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ahyla001

How Augmented Reality is Transforming the Hospitality Industry - 1 views

www.revfine.com/d-reality-hospitality-industry

AR Hotels Hospitality Technology

shared by ahyla001 on 14 Apr 21 - No Cached
  • Augmented reality has emerged as an important concept within hospitality management in recent years, because it allows hotels and other related businesses to enhance the physical environment they are selling
  • Many hotels are seeing the benefits of using augmented reality to make the hotel environment more enjoyable to spend time in.
  • Augmented reality serves to alter a person’s perception of their physical surroundings, through the use of computer technology.
  • ...18 more annotations...
  • Augmented reality is often compared to virtual reality (VR), but while VR replaces the real-world environment with a completely virtual one, augmented reality enhances the real-world environment in real-time.
    • kmill139
      kmill139 on 15 Sep 21
       
      This is important to understand since a lot of people think both are the same. I thought they were the same.
  • The technology itself can be deployed in a number of ways, including through smartphones, tablet devices or headsets.
    • kmill139
      kmill139 on 15 Sep 21
       
      This can be especially useful in today's world since everyone has access to a cellphone.
  • Today, millennials are the dominant consumer generation and they are also more likely than previous generations to utilise digital technology and buy things like virtual reality and augmented reality devices.
    • kmill139
      kmill139 on 15 Sep 21
       
      As the generations are being born into the ever-changing and growing technology world, they need to utilize this in their business practices.
  • Augmented reality technology can make a lot of this information readily available to customers at all times of the day, improving their entire experience.
  • (i.e. their hotel and its rooms), or enhance the experience of exploring the surrounding area.
    • kmill139
      kmill139 on 15 Sep 21
       
      This is another way that the industry can enhance its guests' experience.
  • 1. Interactive Hotel Rooms
  • An example of this is seen with The Hub Hotel from Premier Inn in the United Kingdom, which has started using AR in conjunction with wall maps placed in its hotel rooms.
  • 4. Beacon Technology
  • 3. Augmented Hotel Environments
  • For example, Holiday Inn created an augmented reality hotel experience, which allowed guests to point their smartphone and see realistic virtual depictions of famous celebrities in the hotel.
  • Meanwhile, Best Western experimented with augmented reality and Disney stars, allowing children to see themselves alongside characters from Disney films, and other hotels have used AR apps to allow guests to virtually redecorate.
  • 2. Gamification
  • Virtual Reality & Artificial Intelligence
  • ugmented reality is often compared to virtual reality (VR), but while VR replaces the real-world environment with a completely virtual one, augmented reality enhances the real-world environment in real-time.
  • allows hotels and other related businesses to enhance the physical environment they are selling
  • The Hub Hotel from Premier Inn in the United Kingdom, which has started using AR in conjunction with wall maps placed in its hotel rooms.
  • Holiday Inn created an augmented reality hotel experience, which allowed guests to point their smartphone and see realistic virtual depictions of famous celebrities in the hotel
  • Starwood Hotels, for instance, used the technology to send a virtual key to guests, allowing them to unlock their door through their phone. Others have used beacons to send maps and other information at opportune moments.
  • azephyr on 14 Apr 21
     
    This article is about how augmented reality has made such improvements in the hospitality industry. The changes that are being made are actually for the better, not only fr the hotel but also for the customers that benefit from these augmented realities.
  • kmill139 on 15 Sep 21
     
    A great article that explains what augmented reality is and how it is being integrated into the hospitality industry.
  • ahyla001 on 31 Jan 23
     
    This article relates to augmented reality and a few of the different ways it is being incorporated into hotels. Augmented reality allows the hotelier to enhance the guests environment real time in a number of different ways. Some of these ways, as described in the article are: interactive hotel rooms, gamification, augmented hotel environments, and beacon technology. At the end of the article there are a number of links to articles about other digital trends, such as robots being used in the hospitality industry!
slain006

How Virtual Reality (VR) is Transforming the Travel Industry | Revfine.com - 0 views

www.revfine.com/irtual-reality-travel-industry

Technology Hospitality Hotel travel tech

shared by slain006 on 12 Sep 22 - No Cached
  • Although VR has a long history, it has come to the forefront of mainstream consumer technology
  • While many virtual reality applications centre around entertainment, the technology is also being utilised by marketers in a number of interesting ways.
  • Additionally, many businesses are experimenting with VR-based user interfaces, replacing traditional computer or mobile interfaces.
  • ...10 more annotations...
  • customers are looking to purchase experiences, rather than products,
  • Many hotels and travel companies are now providing virtual reality elements on their websites or apps
  • ‘try before you buy’ option
  • VR Applications in the Travel Industry
  • 1. Virtual Tours of Hotels
  • . The key benefit of this is that it allows potential customers to experience what the hotel looks like before they arrive, offering more transparency than standard images.
  • 2. Virtual Booking Interface
  • Effectively, this replaces the need to use a traditional computer mouse, or touch screen, in order to make a hotel or flight booking.
  • 3. Virtual Travel Experiences
  • offering hotels, travel agents, and other businesses within the tourism industry the opportunity to provide prospective customers with a virtual travel experience.
  • slain006 on 12 Sep 22
     
    This article talks about how virtual reality and augmented reality and transforming the travel experience within the hospitality industry. Hotels and travel companies are now using devices or using 360 tour of hotel rooms as if guests were actually inside. Also, this is considered a way for customers to try before actually making a booking.
kspac001

How Can AR and VR Technologies Benefit the Tourism Industry? - 0 views

This was an interesting Article about the AR/VR relative to the hotel business. It would seem that the biggest challenge today is simply awareness of the option. Then it will be to get guests eng...

Technology Hospitality Hotel software tech

started by kspac001 on 14 Sep 22 no follow-up yet
mmoutsatsos

Digital Transformation in the Hospitality Industry | Boston Hospitality Review - 0 views

www.bu.edu/...on-in-the-hospitality-industry

hospitality software technology

shared by mmoutsatsos on 31 Jan 22 - No Cached
  • We are now experiencing the fourth industrial revolution, a period marked by emerging technologies such as artificial intelligence, robotics, virtual reality, the Internet of Things, and fifth-generation wireless technology.
  • The recent Covid-19 pandemic has accelerated this digital transformation resulting in a widening technology-mediated customer experience.
  • Service robots are “system-based autonomous and adaptable interfaces that interact, communicate, and deliver service to an organization’s customer” (Wirtz et al., 2018, p. 109).
  • ...46 more annotations...
  • The core interactive and communicative features differentiate service robots from other self-service machines, which result in unprecedented human-technology interactions in the hospitality industry.
  • he service production process, disinfection robots, which emit UV light to kill viruses and bacteria, were announced to be used in airports and hotels worldwide to ensure a safe and clean environment (Greg, 2020).
  • The robots drive around autonomously in high-touch public areas and select rooms at the hotel, removing all airborne viruses and bacteria. As an extension of the hotel’s “SmartStaySafety” operation, the use of UVD robots not only provides a safe environment but also assures guests that they are being protected. 
  • In
  • the service delivery process, service robots assist frontline staff in a sequence of service encounters. For instance, the robot concierges assist employees with guest greetings upon arrival, transporting luggage, guiding guests, and delivering room service.
  • service robots can effectively respond and interact with guests, even in multiple languages. 
  • While robots make significant contributions to operational efficiency, they also raise concerns.
  • Service robots are still novel in hospitality. Their ability to cope with unexpected, dynamic conditions remains to be fully explored.
  • If guests do not follow the pre-set route, service robots may fail to respond, which can lead to a service failure.
  • AI-powered online chatbots are also employed to provide swift answers to customers via live chats.
  • provide customers with immediate responses 24 hours a day, significantly improving customer engagement.
  • customers believed VR simulations would be the best tool for hospitality operators to create a compelling customer experience.
  • VR can make a huge difference in a customer’s booking stage.
  • Through the digitally accommodated environment, customers can have a much clearer sense of what they are expecting, thus attracting more prospective customers.
  • VR application is the virtual tour video,
  • This not only offers customers a chance to experience prior to booking, but also allows the hospitality business to benefit from the “try before you buy” marketing strategy. 
  • Unlike VR, which puts customers in a completely virtual environment, augmented reality (AR) is about enhancing the physical environment and the experience of exploring one’s surroundings in real-time.
  • The current applications of AR in hospitality are largely for entertainment and practical purposes.
  • One example is the Best Western Hotel Group’s experiment with AR and Disney stars.
  • Another application of AR is indoor navigation
  • Internet of Things (IoT) refers to “an ever-growing network of connected devices which communicate with a central server as well as with each other” (Car et al., 2019, p. 163).
  • IoT provides integrated services, such as automated door locks, light switches, electric blinds, and voice-assistant devices, which are connected on a network.
  • These allow customers to control or monitor their devices from a central server, such as a mobile phone or a tablet. 
  • For example, customers can use their mobile phones for self-check-in and check-out.
  • Rooms also become “smart” with the help of IoT, which is also called the “connected room” at Hilton hotels.
  • Customers can also use voice-controlled assistants, for example, the Amazon Alexa, to control those in-room features, and order food or drinks, which can be delivered by autonomous delivery robots.
  • In addition, devices, such as luggage carts with GPS function and sensors in the parking lot, can help customers to locate their luggage and cars. Thus, IoT helps improve service processes and makes customer experiences smoother.
  • It obtains real-time data through continuous tracking from various devices, as well as a collection of customer information that was previously unavailable, such as preferences, routines, and habits (Marek & Woźniczka, 2017).
  • there are several emerging issues that hospitality practitioners must take into consideration when embracing digital technologies, which include security, privacy, costs, and human touch in hospitality. 
  • IoT with locational information can send real-time personalized recommendations to customers based on their stored preferences.
  • IoT can collect customers’ preferences for in-room features, and the data can then be used to customize the room settings for their next stay.
  • Security is a fundamental issue in digital transformation in any industry, including hospitality.
  • Also, t
  • he broad connection of various devices brings vulnerability to digital networks.
  • Thus,
  • hospitality managers must prepare for security implications of digital transformation, which can be accomplished by adopting high-security technologies to reduce software vulnerabilities, building resources to mitigate risk of cyber-attacks, and training employees on cyber-attack prevention.
  • Privacy is another important factor as highly personalized services rely on storing and tracking customer preferences and behavior through digital technologies.
  • a transparent, strict, and clear privacy policy clarifying what data can be collected and shared, and who can own the data, is necessary.
  • Another challenge is associated with the high costs of employing these digital technologies.
  • For small businesses, using digital technologies in their daily operations may require significant upfront investments.
  • it is becoming critical for hospitality businesses to consider what digital technologies would most benefit their business.
  • for small hospitality businesses, they need to prioritize what works best for them when adopting digital technologies.
  • the paradox between digital convenience and in-person experience.
  • hospitality, particularly in fine dining restaurants, customer-staff interaction is highly valued by customers.
  • it is important for hospitality businesses to strike a balance between digital convenience and in-person experiences
  • Key considerations include judging what services cannot be replaced by digital tools, preservation of the choice for customers to decide between digital or human services to maximize customer experience, and incorporation of interactive digital features in the process.
  • mmoutsatsos on 31 Jan 22
     
    This article talks about the current applications of 3 innovative technologies and how they are used in the hospitality industry.
herzencortes

Don't Lag Behind: Emerging Hotel Technology Trends for Hospitality Industry | By Berta ... - 1 views

www.hospitalitynet.org/...4089375.html

shared by herzencortes on 06 Feb 19 - No Cached
  • Not so long ago, all the hotels had the same checking procedures, the same TV channels, and delivered the same experience in general. However, it couldn't last forever and the age of digital technologies introduced new standards of service
  • They want to make reservations from their smartphones, they are looking for a stable network and convenient minimalistic design.
  • A great example is Hilton Worldwide. This company introduced an AI-driven concierge in 2016. They called this robot Connie. It's based on a powerful IBM computer Watson.
  • ...14 more annotations...
  • The more it interacts with the customers, the smarter it becomes, and the more useful its suggestions.
  • Smart Guest Rooms
  • More Data
  • Energy Conservation
  • Virtual Reality and Augmented Reality
  • Mobile Technologies
  • People are looking for customization and automated solutions. One-third of all hotel guests in the world are millennials, and experts predict that they will make up over 50% of clients in two years
    • herzencortes
      herzencortes on 07 Feb 19
       
      The millennial market is quickly changing the tourism market, from the way reservations are made to the destinations that are chosen. In my opinion the tourism industry needs to evolve or fall behind.
  • Hotels that don't want to lag behind have already started using it.
    • herzencortes
      herzencortes on 07 Feb 19
       
      Hotels are beginning to involve AI technologies such as Alexa and Siri in their rooms, though these may not have the capability of doing hotel reservations and research them yet, these are now able to make restaurant reservations and recommend ac tivities acting in many ways like a concierge.
  • "focused on reimagining the entire travel experience to make it smarter, easier and more enjoyable for guests."
    • herzencortes
      herzencortes on 07 Feb 19
       
      As the market evolves companies need to evolve along with it, by making rooms smart it adds a differentiator and in doing so a n aspirational destination for millennials.
  • Obviously, hotels also need to re-think design, including accessible plugs in every part of the room so that their guests could easily charge all their devices.
    • herzencortes
      herzencortes on 07 Feb 19
       
      The change towards more technology friendly rooms is evident by the ever increasing number of outlets and USB ports found in hotels.
  • Almost 50% of resorts and hotels are now looking for new ways of collecting data from their guests.
    • herzencortes
      herzencortes on 07 Feb 19
       
      Data is gold for many reasons from building accommodations that are more adequate for the demographics of a hotel to the commercialization of a hotel, through AI technologies the mining of this information becomes easier with more data than ever before available to marketing professionals.
  • VR technologies allow guests to navigate through a hotel before they decide whether or not they're going to stay there.
    • herzencortes
      herzencortes on 07 Feb 19
       
      VR is going to be very important to marketing in the future. Hotels are now starting to use it more and more every day.
  • Today's hotels are focusing on customization, local experiences, and inspiration. Modern travelers put these factors above all, and the hospitality industry changes to meet their expectations
    • herzencortes
      herzencortes on 07 Feb 19
       
      Customization is going to be king in the future to come and a great way of reaching new markets.
  • Energy Conservation
    • herzencortes
      herzencortes on 07 Feb 19
       
      Green hotels and destinations are becoming more and more prevalent, energy conservation raises the bottom line by lowering costs.
  • ppate011 on 06 Feb 19
     
    Before hotels had the same number of tv channels, but now it's a race to see what hotel can bring more technological advances to the table to increase ROI. Hilton worldwide has adopted an AI-driven concierge in 2016 at a property which is powered by IBM Watson. The article also talks about 5 top emerging hotel technology trends. The first one is Smart guest rooms, the second one is obtaining more data, third is energy conservation. The fourth one is VR and AR which can show people special maps of guest rooms, while the fifth one would be mobile technologies, such as mobile key, room service request.
anaslip

10 Examples Of Customer Experience Innovation In Hospitality - 1 views

www.forbes.com/...ence-innovation-in-hospitality

innovation technology hospitality software

shared by anaslip on 24 May 20 - No Cached
  • When a guest feels the hotel understands them, they are 13% more likely to stay there again. The majority of hotel visitors want to experience new technology
  • Marriott is testing the technology at its hotels in China, which shortens check-in time from three minutes or more to less than one minute.
  • InterContinental Hotels Group is creating AI smart rooms in its hotels in China. The rooms allow guests to use voice control technology and speak naturally to get personalized assistance for both business and personal travel.
  • ...9 more annotations...
  • Aloft Hotels uses Botlr, a robot butler, to deliver items to guests around the clock.
  • Guests at New York’s Yotel can have their bags stored with Yobot, a robotic luggage concierge. Robots aren’t entirely replacing humans, however—a lesson learned by the Henn-na Hotel in Japan, which fired half of its all-robot staff to employ more humans.
  • More hotels are moving away from traditional room keys to leverage RFID technology through guest wristbands. The technology is popular at resorts like Disney World and Great Wolf Lodge.
  • The Cosmopolitan in Las Vegas has Rose, an AI concierge who can help guests book spa services and restaurants and offers insider information like secret menu items at the hotel bar. Four Seasons Hotels uses Four Seasons Chat for 24/7 chat service that is powered by humans, not AI, for a more personal touch and responds to messages in 90 seconds or less.
  • . Hilton Hotels has introduced mobile check in for rewards guests to seamlessly check in, choose their room and unlock the door through an app. 
  • ach room at the CitizenM Hotel in Amsterdam comes equipped with a MoodPad tablet, which allows guests to change the temperature, TV, window blinds, alarm and lighting in one place. Some Marriott hotels have smart shower doors where guests can jot down their ideas while in the shower and then email the image to themselves for future use. 
  • A number of hotels and resorts, including Radisson and Omni, offer the service and have seen improved customer satisfaction and online booking rates. 
  • Hilton uses location-based services at some of its resorts to alert guests to events and activities that might interest them based on where they are on the property.
  • The wall of each room at Hub by Premier Inn in the U.K. includes an AR map of the local area. When guests point a smartphone at the map, they can learn about local attractions and get recommendations for the best things to do and see.
  • anaslip on 24 May 20
     
    This article tells us about 10 new innovations in the hospitality world. Mostly it is talking about some innovations in the hotel industry such as face recognition at the registrations, voice-controlled rooms, and smart amenities.
tsmit216

Hotel Technology Trends: 14 Upcoming Innovations for 2021 - 0 views

www.revfine.com/hotel-technology

shared by tsmit216 on 16 Jan 20 - No Cached
  • Self-service automation intends to place the decision-making process in the hands of the guests as opposed to hotel staff. This directly follows trends which have been witnessed across multiple sectors.
  • 3. Facial Recognition TechnologyMany consumers are just beginning to become accustomed to facial recognition technology; particularly in relation to smartphone security. Still, it is important to mention that these very same methods represent another important facet of modern hotel technology. There are several benefits which facial recognition applications are able to provide for hotel management:Enhanced levels of security and privacyOnly authorised personnel will be allowed to enter specific areasThis method can be used in conjunction with electronic payments as another form of verification
  • 4. Robots
  • ...12 more annotations...
  • In fact, one hotel in Japan is already fully staffed by these mechanical marvels. However, robots will more likely be used to supplicate human interaction as opposed to replace it altogether.
  • 7. ChatbotsChatbots and similar online widgets are now commonplace when visiting countless websites. In the same respect, they are beginning to revolutionise hotel technology and its associated amenities. These clever devices are set to offer guests a host of options. Some of those which are the most applicable within the hospitality industry include:Hyper-personalised search criteria and resultsA streamlined method for confirming a reservationAn excellent way to build brand recognition and loyalty.Marketing relevant products and services to the end userA final point to mention is that modern chatbots offer a language-agnostic edge. As they can detect and respond to numerous dialects, previous international barriers have been removed from the equation. This will lead to higher booking rates and an impressive return on investment (ROI).
  • Virtual Reality (VR)VR plays another important role; primarily in illustrating the amenities, services and rooms that a hotel has to offer. Virtual hotel tours/ 360 videos are a perfect example of this immersive trend. In fact, many professionals believe that this type of hotel technology is set to become compulsory in the not-so-distant future. The good news is that it is a cost-effective solution and virtual reality can be easily deployed within most scenarios.
  • There is no doubt that cutting-edge hotel technology is here to stay.
  • crucial
  • utili
  • sing robots for luggage transportation, security, room service and restaurant waiting.
  • attract additional sales
  • educe friction
  • r
  • pre-set the amenities
  • competitive edge
  • julianaparada on 16 Jan 20
     
    This article is about the 11 upcoming innovations for this new year. Some of the innovations are already being used, like Service Automation, Facial Recognition Technology, Alexa voices, etc. But, this article explains how "There is no doubt that cutting-edge hotel technology is here to stay". A really cool innovation that caught my attention is robots. In Japan, there are hotels already fully staffed by mechanical marvels. As stated in the article "they will be used to supplicate human interaction as opposed to replace it altogether".
  • tsmit216 on 24 Aug 21
     
    Some of the trends that are happening now in the hotel industry. The rate of change in technology is generally accelerating, which is worth noting. So things that change this year, could become obsolete in just a few years. Staying on top of these changes will be mission critical for those in the industry.
dlevine4195

Normal 2.0: how a tech-first response is shaping the travel & hospitality sector | Hote... - 2 views

www.hotelbusiness.com/-the-travel-hospitality-sector

response travel technology solution

shared by dlevine4195 on 29 Aug 21 - No Cached
  • launch of the iPhone in 2007. While that’s not a hospitality-specific development, it changed everything about the way people want to travel.
  • billions of people could make restaurant reservations from their pockets. They could leave their room and have an interactive map through a new city, with the ability to keep in touch with their family and coordinate with friends.
  • it’s incredibly advantageous for hoteliers and travel professionals to keep abreast of the technological advancements that will set higher standards for the new hospitality normal.
  • ...11 more annotations...
  • , virtual ID verifications can be built into booking platforms, integrated apps can grant access to digital room keys and enhanced biometric technologies have the power to supplement (or eventually replace) the traditionally awful pre-flight screening process.
  • many travel and hospitality professionals are investing in VR-based marketing to spike interest in their offerings.
  • VR tours are being offered all around the world to spike interest in sights and tourist destinations, making people want to see the sights for themselves
  • VR marketing will soon emerge as the smartest strategy for connecting with consumers; high-budget commercial spend and other digital marketing tactics will be rendered obsolete when any prospective traveler could put on a headset and instantly be transported to the shore of a beach.
  • hoteliers and vacation destination economies invested in virtual reality offerings to extend their experiences beyond the travel restrictions, offering travelers a temporary at-home substitute.
  • It will diminish both consumer wait times and consumer-staff interactions, allowing professionals to reserve their time and focus for more complex guest and traveler needs.
  • investments into biotech need to be paired with cybersecurity and infrastructure that protects a guest’s identit
  • Today, guests and travelers understand quality in terms of fast response times, consistency across channels, and intuitive, self-directed use.
  • eople show a preference to manage smaller tasks on their own; a study by Zebra Global Hospitality showed 70% of guests preferred a smartphone check-in for efficiency and speed.
  • Airline safety once meant extensive processes at TSA, but consumers and professionals are quickly coming to trust the powers of biotechnology, changing the way we think about screening.
  • looking for that service in different ways—on their phones, at their fingertips, and behind the scenes.
ldevaul

8 Hospitality Digital Marketing Trends to Watch in 2021 | WEBITMD® - 0 views

webitmd.com/...keting-trends-to-watch-in-2021

hospitality emarketing digital marketing 2021 pandemic social media influencers retargeting ads hotel business mobile

shared by ldevaul on 26 Sep 21 - No Cached
  • If there is one industry that was adversely affected by the COVID-19 pandemic in 2020, it is the hospitality industry.
  • And now, with a vast majority of consumers shifting their activities to online platforms, it has become imperative to make use of digital hospitality marketing to maintain a competitive edge.
  • Perhaps the number one most trusted content online is user reviews. This includes everything from testimonials, comments, forums, social publications, and blog posts.
  • ...12 more annotations...
  • Influencer marketing is one of the fastest-growing strategies in the marketing arena at the moment.
  • By doing so, you get access to a broader audience while establishing credibility and trust. It has been associated with an increase in direct bookings
  • Remarketing basically involves focusing your advertising efforts on users who show interest in your business. You can do this by collecting statistics on users visiting your website or engaging with your content on YouTube or social media.
  • At the moment, remarketing ads have a 400% larger click-through rate and nearly 150% higher website conversion rate
  • The trick is to re-engage the users who’ve visited your website but didn’t go all the way booking.
  • Chatbots are becoming an almost standard component of business websites. They apply more so in the hospitality industry, where users need rapid responses to queries they make online, regardless of whether there is staff available to give answers.
  • With a VR headset, you can catch a glimpse of a remote location and feel like you are actually there.
  • Due to the impact of COVID-19, revenues in most hospitality-based industries are a fraction of what they were in 2019.
  • Online reputation scores are basically a measure of the rate that people like and trust your brand. There are tons of paid and free tools which you can use to run automatic assessments for your company. It takes into account positive, negative, and neutral critics made about your business, which is then rated from 0-1000.
  • Perhaps the most fundamental trend in the hospitality industry in the wake of the COVID-19 virus is showcasing your facility’s abilities to guarantee the safety of your customers.
  • The way you advertise your service, be it food or massage and gyms, should be done so they appeal more to the local residents and the popular cultural ideals.
  • Keep in mind that any company’s primary aim in the hospitality industry is to enhance the customer experience and create a more lasting relationship. Therefore, as you try out these techniques, your strategies should ultimately achieve that goal.
  • ldevaul on 26 Sep 21
     
    This article discusses digital marketing trends in the hospitality industry for 2021. Due to the COVID-19 pandemic, businesses have had to shift a majority of their activities to an online platform. The number on most trusted form of eMarketing for 2021 has been the focus on User generated content (UGC). Restaurants, retailers, and hoteliers have been encouraged to take advantage of UGC and use their guests experiences to share to their social media pages. Another important detail to note from this article was the focus on remarketing/retargeting ads. Currently, these ads have a 400% larger click-through rate and nearly 150% higher website conversion rate. They also discussed how VR has helped with online booking for hotels and highlighting safety protocols have impacted businesses during this pandemic. Ultimately, a "company's primary aim in the hospitality industry is to enhance the customer experience and create a more lasting relationship."
amajo017

Virtual and Augmented Reality in Hospitality Industry - 0 views

smarttek.solutions/...es-are-shaping-horeca-industry

hotel hospitality tech travel mobile business software technology

shared by amajo017 on 16 Jul 23 - No Cached
  • amajo017 on 16 Jul 23
     
    This article delves into the transformative potential of virtual and augmented reality in the hospitality sector. Analyzing the latest trends and applications, it highlights how VR and AR technologies offer unique opportunities for enhancing guest experiences, from virtual destination exploration to immersive trip planning. With insights into their practical implementations, the article underscores the role of these technologies in redefining customer engagement, improving operational efficiency, and raising satisfaction levels in the ever-evolving landscape of the hospitality industry.
melnetra112

Why is Virtual Reality Becoming Important in the Hospitality Industry? | Circle One | V... - 0 views

www.circleonestudios.com/...nt-in-the-hospitality-industry

VR hospitality solution tech business Hotel Dubai

shared by melnetra112 on 13 Sep 21 - No Cached
  • VR has become particularly important, because of the amount of information the average customer needs before they will actually book a hotel room. Rather than reading through descriptions, which may or may not be trustworthy, it offers customers the chance to experience things for themselves.
  • virtual travel experiences, using 360 degree video technology. Through this, users can experience a virtual recreation of different aspects of travel, from the flight, to arrival, to some of the key sights
  • Virtual tours make your website appealing and highlight captivating aspects of your hotel, which helps increase traffic. With a high-quality virtual tour and straightforward booking process, more customers will be motivated to make direct bookings with your hotel. You can even add direct calls-to-action at strategic points in the tour that lead to the booking page.
  • ...7 more annotations...
  • First impressions matter. If they’re positive, your guests will likely remember you for a long time. An engaging, interactive virtual tour helps grab your audience’s attention and create a positive first impression.
  • Virtual tours and interactive media give your guests control over their experience. Every visitor has unique needs, and can interact with the media by zooming in or panning up, down, left and right. Customers love having the freedom to choose what to view
  • this potentially allows customers to experience a virtual recreation of a room within a hotel, or take a look at one of the nearby attractions. Essentially, this allows the hotel industry to benefit from the type of ‘try before you buy’ marketing that has been commonplace within the food industry for decades.
  • those operating within hospitality management can continue to use VR to deliver information and allow customers to experience nearby attractions once they have arrived, adding to the hotel experience itself.
  • The full potential of virtual reality within the hotel industry is only recently being recognised. Nevertheless, three of the best current uses of the technology
  • The hospitality and travel industry has realized the potential of virtual reality to attract guests, increase online revenue and generate more bookings.
  • One way hotels are embracing this technology is with virtual tours. These interactive tours use virtual reality to give prospective guests an immersive, 360-degree walkthrough so they can explore the hotel before booking
  • nashalsiddiqi on 13 Sep 21
     
    The article discuss different usages of virtual reality in hotels, and how it has benefited hotels by increasing the number of hotel bookings and level of satisfaction.
  • melnetra112 on 01 Feb 22
     
    In Today's Society digital is the new engineer and operational tasks in regard to how we book flights before touring, interactive experiences through the media, and memorable expressions. The hospitality and travel industry has realized the potential of Virtual Reality to attracts incoming guests and increase bookings rates.
hijessica

Power of AR and VR 3D modeling for immersive experiences - 1 views

ikarus3d.com/...ling-for-immersive-experiences

technology hotel software business tech travel solution mobile green hospitality

shared by hijessica on 28 Feb 24 - No Cached
  • hijessica on 28 Feb 24
     
    Discover the immersive power of AR and VR 3D modeling in transforming experiences. Unleash your imagination with cutting-edge technology.
delaneyverger

E-Commerce: Convenience Built on a Mountain of Cardboard - The New York Times - 0 views

www.nytimes.com/...line-shopping-environment.html

green convenience business e-commerce e commerce recycling environmental impact environment

shared by delaneyverger on 08 Sep 16 - No Cached
  • The environmental cost can include the additional cardboard — 35.4 million tons of containerboard were produced in 2014 in the United States, with e-commerce companies among the fastest-growing users — and the emissions from increasingly personalized freight services.
  • Dr. Sperling said that consumers shared as much responsibility for the environmental cost of the deliveries as the companies that provided the speedy services.
  • One recent study explored the environmental effect of Internet shopping in Newark, Del., and found that a rise in e-commerce in recent years by local residents corresponded to more trucks on the road and an increase in greenhouse emissions.
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  • Ardeshi Faghri, a professor of civil engineering at the University of Delaware, said the increase of various emissions — which he estimated at 20 percent from 2001 to 2011 — “could be due to a multitude of reasons, but we think that online shopping and more delivery trucks are really one of the primary reasons.
  • Other scholars say that, at least for now, online shopping appears to be complementing brick-and-mortar shopping, not replacing it.
  • “People who shop online also like to see and feel things,” said Cara Wang, an associate professor at Rensselaer Polytechnic Institute who studies transportation issues and has written a paper about habits of online shoppers. “And they have to return things.”
  • Amazon is aware of the cardboard issue. Since 2009, it has received 33 million comments, ratings and photographs about its packaging as part of its “packaging feedback program.” Amazon said it used that feedback to make sure that cardboard box size was consistent with the size of the product. It also works with manufacturers to send some products without additional cardboard packaging, said Craig Berman, a company spokesman.
  • Don Fullerton, a professor of finance and an expert in economics and the environment at the University of Illinois, said one possible solution would be to make the retailers responsible for taking back the boxes. That would create incentives for them to come up with solutions for less packaging.
  • delaneyverger on 08 Sep 16
     
    This article talks about one of the negative impacts of the current state of e-commerce: the detrimental impact on the environment. The article discusses how consumers have a need for their goods to be delivered quickly and conveniently. E-commerce ventures such as Amazon, Google Express, and Postmates provide customers with goods and services at the click of a button that can be delivered in as little as 10 minutes. However, these businesses have a heavy environmental cost, with an increasing use of cardboard being used in shipments and an increase in personalized freight services, which can lead to more greenhouse gas emissions. While some argue that these e-commerce services might lead to less consumers going out and shopping in physical stores, research shows that this is not the case, with consumers still going out and shopping even if they also shop online through these e-commerce businesses. Although much of the cardboard that is being used in these services is recyclable, recycling comes with its own downsides, as the process of taking things to the recycling centers uses a lot of water and energy. Overall, the new wave of e-commerce has spurred questions about its environmental impact.
bbguy09

What Dominated Hotel Technology in 2016, and What's Next? - 0 views

insights.samsung.com/...hnology-in-2016-and-whats-next

Technology Hospitality Investment Engagement CIO Hotels VR AR RFID Robotics Apps Mobile Voice Activation Innovation Incubator

shared by bbguy09 on 13 Feb 17 - No Cached
  • Pressure to heighten the guest experience is driving all kinds of innovation in hotel technology
  • Consumers are wowed by new technology, and expect the latest gadgets they use at home and on-the-go to be a regular part of their travel experience.
  • Guest-facing apps have drawn well-earned attention as part of a larger trend toward enhancing the guest experience
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  • Best Western also rolled out VR to train employees in guest interactions.
  • Guest room controls were a hot area for hotel technology investment last year, and show no sign of slowing in 2017.
  • Brands are using AR for innovative uses such as translation services, wayfinding through interactive wall maps and even virtual decor.
  • hotels are also investing in mobility on the back end
  • Other emerging technology catching hoteliers’ attention include RFID for asset tracking, interactive walls and displays, and robotics.
  • Expect incubators to become one of the bigger trends in hospitality as brands seek to discover the tech that resonates with their guests.
  • hotel CIOs are kicking up investment in digital customer engagement in 2017, rising from 32 percent in 2016 to 52 percent
  • bbguy09 on 13 Feb 17
     
    Increasingly, consumers expect their travel experiences to include the latest and greatest technologies that they experience in their daily lives. This is driving increased investment from hospitality (esp. hotelier) CIO's in digital customer engagement. Top technologies include virtual/augmented reality for consumers as training of employees; voice activation in hotel rooms and common areas as well as for coaching staff; mobile apps for booking, check-ins/check-outs, IRD orders, and front-desk communications, as well as back-end management of labor, inventory, and customer relations; RFID asset tracking; interactive displays; and robotics. All of these trends culminate in Innovation Incubator hotels like M Beta at Charlotte Marriott City Center where technologies are rapidly prototyped and guest feedback is provided in real-time to help drive decisions about which technologies represent the greatest value to cutting-edge hoteliers through guest engagement.
lfreeman128

The Coolest Event Tech of 2017 - 0 views

insights.ges.com/...hat-will-blow-you-away-in-2017

shared by lfreeman128 on 16 Oct 17 - No Cached
  • lfreeman128 on 16 Oct 17
     
    This article explains the newest event technology in 2017. Robotics, Artificial Intelligence and Virtual Reality are some forms of technology that are showing up at events around the country. Some robotics popping up are Make Shakr, a robotic bartender that makes an limitless menu of cocktails and Sprinkles' Cupcake ATM that sells cupcakes 24/7. Artificial Intelligence is being used in voice recognition programs and unmanned vehicles. Apple's Siri, Microsoft's Cortana and Amazon's Alexa are all voice activated assistants that make AI easier to use in events. Gone are the days were virtual reality (VR) uses heavy headsets VR 2.0 allows costumers to walk around activations. Merrell, a footwear company had an industry-first hiking experience that had customers move around a virtual commercial.
rhoff019

Council Post: Cybersecurity As We Know It Is About To Change - 0 views

www.forbes.com/...-we-know-it-is-about-to-change

shared by rhoff019 on 16 Jul 20 - No Cached
  • the global cybersecurity market is set to increase to $270 billion by 2026. This signals the priority boardrooms have placed on cyber risk management even as digital transformation takes place en masse.
  • COVID-19 has become the catalyst to trigger change in the ways we manage and operate technology.
  • Virtual desktops emulate a computer system so that IT can control access as such adding input/output devices as well as software and applications. This could become an important control point when remote workers are operating outside the safety of a corporate network.
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  • Telecommuting Is The Only Way Of Working For Many
  • With swift digitalization, security controls will shift to data sources, similar to the trend witnessed in IoT.
  • With millions of employees working from home, hackers’ focus has shifted from enterprise to remote working individuals. To handle the menace that exists in cyberspace, decentralized cybersecurity will rise where greater emphasis will be placed on data sources such as actual remote employees themselves.
  • User access controls have largely revolved around single or two-factor authentication. These methods rely on “something you know (username)” and “something you have (password).”
  • This means identity protection will be a top priority, and the best defense should involve building authentication systems that focus on “who you are.” This would require advanced biometric solutions such as fingerprint/thumbprint/handprint, retina, iris, voice and other facial recognition technologies.
  • The current state of privacy regulations is designed around the enterprise network and building the proverbial wall to keep sensitive data out of prying eyes.
  • With the remote working concept taking center stage, re-evaluation of these policies is needed to address the new cyberthreats.
  • From a risk management perspective, global privacy policies will need to encapsulate standard operating procedures regarding BYOD, GDPR compliance and state privacy laws.
  • The shift to cloud services offers employees, customers, suppliers and everyone else across the ecosystem a seamless and frictionless way to access data and applications. Remote access by various users would compound security challenges and present many new potential attack vectors. In the post-pandemic world, IT resources could shift toward data, particularly keeping data secure across cloud platforms.
  • This will facilitate cybersecurity teams to apply varied access controls and demarcate data storage to minimize the risk of cyber intrusion and data breach.
  • Innovative technologies such as ML/AI and AR/VR will see greater adoption. As we have already witnessed, video conferencing applications will continue to rise as non-contact interactions surge.
  • Sectors such as retail, hospitality and manufacturing will layer their adoption of robotics with added AR/VR capabilities.
  • Cybersecurity teams that are saddled with an events-based approach will be overly burdened with triages when a cyber breach occurs. By embracing an intelligence-driven approach, businesses can digitalize confidently with external threat intelligence as the guiding beacon.
  • Social engineering techniques to trick untrained and unsuspecting employees, third parties and contractors into releasing confidential information or letting an intruder into a corporate network will also intensify accordingly.
  • Cybersecurity awareness training for people across the entire supply chain and ecosystem will prevail.
  • rhoff019 on 16 Jul 20
     
    By 2026, the investment in cybersecurity will increase to $270 billion globally. After the COVID-19 pandemic companies will need to reevaluate their cybersecurity systems to adapt to telecommuting as many companies will have some of their employees working from home. Biometric security such as a fingerprint or iris scan will become more common as the typical password will no longer be as secure as it once was.
abroo041

Must-Know Event Technology Trends for 2020 | Social Tables - 3 views

www.socialtables.com/...event-technology-trends

shared by abroo041 on 09 Jul 17 - No Cached
  • In addition to speeding up registration time, incorporating RFID technology into events will help with both qualitative and quantitative data analysis, thereby making it easier for planners to target what worked during their event and what didn’t.
  • Though event apps are admittedly helpful, they now have a new hurdle to face. Producing an application to be used for one event is costly, time consuming, and inefficient, as users must learn how to interact with the app for each new event attended. Phone storage space is very important to consumers. Many are hesitant to download an application that they will only use once. Thus, event apps that can continue to deliver value to customers beyond the date of the event itself, are going to become a huge trend.
  • RFID also has the potential to allow attendees to become more engaged with the event across various social platforms.
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  • Menu options, travel directions, appointment updates, facial recognition software and contact information are just the beginning of the very real ways that event planners will soon be able to use wearable tech.
  • Event technology trends aside, the number one thing for any event professional to remember, is to let your tools work for you, rather than the other way around. The purpose of implementing advanced technology is to make your life, and the life of those whom you plan events for, as easy as possible.
  • 5G will also make it more feasible to incorporate the cutting-edge into event experiences.
  • Projection mapping is the act of creating an augmented reality experience with the help of projectors.
  • this visual technology proves to be an efficient and cost effective way to create optical illusions in nearly every location.
  • event technology adoption can increase attendance by 20%, increase productivity by 27%, and decrease costs by as much as 30%.
  • branded apps provide limitless opportunities to interact with consumers right on their own phones
  • Apps can be customized to appear as if they were created specifically for events or stays, while offering functionality that serves to enhance and personalize the attendee experience.
  • Planners can utilize branded multi-use apps to connect with attendees and engage them on a variety of levels before, during, and after the occasion.
  • Event spaces can create customized apps to enhance experiences and share things like helpful facts, historical tidbits, and even the personalities of their unique employees,
  • Because they’re often cloud-based, these programs also provide accurate, customizable, and collaborative project planning that’s accessible by all managing parties
  • With event diagramming software, both event planners and venues are able to map everything out visually
  • provides helpful tools like drag-and-drop diagramming, 3D walkthroughs, and seating software on a single platform.
  • Hotels especially can use apps in this way, allowing guests to control their rooms from their phones and even communicate with chatbots to find nearby attractions.
  • Projection mapping5GBranded multi-use appsEvent diagramming
  • It also opens up new possibilities for app developers to push the boundaries of current event tech trends
    • abroo041
      abroo041 on 23 Jun 20
       
      The world of technology is advancing every day. As technology grows and advances, so does its use in the events industry. This blog post discusses some of the technological advances that have made their debut in the events industry and how they can improve an event, how they help the event planner and venue, and even shows us examples of how they are used in real life. It gives statistics on how these technologies have benefit events. For example, when the blog post speaks about gamification, it mentions that "gamified events see a 44 percent increase in engagement". The post is not only suggesting to us that adding gamification is a good idea for future events, but it shows us how well gamification works.
  • Knowing event technology trends—and adopting the most valuable ones—gives planners and venues the competitive advantage
  • Studies show that using event technology can increase attendance by 20 percent and increase productivity by 27 percent. 
  • Each match automates personalized actions, such as printing a badge with the attendees name, sending an email with a scannable lunch voucher, and finalizing a swag bag for their ticket-tier (no sense creating swag bags for no-shows).
  • The technology speeds event check-ins, improves security, and helps businesses at tradeshows collect more valuable leads by tracking attendee visits to booths.
  • can also use facial recognition to watch for crowd flow bottlenecks and collect session attendance data so you know what worked—and what didn’t.
  • The ability to support advanced tech like facial recognition makes venues more attractive to corporate planners. The technology also allows automation at certain access points, which means lower manpower requirements and lower costs. 
  • Properly integrated apps add value to events, providing attendees with more opportunities for networking, interaction, and engagement with peers, speakers, and exhibitors.
  • Offering tech to support projection mapping provides bang for the buck. There’s no need to physically construct or deconstruct any part of your exhibit hall to add this fun, popular technology to your toolbox and draw more events. 
  • This visual technology is an efficient, cost-effective way to create optical illusions on anything—from cars to landmarks to stages.
  • With tradeshow or conference maps, speaker bios, and schedules in the event app, there’s no need for bulky information packets. Push notifications in the apps help keep attendees informed and on schedule. Planners can also use apps to personalize the event agenda through live polling and attract event sponsors with the option of targeted attendee surveys.  
  • Event spaces can create customized apps to share helpful info like maps, historical tidbits, and even the personalities of their unique employees
  • Easy-to-use 3D event diagramming software provides accurate, customizable, collaborative project planning regardless of venue design or size.
  • Give clients peace of mind and leave nothing to chance on the big dayUpload a floor plan to work with, so you know the diagram is to scaleTake clients and stakeholders on 3D ‘fly throughs’ to clarify your visionPlan seating charts and manage attendees’ meal choices or other preferencesHelp staff easily identify and accommodate VIPs and guests with special requests
  • Sales reps can collaborate with planners in real time, share variations on the event proposal, and visually portray upsells.
  • Attendees can use this tech to follow slide presentations, participate with quizzes and polls, take notes, and engage in text-based Q&A. They can also view graphs, tables, videos, and other content; and follow website and social media links. 
  • Any speaker can keep an audience attentive and engaged with this technology, leading to good reviews and a successful event.
  • Supporting second screen tech for presentations is much less expensive than making physical upgrades that aren’t in the budget. 
  • This data underscores the importance of social media sentiment analysis in monitoring your brand and messaging, keeping an eye on competitors, and making improvements to services during and after events.
  • Tracking attendee activity on social media during an event provides actionable data to help you make adjustments in real-time
  • Replenishing food and beveragesEasing show floor bottlenecksDriving session attendanceAddressing technology issues (mobile apps, Wi-Fi, or audio/visual)
  • Venues can social media sentiment to promote popular services and learn where there’s room for improvement:
  • Wristbands and smart badges using near-field communication (NFC) chips keep disruptions and lines to a minimum, thereby increasing attendee productivity and engagement.
  • Access different event areasExchange information with peersReceive exhibitor marketing materialMake cashless purchases
  • Wearable tech helps you speed-up check-in, control access, and monitor attendee behavior with less staffing. It also improves ROI for exhibitors, who can drive attendees wearing the tech to visit a booth of interest based on an individual’s profile.
  • On-site staff can use real-time data to learn when they need to offer overflow rooms or investigate security breaches, such as non-VIP guests in restricted areas. 
  • Indoor wayfinding helps attendees navigate exhibit halls with ease,
  • gather useful attendee behavioral data, send leads to sales team members in real-time, and build attendee profiles to send targeted messaging
  • You can also incorporate proximity advertising options as a value-add for exhibitors and sponsor
  • Post-event, you can utilize IPS data to see where attendees spent their time visiting booths and attending presentations.
  • Adding hotel bars, restaurants, spas, gift shops, and other amenities to the location map can help drive additional revenue during events while improving the attendee experience
  • store attendee admission information on their person, helping to detect fraud and streamline access
  • Attendees can review their travels throughout a tradeshow and see who they interacted with, while exhibitors are notified in real-time when sought-after prospects come into their booth.
  • Planners can generate pop-up directions for attendees based on their location at an event instead of investing in producing/shipping/replacing physical signage
  • validates your event and highlights improvement opportunities by tracking session popularity, length of attendee visits to exhibitor booths, and strong tradeshow traffic.  
  • RFID and beacon technology helps security and general event staff do their job better in real-time, which is essential for building trust and streamlining crowded events
  • event planners are turning to venue sourcing platforms to connect with the perfect site for their particular event.
  • discover detailed venue layouts, capacity ranges, and on-site services
  • Venue platforms offer exceptional ROI and generate more leads through improved discoverability.
  • Convey elements that make your venue uniqueShowcase your event spaces visually with accurate floor plans, 3D diagrams, quality photos, and videosLeverage the success of past events with testimonials and social media accolades
  • artificial intelligence (AI) tech is using badge scans, social media info, and other behavioral data to match attendees with people they should meet or seminars they may want to attend. 
  • Instead of taking-up significant time pre-event and on-site manually recommending seminars, exhibitors, and sponsors to attendees, AI can do it for you—even in real-time—based on their profiles and preferences captured during registration. 
  • it requires transparency and advance notice about how you may use data submitted by attendees. 
  • Attendees entering the geofenced area triggers predetermined actions, such as event check-in, push notifications, or advertising related to the event. 
  • Planners can sell geofencing to exhibitors and sponsors to reach attendees at events, or even promote their event on attendee devices at a competing event under a separate geofence. You can also provide attendees with a better experience via seamless registration and check-in, along with automatic app downloads as soon as they walk on-site.
  • provides analytics, both post-event and in real-time to help you better understand things like the duration of an attendee’s time at an event and overall peak attendance. 
  • Hotels can serve ads promoting their brand, facility, and services to attendees at events
  • once a prospect visits an event website, ads for that event will appear on any subsequent websites the prospect visits, in the form of website banner ads, search engine results, and pop-up or push ads on mobile apps. 
  • Event marketing teams should develop relevant and creative ads with clearly visible event dates to convince prospects who have visited an event website, but haven’t yet registered
  • venues can use it to generate return visits from event planners
  • retarget attendees during events with offers for in-house services like food and beverage, spa, and discounts on extending their stay.
  • Gameplay creates an immersive attendee experience, while generating leads and booth visits for exhibitors via quizzes, scavenger hunts, and trivia on mobile apps.
  • Gameplay fosters a sense of common purpose; creates an environment of collaboration and trust; facilitates easier communication; and boosts attendee confidence. You can also gather information about attendee engagement and interests via game choices.
  • Promoting the use of gameplay on-site showcases a venue to organizations looking for facilities supporting team building exercises as well as immersive attendee experiences.
  • Event technology is a term used to describe all of the digital tools and software used in the events industry. Everything from check in & registration, to diagramming, to social media tools, and more can be considered event technology.
  • kdibe001 on 09 Jul 17
     
    RFID, event applications, wearable technology, virtual reality, and social media are upcoming popular uses for event planners. With RFID event planners are able to keep better track of the guests attending the event as well as keeping them more involved. I first heard of this a few months ago when attending an event and it described that a chip with RFID was placed inside the wristband-type ticket. For me, the most interesting thing is the wearable technology! Imagine an event where you can have directions given to you or a layout of the event right on your wrist! Also, the watch can notify you of events happening within an event or you can see order your food or see the menu. To know that soon enough it will be a norm for everyone to have some type of wearable technology and that event planners can truly get the guests involved through this use is exciting.
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  • nicolettevelez on 25 Jun 18
     
    This article discusses five major event technology trends. The first is RFID, which can assist in registration time but even more important is being used to gather both qualitative and quantitative data analysis. This kind of data acquisition is great because it allows for planners to analysis, study and understand what worked and didn't work for their events. The second is multi-use apps. These apps allow the event to incorporate important aspects like activities, scheduled break down, and speaker info all at once. Additionally these apps allow attendees to socialize with other participants, and expand their network. The other technologies are some that can definitely change the industry once they are fully integrated. These include: wearable technology, virtual reality, and social media.
  • linanzhang on 29 Oct 18
     
    Nowadays the event planning becomes more and more popular. With the development of event planning, we have 5 event technology trends shaping the future of event planning. The first on is RFID-radio frequency identification. In addition to speeding up registration time, incorporating RFID technology into events will help with both qualitative and quantitative data analysis, thereby making it easier for planners to target what worked during their event and what didn't. In this way, it will be easier to foster repeat attendees. The second one is multi-use apps. It's easy to use apps to solve problems. event apps that can continue to deliver value to customers beyond the date of the event itself are going to become a huge trend. The third one is wearable technology. Like google glasses should be a trend in the future. Facial recognition and contact information make the event planning more easier. The fourth one is VR. VR is a great way to up attendee engagement during events. The last one is social media. Social media will be a really important trend. Social media is more than likely the way that investors and sponsors will advertise your event.
  • samanthapoorman on 28 Feb 19
     
    This article introduces four new advances to technology that help ease the process of event planning. Projection mapping, 5G, Branded multi-use apps, and event diagramming.
  • zxu009 on 23 Apr 19
     
    This article shares the technology innovation with meeting/convention operations and how these technology help offer better guest satisfaction.
anonymous

Royal Caribbean is rolling out a digital transformation and looking for top tech talent... - 0 views

www.techrepublic.com/...nd-looking-for-top-tech-talent

shared by anonymous on 24 Sep 20 - No Cached
  • It includes a mobile app that uses AI to act as a digital assistant, wayfinding to help passengers navigate around a ship's many pathways, VR and AR experiences in dining and arcade games, skipping check-in lines due to facial recognition technology in port, and using a wearable device or smartphone to automatically unlock cabin doors for the cabin's occupant.
  • big investment into the tech staff to support its digital transformation.
  • "I'm a big believer that you don't just wholly outsource your innovation to another company.
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  • finding talent within our company and using those leaders to help build their teams as well as augment with really key strategic partners where necessary."
  • ship design and beyond
  • The facial recognition feature will probably begin with QR codes and evolve to facial recognition,
  • mobile app
  • allows passengers to see their cruise schedule and what's available on board on a day-to-day basis
  • allow you to register in the app, check in via the app, upload your selfie to be able to use our facial recognition boarding, book shore excursions, dining, et cetera, and then we'll continue to add capabilities. We have x-ray vision [VR] and digital games built in,
  • even if we build a great app, that every aspect of the technology works flawlessly
  • The digital component is referred to as Excalibur within the company, in order to emphasis the power and importance of the technology,
  • technology is simply moving so quickly, that nobody can afford to do the perfect app
  • won't be able to continue to upgrade and that will affect all technology advances. So we've shifted to a non-proprietary approach
  • improving the technology of its ships is because it's essential to stay afloat.
  • required to stay competitive in the world we live in.
  • Data analytics
  • difficulty has been in making intelligent use of that data
  • climate control to lighting and opening and closing the curtains.
  • Technology is such an important driver today,
  • anonymous on 24 Sep 20
     
    In 2017, Royal Caribbean announced they were making a huge investment in technology that will make the cruisers' experience easier, more seamless and a lot more fun. They are developing a new app that will first include a cruise schedule and on-board activities. This app will eventually grow and include registration, excursion bookings and facial recognition plus games built in. Royal Caribbean believes to stay competitive you need to stay on top of technology and include it wherever you can. As of this article, the app was available on 2 of their ships and will hopefully be added to their entire fleet (including all 6 of their brands) within the next few years. The company believes in creating this technology from within the company and outsourcing as little as possible.
abrow336

https://progressivegrocer.com/how-mobile-and-vr-are-changing-food-retail-hiring - 0 views

An new app called Landed is helping hospitality and retail workers from landing new jobs in the industry. It is an app that gives applicants a head start on getting job offers by videos on how to s...

started by abrow336 on 07 Feb 21 no follow-up yet
patrick021

E-Commerce Innovations With Applications for Hospitality - 0 views

www.duettocloud.com/...h-applications-for-hospitality

Hospitality travel mobile tech software

shared by patrick021 on 10 Sep 18 - No Cached
  • With a variety of online visitor tracking tools out there, hotels and similar businesses can monitor individual customers when they visit their site, and tailor their offers and recommendations based on their behavior.
  • Almost every industry has their buyer personas, and the hospitality industry is no different. You’ve got your once-a-year family travelers, your regular businesspeople, and so on. Once these buyer personas are created, hotels and casinos can tailor their marketing efforts to reach one
  • the traveler’s journey is complicated, and can very from person to person. It means that there is much more competition online, and hospitality industries have to compete to get shoppers’ attention
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  • One such avenue is through retargeting. This is the process whereby shoppers who have visited a website are displayed adverts for that site even after navigating away from it. It can also be employed when a shopper adds a product or service to their cart, but then abandons it before paying.
  • With recent advances in 360-degree photography, hotel websites can now offer virtual tours of their rooms and venues. This lets any potential customers to see first-hand (almost) where they will be staying before booking.
  • one of the most simple tactics is to use ticker counters to denote how many rooms are available for certain dates, with the number steadily decreasing as they get snapped up. Urgency is a powerful motivator of action, and a countdown is perfect for conveying that.
  • As ecommerce grows ever more popular, online businesses are given more and more options to capitalize on psychological triggers to turn potential customers into sales. There are a number of these available out there, from storytelling, to building a sense of community.
  • Ecommerce is also a great medium for utilizing social proof. This is the leveraging of user-generated reviews and testimonials to convince dithering customers to commit to a purchase. By sharing customer sentiment in emails or on websites at the point of sale, brands can head off any concerns that shoppers might have with authentic testimonials.
  • The arrival of ecommerce has transformed the way thousands of industries do business
  • From retail and finance to construction and agriculture, more and more businesses are embracing the ecommerce boom
  • Ecommerce is opening up new avenues for businesses all over the world across a variety of industries. Hospitality has a lot to gain from adopting new technology and ecommerce innovations. Use smart tech to help you market experiences. And don’t forget to invest in data and personalization to drive up conversion rates
  • Ecommerce is opening up new avenues for businesses all over the world across a variety of industries. Hospitality has a lot to gain from adopting new technology and ecommerce innovations. Use smart tech to help you market experiences. And don’t forget to invest in data and personalization to drive up conversion rates.
  • Improved customer experience, targeted advertising, streamlined marketing processes — the benefits for brands are almost endless.
  • commerce is opening up new avenues for businesses all over the world across a variety of industries. Hospitality has a lot to gain from adopting new technology and ecommerce innovations. Use smart tech to help you market experiences. And don’t forget to invest in data and personalization to drive up conversion rates
  • Today’s consumers are increasingly demanding a more personalized service in their ecommerce experience.
  • London’s Strand Palace Hotel offers their guests such an experience, with the option of navigating through their restaurant, cafe, lounge, gym and more, all without ever even setting foot in the hotel.
  • VR is already being experimented with by a number of big-name brands.
  • Another innovation offered by ecommerce is selling to segmented buyer personas. These are imagined creations of your most common types of customer, built on consumer data that takes into account how and why they shop with you.
  • This is a useful technique employed by a number of online stores.
  • allowing them to target anyone who abandoned their cart before paying by displaying relevant ads and sending emails with special offers and discounts. By ‘chasing’ consumers as they browse the web, online businesses can ensure that they follow up on any missed sales.
  • kgall030 on 10 Sep 18
     
    This article provides a detailed account of the variety of ways that E-Commerce can be used within the hospitality industry. With the advent of the Internet and new and improved technology, it has become much more imperative for companies to remain competitive in this space. From VR to targeting, as well as online tracking, there are a variety of tools that hospitality firms can employ to attract customers via the Internet. As the Internet is the primary resource that people utilize to shop for hospitality products such as hotel rooms, airfare, etc... it is incredibly important for companies to remain on the cutting edge in regards to their marketing online and attracting and retaining customers.
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  • alexaperez14 on 11 Sep 19
     
    This article talks about how e commerce is opening up new roads for organizations everywhere throughout the world for many different industries. The hospitality industry has a ton to pick up from embracing new technology and web based innovations such as e commerce. By utilizing such technology, this has helped hotels offer virtual tours, generate more reviews, and create more online businesses by marketing experiences. As applications such as TripAdvisor, Amazon, Expedia and many many more, these have created a more personalized hotel shopping experience and has aided in tracking a traveler's booking journey.
  • gaston326 on 11 Sep 19
     
    E-commerce as a standalone concept is one that has revolutionized all business done throughout the world. However, when it comes to hospitality, it becomes more and more intricate. Innovations within the scope of the hospitality industry have made it very easy to track a potential guest and lead them to our resort/hotel/theme park/restaurant, etc. If a guest is looking for a romantic getaway repeatedly on our site, then we can better tailor a search for them so they can enjoy quality time with each other. This is done through the use of what are called cookies. Cookies are small files that are saved on your browser when you first start searching on any given site. These files allow companies to use target marketing and aim at you, knowing what you like. Another great way that e-commerce has evolved for us here in the hospitality industry is that we can now offer our guests virtual reality tours of our rooms and commodities from the comfort of home. This allows us to show off our properties while the guests decide without having to make the trip beforehand.
  • edagt001 on 19 Sep 19
     
    Applications today has made the hospotality industry florish. It has given the industry several opportunities such as a better hotel shopping experience, selling to buyer personas, tracking buyer history, and virtual reality tour of the hotel.
  • jeanique13 on 28 May 20
     
    The hospitality industry is faced with numerous responsibilities when it come to the satisfaction of guest. with the tremendous acts of growth within trends it is often difficult for vendors to keep up with the trends. some of the new trends that are being introduced include personalized features which is playing a major role today. Another major trend is now called virtual reality. I think this trend is a great addition to the industry because it allows customers to virtually place the item in their home to see if it fits their style. Also with the pandemic situations with can help with the idea of social distancing .
  • patrick021 on 29 May 20
     
    The innovations of e-commerce with application in hospitality is becoming a growth trend for this industry. Many more guests are interested in the experience of personalized attractions and the creativity of what brands has to offer. Many merchants are creating a tool that allows the software to remind shopper/guest about what left in the carts to reduce the number of missed sales.
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