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How Virtual Reality (VR) is Transforming the Travel Industry | Revfine.com - 0 views

www.revfine.com/irtual-reality-travel-industry Technology Hospitality Hotel travel tech
shared by slain006 on 12 Sep 22 - No Cached
  • Although VR has a long history, it has come to the forefront of mainstream consumer technology
  • While many virtual reality applications centre around entertainment, the technology is also being utilised by marketers in a number of interesting ways.
  • Additionally, many businesses are experimenting with VR-based user interfaces, replacing traditional computer or mobile interfaces.
  • ...10 more annotations...
  • customers are looking to purchase experiences, rather than products,
  • Many hotels and travel companies are now providing virtual reality elements on their websites or apps
  • ‘try before you buy’ option
  • VR Applications in the Travel Industry
  • 1. Virtual Tours of Hotels
  • . The key benefit of this is that it allows potential customers to experience what the hotel looks like before they arrive, offering more transparency than standard images.
  • 2. Virtual Booking Interface
  • Effectively, this replaces the need to use a traditional computer mouse, or touch screen, in order to make a hotel or flight booking.
  • 3. Virtual Travel Experiences
  • offering hotels, travel agents, and other businesses within the tourism industry the opportunity to provide prospective customers with a virtual travel experience.
  • slain006 on 12 Sep 22
     
    This article talks about how virtual reality and augmented reality and transforming the travel experience within the hospitality industry. Hotels and travel companies are now using devices or using 360 tour of hotel rooms as if guests were actually inside. Also, this is considered a way for customers to try before actually making a booking.
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How E-Waste Affects the Environment - Human-I-T - 1 views

www.human-i-t.org/-waste-affects-the-environment
shared by anaferia on 28 Sep 22 - No Cached
amdelgad liked it
  • As the world’s fastest-growing waste stream for almost a decade now, e-waste affects the environment in truly detrimental ways. And it’s not slowing down
  • e-waste generated annually has grown by over 7% since 2020
  • 59.4 million metric tons projected by the end of 2022
  • ...18 more annotations...
  • expected to grow 26% by 2030 and double by 2050
  • two big factors contributing to its current acceleration.
  • first is growing incomes in low- and middle-income countries which allow more people than ever to access consumer electronics
  • second is the increasing availability of previously unthought-of electronic products to consumers in middle- and high-income countries
  • Products like e-cigarettes and electric vehicles are just two examples of products that, due to their increased popularity, have begun contributing more e-waste to landfills over the past decade.
  • electronics which power our lives are composed of substances which are harmful to the environment and our health.
  • e-waste negatively impacts the environment: air, water, and soil.
  • E-waste pollutes the air primarily as a consequence of improper recycling processes that are typical at informal e-waste processing plants located in developing economies
  • E-waste workers dismantle and shred electronics at these plants, which flings large amounts of dust and other particulates into the air.
  • e-waste workers use acids, desoldering materials, and other chemicals to dissolve e-waste with high-value materials like gold and silver . These techniques then release additional damaging fumes into local communities.
  • Recyclers dispose of acids and other chemicals they rely on to strip precious metals from e-waste into streams, ponds, and rivers. Then, the heavy metals inside of e-waste – like lead, arsenic, and cadmium – then compound this damage by seeping into water tables from landfills and e-waste dumps.
  • Increased acidification of waterways leads to more marine life and fish dying.
  • The heavy metals that are present then leach into those same waterways where they damage fishes’ tissues and gills.
  • two contaminants – acid and heavy metals – decimate biodiversity. This creates a domino effect where some organisms – previously constrained by predators – are then able to flourish and dominate the area
  • increased exposure to e-waste leads to ecosystem collapse in and around our waterways.
  • the dismantling, shredding, or burning of e-waste can also release large, coarse particles into the air.
  • due to their size and weight, these particles then quickly fall back to Earth where they subsequently contaminate soil. Shredding and burning of e-waste also produces toxic ash containing heavy metals and flame retardants which then leach into soil.
  • If we want to protect our planet from scourge e-waste, we’re going to have to start prioritizing reuse above all. By embracing this central principle of the circular economy, we can begin diverting valuable electronics away from landfills and back into the hands of people who need them
  • anaferia on 28 Sep 22
     
    To summarize, E-waste has been the fastest-growing waste stream in the world for nearly a decade, and it has a really negative impact on the environment. And the pace is not decreasing. E-waste is made of the materials that make up the electronics that run our life which are bad for the environment and for our health. Additionally, the three primary impacts are air, water, and soil that negatively affects the environment. Finally, to protect our planet from e-waste is prioritizing reuse of products.
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Business on Cloud: Hospitality | Cloud technology | Cloud Kinetics - 0 views

www.cloud-kinetics.com/y-business-on-cloud-technology cloud computing hotel hospitality
shared by llibe010 on 27 Oct 22 - No Cached
  • The hospitality industry has undergone a transformation in the last decade, mostly due to data explosion, social media boom as well as changing customer expectations and behaviour
  • Working together with other cloud-based next-generation technologies, Cloud technology is helping hoteliers gain a deeper understanding of their operations and their customers, across locations
  • Strong demand growth with hotel software spend forecast to grow at 7-8% over the next three years globally
  • ...5 more annotations...
  • The Hospitality Industry, like any other service industry, can gain the ability to monitor, test, and implement better solutions to improve guest experience, streamline operations, and provide better data security by migrating their applications to the cloud
  • Hospitality industry is a competitive space with hotels looking to offer promotions to attract guests
  • Cloud services allow for information to be readily available in a user-friendly set up, with access from multiple devices
  • Most cloud providers operate on a Pay-as-you-use model. This means that cloud services can be obtained in timely manner when the need arises. In other times, cloud resources can be shut down, when not in use.
  • It is important to partner with the right cloud solution provider in pursuing your company’s most important objectives
  • llibe010 on 27 Oct 22
     
    The article discusses the various applications of cloud computing in the hospitality and hotel industry. It focuses on the use of cloud servers in property management and includes several benefits such as scalability due to the seasonal nature of demands, ease of connectivity, better accessibility and reduction to IT and infrastructure costs. The article also shows how cloud computing helps hotels transform the guest experience. Various categories of cloud-based apps have been discussed as well including marketing, booking appointments, POS transactions, and managing reservations and events. The article concludes by cautioning hoteliers to partner with the right cloud service provider as it is necessary to align the business objectives with the service offering of a particular provider and ensure synergy.
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Importance of a Security Department in Hotel Front Office Management Tutorial 10 Octobe... - 0 views

www.wisdomjobs.com/...security-department-13182.html
shared by djohn304 on 10 Oct 22 - No Cached
amdelgad liked it
  • The front office is a hotel’s communication center; it is the vital link between the hotel management and the guest.
  • The security department staff must react with speed and efficiency to serve the guest.
  • The security department is often regarded as a passive department, reacting only when called on.
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  • it is a very active department, setting policies, organizing programs, and delivering training programs to promote guest and employee safety.
  • Hotel Security report article by Patrick M. Murphy, CPP, director of loss prevention services at Marriott International, Inc., Washington, D.C., who reports on Marriott International’s adoption of Crime Prevention through Environmental Design (CPTED) in its chain of 1,900 owned and managed properties worldwide: CPTED is part of a total security package.
  • Guestrooms :- These [electronic locking systems] create an environment where keys are automatically changed when a new guest checks in; locks also can be interrogated to determine the last person to enter the room.
  • protecting the interior, lobby, and guestrooms; exterior and parking area; and the surrounding neighborhood.
  • Building entrances :- When reviewing a property we look to see that all entrances are inviting, brightly lit with no obstructing shrubbery. At night, side entrances should be restricted by use of card readers so that non - registered guests must pass through the lobby and past the main check - in desk.
  • Hotel lobbies :- They should be designed to be visually open, with minimal blind spots for front desk employees. Lobbies also should be designed so that persons walking through the front door must pass the front desk to reach the guestroom corridors or elevators.
  • presence of security or loss prevention officers
  • Guest amenities :- Marriott designs its new properties with glass doors and walls to allow for maximum witness potential when providing swimming pools, exercise rooms, vending areas, and laundry facilities. Adding house phones in these areas makes it possible for guests to call for help if they feel uncomfortable or threatened by anyone.
  • Exterior of the property :- CPTED principles call for bright lighting at walkways and entrances. Traffic should be directed to the front of the hotel property to make would - be criminals as visible as possible. Entrances to the hotel grounds should be limited. Landscaping, such as hedges and shrubbery, can also create aesthetically pleasing barriers to promote the desired traffic and pedestrian flow.
  • Parking :- The preferred lighting is metal halide. High - pressure sodium should be avoided because it casts a harsh yellow light. The optimal parking lot or garage has one entrance and exit with well - marked routes of travel for both cars and pedestrians. Garages need to be as open as possible, encouraging clear lines of sight. Elevators and stairwells that lead from the garage into the hotel should terminate at the lobby level, where a transfer of elevators or a different set of stairs should be required to reach guestroom floors. Other CPTED features in the garage should include CCTV (closed - circuit television) cameras, installation of emergency call boxes, and painting the walls white to increase the luminosity of light fixtures while creating an atmosphere that is appealing to the eye.1
  • The cost of a human life lost because of negligence or the financial loss due to a fire far outweighs the expense incurred in operating a security department.
  • Perhaps the most significant [of high - visibility hotel crimes] was the 1974 rape of singer / actress Connie Francis in a Westbury, N.Y. hotel, which resulted in a much publicized trial culminating in a multimillion - dollar verdict against the hotel. The case is still considered the industry’s “wake - up call” in terms of legal liability.
  • djohn304 on 10 Oct 22
     
    This article gives the general basis of why it is important to have a security department for your front office. The front office is the communication center for the hotel. Therefore it is an area that breeds a healthy amount of human interaction for which you must have a secure, safe plan in the event of an emergency. In my opinion, I agree that front office associates deal with a lot of people on their job and having the appropriate knowledge for the appropriate situation is important.
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All Bets Are Off on Casinos and Cybersecurity | UpGuard - 0 views

www.upguard.com/...f-on-casinos-and-cybersecurity technology hospitality hotel tech casino travel
shared by amdelgad on 10 Oct 22 - No Cached
  • better malware tools and access to deep funding make today's cyber criminals more than a bad movie, especially when lucrative payloads are for the taking.
  • In May 2015, attackers were able to steal cardholder names, credit card numbers, and CVV codes belonging to hotel guests and customers. In 2016 they suffered similar incidents due to malware being installed on POS systems, allowing attackers to steal customers' credit card information.
  • It may come as no surprise that casinos and gaming firms are ideal cyber attack targets, but how competent are these enterprises when it comes to rudimentary security?
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  • Online gambling upstart Ignition Casino offers Blackjack, Slots, Poker on its website; fortunately, the company has also taken the requisite security measures for bolstering its website security and email security.
  • amdelgad on 10 Oct 22
     
    This article focused on cybersecurity in hotel casinos. They mention how casinos seem to be a target for a lot of cyber attackers because they tend to not invest as they should on protecting themselves. Casinos hold a TON of financial data; customer info., bank info., and credit card info. I enjoyed the article because they even went as far as giving a few casinos a "security score" in how well/bad they are in staying secure.
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12 Ideas for Your Hotel's Social Media Marketing Strategy in 2023 - 1 views

www.cloudbeds.com/...tel-marketing-and-social-media social social media social media marketing media marketing technology hospitality hotel
shared by sherylehlers on 13 Jun 23 - No Cached
  • social media is one of the most crucial tools in any hotel’s marketing strategy for promotion and advertisement. Social networks can give your property exposure like never before to help increase brand awareness and drive more direct bookings.
  • promote your hotel as an experience,
  • Social media marketing requires consistent posting, testing, and optimization across various social media channels to attract new customers and build brand awareness.
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  • Engagement.
  • Brand awareness.
  • Analytics
  • Acquisition.
  • Content marketing
  • Customer service
  • TikTok
  • Facebook
  • YouTube
  • Instagram
  • find an influencer that aligns with your hotel’s brand and voice
  • Snapchat.
  • key to standing out is to develop your brand’s voice and consistently share your values to attract like-minded travelers to your property
  • 5 most popular social channels in 2023
  • you must emphasize features that make your hotel stand out, including your unique design, beautiful surroundings, local food specialties, and nearby attractions worth sharing.
  • launch a marketing campaign that offers exclusive loyalty discounts. This approach shows both past and potential guests that you value their loyalty and are willing to recognize them with rewards.
  • launching contests on various platforms, you engage with a larger portion of your customer base and accumulate more followers.
  • To maintain active engagement and foster new bookings, you need to make sure you:
  • Regularly share updates
  • Answer prospect inquiries in a timely manner Add new, high-quality images and videos Showcase your property’s best features Promote a unique guest experience
  • tools like Hootsuite or Sprout Social to help manage your accounts by allowing you to schedule future posts in bulk and view and manage all your social media platforms from one dashboard
  • Influencers are usually content creators or bloggers who are viewed by their followers as brand ambassadors and people who share authentic experiences.
  • Once you’ve found your brand’s voice, your visual content, videos, descriptions, and interactions with travelers must be consistent with your brand culture and follow brand guidelines where possible
  • By strategically adding popular hashtags to your content, you make your social media posts more searchable and easier for potential guests to find
  • digital marketing tool you can use is paid social media campaigns
  • Facebook ads are probably the most popular way to target your audience, and from the Facebook Ads Manager platform, you can also create ad posts for Instagram.
  • a “call to action” button that links directly to your booking engine so visitors browsing your social media page can get to your booking engine in one click.
  • Love it or hate it, TikTok is the social platform taking over the world of social media marketing. Increasingly travelers are using TikTok to research and plan their upcoming trips, especially Gen Z’s and millennials, who make up 80% of platform users (between 16-34 years old).
  • To increase your online presence and rank higher in search engine results, 2023 is when hoteliers need to prioritize short-form video content as part of their marketing plan.
  • Highlight activities or local places to visit, like restaurants or cafes, in exchange for a repost on their social platforms.
  • sherylehlers on 13 Jun 23
     
    Social media marketing is impacting the hospitality industry and if you don't already have a strategy you need to start one. You can do this by reviewing your goals which might include increasing engagement, brand awareness, analytics, acquisition, content marketing or customer service. Next you will want to pick a social channel to implement your strategy on and be creative with it. Whatever you decide strategy wise start small and build on it to reach new customers and build loyal ones.
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Hospitality Marketing: The Complete Guide in 2023 [Updated] - 0 views

peertopeermarketing.co/hospitality-marketing marketing hospitality tech
shared by sherylehlers on 06 Jun 23 - No Cached
  • Hospitality marketing is the process of promoting your hospitality business with the intent of drawing in more customers
  • Hotels, motels, restaurants, resorts, and theme parks need customer loyalty and social proof to be successful. In addition, with the drop in market size between 2019-2022, you’ll need to work even harder to be profitable in the hospitality industry. Therefore hospitality marketing is vital.
  • hatbots can be used to add an extra layer of interaction between you and your customers, helping them to make a booking or reservation and answering their questions
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  • Augmented reality
  • User-generated content is content created by online users that they then share and can take the form of endorsements, comments, forums, blog entries, social publishing, etc.
  • voice activation among the younger generation of Web users represents a significant opportunity for the hospitality industry.
  • influencer marketing, a digital take on traditional word-of-mouth advertising, assists hotels in building their brands and attracting direct bookings.
  • One way to get strong returns and a steady stream of repeat customers is to collect analytics from online customer testimonials on review websites. This will give you a lot of information about your customers’ preferences, ideas for how to improve your business, and signs of future sales.
  • Personalized marketing allows businesses to send tailored content to their target clients by utilizing automated technologies and data collection
  • computer technology, alters a person’s perception of their immediate surroundings.
  • Hospitality companies in the travel industry can use video marketing to interact with their target market by posting videos on Facebook Live, Instagram, Snapchat, Discord, Reddit, and YouTube.
  • Content marketing aims to draw in customers by providing them with useful, almost always free, resources to provide them with value and sway their decision-making in your favor.
  • Remarketing, a powerful marketing strategy, includes targeting potential customers who have previously visited your website or expressed interest in your services.
  • Video marketing has evolved into an important component of many advertising campaigns
  • you can showcase many incredible experiences through video.
  • Marriott was able to demonstrate what guests could expect from their hotel stays while also highlighting the distinctive aspects of its brand personality
  • content doesn’t have to be text-based to be effective. As such, podcasts have grown in popularity in recent years, particularly among consumers who do not have the time to watch a video or read an article.
  • hospitality marketing is a very challenging thing to get right, and it can be time-consuming
  • sherylehlers on 06 Jun 23
     
    Hospitality Marketing is a vital part of promoting your hotel, restaurant, theme park, resort, etc. To continue to gain more customers or keep the ones you currently have you will need to consider implementing some of these marketing strategies. There are six hospitality marketing strategies outlined in this article so look and see which one is right for your business. They include experiential marketing, personalization marketing, influencer marketing, video marketing, content marketing, and remarketing.

marketplace analytics - 1 views

started by wastewaterid on 21 Jun 22 no follow-up yet
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How tech helps restaurants prep for the future | National Restaurant Association - 0 views

restaurant.org/...estaurants-prep-for-the-future
shared by mmdmd99999 on 22 Jun 22 - No Cached
  • customers can pay using their mobile phones and other electronic devices, using apps like Apple Pay or Google Wallet.
  • Restaurants have had to rethink the way they do business, implementing tactics to reach customers off-premises, and create a pandemic-safe dining experience, all of which can be facilitated by advanced restaurant technology.
  • Digital systems allow for mobile and online ordering from anywhere. Customers can create an order, reserve a table and pay for the service from mobile apps and devices
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  • QR codes on digital menu boards
  • pay using their mobile phone, using such apps as Apple Pay or Google Wallet.
  • Cloud-based platforms streamline a variety of tasks, including food ordering, digital menus, drive-thru operations, and kitchen management.
  • Digital POS systems make it easy for restaurants to manage a waitlist and tables. Customers can receive texts when their table is ready and place their orders while waiting.
  • POS devices and kiosks with ultraviolet light to kill or inactivate 99% of microorganisms.
  • Cloud-based tip processing lets employees receive credit-card tips on a prepaid card, reducing cash handling.
  • mmdmd99999 on 22 Jun 22
     
    Cloud based technology applications in restaurants. Online ordering, mobile pay, digital menus, and inventory.
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How Augmented Reality Technology is Shaping the Hotel Industry | - 1 views

diigo.com/0pbzar Technology hospitality hotel software business tech travel solution mobile
shared by henderson_goh on 17 Jul 22 - No Cached
  • henderson_goh on 17 Jul 22
     
    Highlights: -It allows hotels and other related businesses to enhance the physical environment they are selling (i.e. their hotel and its rooms), or enhance the experience of exploring the surrounding area. -Augmented reality technology can make a lot of this information readily available to customers at all times of the day, improving their entire experience. -Interactive Hotel Rooms. -Beacon Technology -Augmented hotel environment -Augmented Reality is a great example of how engineers/workers can use these tools and incorporate them with an EAM CMMS solution.
  • henderson_goh on 18 Jul 22
     
    Summary of article: This article talks about how augmented reality technology is leading in the hospitality industry. The augmented reality helps the hospitality industry to enhance the physical environment they are selling, or enhance the experience of exploring the surrounding area. For example, guests will be able to have a "feel" before arriving to the property and the destination. Some examples of augmented reality are interactive hotel rooms, beacon technology, and augmented hotel environment. These systems are able to linked with the PMS and POS in order to enhance the experience of the guests.
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Cloud Computing: Explained for the Hotel Industry - 7 views

hoteltechreport.com/...cloud-computing cloud computing hospitality industry
shared by jbrit055 on 17 May 20 - No Cached
  • if you want a more efficient, streamlined back office and happier guests, then “the cloud” can help you meet your goals
  • cloud-based applications are usually a lot cheaper than traditional systems.
  • cloud computing is when you use programs, store files, or access data via the internet rather than on your hard drive.
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  • When an application is “cloud based” it means that it lives on third party servers.
  • Avoids costly and painful installations
  • Eliminates negative depreciation (in fact, the software gets better with age, since updates can be made at any time) 
  • Pushes software companies to consistently earn customer loyalty with innovation and great service
  • No discussion of cloud computing in the hotel industry would be complete without mentioning Cloudbeds, the first property management system startup in years to serve 1 million beds with its software.
  • Hotels that use Cloudbeds log into it directly in a web browser like Internet Explorer or Chrome. This is a big advantage for hotels because you can access the application on any device.
  • When a system is cloud-based, it can innovate faster because changes can take effect immediately.
  • Implementing cloud-based software can make your operations more efficient, save time for your employees, and create more positive guest experiences.
  • Another reason for Cloudbeds’ rapid growth is that their software can easily integrate with other tools. Cloudbeds has an extensive marketplace of integration partners, including Whistle, TrustYou, and Oaky, that it can connect to via an API. Because everything is located in the cloud, a hotel doesn’t need to download any programs or plug-ins to add a new integration. These add-ons can offer upgrades and analyze reviews, among other things, so you can improve guest service and even earn incremental revenue.
  • if you want a more efficient, streamlined back office and happier guests, then “the cloud” can help you meet your goals
  • if you want a more efficient, streamlined back office and happier guests, then “the cloud” can help you meet your goals
  • Implementing cloud-based software can make your operations more efficient, save time for your employees, and create more positive guest experiences.
  • “The cloud” wasn’t created overnight; instead, decades of technological evolution led to cloud computing.
  • Requires minimal upfront investment
  • a cloud based hotel software company like Cloudbeds might choose to rent space with a company like Rackspace to host their application (and yours) or alternatively they might use a service like AWS. 
  • One of the biggest misconceptions about cloud computing is that files and applications don’t live on physical storage servers.
  • AWS tends to be more scalable for fast growing applications but as end users your guests won’t notice the difference so it’s really a matter of preference.
  • If you’ve ever edited a Google Doc or uploaded files to Dropbox, then you’ve leveraged cloud computing.
  • If you use Microsoft Office, you might create a PowerPoint on your laptop (local storage), but when you save the file, it gets uploaded to your Microsoft OneDrive, which is housed in the cloud.
  • Benefits of Cloud Computing
  • lower switching costs for buyer
  • you can sign on securely via any web browser - even if you’re off-site.
  • t the same time, users can submit feedback to Cloudbeds about any bugs or glitches, which the Cloudbeds team can resolve quickly.
  • you may even save some money in your IT budget
  • your hotel can implement a new system seamlessly
  • anonymous on 17 May 20
     
    Cloud computing offers a more efficient way for hotels to keep up with data and programs for their company. When a hotel uses cloud computing, they are able to create more of a positive experience for their guests. It also is extremely helpful to use a cloud-based system because hotels could access their cloud-based application on any device. Cloud-based software also gets better with age because the updates can be made at any time so this will get rid of negative depreciation.
  • ...5 more comments...
  • anonymous on 02 Sep 20
     
    cloud computing is when you use programs, store files, or access data via the internet rather than on your hard drive One of the biggest misconceptions about cloud computing is that files and applications don't live on physical storage servers. When an application is "cloud based" it means that it lives on third party servers. Cloud computing provides several advantages over traditional computing: Avoids costly and painful installations Requires minimal upfront investment Allows software companies to focus resources on R&D/innovation Eliminates negative depreciation (in fact, the software gets better with age, since updates can be made at any time) Offers the ability to cancel at any time (plus has lower switching costs for buyers) Pushes software companies to consistently earn customer loyalty with innovation and great service integrate with other tools...These add-ons can offer upgrades and analyze reviews,PIE revenue management tool, a channel manager, a booking engine, and more operations more efficient, save time for your employees, and create more positive guest experiences
  • mtayl110 on 24 Jan 21
     
    This article explains what cloud computing is, the evolution behind the technology, and how the hotel industry uses cloud computing. Cloud computing can benefit hotels because they can use any device to log into cloudbeds on web browsers.This type of technology can make everyday operations more efficient, save employee time, and create an overall positive guest experience.
  • avanzado on 19 Jan 22
     
    This article explains what we've learned of Cloud Computing. The evolution to its upcoming may have taken a while but now it is here to stay. The use of Cloudbeds in the hotel industry has made operations more efficient, save time and money on employees and improves guest experiences. Cloudbeds has expanded its property management system to include: PIE revenue management tool, a channel manager, and more. The use of Cloudbeds is accessible through any web browser, this makes it efficient if you were working at home. Cloud computing is the next innovation we will see more of in the hospitality industry.
  • waldjustin13 on 16 Mar 22
     
    This article introduces you to cloud computing and its evolution. It also explains how the hotel industry can benefit from using cloud services. "Implementing cloud-based software can make your operations more efficient, save time for your employees, and create more positive guest experiences." Through the use of CloudBeds, a hotel employee can sign on and use property management software securely from any web browser.
  • dvieg001 on 18 May 22
     
    This article talks about the use and benefits of cloud based software for the hotel industry. It gives a simple explanation of how the cloud works. The major point that I found interesting is the usage of this software and how it is easier for hotels to stay up to date because any update in the system happens in real life at the moment without having to update individually every terminal
  • pjohn091 on 18 May 22
     
    The article discusses the hotel industry's adoption of cloud computing. By using cloud computing, you can use programs, upload files, and access data over the internet instead of storing them locally. Cloud computing and local storage are used together in some applications. In addition to hardware, software, training, and maintenance, IBM offered an extensive range of services. Due to Cloudbeds' ability to integrate with other tools, they have experienced rapid growth. Integrations can offer upgrades and analyze reviews, among other things, so you can provide better service and increase revenue. By implementing cloud-based software, hotels can stay ahead of the competition, save time for employees, and give their guests a better experience.
  • jbrit055 on 21 Jul 22
     
    This article describes what cloud computing is, and what it isn't, so people understand how it can be seen in the industry. The storing of data on the internet has been a huge innovation as it expanded storage beyond the typical storage offered on a device. By switching to this new technology, businesses may minimize future investments as the technology tends to work for many years and only requires quick updates. By researching what your business and customers need, you can make the right choices on whether this investment is worth it or not for your property.
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Shopkick | The Mobile Proximity Marketing Advantages and Disadvantages Retailers Must Know - 0 views

www.shopkick.com/...antages-retailers-must-know-fc mobile proximity marketing advantages disadvantages
shared by jbrit055 on 23 Sep 21 - No Cached
  • The mobile market is maturing, with 82% penetration anticipated by 2020 in the US.
  • Beacon technology, which powers proximity marketing, results in an estimated 40 million messages a year, and that number is ever increasing. As a result, the retail industry must be sure it is primed to take full advantage of this technology now and in the coming years.
  • While proximity marketing is ideal for targeting the right audience at the right time, it’s also a complex and emerging marketing style that’s bound to have to work out a few kinks.
    • kmill139
      kmill139 on 23 Sep 21
       
      Once they fix the kinks they'd be able to make this a really great marketing tactic.
  • ...41 more annotations...
  • The Mobile Proximity Marketing Advantages for Retailers
  • The retailer added beacon technology to their stores in advance of Black Friday in 2015 through its Walk In and Win campaign. Macy employees and advertisements notified visitors of the upcoming event, encouraging them to download the store app in order to stay in the loop. Then, to incentivize consumers on Black Friday, users were given the opportunity to win prizes and play games via their mobile devices whenever they entered a Macy’s store.
  • Increased brand awareness:
  • Engaged users:
  • An automated edge:
  • Insights on purchase behaviors:
  • High-performing, innovative third-party retail apps provide proximity marketing that retailers can easily implement while avoiding many logistical concerns. Reputable partner apps have strong systems in place to prevent data breaches and have the experience to know how to interact with consumers without being intrusive.
  • However, there are some challenges to be aware of. As it’s an emerging marketing technique, there are still some challenges to be aware of before you implement the technology in your store.
    • kmill139
      kmill139 on 23 Sep 21
       
      The only downside I can see with this type of marketing is that it only works if the person has the app of the store downloaded. If not they will not see the ad whatsoever.
  • The Challenges of Proximity Marketing and its Disadvantages
  • Conversion issues:
  • Excessive opt-ins:
  • Management complexity:
  • Privacy concerns:
  • While proximity marketing is not without its disadvantages, many of these concerns can be resolved by choosing to partner with a trusted third-party mobile app. By capitalizing on the expertise of third-party companies, retailers of all sizes are able to achieve high conversion rates with beacon-based proximity marketing campaigns.
  • Higher conversion rates:
  • With the majority of adults now with a smartphone in hand, it stands to reason that retailers will want—and need—to leverage these devices to gain foot traffic, sales, and new customers.
  • employs geolocation to market to consumers within physical reach of a store
  • proximity marketing could be a valuable resource for increasing market share and brand awareness
  • minimizing expenses and easily gaining the attention of an existing consumer base
  • This is an emerging platform that companies are just beginning to utilize
  • retailers who choose to use it can garner a lot of attention.
  • doesn’t require much effort
  • unique
  • It is estimated that 57% of consumers are likely to engage with location-based advertising
  • If your target audience is asking for it, it can be assumed that it will be a sure-fire way to gain a bigger following.
  • you’re notifying an audience who is already motivated to buy.
  • drive their sales and increase brand awareness
  • It’s automatic; technology does the work for you.
  • the data it creates.
  • You can see what drives your consumers to buy, whether it’s discounts, informational videos, or interactive campaigns. This allows you to adjust future strategies accordingly.
  • improve customer conversion
  • drive brick and mortar sales
  • It can be difficult to predict which approach will be successful when you are implementing new marketing-based technology
  • they don’t use a majority of those apps regularly.
  • The more screens they must approve, the less likely they’ll be to finish the installation process and start to engage with your brand.
  • It requires the right hardware and programming as well as an expert to monitor it.
  • you’re responsible for its safekeeping
  • this data could be highly desirable for cyber criminals. Companies need to be prepared to not only store but also strongly protect this data.
  • Third-party apps strike the right balance between respecting a consumer’s privacy while providing timely marketing.
  • They also manage and consolidate the user agreements necessary to collect consumer data
  • you can gain access to a user base that is already active and engaged
  • kmill139 on 23 Sep 21
     
    This article discussed the pros and cons of mobile proximity marketing and how to possibly overcome the downfalls of the type of marketing.
  • mmdmd99999 on 20 Jul 22
     
    privacy concerns, complex management, excessive opt-ins, conversion issues
  • jbrit055 on 21 Jul 22
     
    There can be many benefits and negatives to introducing new technology into your company. While it can be interesting to see new marketing methods for a company, these results can also be temporary. A company wanting to integrate these new marketing methods into their business will have to identify if their audience would react well with this new form of marketing and make their choices based on those results.
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Adoption_of_Cloud_Computing_002_.pdf - 0 views

diigo.com/0pt8rs
shared by djohn304 on 30 Aug 22 - No Cached
  • The core requirements for a hotel to be successful were to be aliated to a hotel group and to have a good quality product in terms of rooms and facilities before the age of computer networks and cloud services
  • o ering comfortable home-like environment
  • data about customer habits, desires and preferences
  • ...15 more annotations...
  • This is key to the success of a hotel group in a market where 1) mobile booking on travel websites are increasing at a faster rate (20% annually) than desktop bookings (2% annually), 2) 21% of bookings are originating from smart phones and tablets, and 3) 12% of mobile bookings are implemented by Apps
  • Cloud computing has been used for tourism management, for example to rank popular tourism destinations in cities
  • Cloud computing is a technology that allows the provision and utilization of resources over the internet in lieu of installations on a desktop computer
  • cloud computing de nition: Private, Public, Community and Hybrid clouds.
  • After the 2008 recession, when lowering costs was a key objective for hotels, PAR Springer-Miller, introduced ATRIO as the Next Generation Hospitality Management Software 3 into the market.
  • The cloud related challenges that have stood out from the hotel groups responses were a) the increase in Opex (OPerating EXpense), b) restricted access to the environments and c) concerns about information security.
  • traditional telephone system to a cloud based VoIP solution which is integrated to their SaaS hotel management system solution provided by Protel (16).
  • OPERA property management system cloud application in over 850 of their hotels. The hotel management system is no longer maintained on the hotel premises and storage of their data is outsourced (MICROS Systems Inc., 2013).
  • InterContinental Hotels Group were able to eliminate hardware infrastructure costs and centralize management activities such as updating prices, at the touch of a button across sixty one of their UK properties by adopting a cloud solution for their restaurant point of sale systems called SIMPHONY
  • Cloud computing is the only way forward for hospitality.
  • The distribution of the usage of cloud information system (IS) or on-premise IS in the studied hotel groups shows that the majority of IS used by hotel groups were running on the cloud, and that the smallest (in terms of number of rooms) hotel groups' (group 2) level of cloud adoption is equivalent to that of the largest (group 4).
  • The most common two bene ts identi ed are: 1) solving the problem of lack of hardware on site, and 2)transferring the risk relating to security and PCI / PA-DSS requirements to the cloud service suppliers.
  • how a Quality of Service (QoS) ranking mechanism enables cloud applications such as airline ticketing systems, hotel booking services and car rental services to interact with each other to deliver services to their customers.
  • Alternatively, it could be due to the change in process experienced by IT Managers and now having to depend on a third party for issues which previously could be quickly checked and resolved with servers being on site.
  • The challenge which received the highest average rank (12.38 points) by the participants was the Dependency on bandwidth whilst that of least signi cance was the issue of Software licensing (3.38 points)
  • djohn304 on 31 Aug 22
     
    This article investigates the adoption of cloud computing in the hospitality industry across the world. While identifying the benefits and challenges of this system, the findings suggest that cloud computing is utilized in hotel groups today, more often than not. The article is not an opinion piece but rather an investigation searching for evidence to support the theory that cloud computing is growing in the hospitality industry. It bases its arguments from the observances that in order to operate a hotel group on todays scale, you have to be willing to fall in line with the trends of today- technology + convenience. It also is described how operating systems that streamline property management in terms of reservations, billing, ticketing, etc aren't exactly inventions of right now, but have been developed and corrected more and more as time has gone on and necessity has demanded of them. Four hotel groups, across 2-3 regions were involved in the study where participants were all senior IT directors and managers, across hotels with varying levels of rooms. What they ultimately found was that majority of the information systems used by these hotel groups were based on the cloud system. When the benefits and challenges were surveyed, it was found that the most common reason groups were utilizing this system was relieving the site from not having certain hardware to perform certain functions, and transferring security related risks to the system suppliers instead of the hotel. However, challenges noted was that operating expenses increased, the on site IT leaders don't have access to the environment the hardware lives in, and information security concerns. Working with a cloud computing system daily, I thoroughly understand and appreciate the benefits of having one streamlined services for guest logistics. It creates multiple levels of ease for all aspects of the organization as well as the wider hotel group. For operations that span across the globe, there probably i
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Leading Through Disruption in Hospitality - 2 views

hospitalityinsights.ehl.edu/through-disruption-hospitality Technology hospitality Hotel tech Travel
shared by jordanskj on 18 Jan 21 - No Cached
  • Ninety per cent of all the data created by mankind … has been created in the last two years
  • Virtual reality (VR) also allows users to get 360-degree views of a hotel’s facilities
  • HotelTonight. This platform targets people seeking to make last-minute hotel bookings and helps participating hotels maximize their occupancy rates
  • ...13 more annotations...
  • Advanced technology can make life easier, but it cannot replace human beings
  • All in all, disruptive innovation is undoubtedly resulting in challenges for the hotel industry. At the same time, it is also a ‘wake-up’ call for hoteliers to turn these challenges into opportunities and competitive advantages
  • New business models such as alternative accommodation (Airbnb, HouseTrip, etc.) and ride-sharing platforms (Uber) are also changing the public’s perceptions to traditional hospitality businesses
  • Technology helps make the world connected and transparent.
  • In short, it’s all about the amount of effort hoteliers are prepared to make to keep their service commitments to their guests. 
  • Disruption brings with it uncertainty through unexpected consequences. People are nowadays more prepared to check themselves in at the airport, use self-service cashier lines at the supermarket, or order food via a mobile app.
  • In hospitality, people’s expectations are also changing. Long queues to check in at the hotel become unacceptable; unresponsive or slow room service lead to negative hotel comments on TripAdvisor; and some expect 24 hours’ housekeeping even in a budget hotel
  • Technological disruption in the hotel industry is therefore challenging but it also brings with it significant opportunities. Due to the large numbers of internet users, including mobile, online review platforms, attract lots of traffic which, in turn, means plenty of business potential for the online travel agencies (OTAs) in particular.
  • Like it or not, technology will always keep progressing and hotel brands could turn such tech challenges into their competitive advantages.
  • No matter how much technology has impacted the hotel industry, hospitality – and the human touch – will always exist and should never be replaced by artificial intelligence (AI).
  • A machine can cook dishes exactly to order, but it cannot experience how the guest feels; a robot might be able to deliver a pot of hot water to a hotel room, but it is unable to tell whether the guest is feeling unwell; an advanced voice control system could make it easier to order room service, but it cannot tell whether the guest enjoys the meal.
  • Many hotels have hired a designated team to respond to selected online reviews with personalized messages because they know the reviews represent ‘real feedback’, not the type of comments which effectively ‘threaten’ hotels with a bad review in a bid to get something for nothing. However, many hotel managers are afraid of getting bad reviews and either choose to ignore them or give a refund. There are many ways to handle this ‘disruption’ and run the business; the key is to find the right way.
  • Hoteliers should be prepared to seize those opportunities, while looking to improve their services and enhance their hospitality offerings.
  • ovila009 on 18 Jan 21
     
    This article dives into the ways that technological innovation is disrupting the hotel industry. Hoteliers are struggling to keep up with guest needs and demands. Technological innovations, while a necessity, can never replace human touch. This rapid change represents a challenge and opportunity for the industry to overcome.
  • ...1 more comment...
  • dbake008 on 17 May 21
     
    Technology advances at a rapid pace. While automation is occurring, it will not replace the element of the human touch. Managers should decide what will provide the best service to their guests.
  • gwhitley on 20 Jun 22
     
    This article explains the technological advances in the hospitality industry and how this has been attributed to being a crutch for the industry and/or a burden. With the utilization of technological software such as kiosks, automated checks in's, and mobile ordering, the hospitality industry has had a disruption in the product that they are offering. The article also undergoes the understanding of taking the implementation of technology and the human interaction and combining them to work cohesively in the hospitality industry. Understanding that it is a balance that both must intertwine in order to find success in hospitality.
  • jordanskj on 29 Aug 22
     
    In this article, all the incredible sides of innovative technology within the hospitality and tourism industry are highlighted and discussed. Along with the discussion of what some of the newest technology is, it touches on how it positively and negatively affects the industry. For example, the article talks about how the average person is so much more willing to go about self-service check-ins and hotels and airports, as well as ordering from a kiosk at a restaurant. From this, while it can be super convenient for the customer, it can also cause extreme damage to the business. Because so much of the industry has transformed to just being at the will of your fingertips, it leaves customers forgetting that not everything comes with instant gratification. "Long queues to check in at the hotel become unacceptable; unresponsive or slow room service lead to negative hotel comments on TripAdvisor; and some expect 24 hours' housekeeping even in a budget hotel", a quote from the article reads. The article also talks about how while there can be many negatives, there are equally as many rewarding positives. For example, "Due to the large numbers of internet users, including mobile, online review platforms, attract lots of traffic which, in turn, means plenty of business potential for the online travel agencies (OTAs) in particular". One of the main points in the article talks about how even though many hospitality jobs are being taken over by computers and AI, the one thing a robot will never be able to grasp and give is human interaction. "A machine can cook dishes exactly to order, but it cannot experience how the guest feels; a robot might be able to deliver a pot of hot water to a hotel room, but it is unable to tell whether the guest is feeling unwell; an advanced voice control system could make it easier to order room service, but it cannot tell whether the guest enjoys the meal". In conclusion, while there are indeed many disruptive changes that have bee
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Benefits of cloud computing for the hospitality industry - Channel Drive - 0 views

channeldrive.in/...g-for-the-hospitality-industry
shared by tvill22 on 08 Jul 22 - No Cached
  • Cloud computing offers hospitality properties a rapid return on investment (ROI)
  • Since the risk is low, cloud solutions allow hotels to achieve better information technology despite reduced capital costs.
  • support provided by Cloud solutions are performance tuning, patches, and upgrades, and systems can be rapidly integrated with ready-to-use services for administrators and end users
  • ...2 more annotations...
  • Even if a localized computer network crashes there is no fear of losing information because it is accessible from anywhere in the world with an Internet connection.
  • makes it faster and easier to integrate and extend legacy environments
  • tvill22 on 08 Jul 22
     
    This article outlines some of the benefits of cloud computing. I would have liked this article more if they touched on some of the downsides of cloud computing as well. This article talked about the low investment costs and rapid ROI. It also brought up the high level of security, the ability to access info from anywhere in the world with internet connection and minimum operating costs.
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Cloud Computing in the Hospitality Industry | Some Interesting Facts | SOEGJOBS - 1 views

www.soegjobs.com/ts-cloud-computing-hospitality cloud computing
shared by alomariee98 on 17 May 21 - No Cached
  • Cloud Computing in the hospitality industry has already started to play a crucial role. May it be SaaS in the Hospitality Industry or infrastructure-related services; the cloud is sure to play even a bigger role in future.
  • Cloud Computing is definitely one of the biggest innovation in the hospitality industry and for almost every other industry
  • So, now you see the opportunities your hotel business can have in terms of shifting some or all of your software services to the cloud and saving huge on costs. Plus, cloud computing gives you more flexibility
  • ...20 more annotations...
  • It’s a mixture of SaaS, PaaS and IaaS. Which means Cloud Computing in hospitality can play a big role through Software as a Service, Platform as a service and Infrastructure as a service.
  • Most of the hotel businesses pay fortunes to the Online Travel agencies as commission.Cloud computing in hospitality has made the technology available to even small and medium businesses.
  • Hotel businesses now don’t need to give away most of their profit to online and offline travel agencies. They can improve their own website and start taking direct bookings.
  • 95% of people have used the cloud in some way or the other but are not aware of it.
  • 87000 companies have already migrated to the cloud.
  • The hospitality and travel industry can save huge costs by integrating cloud computing in a lot of their service offerings.
  • Plus, cloud computing gives you more flexibility. It is the future with technology taking the front seat as far success within any industry is concerned.
  • Best practices for improving direct bookings include using technology to your advantage. Cloud computing just makes all this a lot cheaper and convenient.
  • Hospitality businesses which know the importance of cloud ensure that their services are seamlessly integrated.
  • Data Analytics in the hospitality industry is already used to the best advantage for understanding and acquiring customers.Cloud computing and data analytics can go hand in hand for the benefit of the business on the whole.
  • It’s cost advantage and automation advantage that would continue to be key to success in the hospitality industry.
  • In fact, over 65% of companies in the USA had shifted to the cloud by 2011 itself. Think of the number by now.
  • Cloud computing is a revolution that is becoming a commodity across all industries.
  • Cloud computing is just about managing things through remote services rather than through local infrastructure like Hosted Virtual Desktop , Cloud servers, file storage like dropbox GPU Dedicated Server and more.
  • Cloud computing does have a bigger impact on a lot of other industries than it has on the hospitality industry. However, its impact and importance are increasing even in the hospitality sector.
  • Cloud computing is just about managing things through remote services rather than through local infrastructure.
  • So, there is a big chance that you are using cloud computing in more than one way.It can be for saving and viewing pictures (Facebook, Dropbox etc.).
  • over 95% people have used it but might not be aware of it.
  • Hospitality businesses which know the importance of cloud ensure that their services are seamlessly integrated.
  • Technology is becoming a major driving force as far as the success for hospitality organisations are concerned
  • carlatj on 17 May 21
     
    Cloud computing is proving to be the way to go. It's pros are much more than the cons, this including the financial saving any company can have by implementing cloud computing. "95% of people have used the cloud in some way or the other but are not aware of it." Cloud computing is becoming essential for hospitality, specially hotels and resorts, because of the flexibility it provides the business. Also because people are becoming used to certain services that are only possible because of cloud computing. Benefits of cloud computing can be allowing clients to check-in and out without having the need for a front desk clerk. This alone saves time and money for the business and guest alike.
  • ...1 more comment...
  • barbaraw12 on 03 Sep 22
     
    Over 87,000 companies have already migrated to the cloud. Due to cloud hotel business don't have to give away their profit to online and offline travel agencies because they have improved their own website to where they are taking booking straight from their own website.
  • jordanskj on 04 Sep 22
     
    In this article, there are discussions on many interesting and helpful facts about cloud computing in the hospitality industry. Cloud computing plays a very crucial role in the industry, and has changed the game for the industry in such monstrous ways. It has been extremely helpful for the hospitality industry, making the functionality of a business much simpler. An example of one of fun facts about cloud computing is that it makes taking bookings from guests a breeze. "Hotel businesses now don't need to give away most of their profit to online and offline travel agencies. They can improve their own website and start taking direct bookings". It can eliminate a hotel having to outsource or pay a third party company to take their bookings, meaning that the hotel can take home all the profit and not have to give a cut to someone else. Another fun fact touched on in the article is that by 2021, "Over 50 billion devices would be connected by Cloud". This is beneficial for hospitality companies (and in other industries as well) because data analytics that are found in cloud usage can help build a better customer experience, and that "services are seamlessly integrated". Overall, cloud computing in the hospitality industry has been increasing over the years and will further shape it into a more technologically advanced industry.
  • alomariee98 on 05 Sep 22
     
    This article is showing us that cloud computing is a big innovation in the hospitality industry as well as other industries. It tells us that cloud computing is a mixture of SAAS, PAAS, and IAAS. It shows us a diagram explaining why it is a mixture and it also gives you different opportunity ideas. The article is mostly mentioning hotels and different examples like how cloud computing makes it more convenient to be able to do a faster check-in. Technology really is becoming a major driving source regarding hospitality.
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3 Ways A.I. Is Transforming the Hospitality Industry | Inc.com - 0 views

www.inc.com/...ence-hospitality-industry.html hospitality
shared by nathaliro on 18 Sep 22 - No Cached
  • 3 Ways A.I. Is Transforming the Hospitality Industr
  • Few industries have been hit as hard by the pandemic as the hospitality industry.
  • According to a January 2022 study by the National Restaurant Association, 74 percent of restaurant operators said their business is less profitable now than it was before the pandemic, and 63 percent of operators said that their sales volume in 2021 was lower than in 2019.
  • ...10 more annotations...
  • Artificial intelligence could help hospitality businesses that are understaffed and tight on cash. Several companies now offer A.I.-based solutions to improve and streamline both guest experiences and back-of-house operations, including inventory and supply chain management, menu optimization, guest profiles, and crowd control.
  • 1. Streamlining data analysis.
  • CrunchTime, an operations platform founded in 1995, works with restaurant chains of all sizes to simplify operations using A.I. and machine learning
  • One of the reasons restaurants are ripe for A.I. implementation is that a single transaction can produce a significant amount of data, such as how many guests are in a restaurant at any given time, what they're buying, how much they're buying, and how they bought it, according to CrunchTime founder Bill Bellissimo.
  • 2. Personalizing the guest experience. 
  • Cendyn, a hospitality-focused software company, offers a cloud-based software platform that centralizes data produced by hotels and allows clients to personalize and optimize the guest experience by tailoring interactions and experiences to individual guests. 
  • From planning and researching a destination to booking, arriving, and departing, "you're typically interacting with around a dozen different systems, and you're leaving a tremendous amount of data in your digital wake," says Sullivan.
  • "One of my pet peeves is when you go to a hotel where you've stayed 50 times before, and the first thing the concierge asks is, 'Have you stayed with us before?'" says Sullivan.
  • 3. Automating crowd control. 
  • The Omnico Group, a customer engagement technology company focused on theme parks, casinos, and zoos, provides clients with technology to give operators a full view of each attendee's journey through their parks to boost spending and personalize the customer experience.

How to use Artificial Intelligence in the Hospitality Industry - 0 views

started by dbenj028 on 19 Sep 22 no follow-up yet
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6 Technology Trends Redefining the Hospitality Industry - 0 views

www.entrepreneur.com/...423654 technology hospitality travel
shared by carine_elie on 27 Aug 22 - No Cached
  • In a Stayntouch/NYU Tisch Center of Hospitality Report, 81.7 percent of hoteliers surveyed had implemented at least one new technology during the pandemic, and/or were planning to in 2022. Incorporating technology into day-to-day operations is essential to minimize human error, maximize service efficiency and improve the guest experience.
  • Gamification of travel planningWith cabin fever at an all-time high, the world couldn’t be hungrier for spontaneity. As people contemplate their next getaway, hospitality companies can leverage gamification — using game design elements in non-game contexts — to turn travel planning from a chore into a guilty pleasure.By interplaying gamification mechanics like challenges, chance and rewards, with elements like points, quests and sharing, companies can capitalize on human motivation. Imagine a travel planning website that challenges users to solve a travel puzzle where they will achieve a score, be ranked on a leaderboard and receive points for their next trip.Popular European airline Lufthansa introduced Lufthansa Surprise, which allows travelers to choose from nine categories, with themes like nature, cities or partying. Upon picking top choices from seven to twelve European cities, the destination is only revealed after booking. Beyond novelty, using gamification for online advertising is proven to boost data driving, customer loyalty, brand awareness, user-generated content, online engagement and revenue. 
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