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10 Reasons Travelers Still Need a Travel Agent - 0 views

    • andreagordon99
       
      exclusivity is an important factor that many of us do not think about. a travel agent can find different locations and events that are difficult to find through our own research.
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Zippin Announces World's First Checkout-Free Hotel Store in Yokohama, Japan | Hospitali... - 0 views

  • Zippin’s partner, Fujitsu,a systems integrator in Japan, has worked with Koyo Group to implement the world’s first checkout-free store within a hotel at the Yokohama Techno Tower Hotel. It is also the first store in Japan open to the general public to use biometric authentication technology to verify customers’ identities. 
  • the first store in Japan open to the general public to use biometric authentication technology to verify customers’ identities.
  • Customers must register their credit card information, and then enter the store with the QR code displayed on the Green Leaves + app. Customers can also use the multi-biometric authentication technology that links their palm vein and facial recognition information with the smartphone application. After registering this in advance, a smart phone is no longer required for entry, just a simple swipe of the palm. 
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  • Shoppers are spending an average of 113 seconds in the store
  • The Green Leaves + store at Yokohama Techno Tower Hotel is helping to lead the way to a better retail experience at hotels, hospitals, and other places where people need convenient access to food and drinks
  • his first hotel convenience store will also be a model for how checkout-free technology could work in a hospital setting—where people need 24 hour access to food and drink—without having to require a constant staffing presence.
  • The new store is part of a multi-phase expansion plan by Koyo to ultimately create new convenient foodservice concepts for hospitals. 
  • Any store that provides all-hours access is an ideal location for checkout-free technology,
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    Zippin is a provider of check out free technology that partnered up with Fujitsu to work with the Koyo Group to create the first checkout free store in Japan. This store opened as a test to see if this concept will be successful. The Koyo ultimate goal is to create check out free convenience stores in the hospital. So they can run 24 hour markets without relying on staff members to operate. The way it works it that customers have to register on an app and can use multi biometric authentication technology that links their palm vein and facial recognition. After registration they do not need their phones they can just swipe their palms.
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How contactless technology is defining the customer experience post-COVID-19 - 0 views

  • Contactless technologies have proven to be a game-changer for the air transport industry and beyond in recent months.
  • touchless technology remains a high investment priority between now and 2023.
  • Amazon and Disney have implemented in order to minimise the spread of viruses and reduce the interaction between passengers and staff – ranging from contactless check-in and security processes, to ‘Zero-Touch’ IFE and contactless food & beverage pre-ordering.
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  • in April Etihad became the first airline to trial new contactless self-service technologies, which can estimate a passenger’s vital signs, to allow for touchless health screenings at airport kiosks and bag drops.
  • AirAsia also quickly followed suit and in May the airline introduced several contactless procedures for essential travel including contactless kiosks, Passenger Reconciliation System (PRS), contactless payments at the airport, as well as enhanced features on its mobile app to help ensure a smooth and safe travel experience.
  • Biometrics technology also has a major part to play in creating a touchless travel experience. The implementation of the technology in the aviation industry has been well underway in the past few years, but its potential to facilitate a more contactless travel experience has accelerated the adoption even further in the wake of the COVID-19 pandemic.
  •  Southwest Airlines, for instance, launched a series of improvements across its Inflight Entertainment Portal, which allows customers to stream inflight content without having to download an app before they board.
  • Qatar Airways announced plans to offer passengers touchless technology for its Oryx One inflight entertainment system (IFE) across its A350 fleet. The Zero-Touch technology, introduced in partnership with the Thales AVANT IFE system, will enable passengers to pair their personal electronic devices (PEDs) with their seat-back IFE screen by connecting to ‘Oryxcomms’ Wi-Fi and simply scanning a QR code displayed on the screen. They can then use their PEDs to navigate and enjoy more than 4,000 options on offer through the airline’s Oryx One IFE system.
  • in Europe, Schiphol Airport launched a pilot which allows passengers to pre-order food and drinks at Schiphol’s food & beverage outlets after security control. Passengers can now scan a QR code from one of the physical banners or media screens located at and after the airport security check. The QR code will allow them to place their order, pay online and choose a time to pick up their order after going through security.
  • The MagicBands let customers do everything seamlessly – from unlocking their Disney Resort hotel room doors and entering the theme parks, to making food and merchandise purchases. Since the COVID-19 pandemic hit, Disney has brought even more contactless engagement, by using signage with QR codes throughout the park to encourage guests to use features on the park’s mobile app.
  • Disney has also highlighted that last year food and mobile order utilisation skyrocketed from 9% to 84%, and nearly 90% of all payments are now cashless. The company is also implementing contactless security screening using artificial intelligence at its theme parks and Disney Springs centre.
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    This article explains how due to Covid-19 more and more companies for developing and investing in contactless technology for customer experience.
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Effect Of COVID-19 On Hospitality Industry - Web Hosting | Cloud Computing | Datacenter... - 0 views

  • Effect Of COVID-19 On Hospitality Industry
  • At a time when consumer confidence is at an all-time low, communication will play the lead role in re-assuring the guests of the safe environments at different hotels. Also, within the hotel premises, the way hotels empower their guests with increasingly relevant and timely information, will also hold the key to future.
  • Hotels will need to review their existing service offerings to adapt to the “new normal” and provide a touch-free experience to their guests when they arrive at the property.
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  • The journey starts the moment guests/staff enter the property where a touch-less identification and mobile check-in is needed to avoid the long queues at the reception. Digital keys to access the rooms or elevators would be another aspect to avoid the physical touchpoint with the doors.
  • Digital solutions that can identify touchpoints and ensure minimum physical contact among the guests and the employees at each point of contact will take the center stage.
  • Providing them with safety kits and eliminating the different touchpoints while serving the guests are the major needs of the hour.
  • Smart devices such as sensor-based lights or gesture control features in washrooms can further elevate the touch-less ecosystem of the hotel
  • In spite of many solution providers working with the hotels to incorporate such offerings, the major challenge which the hotels face is to get their applications downloaded onto the guest’s devices.
  • Besides engaging guests at the premises based on their locations, Proximity Marketing can enable the hotels to notify them regarding any violations of the allowed number of people in a surrounding area, information about room-service delivery, or even informing them if their room is ready to check-in.
  • Reviewing and updating standard operating procedures, upgrading towards cloud-based platforms should be a standard for the hospitality ecosystem.
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Tipsy Robot In Las Vegas Serves Up Cocktails Created By Robots - Narcity - 2 views

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    AI technology has been on an uprising for the past few years and it has finally arrived in the hospitality industry. The Tipsy Robot is able to prepare and serve delicious cocktails to customers without the help of a bartender. This specific Tipsy Robot can be found in Las Vegas, Nevada. The Tipsy Robot is expected to revolutionize the bartending industry by creating personalized service from a machine. In this machine, the user is able to create their own user that they can access on a later date to reorder a cocktail or create a specific one for their tasting. This technology is still on the uprising in the hospitality industry which is why there are limited locations where you can find a Tipsy Robot.
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Pros and Cons of Self-Ordering Kiosks | Intuiface Blog - 0 views

  • Only 25% of restaurant customers
  • have used a self-ordering kiosk between May and July this year
  • and only 33% of larger QSR brands
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  • (more than 1,000 locations) have integrated self-service kiosks into their stores
  • There’s no comparison to be made when it comes to the math capacity of computers vs. humans. 
  • They can largely reduce this wait time as they process every order with no delay, directly controlled by the customers. In the meantime, staff from the register can move to service other parts of the customer experience
  • offer standardized templates with
  • lack of customizability, leaving many brands to present similar visual identities through the digital installation.
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    This article explains the emergence of self ordering kiosks and provides some statistics as to how popular they are and lists their pros and cons
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6 changes to customer experience you'll see this year | AZ Big Media - 0 views

  • The customer experience in particular is facing major changes. In large part this is due to the events of 2020. The expectations for quality customer experience have gone up tenfold. So it’s more important than ever for companies to find new ways to meet their clients’ needs.
  • The rise of remote work was a hot topic throughout the COVID-19 pandemic. The customer service sector was no exception. Companies quickly found that agents could answer inquiries and solve customer problems just as effectively from home as from the office. There are many reasons that companies will want to continue this model even after the COVID-19 threat passes. For starters, a remote team can be a lot cheaper than a group of in-house employees. That’s because you don’t have to pay for the physical office space. Plus, call center software solutions allow agents to ask questions and share experiences in an instant.
  • he prefix omni- means “all.” For example, someone who is omniscient knows everything. So omnichannel means that customers can reach you through social media, email, phone, video call, or text message. All of those messages will be received in the same location.
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  • Successful customer interactions are often determined by how long it takes to resolve an issue or answer a question. The faster you can help, the happier customers will be. This is why more and more companies are implementing artificial intelligence as part of their customer service strategies.
  • Using AI, chatbots collect and use customer data to offer better service. Best of all, chatbots don’t need to be paid and never take a break. They can provide 24/7 assistance to early birds and night owls alike.
  • Personalization
  • 5. Increased Focus on Self-Service Options
  • A simple example is inventory. Companies can use past sales data and predictive analytics to determine how much product they need to keep in stock. Predictive analysis will account for factors like seasonal demand and demographic data to keep the right items on your shelves at the right times. And that will definitely improve your customer experience. Businesses live and die by their customers. While keeping up with new expectations can be daunting, making these six changes can help your business thrive. Make sure you’re prioritizing the customer experience, and the necessary changes will come naturally.
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    This article goes into certain trends that will take place this year within the hospitality industry with the use of AI. Thanks in part to last years shutdown, many companies have now readjusted they way they approach business.
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4 Must-Have Unattended Payments Features for New and Existing POS Installations - DevPr... - 0 views

  • Security and loss prevention are important to any business, but they are particular concerns with unattended payments. With no sales associate to monitor behavior, self-service terminals may be a target for theft or tampering.
  • Today’s consumers demand that any customer-facing solution is convenient and easy to use,
  • and business owners won’t gamble on a solution that could diminish customer loyalty.
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  • Many types of businesses and organizations that are implementing self-service are doing so to help improve average sales and customer throughput.
  • It’s vital that unattended payment solutions integrate with the business’ systems, such as point of sale (POS), retail inventory management, restaurant kitchen display system, or accounting systems. Your solution will have far less value if it stands alone and requires your clients to manually transfer data to other systems.
  • Lower labor costs
  • Fewer order or cashier errors
  • Better space utilization with fewer checkout counters
  • Reduced risk of employee theft due to less cash handling
  • The number of consumers who prefer self-service is growing
  • 66 percent of shoppers favor self-service technology over interacting with sales associates
  • 77 percent of consumers say they’d be comfortable in a retail setting where there is only self-checkout — no sales associates at all
  • Quick service restaurants are launching self-service ordering and payment, keeping lines shorter and serving customers faster
  • These solutions should meet all Payment Card Industry (PCI) standards, including best practices for skimming prevention.
  • Unattended payment solutions represent the chance for you to enter the market as the opportunity grows
  • Not only does this give you a broader market in which to sell your solutions, it can also differentiate your business from direct-selling POS providers, positioning you more strongly to compete
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    Unattended POS systems are being utilized in spaces beyond vending and self service. Many industries are leaning towards changing to self serve kiosks and this article explains why and shows for benefits to this system. I have seen this system move from grocery store checkouts to the McDonald's located in a busy beach side town.
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    the article highlights the benefits of using unattended pos systems and how there is a growing tendency for self service and less face to face interaction in retail and hospitlaity business
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    "Lower labor costs Fewer order or cashier errors Better space utilization with fewer checkout counters Reduced risk of employee theft due to less cash handling"
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Sergio's adds robot waiter to Miami restaurant | Miami Herald - 0 views

  • As part of a month-long trial period, they introduced ASTRO to help carry trays of food and return dirty dishes to the kitchen. Humans still serve the food to seated customers.
  • Sergio’s chain just signed a deal with the technology company to hire Servi robots at other Sergio’s locations in South Florida. The goal, Gazitua said, is to relieve Sergio’s human workers of some of the work that takes them away from helping customers in other, more human ways
  • “The human interaction is never going to be replaced — that’s what you want. You want your servers to spend time with your customers.”
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    Sergio's in West Kendall in South Florida has implemented ASTRO - short for Automated Service Tray Removal Organizer. The restaurant wasn't filling enough vacancies and their employees felt burnt out so they reached out to Bear Robotics who specialized in automated robots for the restaurant and hospitality industry. ASTRO earns $2-3 hourly and was "hired" to help the human worker, not replace them. The goal is for ASTRO to do grunt work like rushing food and returning dirty dishes. Higueros, of Bear Robotics, said, "The human interaction is never going to be replaced - that's what you want. You want your servers to spend time with your customers."
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Proximity Marketing: How Your Business Benefits From In-Venue Targeting - 0 views

  • Proximity marketing allows venues to communicate with visitors at the right place and time, with highly relevant, personalized content on their mobile devices. It allows venue owners and businesses to use location as a basis for marketing activities
  • Use cases for retail, hospitality, transportation hubs, smart cities, shopping centers, restaurant
  • Mobile Apps
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  • th an effective data-driven marketing suite, marketers can send messages via a WiFi captive portal, SMS, mobile in-app push notifications, email, digital signage, and more.
  • Proximity marketing enables marketers to capitalize on the local nature of an onsite visit, where in-the-moment timing can increase engagement with the messages delivered, and trigger impulse buying. For example, consider a buy-one-get-one-free offer on body soap while a visitor is in the personal hygiene aisle
  • Email
  • WiFi Captive Portal
  • First, consider connectivity. As previously mentioned, proximity marketing requires one or more technologies to trigger proximity messages (e.g., WiFi, beacons, GPS, etc
  • n conclusion, the value of timing and context in proximity marketing campaigns cannot be understated. The ability to reach your visitors with highly-relevant content, at a time when they’re most likely to act allows you to cut through the noise
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    This site explains the benefits of using Proximity Marketing but this is the side of a company that is selling this marketing tool. It goes into detail of how it works and gives examples. I like how this site goes over the benefits and does touch base on how connectivity is important. It goes over how sms, email, mobile aps and wifi captive portals are beneficial.
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Creating an Irresistible Mobile Travel Experience with Proximity Marketing - 1 views

  • Online travel agencies can harness proximity technology to enable travelers to book hotels, rental vehicles, tickets for trains, airlines, buses and theaters; and even dinner reservations.
  • In 2016, 51.8% of travelers booking trips online will do so via mobile devices
  • By 2019, mobile sales could represent 46 percent of digital travel sales
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  • Upon a tourist's entry into a particular zone or establishment, such as a hotel that the tourist has already booked, the OTA is able to send announcements and offers regarding restaurants, events and other attractions in the vicinity.
  • Online travel agencies can collect information such as the traveler’s age, marital status and number of children (if any), most visited places, preferences and travel behaviors to target travel services and deals.
  • n particular zone of a city, village or other tourist destination, a geofencing can be used to drive awareness and enable visitors to book local restaurants or hotels; buy tickets for attractions, museums, concerts or other events; or shop retail malls and outlets.
  • A beacon is a Bluetooth Low Energy (BLE) device that transmit signals normally up to 50 meters.
  • An OTA might use beacons to advertise deals on tickets. Guests in a hotel or resort can receive personalized offers, such as discounts with affiliated restaurants, nightclubs, retail stores and museums, through their mobile devices.
  • Proximity marketing affords flexibility and convenience for planning vacations or trips.
  • Now, travelers can explore on the go once they arrive and choices and arrangements can be made at the destination.
  • By using online data, mobile app data and location information, OTAs can provide personalized recommendations to consumers for booking additional services, enhance customer relationships with a sustainable brand loyalty and enhanced customer lifetime value (CLV).
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    In article it will display several examples of how the consumers are leaning towards online purchases and the popularity behind why people are catering to these functions.
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Princeton Professors Launch AI COVID Screening Tool | Hotel Business - 1 views

  • The CovidDeep app is 90%-plus accurate in predicting whether a person is virus-free or virus-positive, and is twice as effective as current triage tools, such as temperature checks and questionnaires, according to the developers.
  • “CovidDeep has been developed as a rapid screening tool to help businesses such as hospitality venues maintain a COVID-19 safe environment,” said Dr. Adel Laoui, CEO/founder, NeuTigers. “Currently, venues rely on screening tools such as temperature checks, which are only used to detect symptomatic cases and are less than 50% accurate in detecting whether a person has COVID-19.
  • Proven rigorous clinical studies show it to be 90% accurate in detecting if a person is SARS-CoV-2 virus positive, even if they have no symptoms (asymptomatic). It is able to do this at scale, in real-time and cost-effectively.”
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    New app uses AI and readily available body sensors to detect, with 90% accuracy claim the developers, whether a person is COVID-19 positive/negative. This is done within 2 minutes and compared with current temperature only checks done by many locations, which are only 50% accurate and don't capture asymptomatic persons, is a potential game changer for organizations. All staff could potentially be tested every day before their shift starts.
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    I think this is a great tool for all businesses especially the hospitality industry. The fact that it is adaptable to work with many health products already owned by consumers the cost to the business is low. I also like the high percentage rate of accuracy and what little time it takes to gather this data.
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PCI Compliance for HOTELS: What you need to know (PCI-DSS) - 2 views

  • In Spain, one of the world’s leading travel destinations, hotels accounted for a $2,995 million revenue in 2017, showing an annual growth rate of 6.0% In France, it reached $4,946 million, and UK recorded a $5,746 million revenue the same year.
  • The growing contribution of the hotel segment to the GDP of many countries worldwide, among with the increase in revenue and data theft, made credit card security a top concern. As a result, the PCI-DSS security standard became an essential consideration for hotels, becoming absolutely obligatory fromf 2018.
  • t defines the best practices for card security that every company should implement, affecting all hotels independently from their size or location. The purpose is to reduce as much as possible the risk for fraud, data theft, identity theft, and other threats.
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  • As a global industry that generates an overwhelming revenue of 550 billion dollars annually, the hospitality industry seems to be one of the most attractive segments for credit card breaches and data theft.
  • Credit card storage – many hotel managers are under the wrong impression that only digitally stored credit card information must be protected, but this is not true. In fact, under PCI Compliance and privacy laws, all paper documents containing personal data must be physically secured and adequately restricted at all times.
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    PCI Compliance for HOTELS: What you need to know (PCI-DSS)
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    Thanks for the summary. It's comforting to know that countries in Europe are getting on board with being PCI compliant, one less thing to worry about when using credit cards internationally for booking, shopping or entertainment.
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Benefits of cloud computing | Business Queensland - 0 views

  • Cloud computing offers your business many benefits. It allows you to set up what is essentially a virtual office to give you the flexibility of connecting to your business anywhere, any time. With the growing number of web-enabled devices used in today's business environment (e.g. smartphones, tablets), access to your data is even easier.
  • Rather than purchasing expensive systems and equipment for your business, you can reduce your costs by using the resources of your cloud computing service provider. You may be able to reduce your operating costs because:the cost of system upgrades, new hardware and software may be included in your contractyou no longer need to pay wages for expert staffyour energy consumption costs may be reducedthere are fewer time delays.
  • Your business can scale up or scale down your operation and storage needs quickly to suit your situation, allowing flexibility as your needs change. Rather than purchasing and installing expensive upgrades yourself, your cloud computer service provider can handle this for you.
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  • Protecting your data and systems is an important part of business continuity planning. Whether you experience a natural disaster, power failure or other crisis, having your data stored in the cloud ensures it is backed up and protected in a secure and safe location.
  • Collaboration in a cloud environment gives your business the ability to communicate and share more easily outside of the traditional methods.
  • Cloud computing allows employees to be more flexible in their work practices. For example, you have the ability to access data from home, on holiday, or via the commute to and from work (providing you have an internet connection).
  • Access to automatic updates for your IT requirements may be included in your service fee. Depending on your cloud computing service provider, your system will regularly be updated with the latest technology.
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    Informative article with many of the advantages of cloud computing. Puts different cloud services into perspective. Keeps in mind, natural disasters, which I found unique and interesting.
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Microservices: The Future of Cloud-Based Technology for Hotels | Hospitality Technology - 1 views

  • “Microservices are an architectural approach to creating cloud applications, where each application is built as a set of services. Each service runs in its own processes and communicates through application programming interfaces (API).”
    • kfern174
       
      Enables a business to fully customize services to meet their hotel's specific needs
  • Guest requests are communicated automatically to the appropriate department to decrease response time and increase guest satisfaction
    • kfern174
       
      Not only benefit to back-end operations, customers benefit from quicker turn around for requests and issues. eliminating the "middle man"
  • Each application is independently scalable, upgradable and deployable, thus enabling hoteliers to create their own customized suite of services, mixing and matching services that work best for their hotels
    • kfern174
       
      ex: allows scalable change in services for when one hotel is updated before another hotel under the same cloud/not having to update a service for all locations that don't need it
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    • kfern174
       
      Cloud-based services are beneficial to hotels and are less labor intensive than traditional systems. Cloud-based systems allow hotels to have instant access to necessary and up to date data regarding operations across sites and can be managed remotely. Benefits to this include more organized and up to date data, and the ability to have customer issues and complaints handled more quickly and efficiently while keeping everyone on the same page in real time. Microservices are an approach to creating applications in the cloud and are customizable and beneficial for hotels allowing for "strategic variation based on each hotel's individual needs and size". Each service runs its own processes independently.
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Safety & Security Tips for Hotel Management | Chron.com - 1 views

  • Hotel crime may be even higher than the statistics show, because most hotel guests report the crime to the hotel, but not to the police, and hotel managers might not report the crime to law enforcement.
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  • now Safety Procedures
  • Keep Your Guests Informed
  • For example, if you have an intelligent access control system, each guest needs to know that their key card grants them entry to the pool, gym and any other areas that are solely for hotel patrons. It's also important that a hotel guest does not hold the door open for a person who's directly behind him, as this individual might not be a paid hotel guest. If all hotel staff knows the script word for word, this procedure becomes an integral part of hotel check-in. That way, all guests know they've been apprised of their responsibilities in keeping themselves and their valuables safe.
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    Good Evening, This article is about hotel security with tips and suggestions how guest can remain more secure without impeding there vacations. Like Professor Joseph said during his class time when he's on vacation he doesn't watch the immediate surroundings. .Most time crimes are not reported by the guest to local jurisdiction they mostly go to security team and hotel managers who might not want to tarnish there reputation. I remember watching Law and Order SVU quite often most university ploy this same tactic of not reporting crimes. Lastly cyber security is most important to be fixed hotel guest don't wanna have to worry about there personal information getting out on the dark web.
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    This article talks about some security measures hotels can take to tighten security. Controlled employee access areas or controlled guest areas where the room key is needed to get into locations for guests is one way to control unwanted guests. Face recognition systems is a tool to identify guests and others. The use of the mobile device as a room key works as a way to help with security as guests usually have their cellphones on them most of the time. Training employees on security measures can help fill in the gaps of loop holes in the security system.
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Top 10 Event Management Trends for 2019 - Eventina - 0 views

  • Smartphones have more capabilities and connections to our lives, event tech is becoming more reasonably priced and targeted to individual needs, and tech that used virtual and augmented reality was on many people’s gift-giving lists this year.
  • Instead of long-winded speeches, short talks are combined with activities that let the audience learn first-hand how to apply what they learned. Hands-on experiences have the advantage of adding extreme value to learning, while also aiding in the stress reduction of the attendees. To facilitate an even deeper level of immersion, make sure your sessions have definite time frames and tangible incentives.
  • Traverse the communication gap: Use remote translation services. Finding local translators isn’t always easy. With this type of technology, translators could be available remotely or through an app giving your attendees a good communication experience regardless of time and where they are at your event. Save money using remote translation services. Apps don’t have to be paid hourly, for travel, or incidentals. Use subject matter experts regardless of their knowledge of the language that most of your attendees speak. This frees up the selection process to find the person who knows the most without sacrificing attendee experience or understanding.
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  • Harness the power of chat for a better response: Design a system to answer questions with chat. It’s faster for attendees and won’t tie up your staff with the same old “where is the restroom” type question. Use chatbots for exit surveys. They are much more adept at matching questions with answers and using “if, then” pathways for more meaningful information gathering. Plus they’re fun for your audience. Employ chatbots to assist attendees on next steps. Voice assistants have become wildly popular because they’re easy and enjoyable to use and they act as our own personal attendant. They can remind us of engagements as well as tasks. Use chatbots to tell attendees if their silent auction bid was trumped or what their next session is and where it’s located.
  • Use live 360-degree video (what many refer to as VR) to connect remote audiences. Give them the opportunity to attend an event together in order to bolster buying online-only tickets.
  • Host a health fair as part of a larger medical society conference. This leads to raised awareness, gives back to the destination city, builds brand awareness, knowledge and support and, ultimately, affects those members of the public that participate.
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    Great article looking at the trends in events, many of which I have witnessed this past year. What I would like for the class to read is the description of awareness based events. As my husband's an associate dean of a hospitality school, he worked with his event and conference manager and his dietetic program chair to create an interactive health fair looking at diabetes education and attracted 300 participants. I observed the power of community based programming in the event space and how this type of programming may be the future.
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Virtua Hospitality debuts online event platform | Hotel Management - 0 views

  • Virtua Hospitality launched UgoVirtual, an online platform designed to meet the virtual travel and event management/hosting needs of the global travel and hospitality sectors
  • UgoVirtual platform allows event organizers and meeting planners to virtualize a variety of even
  • , such as industry trade shows, corporate meetings and conferences
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  • The flexible and highly configurable UgoVirtual platform can be used to host a standalone online event or alternatively, to augment an on-site event by creating a virtual version of it for remote attendance, participation and learning.
  • Virtual events are the future of our industry since they can be used to expand both the attendance and reach of on-site conferences and meetings. With the advancement of digitization, virtual concepts are poised to become the new reality for the hospitality and travel sector.”
  • Registered attendees can access the event via any internet-enabled desktop, tablet or device to visit various locations and participate in a range of activities, such as live keynotes and breakouts, on-demand sessions, 1:1 chat, social networking, peer collaboration and much more
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    Virtua Hospitality launched UgoVirtual, an online platform which allows event organizer to virtualize many events. Registered attendees can access events via several devices and participate in many activities. As mentioned by Mike Blake, Virtual events is said to be the future of the industry.
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5 Reasons Why Event Management is Important in Tourism - 2 views

  • Events act as important motivators for tourism.
  • If you look at the destinations that gained popularity in recent times, you’ll find out that the flow of tourists to this place began after the successful event management.
  • This is the major reason why the role of event management in tourism is so important. Tourists and travelers need to understand why they should visit a particular destination. Therefore, event tourism comes to the rescue.
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  • These plans should focus on the planning of social events in order to achieve the full potential of tourism. Managing events is the activity that deals with developing and planning various kinds of events for that society. A fruitful integration of event management into touristic activities will win success and attract numerous customers to the target destination.
  • The development of tourism and the introduction of new destinations reveals the huge perspectives for the growth of event management. The majority of most social activities, such as festivals, recreational events, etc., have become possible due to the tourists, which travel around the world in search for new impressions and emotions.
  • Tourism event management promotes the loyalty of regular customers.
  • The term “event management” can puzzle some people who have never thought about its meaning and role in modern society. I
  • The key tourism goal for events is to attract more tourists (especially in off-peak seasons) to serve as a catalyst for urban renewal and to increase the infrastructure and tourism capacity of the destination to foster a positive destination image, which contributes to general place marketing to animate specific attractions or areas.
  • Nowadays, events can mitigate or aggravate political situations, which is another lure for tourists.
  • he best example for this is the impact of major sporting events, such as the Olympic Games or Worl
  • When certain parts of society reached a certain economic peak, they shifted to a more thoughtful way of life that included alternative energies, wise ecology, and environmental protection. This also made way for the birth of completely new consumer needs, which increased the demand for a specific range of events and tourism.
  • Management of events provides various opportunities for the travelers to spend their time without being bored. If you plan your visit to some exotic country, it doesn’t mean that your vacation will be limited with rambling across the sights and historical monuments of the destination. You can diversify your trip with extreme events or any social activities.Thanks in part to event management, you will surely experience a wide array of emotions and experience many new things.
    • ngerv001
       
      Wherever and whenever one is planning a trip to a location they want to have fun and live in the moment. From cruises that have excursions and on boat activities, to hotels that offer cocktail hours for incoming groups to live performances, having a way to keep guests entertained are crucial and vital to keeping a guests happy. It is important for the hospitality industry have different outlets to provide a memorable experience for their guests that will lead to positive reviews, word of mouth recommendations to repeat business, event managements are important. As event managers it is key to always be looking for ways to keep guests entertained, relaxed and overall having a great time.
  • Events in tourism development produce an incredible impact on the industry as a whole and influence a broad range of human activities: politics, environment, socio-cultural, and other aspects.
  • Although event management and tourism are different notions, it should be mentioned that they are closely aligned with each other. Actually, regardless of the type of tourism you choose, event management will accompany it within the entire period of activity.
  • The key tourism goal for events is to attract more tourists (especially in off-peak seasons) to serve as a catalyst for urban renewal and to increase the infrastructure and tourism capacity of the destination to foster a positive destination image, which contributes to general place marketing to animate specific attractions or areas.
  • You cannot possibly underestimate the importance of events for tourism. The most popular types of tourism events, regardless of the tourism type, come in a wide range of exciting options. Various types of festivals and events have always existed as significant parts of human society.
  • Tourism and event management are said to have evolved from primitive gatherings of people for agricultural or religious reasons into the more modern type of events—large-scale, corporate and governmental—as well as their long history of attracting tourists and establishing host communities as tourist destinations.
  • The emergence of new political powers, capitalism, new products, and new social relations, as well as a new way of modern life, paved the way for more versatile event tourism development and a growing number of cutting-edge events.
  • Today, it is not surprising that apart from the above-mentioned impacts, events also have the power to affect the formation of a destination’s image and can help with promoting, positioning, and branding it across the globe.
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    This article greatly described the importance and significance event management has for the tourism industry. Special events definitely draws individuals in to multiple destinations, which delivers a huge boost for the tourism industry.
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    The following article, 5 Reasons Why Event Management is Important in Tourism, focuses on event management within the hospitality industry. The role of an event manager within the hospitality industry is a very complex job and it takes someone with a vision and skills in order for a successful outcome. Event management is important within the hospitality industry because tourism is truly dependent on the effective management of events. The article provies the following example, Niagara Falls is now a known destination and is a prominent place to visit, however, the main "flow" of tourist started as soon as the event managers had begun to arrange tours, cruises, etc. Event management is vital within the industry and this article highlights some of the important impacts it has on the industry as a whole. "Naturally, tourism and event management can exist separately, but their consolidation can bring many benefits not only for the development of tourism but also for the development of the economy of countries or cities in total."
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    The article highlights why event planning is an important element of tourism. It discusses key social, political, and cultural events that span both tourism and event planning. It strives to establish a clear connection between the benefits of tourism and social events implemented from a streamlined perspective.
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    This article talks about how different types of events are important for tourism. Events such as mega, hallmark, major and local events attract more tourists such as the olympic games or the Superbowl. Some destinations are visited only for special events, driving more tourism to that destination. As tourism has become very dependent on effective event management, small events such as arranging tours in a destination have led to an increase in tourism. The development of tourism and the introduction of new destinations reveals the huge perspectives for the growth of event management. The majority of most social activities, such as festivals, and other recreational events have become possible due to the successful event management and the travelers that they attract.
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    Event Management can be both local and global, it is the management of various activities including conventions, meeting and other major activities. Tourism is not considered a part of event management; it is classified as a set of tourism related activities. Tourism is thus divided into various niche activities. No matter what tourism type you choose, event management will always be a part of the activity. There are various types of classifications. Events may be condsidered Mega, Hallmark, Major or local. It is necessary to recognize the importance of events to the tourism product, and as such, you should never take for granted the need for proper and effective coordination. It is also important to note that events such as cultural activities also aid in destination development. A key factor in having these events is to promote the destination and attract more visitors, particularly at times in the season when things are slow. The introduction of events can serve to stimulate local economies and draw attention to unseen parts of the destination, as well as aid in the building of infrastructure in those communities. It is also important to note any event requires significant planning, the who, what, where and how allows a better understanding of how a proposed event may impact a destination's image and can help with building a stronger global brand. The significance of tourism in event management is centered around possible offshoot activities such as tours and entertainment or any other economic benefits that maybe be derived beyond the event itself. By creating such signature activities, it is likely that you broker relationships with visitors, which could likely create loyalty to your brand.
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3 Marketing Lessons from Bed Bath & Beyond's 'Offline Shopping' Ad - 0 views

  • I happened to catch this Bed Bath & Beyond commercial about "offline shopping."
  • Lots of people assume that brick-and-mortar retail is dead and that e-commerce is taking over everything. It certainly feels that way sometimes, and it's true that online shopping poses significant threats to traditional business models.
  • They're proud of who they are and what they can offer their customers, like physical locations staffed with real people who are trained about the products they sell.
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  • Its "offline shopping" ad features examples of the types of products people are more likely to shop for at their stores, such as home goods.
  • If you're a real-life retailer, think hard about how you can create a better customer experience and a compelling need for people to visit your brick-and-mortar store.
  • online shopping can be surprisingly time-consuming and inconvenient. We’ve all been there -- it’s easy to get distracted while researching and shopping online, poring over endless product reviews, opening dozens of browser tabs and watching video reviews.
  • there is still plenty of room for brick-and-mortar retail to coexist.
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    This article is interesting because it discusses how Bed Bath and Beyond placed an internet advertisement marketing their offline shopping experience which is what drove the customer to actually visit the store in order to purchase the item that they have been searching for on the internet. Which made me rethink how I viewed in person retailers because I thought it would be a matter of time before they ceased to exist but in reality it just depends on how they market themselves to consumers on the internet, just by marketing their "offline experience" on the internet as an ad persuaded someone to actually visit the store to gain the experience and the product they were originally looking to purchase online.
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