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liz649

How AI is Transforming the Travel Industry | Eastern Peak - 0 views

  • perform various administrative tasks and offer excellent customer services
  • ensure an effortless and convenient practice for travelers
  • chatbots
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  • chatbots
  • increase their p
  • nd boost customer experience
  • transformed the mode of processing booking searches,
  • providing relevant information
  • two-thirds of respondents find AI chatbots useful when making travel arrangements
  • applying voice assistants that give tremendous advantages to both visitors and hotels
  • voice-based digital devices are usually connected with various hotel facilities
  • quick reception desk requests, automated room control, Internet connection, regional weather forecast, and hands-free calling
  • regulate the physical environment in the room,
  • voice-activated devices extremely beneficial as they enable them to bring down labor costs and ensure perfect services nonstop
  • staff always remains aware of guests’ requests and can reply quickly or text the necessary department
  • provide quick access to travel facilities, and, more importantly, grant a high degree of security for the staff and travelers.
  • ecognizes people in a few seconds by comparing their lips, eyes, ears, and chin with the similar ones available in the database.
  • Baggage key parameters and individual features allow for validating it to a certain passenger, not for a single trip but on other journeys when a person uses their bag
  • 64% of Americans support the idea of utilizing AI-based recognition methods at airports
  • reduced check-in time so that customers do not waste their time in long lines.
  • utilizing machine learning in the travel industry
  • identify individuals by their facial features.
  • 75% of people favor personalization in various forms of modern travel businesses
  • enables them to tailor specific services adjusted to customer preferences
  • Tourism product feedback given by people on different travel review platforms, professional travel blogs, or social media are valuable data sources for travel agencies, hoteliers, restaurant owners, and tourists.
  • it is believed to be true and unbiased as it is usually backed by relevant photos made by travelers during their trips.
  • Text-based comments undergo sentiment analysis that uses Machine Learning algorithms and Natural Language Processing technologies to study person’s opinions and ideas about certain tourism services and products.
  • can transform the obtained information into a competitive advantage.
  • Automated baggage systems at airports testify to the successful AI applications in the travel industry.
  • modernized tracking and handling methods
  • seamless experiences for airlines and their customers through reliable baggage services
  • photo identification to trace baggage for tourists,
  • forecast the amount of bags a particular person may have based on previously obtained travel data.
  • enhance decision-taking and planning, ensure results-driven optimization, and improve scheduling procedures
  • benefit from special airlines apps designed to find the lost baggage or track it when it is still in transit.
  • appreciate the degree of self-service provided by virtual assistants and robots.
  • implemented robotic technologies to speed-up check-in procedures, keep loads of information about their clients, and multitask beyond human capabilities.
  • Robots enhance the guest experience
  • AI-based virtual assistants and robots have become very helpful for international travelers as they have embedded translation software enabling the guests to conduct communication in their native language.
  • tendency played an important role in delivering hygienic and safe services without affecting availability.
  • Daily services performed by hospitality robots may vary from cleaning and baggage carrying to room food delivery.
  • develop cutting-edge travel apps enabling us to forecast flights and travel-related things like hotels
  • serve travelers in terms of finding the cheapest price and providing details on flight costs in the future.
  •  
    The article discusses how Artificial Intelligence is transforming the travel industry and in return affecting the hospitality industry. The AI that the article states are chatbots, voice-based digital assistants, facial recognition, personalized recommendations, sentiment analysis, and much more. AI has greatly benefitted the travel industry and made things easier for the traveler.
rrodr658

Mobile Technology Transformation is Innovating Mobile Access Solutions | By Markus Boberg - 0 views

  • hesitation came from a belief that mobile services would prevent guests from having truly personalized experiences as well as reducing opportunities for valuable interactions between guests and staff
    • rrodr658
       
      reason why some hotels were not very open to introducing digital services
  • challenged with re-imagining the guest experience and implementing in procedures turned to mobile technology solutions, which reduced touchpoints and gave guests the ability to access property services while maintaining social distancing measures
    • rrodr658
       
      the pandemic is what gave the push for hoteliers to begin using technology and create creative experiences.
  • hoteliers have found that mobile technology has enabled guests to have more control over their hotel experience.
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  • as much as 67 percent of guests in fact now hold a preference for digital key check-in and room access over more traditional methods such as plastic keycards.
    • rrodr658
       
      statistical fact of how many people prefer to use their digital key over the traditional check in at the FD.
  • collecting and storing guest data and preferences, which can then be used by integrated loyalty services to better target guests with rewards and promotions.
  • incentivize downloads and encourage loyalty by allowing hoteliers to better target users with promotions and special offers.
  • ntegrating mobile access solutions with food ordering and contactless payment service vendors has helped hoteliers create convenient, engaging mobile app solutions that also boost their property's bottom-line
  • control in-room amenities.
  • This can include guests being able to use personal devices to effortlessly manage guestroom thermostats, lights, drapes, televisions and more.
  • Digital key service providers have evolved to easily integrate with other hotel services and provide guests with greater convenience and personalization throughout their stay.
  • This is rapidly proving to be a successful method to swift services and meet new demands, as many consumers are increasingly using digital wallet services in their everyday lives: in 2019, nearly 1.5 billion travelers downloaded mobile boarding passes that were stored in their digital wallets, and mobile wallet payments increased by 29 percent in 2020.
    • rrodr658
       
      statistical facts about how many people switched to mobile services for traveling and paymemts
  • preventing guests from being locked out of guestrooms due to low battery status on their device, mobile wallet-based digital keys also serve to further provide a more seamless and hassle-free travel experience from start to finish.
  • offers guests increased security and reduces the risk of a lost or stolen room key
  • it meets short-term challenges because it reduces risk
  • it has incredible potential and long-term benefits for the future
  • mobile access solutions will continue to adapt and provide properties with digital convenience, reduced costs, sustainability and efficiency over the next decade and beyond.
  •  
    This article was very informative about the effect of mobile tech within the hospitality indsutry. It definitely broke down how hoteliers were not very open to using this wireless technology but how the pandemic gave that push to hoteliers and now they are noticing how much travelers enjoy it. Hence, they are innovating the mobile access and enhancing their guests experiences with mobile access solutions such as food ordering, contactless payments, encouraging loyalty with mobile app download and to gain promotions, control in-room amenities, and more. This article also touched upon the increased security and reduction of lost or stolen room key, as it eliminated the need of a phsyical key. Essentially, mobile technology benefits the industry in the long-term.
kellym64

The 9 Most Important Types of Restaurant Technology and Hardware (2023) | Toast POS - 0 views

  • Touchscreen Point of Sale TerminalsOrder and Pay at the TableHandheld Point of Sale SystemsContactless PaymentsSelf-Order KiosksKitchen Display ScreensPrinters for RestaurantCash DrawerIntegrated Online Ordering Solutions
    • kellym64
       
      Types of restaurants technologies to look for
  • Modern point of sale (POS) technologies, like touchscreen terminals, exist to increase efficiency
    • kellym64
       
      The common way now when people pay, they would use this system and way.
  • Toast Mobile Order & Pay™ gives your guests the ability to order and pay for their meal from the convenience and safety of their own device.
    • kellym64
       
      Personally, I have not seen this form a payment many times probably once. I did like it but the wifi was a bit spotty so it made it hard to pay and I ended up asking the waiter to check to see if it went through because it was processing so long.
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  • Beyond these operational improvements, handheld POS devices let your employees create a better guest experience. How? Because instead of trying to remember orders or running back and forth to a terminal, they can spend more time engaging with guests.
    • kellym64
       
      Handheld devices, especially at restaurants I feel are more useful. You can have every customer check their order once you placed them all to ensure you did not miss anything or feel like you may have added something twice.
  • During COVID-19, 34% of guests said that contactless / mobile payment availability is now extremely important to their dining experiences.
  • They allow restaurants to meet diners' expectations with a top-notch digital experience and easy-to-use interfaces. They also give guests more control over the ordering process, making it easier for them to review the menu and customize their orders.
  • The restaurant kitchen can be a hectic place, so, depending on your restaurant’s needs, printed tickets might not be your best option.
    • kellym64
       
      I personally have not used a kitchen device but I have used a paper device and I prefer paper. If the restaurants wifi goes down or is slow then this effects the process of making and delivering the food to the customer.
kellym64

Best 10 Digital Tipping Solutions 2023 | Find Reviews, Pricing, Buying Guide - 0 views

  • Without cash tips, some employees are left without a sizable portion of their paychecks.
    • kellym64
       
      Cash is no longer the preferred way for people to pay. Especially when Apple and Samsung give people the opportunity to go out without money.
  • By giving guests a way to leave cashless tips, employees will feel more motivated to provide exceptional service, knowing they can be rewarded for it.
  • modern digital tipping solutions handle much of the digital paperwork for you
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  • Distributes tips to employees:
  • Pooled and individual tips:
  • Tip distribution:
    • kellym64
       
      The perfect example of how to keep your company looking like it is keeping up with technology and allowing your employees to feel fulfilled in knowing they can rightfully get the bonus they deserve.
rrodr658

Here's How Travel Will Look In The Internet Of The Future - 1 views

    • rrodr658
       
      A non-fungible token (NFT) is a unique digital identifier that is recorded on a blockchain, and is used to certify ownership and authenticity.
  • Patagonia has created an Oculus Rift experience
  • Virtual reality (VR) allows us to explore new places without leaving our homes, offices, or classrooms
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  • With metaverse and decentralized internet tech, travel companies will be able to offer more personalized and immersive experiences to customers.
  • VR as a marketing tool t
  • VR to "try before they buy"
  • Disney parks are already working on incorporating virtual-world simulators into their venues, using projected images
  • virtual reality theme parks,
  • more travel-related non-fungible tokens (NFTs
  • tokens
cborregomarsh

The Rise of Service Robots in the Hospitality Industry: Some Actionable Insights | Bost... - 1 views

  • The current wave of service technologies is service robots, “system-based autonomous and adaptable interfaces that interact, communicate and deliver service to an organization’s customers”
  • Service robots can be equipped with different levels of artificial intelligence: mechanical, analytical, intuitive, and empathetic
  • Intuitive intelligence relates to the capability to process holistic and contextual thinking and thus provide personalized services. Empathetic intelligence refers to the ability to recognize and appropriately respond to people’s emotions. This “highest” level of intelligence enables service robots to deliver socially and emotionally interactive services, which is the ultimate goal of service robotics
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  • Service robots with these two levels of intelligence can basically handle functional tasks such as delivering food and answering a customer’s question. They free human staff from the high volume of trivial customer requests rather than taking higher-value roles. 
  • Adoption of service robots could signal low interpersonal contacts, reduce perceived risk of virus transmission
  • Mechanical intelligence relates to standardized and transactional tasks, which require a minimal level of learning
  • Analytical intelligence is based on systematic and rule-based learning from big data and enables logical thinking in decision-making.
  • consumers’ acceptance of service robots is determined not only by its functionality (e.g., perceived usefulness and ease of use), but also by social-emotional and relational elements that robots can provide
  • Service robots are becoming more and more popular in the hospitality industry. The need to provide contactless services to consumers (e.g., robotic food ordering and delivery) further accelerates the adoption of robots.
  •  
    Throughout this article, service robots are discussed, which communicate, interact, and provide services to clients of an organization. It is possible that service robots can reduce the chance of infectious diseases spread via interpersonal interactions, which could increase the likelihood of visits. There are different types of artificial intelligence that can be incorporated into service robots: mechanical, empathetic, analytical, and intuitive. Standardized and transactional tasks can be handled by mechanical robots, while analytical robots can handle logical thinking in the decision making process. During the implementation of service robots, companies should consider the crucial factors that influence the adoption/acceptance of the new technology by consumers. Robots can also provide social-emotional and relational factors that can be perceived as human by users.
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    As Covid-19 hit, it came with the implementation of more robotics and AI systems in the hospitality industry. The systems allowed for less human interaction which aided in avoiding being infected. This resulted in customers wanting more of these systems in place as they now prefer the robotics to human staff when it comes to their safety concerns. The robotics have different roles based on their configuration levels.
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    The use of service robots in the hospitality industry is on the rise. They are equipped with different levels of artificial intelligence in order to handle functional tasks as well as provide more personalized services.
bingkunwu

How Augmented Reality Technology is Shaping the Hotel Industry | - 2 views

  • Facility managers are constantly thinking of ways to increase productivity, decrease costs, and keep engineers safe while they perform work tasks. Augmented Reality is a great example of how engineers/workers can use these tools and incorporate them with an EAM CMMS solution.
  • Some industries are already incorporating AR technology into their day to day tasks to increase worker/engineer knowledge, ramp up the on-boarding time for new employees, and keeping engineers safer by seeing instructions in real-time on real objects.
  • A company called DAQRI is focused on AR technology and developed a wearable AR tech smart helmet for industrial use. Engineers can see 4D images above assets in their facilities that prompt them with instructions and also give them a mapping of all asset functionality.
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  • Another company called UpSkill connects the workforce through Augmented Reality in its wearable technology guiding technicians in real-time to complete tasks, checklists, work orders, and send media to managers.
  • A CMMS has the capability to provide maintenance management and staff with an automated tool capable of scheduling inspections, preventive maintenance, managing inventory, work orders, and retrieval of recorded asset history.
  • Augmented Reality has emerged as an important concept within the hospitality industry in recent years, because it allows hotels and other related businesses to enhance the physical environment they are selling (i.e. their hotel and its rooms), or enhance the experience of exploring the surrounding area.
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    Augmented reality has changed the way facilities management functions. AR technology has capabilities of tracking preventative maintenance check-ups and wearable technology to provide instructions to engineers. These systems also store and maintain work order statuses and relay communications to other team members and departments.
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    This article tells us how Augmented Reality (AR) is a major tool for the Hotel Industry. AR can be used for interactive hotel rooms, augmented hotel environments, and Beacon technology. AR is the key for providing information to guest before and once they arrive to improve their experience.
aquin206

3 Ways eMenu Can Make Your Restaurant Stand Out - Social Hospitality - 2 views

  • The assorted features of eMenu have been designed to serve the purpose of presenting an impressive brand to target customers.
  • Making the services of your brand unique, it allows you to send a message to your customers about what you are offering and what sets you apart from your competitors.
  • Why only to serve the menu? You could also promote specialties of your restaurant to customers via eMenu while they are browsing for dishes.
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  • Social media is one of the idyllic gateways for any business reach to its target customers. eMenu integrates with the social media profiles of a brand thereby enhancing reach to possible customers.
  • there are a variety of ways to make dining out a unique experience both on-site as well as online.
  • running a restaurant business has gradually become highly provocative and challenging with so much competition.
  • Creativity helps make restaurants notable.
  • While the customers make selections over the eMenu System, the orders are recorded with the cashier.
  • Personalized Branding
  • serve the purpose of presenting an impressive brand to target customers.
  • Social Media Integration
  • the users could also put their reviews about the services and cuisines of the restaurant on their social media accounts, and it’s easy to monitor and manage everything in a streamlined way through eMenu.
  • Advertisement Module
  •  
    The eMenu has many potential to improve your business. This device you can create unique banding to highlight what makes you outstanding, grow social media and have opportunities to run ad's on specialties.
  •  
    This article focuses on ways that eMenus can be beneficial to restaurants. With so much competition in the restaurant business, restaurant owners must constantly find ways to improve and make it more notable. An eMenu is a way to keep things fresh. For starters, it offers a sense of personal branding in a way that one is able to personalize the menu with a branding that sets apart from competitors. In addition, social media integration also helps with the branding by enhancing reach to possible customers. Finally, advertisement is a big part of the eMenu. Specialties within the restaurant may be advertised which will feel personal to the guest.
armanyleblanc767

The difference between CRS and GDS in the hotel industr... | Mews Blog - 0 views

  • The primary function of a GDS is to assist travel agents who are looking for hotels that satisfy certain criteria
  • This technology gives travel professionals a common point of entry to access real-time data about travel reservations.
  • central reservation system, or CRS, is designed for the hospitality sector – and in particular for hotel operations – to manage room availability and rates.
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  • Amadeus accounts for roughly forty percent of travel bookings, making it the world's biggest reservation system.
  • Sabre accounts for roughly thirty-five percent of travel bookings, making it the world's second-biggest reservation system.
  • , it is still commonly used by business travel agents to book hotel arrangements.
  • a GDS can link your hotel to business travel planners and travel agent networks. A CRS can connect you to these partners as well, but also to customers themselves through your booking engine,
  • metasearch websites and OTAs. 
  • Undoubtedly, with this technology, you can connect with more distribution channels, streamline your reservations department, sell more rooms and increase your bottom line.
  • a CRS can integrate with on-property systems like your revenue management system and generate reports automatically.
  • a CRS streamlines your booking processes by storing all your reservations in one location
  • These business-to-business systems are used by organisations to keep abreast of information about travel arrangements, like hotel room availability. This allows customers to make bookings on demand
  • Whenever rates are adjusted or bookings are made, the CRS updates your hotel’s rates and availability on each channel appropriately
  • If you use a CRS, your hotel will be more visible on lots of distribution channels. This offers a greater likelihood of increased occupancy and revenue. 
  • without a CRS, you would spend ages updating availability, inputting rates and recording new bookings.
  • A CRS promotes your establishment to a wider market, without you having to do any extra work
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    In this article, the difference between CRS and GDS in the hotel industry. These two systems may be similar but cater to different business and different markets.
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    This article talks about the differences between CRS and GDS, their similarities, and how they both help hotels gain exposure. GDS help inform travel agencies and other organizations about travel arrangements like hotel room availability and flight schedules and prices whereas CRS is designed specifically for the hospitality to manage room availability and rates. According to the article, although these systems are both helpful, it seems more valuable to have both, as CRS in combination. With GDS will help to promote establishments to a greater market through various booking platforms.
vriverol

PMS in Hotels: Everything You Need to Know About Property Management Systems - 0 views

  • As hotel technology matures, there is less differentiation between vendors; as far as features and functionality, at least 80% is familiar across the best hotel PMS vendors. The actual differentiation is in the design
  • An intuitive interface, as well as an easy-to-read dashboard, go a long way in encouraging employee adoption, reducing training time, and generally improving the working lives of yourself and your team.
  • To maintain guest privacy and payment processing security, Access to sensitive guest information must be restricted. An audit trail Should also be available to track any potential unauthorized user access.
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  • A modern property management solution must evolve alongside guest expectations.
  • Modern, cloud-based PMS are capable of automating certain back-office tasks (such as reporting, which we discussed earlier).
  • The right PMS is the one that plays well with your existing tech stack. Without the necessary integrations, a PMS cannot perform its functions correctly
  • Streamlined reporting allows management to spend time on more pressing priorities.
  • When a vendor manages an attractive price, but without reliable support, it’s usually not worth the small savings. Inevitably, systems go down -- and often, the outage occurs during peak usage.
  • The trade-off of short-term savings is rarely worth the long-term reputational damage, staff stress, and missed revenue opportunities related to poor customer service and downtime.
  • When a vendor manages an attractive price, but without reliable support, it’s usually not worth the small savings. Inevitably, systems go down -- and often, the outage occurs during peak usage. The trade-off of short-term savings is rarely worth the long-term reputational damage, staff stress, and missed revenue opportunities related to poor customer service and downtime.
  • Additionally, when assessing PMS software solutions, it's important to consider the cloud-based functionality, real-time occupancy, automation, and revenue management capabilities that can improve your hotel business operations and guest services.
  •  
    This article goes over some of the most important things to consider when thinking of investing in a property management system (PMS). It first mentions making sure the the interface is pleasant to look at and easy to use. As most PMSs are the same, design is one of the main differences between the many options someone has. The easier to use and nicer to look at a software is, the easier it is to train employees. It then talks about the importance of maintaining guest privacy and security, especially involving guest payments and sensitive gust information. Automating processes and making sure the technology of the PMS keeps up with guest expectations, as well as procuring a system that is able to work with your existing systems. The integration can sometimes can be expensive, but a hotel systems integrator can work as an alternative if necessary. One of the last points it mentions is to make sure it has streamlined reporting to save time and make sure other necessary tasks can get handled in a timely manner. The last touch point when looking into a PMS is making sure the price also includes a good customer support system. If a PMS is cost effective, but leaves you without answers if the system encounters issues, it's not worth the cost. Cloud-based functionality and keeping up with real-time occupancy are more functionalities that a hotelier could research when choosing the best available PMS for their company.
asanc036

Reinventing Restaurant Experiences Through Facial Recognition - 0 views

  • Biometric technology
  • offers enhanced health and safety
  • personalizes the dining experience, offers a more efficient bill payment system, and increases patron loyalty
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  • Facial recognition technology helps with social distancing and capacity measures by identifying the proximity between individuals
  • facial recognition technology reduces physical contact
  • makes the experience more efficient by instantly scanning a guest
  • 's face for verification and payment.
  • safest technology in identity verification, dramatically reducing the risk of payment fraud.
  • 2. Social distancing and capacity requirements
  • 1. Contactless payments
  • keeps track of the number of people in the store
  • 3. Customer loyalty programs and personalized dining experiences
  • allows restaurants to create personalized experiences for loyal customers, and encourage first-time guests to return.
  • recognized as VIPs,
  • weekly regular who likes his burger rare with no lettuce or tomato, thus increasing customer satisfaction
  • 4. Fast-food restaurant transformations
  • with facial recognition
  • customers
  • don’t need to remember a password or log into an app
  • Facial recognition t
  • turns these kiosks into interactive experiences by recognizing loyalty program members and presenting pe
  • ased on
  • Facial recognition
  • past orders
  • also being employed in drive-through lines
  • saving time
  • 5. Employee systems: access control, time and attendance clocks, and ordering terminals
  • Advanced technologies like FaceMe® can be installed at staff entrances to check body temperature and mask-wearing while accurately identifying employees
  • simplifies clocking-in/out
  • accurate login capabilities without the need for keys or cards.
  • FaceMe SDK
  • FaceMe
  • facial recognition engine
  • to create personalized and efficient customer experiences
  • FaceMe Security
  • It can also display body temperature (when connected to a thermal camera), identify opted-in VIP customers, clock-in/out employees, flag block-listed individuals, and send real-time alerts to security personne
  • software solution that performs facial recognition even if users are wearing a mask.
  • FaceMe Health
  • installed on a PC connected to a camera with thermal imaging capabilities.
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    Biometric Technology is being implemented in restaurants offering better health and safety, personalised dining experiences and efficient payment methods. Restaurants are using facial recognition for the following: 1. Contactless payments - scanning customers' faces for safe payment verification. 2. Social distancing and capacity measures - helps identify proximity between individuals and tracks number of people inside a store. 3. Loyalty programs and personalized dining - opted-in diners are recognized as VIPs giving them personalized service and suggesting past preferences. 4. Fast-food restaurants - customers don't need to remember a password or long into an app. Facial recognition is being implemented in drive-through lines to save time. 5. Employee systems - technologies can check body temperature and accuracy of mask wearing, it also simplifies cocking in and out and gives them login access to the POS terminals.
kjeewan

Social Media Marketing: Cheat Sheet for Hotels - 0 views

  • Social media marketing in the hotel industry is an effective technique for hoteliers to connect with potential visitors, increase reservations and revenue, and boost the visibility of their hotel or property.
  • Using social media for marketing will open a lot of doors, quite literally, to your hotel.
  • In the hotel industry, social media marketing is especially beneficial. It is because platforms like Facebook and Instagram are ideal for engaging old and potential guests with fresh promotional content.
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  • These platforms also have analytics tools built-in, allowing you to track user activity and engagement.
  • Furthermore, these sites frequently feature useful components for hotel advertising, such as customer reviews, ratings and the features to invite users to events.
  • In the hospitality industry, the function of social media is to attract new guests and engage with both new and existing customers.
  • Social media influencer marketing has given rise to many social media celebrities, and in the same way, it can boost your hotel business. Because of their large following, many Instagram travel bloggers and influencers make money through influencer marketing.
  • In exchange for money or a luxurious package deal, you can seek their services in social network advertising in your hotel. Discover the influencers in your region or those who can persuade your target audience to act and reach out to them.
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    Social Media Marketing in Hospitality is especially useful to engage existing guests and attract new guests. The hotel can use this form of marketing for advertising, getting customer reviews, and promoting hospitality industry events. One thing that is trending now is using Social Media influencers with followers to boost business.
peacejj22

Gamification: The Hotel Effect - 0 views

  • Gamification: The hotel effect
  • Nowadays, the ways to attract guest attention and interest are countless, and being able to capitalize on today’s new technologies and digital transformation is just as important as presenting an unforgettable stay for your guests. With this in mind, we’ve taken interest in a new and innovative trend that hotels have begun adding into their marketing repertoires - gamification. 
  • use cases of this concept present a wide array of possibilities
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  • Why is gamification so effective in hospitality?
  • One of the important points of gamification is that it serves as a completely interactive digital experience. Being a new concept gives visitors the excitement of being able to engage with something fresh, and the interactive aspects of gamification is what keeps them interested in the program - and ultimately, of course, the property. Hotels around the world have begun introducing different variations of gamification, from simple point systems to full-fledged casino-like game ideas. Whether it be keeping up with guest loyalty or creating a sense of scarcity and urgency, gamification is a budding trend that’s set to take over the hospitality world. 
  • In addition to creating an engaging and interactive first impression for your potential guests, it’s equally important to be able to have something that keeps them constantly wanting more from you; and this is exactly what La Quinta Inns & Suites did.  The brand presented visitors with “Play & Stay”, a tremendously addictive game where users were able to potentially win collectibles or points of the brand with a digital slot machine and wheel of fortune. 
  • With “Play & Stay’s” digital slot machine, guests can use these tokens to access the game. The more times they play, the more chances they get to receive La Quinta-relevant rewards such as discounts or stays without blackout dates. The game’s addictiveness, in addition to the great potential rewards, adds to the guest's desire of returning back to the La Quinta website, and spinning the wheel again to see what more prizes they can potentially win. This in itself already helps to builds a large loyal base of La Quinta followers, and the gamification strategy’s success only amplifies its potential.
  • Accor Hotels
  • When creating a point-based gamification strategy, Accor Hotels has hit all the right spots with their Accor Live Limitless (ALL) program. The brand’s ALL program lies solely in a simple yet equally effective point system. Though it seems straightforward, the Accor point system possesses an in-depth array of different aspects in the overall strategy. Five different ALL program levels, depicted with different cards, range from classic to diamond and contain different perks each. Focusing on the actual stays of the guests, the program allows users to accumulate reward points every time they book or stay at one of the participating ALL program hotels, and members can earn additional reward and status points for every 10 Euros spent.
  • We at THN love exploring and learning about new hotel marketing initiatives, and look forward to creating more content and additional follow-ups to the growing and innovative gamification trend. We can’t wait to see what more exciting gamification strategies you have in store! 
  •  
    this article talks about how gamification is impacting the Hospitality industry.
mabbate

3D Printing Will Change the Way You Eat in 2020 and Beyond - 0 views

  • In the near future, based on your own biological information, taste preferences, and health needs you will be able to print food that is just right for you.
  • 3D food printing will go on to have a massive impact on our world and your kitchens in due time. It will radically reshape food production practices, helping us reduce the waste of food, decreasing food inventory, and help us recycle existing food all because the food will be created on-demand. Healthier food options will be more accessible to all, even allowing for creations that can be tailored to your own biology. 
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    I was unaware of the capability of 3D printing until today! It is truly amazing the avenues that this will open up. This can be a great way to increase F&B in a hotel with limited BOH space.
kyleemcroberts

Insights | Technology in the hospitality industry - exploring the very latest trends - 2 views

  • Technology is advancing at a faster pace than ever before, and this is changing both the expectations of patrons as well as the way in which the hospitality industry conducts its business.
  • of the trends in industry are leading to great improvements and savings for hospitality industry companies; while some are changing how hotel developers plan their buildings, infrastructure, management structure and staffing require
  • Hotel guests expect to be able to connect to the internet seamlessly and without too many interruptions,
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  • Like many of the other technology trends in the hospitality industry, investing in a check-in/cocierge app requires a small initial investment and can lead to greater efficiency and savings as hotel staff are able to focus on customer service
  • Communication between NFC devices can transfer data at up to 424 kbits/second and the communication is enabled when two devices touch each other,
  • This technology is also ideal for self check-ins by guests at hotels as well as the next trend in this article: smart room keys.
  • Some hotels are already offering more futuristic experiences, with robots delivering any items ordered through room service to a guest’s door
  • nfrared scanners are now also used to minimise disruptions relating to housekeeping (which is a common complaint from customers). Instead of hanging a ‘Do Not Disturb’ sign on doors or having cleaning staff wake up traveling guests with knocks and phone calls, hotel staff can take a more innovative approach by using infrared scanners that will detect body heat within a room and tell cleaning staff that they should rather come back later if the room is currently occupied.
  • Hotels will increasingly install smart room access systems that allow guests to unlock their doors by simply swiping their phones across a keyless pad on the door.
  • While hotels want to be able to offer digital content, they don’t necessarily want to invest in IT infrastructure and IT staff, making cloud computing the ideal solution.
  • Many companies in the hospitality industry are already using social media to their advantage as guests check-in on location-based social media apps,
  • Converged LANs to support multiple services
  • Marketing, management and hotel developers can no longer work in silos and these technology trends are giving them the opportunities, tools and solutions they need to create memorable experiences that can lead to positive change
  •  
    Technology is growing every day and staying up to date with what customer needs and wants are, are very important to being a successful business. This articles main focus is about the growth of technology in the hotel industry and how hotels are adjusting to new and upcoming technology. Customers expect certain tehcnologies now when staying in a hotel such as high speed wifi or electric key swipes now. Also new Developments such as social media. Businesses have started using mobile apps such as twitter or Facebook to learn about the needs and wants of their customers before they have even walked through the door.
amcqu004

What will ChatGPT mean for the travel industry? | PhocusWire - 1 views

  • ChatGPT (which stands for Generative Pre-trained Transformer) is a free artificial intelligence chatbot that has incredibly human-like communication skills (and a fee-based premium version in development)
  • Microsoft is reportedly considering a $10 billion investment in ChatGPT owner Open AI according to multiple media outlets.
  • Because of this, tech companies are seeing value in data-driven personalization solutions and ChatGPT fills that need. It can help save companies time and money to allocate resources to solve more complex and specific problems.  
  • ...22 more annotations...
  • With a large dataset already in place, integrating this technology into our platform could hyper-personalize search results for travelers and supports our vision of offering open-ended, flexible search options. 
  • saved more than eight million hours in agent time, allowing travelers to resolve issues faster with self-service. 
  • but the technology is still in a relative state of infancy
  • ChatGPT really captured everyone's attention when it launched,
  • - it's already dividing opinion with responses that can range from entertaining and creative to glaringly inaccurate
  • It's too early to say whether the likes of ChatGPT can truly emulate those very human instincts.
  • First, people need to recognize that it's not generating anything new as much as scraping and regurgitating the internet
  • Every single tour operator, even single hotel, every transport company now has the same opportunity to be as productive as a company much bigger than themselves. I see that as a commodity – everyone has access to it therefore, in some ways, where’s the value. But it’s the most productivity-enhancing thing I’ve ever seen. 
  • However I don’t think that’s the real impact. I think that’s just the start of the game. Once AI starts to get into the actual experiences – not just tour experiences but hotels, airports… the ability to speed up and enhance the actual experience, especially in something that is not a good experience at the moment like an airport, is going to be quite dramatic.And the real game changer... is once the general public has it, it changes everything. You are a tour operator, and you create itineraries. The consumer can now do exactly the same thing as you and do it in real time. And 1,000 people can create 1,000 different experiences tailored to what they like. So the creation of a travel experience on the ground, which tour operators have dominated, is going to be disrupted by travelers being able to do it themselves. 
  • it’s not the live data, it’s not up to date, the facts may not be 100% and it doesn’t have geolocation.
  • The weakness at the moment is it’s only scraping data through 2021. So
  • This could make entirely new businesses or it can destroy businesses.
  • will save hundreds of thousands of dollars on freelance costs, so there's big disruption to come.
  • For basic service copy – simple product descriptions, basic articles, email campaigns, that sort of thing, it's going to be very useful for brands and very painful for content creators.
  • There’s some interesting use cases that we hope to explore such as improving automation and responses for common customer service requests through chat (and eventually even speech and video), as well as concierge-like services to recommend travel destinations, create personalized itineraries and the like.
  • . So there are issues with accuracy and truthfulness, and it needs human expertise to fact-check the output.
  • ChatGPT might herald a revolution in automated content creation, but I also think it could create a new premium for genuine human expertise too.
  • ChatGPT has been trained with information existing until end of 2021. Travel is a super dynamic category where this morning’s information is no longer relevant a few hours even minutes later. Inventory availability, prices, category of rooms/seats/cars change by the minute. You need good old-fashioned technology like CRS, WBE, RMS, etc. to handle these dynamics, not ChatGPT.
  • Google can provide a much better AI-powered chatbot than ChatGPT that spews much better answers in milliseconds, but how are they going to make money?
  • Specific to ChatGPT, I believe that this technology will eventually be used in conjunction with a brand’s own content, in addition to the internet as a whole, so that it can be trained and customized by the brand to answer questions.
  • What’s also really interesting is how this once again demonstrates that the most disruptive innovations often come from outside the travel industry.
  • ChatGPT is gaining that trust in its ubiquity and daily usage, so I think travelers could be much more likely to accept its itinerary recommendations without nearly as much research and shopping around. This has implications for human agents too.
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    ChatGPT is a new technology that is hoping to take over the travel industry. It is an AI product, similar to google, which will generate answers to questions that travelers may have via a chat service. It is meant to replace tour guides, travel agents, and concierge experts and can either save business time and money, or create chaos and the need to speak to an expert human instead. Like all technology products, there is always room to improve and grow in the initial stages, and not all roles are better off being completed by a computer, rather than a human. Although AI may have access to more information at a quicker pace, and may even be able to write better than most people, some companies believe that the possible errors and inaccuracy provided by ChatGPT will make content creators and human expertise way more valuable. ChatGPT accesses data from 2021 and prior, which means it is not current and up to date. This is a major flaw that will need to be improved.
shineal

Hospitality Digital Technology: Challenges, Priorities and Buzzwords | - 4 views

  • With the explosion of the “digital way of life”, the customer journey has become increasingly complex, forcing hoteliers overhaul not only their corporate and marketing strategies, but also their technology stack in order to engage, acquire, service and retain these digitally-enabled travel consumers across multiple digital touch points and across all digital channels and devices.
  • Today’s hospitality is being transformed into a 100% digital technology-enabled industry powered by online, mobile, cloud, IoT, AI and blockchain tools and applications.
  • there are two categories of guest-facing digital technology:
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  • Today, the vast majority of hoteliers are primarily focused on and investing in Guest Services Technology, while underinvesting in Guest Engagement, Acquisition and Retention Technology.
  • Guest Services Technology
  • Guest Engagement, Acquisition and Retention Technology
  • cloud hosting and CDN (Content Delivery Network) provides far better server response times and faster download speeds.
  • In other words, hoteliers’ technology focus and investments end where the OTA focus and investment begin.
  • With nearly 59% of online travelers now visiting the hotel website from mobile devices,
  • a mobile-first website design is a must.
  • Mobile-first responsive website with
  • Today’s hoteliers must create and manage a robust digital presence and engage, acquire, service and retain travel consumers in this increasingly mobile-first world.
  • Quite often different teams at the property use different sets of data in their day-to-day operations, creating a total “data integrity mess,” which directly affects the property’s guest acquisition and retention efforts.
  • They must understand and invest in digital technology and marketing that enables the best possible user experience, provides the best customer service, increases efficiencies and boosts revenues.
  • From a technology perspective, the challenge to hoteliers is to create a hotel and room environment that at least matches but preferably exceeds their guests’ home environment. In other words, hotel and room technology, amenities, and features should be the same or better than what guests already enjoy at home. These include:
  • The future of this technology is the Smart Guestroom which will be completely personalized to guest preferences and loyalty member profile.
  • “Imagine a world where the room knows you, and you know your room.”
  • Hoteliers are overwhelmed by the amount of technology, data, and digital marketing silos and the need to work with multitude of vendors in their guest acquisition and services efforts.
  • Each team has its own technology tools, databases, and vendors which are not in communication with the other teams.
  • These are the major impediments to the industry becoming a digital technology-driven and technology-savvy industry:
  • Reluctance to invest in digital technology:
  • Antiquated accounting in hospitality:
  • The technology and data fragmentation in hospitality
  • Unlike hoteliers, the OTAs are focused exclusively and investing only in Guest Engagement, Acquisition and Retention Technology since they do not have to worry about on-property technology and guest experiences.
  • Recently, an independent hotel introduced room service delivery robots, which would have been great if the rest of the hotel tech stack were in order, and if it weren’t for the 6-year old property website, and absence of any CRM technology.
  • Hotels should first focus on the fundamentals of the technology stack before implementing more advanced things.
  • The U.S. hospitality industry is a $155 billion industry. This provides endless opportunities for smart technology vendors to thrive and service the industry with state-of-the-art solutions.
  • The industry needs fewer, as opposed to more, technology vendors servicing the industry.
  • The industry has a “vendor deficit disorder” in the sense of being overwhelmed by the number of tech vendors and solutions out there.
  • Hoteliers need to monitor, proactively inquire about and familiarize themselves with the Next Generation Technologies that are already making their way into hospitality, including Artificial Intelligence (AI), Internet of Things (IoT), Voice Assistants, Chat Bots, Robotics, and Blockchain.
  • Over the next 3-5 years we will witness wider adoption and implementation of the following next gen technologies:
  • Hoteliers must wake up to the fact that by being primarily focused on and investing in Guest Services Technology, while underinvesting in Guest Engagement, Acquisition and Retention Technology, they are allowing the OTAs more visibility to engage, acquire and retain the online travel consumer.
  • Unlike hoteliers, the OTAs are focused exclusively and investing only in Guest Engagement, Acquisition and Retention Technology.
  • Digital technology is making its way into every aspect of the industry: hotel operations, guest services and communications, revenue management, distribution, CRM and marketing.
  • Today’s hotelier must understand, know and use digital tech solutions in their everyday environment, and be able to assess, evaluate, recommend and acquire technology solutions to improve guest satisfaction, operational efficiencies and productivity, customer service and revenue.
  • Website Technology: The property or hotel brand website has become the gravitational center of all hotelier’s efforts to engage, acquire and retain the customer. Any marketing efforts of the hotel today lead the potential customers to the hotel website. Today’s website technology includes cloud-based Content Management System (CMS), comprehensive merchandising suites, reservation abandonment tools, personalization pricing and content, technical SEO, cloud hosting, and robust analytics suite
  • The goal here is very clear: bridge the guest data and technology silos in hospitality and create an end-to-end solution, empowering hotels to acquire new guests, engage current guests, and retain past guests by combining digital marketing, website, and CRM data into one cohesive marketing and personalization platform.
  • The “digital way of life” adopted by today’s tech-savvy travel consumer is forcing the hospitality industry to accelerate the adoption of digital technologies and become a 100% digital technology-enabled industry.
  •  
    The article covers a great deal of the technology products in all of the hotel aspects. it also focuses on the fact that hotels are investing a lot in offering technological tangible services to the clients where must shift its focus a bit and invest more in the guest engagement technology to close the gap between them and OTAs.
  •  
    Hospitality is being transformed into a 100% digital technology-enabled industry; however, it is very challenging to maintain. Employees are overwhelmed by the amount of technology they need to lear to do their job efficiently
  •  
    This article focuses on the fact that technology is now being used in almost every aspect of the hotel industry. This is because hoteliers are beginning to understand that guests are expecting to enjoy the same level of technology used in the comfort of their homes when they are at hotels. Therefore, hotels that are more technologically advanced are more empowered to satisfy guests' technological needs, but the information collected by the hotels' systems also enables the hotels to acquire new guests, engage current guests and retain past guests; as such, there are benefits to both the hotels and guests when the level of technology offered is updated.
kyleemcroberts

Artificial intelligence (AI) and robotics in travel, hospitality and leisure - PMC - 1 views

  • With the ongoing COVID-19 pandemic, it has become even clearer that tourism is highly dependent on technological solutions.
  • Smart technologies, such as artificial intelligence (AI) and robotics, are creating an important driving force for travel
  • hospitality, and leisure (THL)
  • ...12 more annotations...
  • paving the way for new business models
  • AI and robotics can provide structured automated services and enhanced experiences.
  • emphasis on sustainability, resilience, and enhanced wellbeing.
  • AI and robotics will have a tremendous impact on customers, businesses, and communities alike
  • the THL domain are increasingly reliant upon technologies that can understand, anticipate, and act upon human needs to improve the personal experience
  • AI enable predictions and accuracy of key tasks and allow individuals, organizations, and governance agencies to respond more flexibly
  • platform-based tools such as recommender systems and chatbots have been developed to provide personalized
  • These tools are becoming increasingly pervasive in commercial applications due to the diffusion of the smartphone and of social media
  • As a result, AI and robotics are rapidly transforming the way businesses operate and engage with their customers,
  • there is an urgency for research on AI and robotics in THL contexts that tackles the issue from multiple perspectives using a wide array of approaches.
  • service robots (cost reduction vs. service enhancement)
  • restaurants are inclined to leverage technologies for service excellence.
  •  
    AI has become a very useful tool in the hospitality industry and continues to grow in this community. It has become useful in many different industries such as hotels, restaurants, and even at home on our computers. This study showed AI in many different areas of the world and how people respond to robots and AI helping them with simple tasks such as running food, checking them into their hotel room, and answering questions. The hospitality industry has been developing this type of technology for some time now and it has been getting positive feedback for the most part. Technology can be a very useful tool to this industry when utilized right.
  •  
    Thank you very much for sharing this article on Artificial intelligence (AI) and robotics in travel, hospitality and leisure, it was indeed quite informative. What I thought was very interesting is how the various perspectives of robotics were focused on; from the customers' perspective, the firm's perspective, and the governance's perspective. Consequently, providing a much wider understanding of the benefits of the adaptation of robotics and AI, in general. Further, I learned about the term "Smart Tourism." Nice post!
henderson_goh

IATA - Radio Frequency IDentification - 0 views

  •  
    Highlights: -RFID for baggage tracking provides the data that allows airlines to efficiently track the bag through all airport processes. -With IATA's Resolution 753 now in effect, airlines have started to implement baggage tracking. -IATA recommends the use of the RFID technology, which is much more effective that the bar code technology mostly in use currently. -RFID also meets passenger expectations for real time tracking of baggage.RFID uses -Radio-frequency electromagnetic fields to transfer data that uniquely identifies each bag. -RFID does not require line of sight to the bag, and so can identify many bags at once. -The most common type of RFID used in the aviation industry is passive Class 1 Gen 2 Ultra High Frequency (UHF).
  •  
    Summary: This article talks about Radio Frequency Identification (RFID) system in the aviation industry. The aviation industry uses RFID system to track checked baggage throughout the airport. This system is endorsed and strongly recommended by the International Air Transport Association (IATA). Many air travelers also appreciate this system because it gives them real time tracking of their baggage. They normally able to do so via the airline's application on their smart phones or tablets. The passive ultra high frequency RFID is the most common type of system used in the aviation industry.
amdelgad

Hotel POS Systems: Types, Features, Integrations | AltexSoft - 1 views

  •  
    This article goes into details about the types of hotel POS systems, features, and the possible integrations. One of the things we have heard about a few times this week is "how POS systems allow for collecting guests' orders and purchases from different points of sale and charging them directly to their room". I highlighted and used this point because this is the main purpose and takeaway of a POS system within a hotel. Another good point in this article is how they touched upon the integration with a CRM to collect data on your customer. This is how hotels and other businesses target their customers.
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