamlessly integrated.
  • Data Analytics in the hospitality industry is already used to the best advantage for understanding and acquiring customers.Cloud computing and data analytics can go hand in hand for the benefit of the business on the whole.
  • It’s cost advantage and automation advantage that would continue to be key to success in the hospitality industry.
  • In fact, over 65% of companies in the USA had shifted to the cloud by 2011 itself. Think of the number by now.
  • Cloud computing is a revolution that is becoming a commodity across all industries.
  • Cloud computing is just about managing things through remote services rather than through local infrastructure like Hosted Virtual Desktop , Cloud servers, file storage like dropbox GPU Dedicated Server and more.
  • Cloud computing does have a bigger impact on a lot of other industries than it has on the hospitality industry. However, its impact and importance are increasing even in the hospitality sector.
  • Cloud computing is just about managing things through remote services rather than through local infrastructure.
  • So, there is a big chance that you are using cloud computing in more than one way.It can be for saving and viewing pictures (Facebook, Dropbox etc.).
  • over 95% people have used it but might not be aware of it.
  • Hospitality businesses which know the importance of cloud ensure that their services are seamlessly integrated.
  • Technology is becoming a major driving force as far as the success for hospitality organisations are concerned
  • carlatj on 17 May 21
     
    Cloud computing is proving to be the way to go. It's pros are much more than the cons, this including the financial saving any company can have by implementing cloud computing. "95% of people have used the cloud in some way or the other but are not aware of it." Cloud computing is becoming essential for hospitality, specially hotels and resorts, because of the flexibility it provides the business. Also because people are becoming used to certain services that are only possible because of cloud computing. Benefits of cloud computing can be allowing clients to check-in and out without having the need for a front desk clerk. This alone saves time and money for the business and guest alike.
  • ...1 more comment...
  • barbaraw12 on 03 Sep 22
     
    Over 87,000 companies have already migrated to the cloud. Due to cloud hotel business don't have to give away their profit to online and offline travel agencies because they have improved their own website to where they are taking booking straight from their own website.
  • jordanskj on 04 Sep 22
     
    In this article, there are discussions on many interesting and helpful facts about cloud computing in the hospitality industry. Cloud computing plays a very crucial role in the industry, and has changed the game for the industry in such monstrous ways. It has been extremely helpful for the hospitality industry, making the functionality of a business much simpler. An example of one of fun facts about cloud computing is that it makes taking bookings from guests a breeze. "Hotel businesses now don't need to give away most of their profit to online and offline travel agencies. They can improve their own website and start taking direct bookings". It can eliminate a hotel having to outsource or pay a third party company to take their bookings, meaning that the hotel can take home all the profit and not have to give a cut to someone else. Another fun fact touched on in the article is that by 2021, "Over 50 billion devices would be connected by Cloud". This is beneficial for hospitality companies (and in other industries as well) because data analytics that are found in cloud usage can help build a better customer experience, and that "services are seamlessly integrated". Overall, cloud computing in the hospitality industry has been increasing over the years and will further shape it into a more technologically advanced industry.
  • alomariee98 on 05 Sep 22
     
    This article is showing us that cloud computing is a big innovation in the hospitality industry as well as other industries. It tells us that cloud computing is a mixture of SAAS, PAAS, and IAAS. It shows us a diagram explaining why it is a mixture and it also gives you different opportunity ideas. The article is mostly mentioning hotels and different examples like how cloud computing makes it more convenient to be able to do a faster check-in. Technology really is becoming a major driving source regarding hospitality.
smajo003

Location-Based Marketing: The Ultimate Guide [2023] | GroundTruth - 1 views

www.groundtruth.com/...location-based-marketing-101

shared by smajo003 on 20 Sep 21 - No Cached
  • around 83% of marketers say they can run more successful campaigns when they use location data.
    • teresastas
      teresastas on 20 Sep 21
       
      This is because they feel like they understand what their customers need and they can deliver that.
  • more than 225 million American consumers, and 94% of all millennials, now own a smartphone. And they’re using them more and more.
    • teresastas
      teresastas on 20 Sep 21
       
      This is important because location based marketing only works with a smart phone.
  • consumers now spend more time daily on mobile devices (3 hours and 43 minutes) than watching TV (3 hours and 35 minutes).
    • teresastas
      teresastas on 20 Sep 21
       
      I would say that most people watching TV are still on their smart phones. It's clear that if you can advertise to someone's phone it's more effective than TV in this day.
  • ...23 more annotations...
  • If you want to grab customers’ eyeballs, you need to market where they’re looking. That’s why using location-based  advertising to target mobile device users is a smart marketing strategy.
  • IP address marketing lets you use that location information to target your marketing.
  • GPS marketing lets you target promotions based on this location information.
  • geofencing marketing involves setting up a virtual location or radius so that you can market to people with in that area. Related to that, proximity marketing lets you target advertising and marketing campaigns to people who are within range of a geofence you have previously setup.
  • Beacon marketing or beacon advertising allows you to use physical devices called beacons within the premises of a business to target marketing to people who are within range of that beacon.
  • Blueprints create geographical boundaries around points of interest and locations.
  • Proximity targeting lets you reach your desired customers in real time in or near locations you have previously geofenced.
  • Weather targeting lets you use prevailing or upcoming weather conditions to target ads and marketing promotions.
  • Geoconquesting is about using location data to win business from your competitors.
  • Audience targeting lets you market to people based on location, online and offline behavior, demographics, interests, and more.
  • Location-Based Marketing Benefits
    • teresastas
      teresastas on 20 Sep 21
       
      There are 4 major marketing benefits to location based advertising. 1. Location Targeting (target ads to customers within a range of your business or competitor). 2. Data Offerings (marketers can gain deep understanding of customers shopping behaviors). 3. Enhanced Targeting (personalizing ads to the consumer making conversions more likely and improving ROI on ad spends). 4. Cost Per Visit Performance Model (you only pay when the consumer clicks on the ad, visits the store, or hits a certain number of impressions)/
  • 1. Location Targeting
  • 2. Data Offerings
  • 3. Enhanced Targeting
  • 4. Cost Per Visit Performance Model
  • Location-Based Marketing Disadvantages
    • teresastas
      teresastas on 20 Sep 21
       
      Four disadvantages of Location Based Marketing. 1. Opt-In Requirements (consumers must give permission for apps to access location data). 2. Non-Smartphone Users (although this is becoming increasing irrelevant consumers without smartphones can't be geotargeted). 3. Inappropriate Targeting (It's important to segment your audience properly to get conversions). 4. Ineffective Location Data (the effectiveness of geolocation marketing relies on accurate location data).
  • 1. Opt-In Requirements
  • 2. Non-Smartphone Users
  • 3. Inappropriate Targeting
  • 4. Ineffective Location Data
  • Location-based marketing is an extremely effective tool for getting the word out about your business. It’s had the most success in boosting in-store traffic and increasing brand awareness. It’s also a relatively cost-effective form of advertising compared with other advertising methods.
  • What is Location-Based Marketing?
    • teresastas
      teresastas on 20 Sep 21
       
      This article covers location-based marketing, explaining that it is when we use location data from a consumers device to display relevant content to them. It also discusses the importance of location0based marketing and why we should be using it, citing that "consumers now spend more time daily on mobile devices than watching TV". We learn that there are many types of location-based marketing but the six key types are IP address marketing, GPS marketing, geofencing marketing, proximity marketing, beacon marketing and blueprints location-based marketing. The article also discusses how to use location-based marketing correctly and the benefits and disadvantages.
  • Opt-In Requirements Place-based advertising only works when users use the location technology on their phones AND give verified apps access to that data. However, many people don’t do this because of privacy concerns. Without their participation, there’s no way to use location targeting with this group of users.
  • smajo003 on 06 Apr 23
     
    Opt-In Requirements When learning about location based marketing, I immediately thought about the opt-in requirements that many shoppers would not agree to. Because our phones are sued for everything, allowing such access can pose concern for privacy threats.
Catherine Gibson

Samsung unveils new DRM technology for hospitality industry. ~ Sunday, 1st July 2012 fr... - 0 views

www.4hoteliers.com/4hots_nshw.php

samsung drm technology

shared by Catherine Gibson on 18 Jan 13 - No Cached
  • They are then able to sync the technologies and seamlessly provide in-room entertainment to guests in a secure and compliant manner. By eliminating the need for legacy chip-based solutions at the head end as well as in the TV or set-top box, Samsung LYNK (TM) saves facilities cost and labor, while also increasing system integrity. Samsung LYNK (TM) eliminates the need for DRM hardware provisioning and licensing, reducing significant expenses for the hoteliers.
  • Notably, Samsung LYNK (TM) is also the first technology to enable guests to stream their own content from personal devices to their in-room TV in a secure manner through mobile applications. This advancement offers consumers a way to view content across multiple screens during their stay, mirroring their entertainment experiences at home.
    • Catherine Gibson
      Catherine Gibson on 18 Jan 13
       
      This feature sounds really awesome!
  • Catherine Gibson on 18 Jan 13
     
    This article was about this new Samsung technology that is now on the market that is better than the traditional DRM softwear that most hospitality firms still use. The article stated "Samsung invested in a multi-year effort to secure the highly selective Digital Transmission Licensing Administrator (DTLA) approval, running the technology through rigorous forensic testing to pass just the first level of approval". This showed that the softerwear was thoroughly tested before it was put on the market ensuring its security. Also the article talked about how it saves money because of the lack of labor required with this system and how it creates a better guest experience because it fosters a home away from home technology environment.
Chi Zhang

What Are the Benefits of a POS System in a Restaurant? | eHow.com - 0 views

www.ehow.com/ts-pos-system-restaurant_.html

shared by Chi Zhang on 02 Mar 13 - No Cached
  • Point of sales systems in restaurants also eliminate, or at very least reduce, the rate of human error. Poor penmanship sometimes results in misinterpretations of handwritten orders.
  • When purchasing a POS system for a restaurant you will have the option to add a magnetic stripe reader to process credit cards.
  • One of the most popular benefits of a restaurant POS system among managers is generating detailed reports.
  • ...1 more annotation...
  • A common profit reducing problem for many restaurant owners is theft.
  • Chi Zhang on 02 Mar 13
     
    POS system specializes in easy to use, fully customizable Point of Sale Systems and POS Software to meet the needs of almost any business environment. Especially in restaurant, the POS system could instead of battling other servers to get hand-written tickets to the kitchen; restaurant servers enter the information into the POS system, which sends it to the kitchen automatically for speedier, more convenient service. The convenience of the POS system may come at a price. If your computer system goes down and your staff has no training to process orders manually, or isn't used to doing so, you could lose a lot of money while waiting for the system to go back up--either because you have to close or because your staff makes too many mistakes. POS system records each and every transaction and can help to manage inventory and reduce shrinkage.
Dongyun Oh

Red Robin CIO Drives Change Through IT Management - 0 views

hospitalitytechnology.edgl.com/...ge-Through-IT-Management-85049

Technology hospitality

shared by Dongyun Oh on 08 Mar 13 - No Cached
  • Dongyun Oh on 08 Mar 13
     
    Statistically speaking, CIOs don't become CEOs. But it's not because they don't want it. Research shows that nearly half of CIOs aspire to become chief executive, but only four percent actually get there. Much more frequently, CEOs for the world's top companies - about half in fact - come up through C-level financial or operating roles (Vanson Bourne, 2012). Chris Laping, CIO of Red Robin Gourmet Burgers (www.redrobin.com), strongly believes this is because technology executives are too often focused on engineering and IT solutions to embrace their most valuable leadership quality: the ability to manage change. Technology leaders, he believes, possess powerful project management skills that can and should be leveraged across the business for even the most non-IT initiatives, with the particular role of being agents for change. Laping's official role at Red Robin is indicative of that practice: he's the company's senior vice president of business transformation and CIO. In that role, he oversees the company's technology, learning and development, enterprise project management and operations services teams. In this exclusive interview with Hospitality Technology, Laping shares how the technology team has taken on a business transformation role at Red Robin, and describes his overall vision for IT leaders. But it's not something CIOs are handed; they have to drive it, says Laping. Driving this change, perhaps, will also help more CIOs chase down their chief-executive dreams. HT: Let's start with some definitions: "business transformation" and "change agents" are pretty heady buzzwords that get tossed around executive boardrooms. What does business transformation really mean? LAPING: If you look at a classic Wikipedia definition of business transformation, it talks about people, process and technology. So when you push change through people, you usually do that through training. If you want to change business performan
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