Priceline takes on HotelTonight threat at global scale with last-minute service for Boo... - 0 views
www.tnooz.com/...minute-service-for-booking-com
travel technology iPhone app last minute deals min bookings Priceline Hotel Tonight Tonight- Only
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Buoyed perhaps by the launch of a same-day hotel booking service on its mobile app, Priceline has launched a similar service for its global hotel service Booking.com.
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The app works by giving the user a list of all available hotels in the immediate area of the device which have same-day availability, with a two-step process if the user wishes to book from the handset.
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Validation of the marketplace for same-day bookings via mobile devices was illustrated again last November when HotelTonight secured Series B funding to the tune of $9 million in a round led by Battery Ventures.
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Priceline has launched their online same day booking application for iPhone users. The app will soon be available for Android users as well. Travelers are able to search for last minute inventory from 165 countries and 200,000 properties, the app shows a list of available hotels in the area of the device the user is using to search for hotels. The quick 2 step process to booking a hotel is easy to use and user friendly, guests also get a map with directions on their display to help them find their hotel. This technology was introduced last year and had secured $1 billion in transactions 40% of the mobile bookings were for the same day reservations. Today's travelers and consumers are looking for instant deals, bookings, and conformation, with the technology of this app and the continued improvements consumers continue to be in their favor.