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The Online Revolution in the Hospitality Industry | SGS - 0 views

www.sgs.com/...on-in-the-hospitality-industry
shared by jackyreis on 15 Jun 20 - No Cached
  • How does a customer relate to a brand? How does a hotel understand and control its virtual image? In a Web 2.0 world, hotels need to be in control of their online image to protect their brand and encourage growth.
  • Currently, 88.1% of the population in North America is online, 80.2% of Europeans are online, with lesser but growing percentages in the other areas of the world.
  • Globally, 3,885,567,619 people were registered as online users in June 2017 and this trend is to continue with service providers seeking to exploit new territories.1
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  • It is estimated around 69% of online people will use social media when considering booking a trip, with 44% of customers acknowledging they would only book a hotel after reading an online review. Studies have also shown that 74% of travelers will now write some form of online assessment of their trip.2 
  • 52% of Facebook users indicated that the photographs on their friends Facebook page had a direct impact upon their decisions when booking future holidays.4
  • Research has shown that up to 98% of people believe TripAdvisor reviews are trustworthy.8
  • The site holds one of the largest collections of photographs in the online world and has a resource of well over 200 million reviews.6 Every month, these reviews are accessed by over 260 million unique users.7
  • Each year, it is estimated TripAdvisor is responsible for over $10 billion in online travel purchases in the US alone.5 It lists over 890,000 establishments, covering more than 45 countries
  • Consumers are willing to believe social media reviews because they think they are written by people like themselves.
  • There have been several instances where positive reviews have been shown to be written by members of staff.
  • The assumption is, the person reviewing is like ‘me’ and the problem is, they aren’t. The reviewer may come from a very different background, have very difference experiences of the types of hotel they are staying in. From this perspective, it is clear to see their review will be biased, either positively or negatively. In either instance, the value of the review is diminished.
  • They can no longer afford to use the same systems that worked effectively 20-30 years ago.
  • Technology has moved on and the hotel sector must adapt to utilize it.10
  • This can be through positive reviews on TripAdvisor or the sharing of unique content on social media.11 The days of ignoring negative comments are gone, the hospitality sector must be prepared to use social media to its advantage and be ready to respond to negative observations in an appropriate way.
  • jackyreis on 15 Jun 20
     
    This article highlights the reality that online reviews can ultimately directly affect the hospitality industry because practically 90% of the population in North America is online. Online reviews can define whether a hotel or airline is the best option for travel, and influence others whether they'd be willing to travel depending on these reviews. The idea is that the Hospitality Industry has to adapt and continue to change as new ideas begin to develop and become the new norm.
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Why ecommerce should inspire your hospitality customer experience - Insights - 3 views

insights.ehotelier.com/...ospitality-customer-experience ecommerce hospitality
shared by kelseybarton on 11 Sep 20 - No Cached
  • In hospitality, guest experience is everything.
  • while ecommerce and hospitality are somewhat removed from each other, their delivery of customer experience is two sides of the same coin.
  • AI chatbots like BotXO can resolve a staggering number of complex customer service issues. Complaints, order queries, product information, and more can all be resolved without a customer support team member ever needing to get involved.
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  • A web-based chatbot can provide prospective guests with up-to-date booking information, advice on local amenities, estimated prices, and so on.
  • Content is the lifeblood of ecommerce businesses
  • A strong content marketing strategy transforms your hotel website into a go-to hub for guests to help them research, prepare, and plan their trip. Consequently, you provide an expansive customer experience that caters to all your guests’ needs in a single space.
  • A frequent criticism that holidaymakers have about booking hotels online is that the booking system itself is confusing. Too many options, contradictory choices, an arduous process make for such a taxing experience that the traveler needs another holiday to get over it.
  • The best ecommerce websites are those that provide a streamlined checkout with a simple, linear process and as few choices as possible. Keep your booking process as bare as possible.
  • Social media is a core component of strong customer experience. It’s rapid, conversational, and works on platforms where your guests are active most, communicating to your target audience with speed and personality.
  • building a personal rapport between the brand and the customer.
  • social media serves as a crucial stepping stone towards offline customer experience. The interactions you have with your customers online serve as an incentive to book with you, and form another facet of your brand personality.
  • Social media is customer service, digitized.
  • Customer experience is many different things to industries. But inspiration can be found everywhere if you look, and ecommerce is no different.
  • kelseybarton on 11 Sep 20
     
    (Part 1 of 2) This eInsights article reminds us how important exceeding guest expectations can be in making a guest's stay memorable. Both hospitality and ecommerce need to be able to deliver exceptional guests service, and we are in a society now where that is very much possible. The article goes into detail about how automated service can improve a guest's experience. It suggests that AI play more of an active role in the industry, as AI has created things such as chatbots that can resolve problems and provide efficient service. eInsights continued the discussion by expressing that, "Content is the lifeblood of ecommerce businesses." Content is something that, if utilized properly, can strengthen customer-brand relationships. Tools such as blogs or hotel websites can be used to communicate unique information to guests and then guests can use the tools to create their entire trip seamlessly. It is much better for hotels to keep their websites and navigation channels simple. Guests expects a quick experience and "a streamlined checkout with a simple, linear process and as few choices as possible." Guests are already overwhelmed with the hustle and bustle of their daily lives, so they do not want vacation planning to be complicated as well.
  • kelseybarton on 11 Sep 20
     
    (Part 2 of 2) The final point that the articled discussed was about the importance of social media and how it can make for an even better guest stay. We are in a world where we can learn all about a guest's needs or preferences and can communicate with them before they ever step through the lobby doors. Being in the hospitality industry, we get to take this one step further and actually have the human element as part of the scenario as well. Online social interactions are "a valuable touchpoint between you and your customers, one that delivers a breadth of benefits for customer experience." When we utilize these properly, we can make an enhanced, enjoyable guest experience. Ecommerce and the hospitality industry work hand-in-hand to create a unique, memorable guest experience each and every stay.
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Speedy Check-In Lets Hotel Guests Bypass Front Desk - 1 views

www.nytimes.com/...-guests-bypass-front-desk.html
shared by shoss003 on 29 Aug 13 - No Cached
  • The hospitality industry is moving toward more automated check-in systems
  • “Customers are used to A.T.M.’s at the bank instead of tellers, checking in for airplane flights online, and they are now looking for that same efficiency when they arrive at a hotel,” Mr. Craig said. “No one wants to wait in line for the front desk anymore.”
  • an upset customer posting to Twitter, Facebook or TripAdvisor can easily share bad impressions with a wide group of people.
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  • automated check-in was also a plus for hoteliers who wanted to assign additional duties to the front desk staff. “When a guest checks in late at night and the same employee can make sure the check-in goes smoothly and also sell them something to eat,” he said, “the hotel has saved money on staffing, increased its revenue and increased customer satisfaction.”
  • The different check-in methods are meant to provide options for guests, not to supplant any,
  • “Leisure guests here for shopping, dining and culture may want the opportunity to talk with our front desk associates to get some quick recommendations, versus a person here on business who may prefer to check in though the Web or self-check-in kiosk,
  • welcoming, like coming to a friend’s house
  • remove the physical barriers between the guests and the staff
  • hides the technology but uses it to prepare for and personalize each check-in.
  • orientation takes place at the same time as check-in
  • “There’s a lot of preplanning, technology and communications going on behind the scenes, but humans are the most important part of hospitality, so we keep the technology parts hidden
  • Ashlee Livingston on 29 Aug 13
     
    This article is giving the reader a look into the new check in procedures being implemented by hotels across the world. This "speedy check-in" allows for guests to by pass the traditional front desk check in and instead opt for check in via kiosks located in the lobby or even checking in before arrival. The automatic check in trend began as a way to relieve guests from having to wait in long lines when arriving at their hotel to check in . The option for speaking with front desk associates is still there but would rather serve as more of concierge, with suggestions on restaurants and questions regarding any leisure activities within the city or hotel itself. Some hotels are also taking the approach of personal greeters who approach the guest upon arrival, making the check in process more like a welcoming into a friends home. Overall I love the idea of being able to bypass hotel lines, especially during holidays when lines tend to get quite long or when arriving to a hotel fairly late in the night. Being able to arrive and head straight to the room allows for smoother check-ins and more efficient use of front desk associates. The personal greeters also provide more of an at home feeling. Guests can feel like they are personally being cared for as opposed to just being another occupied room. 
  • shoss003 on 02 Sep 14
     
    As we move into a technology focused society hotel needs to follow the trend of what travelers want and how to streamline using technology. This article describes how hotels are implimating kiosk in their lobbies to offer their guest a quick and easy way to check-in without having to make the line at the front desk. The hotels goal is to leave the "hotel embassador" and/or front desk for guests that have special requests or questions about their stay. They reference a hotel in Boston that has taken the electronic checkin a step further. They email the guests prior to arriving at the hotel two codes. The first code is to be used at the front door to enter the hotel, and the second code to enter into their hotel room keypad. They interviewed President and General Manager of NCR Corporation's travel business about these types of services. He stated that they offer travelers the same speed and quick services as ATM machines at banks or kiosks at the airport for quick checkin. He went on to say that they expect that type of service when traveling. Mr. Craig even touched on how a travelers feedback is even more important due to social media. One bad review can affect the hotel instantly after they tweet, post, etc. In the article they also interviewed Glenn Haussman, editor of the online trade magazine Hotel Interactive. He stated that with the use of the kiosk and express check-in the front desk staff can offer a more personal experience by doing other tasks. For example they mentioned a late check guest might want a snack or something to relax after a tough flight. By the staff not needing to check them in can go get the guest a coffee, or something to eat; this making the experience feeling more personal. The article states the Hyatt chain has implemented their kiosk in almost all their properties in major cities. They still offer a more traditional check-in as well. They went on to say some chains are using greeters with ipads to check guests in as they ente
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Meeting the Threat in 2019: Cybersecurity for the Hospitality Sector | Hospitality Tech... - 0 views

hospitalitytech.com/bersecurity-hospitality-sector
shared by anaslip on 11 Apr 20 - No Cached
  • Meeting the Threat in 2019: Cybersecurity for the Hospitality Sector
  • Marriott International revealed that a massive cyberattack compromised personal information for up to half a billion individual guests of its properties.[1] The data breach ranks as the second largest known theft of sensitive personal records to date.
  • This marks the second major cybersecurity failure for Starwood, the Marriott division affected. Before being acquired by Marriott in 2016, the company’s cash register system was penetrated by malware looking to steal credit card information. [3] Other major organizations in the hospitality industry, including Hilton and Hyatt, have reported similar attacks. In 2017, for example, Holiday Inn parent company InterContinental Hotels discovered a breach lasting three months and affecting 1,200 properties. With a reputation as less well guarded than similar institutions, hospitality companies are a popular target for cyberattacks.
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  • Experts warn other hackers, like those working for a nation-state, could exploit hospitality breaches like Marriott’s to acquire details on the travel and spending habits of espionage targets, like CEOs and diplomats.
  • However, industry specific challenges like high employee turnover continue to expose the sector.[6] Additionally, even by adopting cutting-edge cybersecurity technologies, the important question of strategic implementation remains.
  • Traditional cybersecurity approaches are focused on reporting about intrusions after the fact, in what is known as an “incident response.” What this means is that an adversary—commonly referred to as a “hacker”—finds some way to gain access to a target and compromises it. The target can be accessed through vulnerabilities in web frameworks, internet browsers, or internet infrastructure such as routers and modems. Regardless of how they gain access, once an attacker is discovered, the forensics about the attack, including basic information known as Indicators of Compromise (IOCs) like IP addresses, domain names, or malware hashes, are shared across the cybersecurity community. These IOCs are then used broadly to thwart future attacks.
  • Rather than rely solely on the incident response and recovery methods that have been used for many years, a more proactive, sophisticated approach is needed. It will need to be designed to successfully recognize adversary methodology (and all the manners in which an adversary attempts to obfuscate their methodology) before attacks occur and at a meaningful scale. This kind of approach, when paired with incident response tactics, could provide true security to vulnerable, critical networks.
  • A TTP-based cybersecurity tool would work in concert with existing incident response, internally-focused cybersecurity efforts, adding a layer of prevention over the top of this vital but flawed process.
  • lclar060 on 11 Apr 20
     
    In today's world no business entity is impervious to cyber-attacks. Marriot, Hilton and InterContential Hotel Groups were all recently affected by such acts. The traditional cyber-attack method which the hospitality industry employs is oftentimes simply a reaction to the attack- "incident responses". Instead, the industry needs to shift its focus and allocate resources to aid prevention of future of attacks. This new focus was be surrounding tactics, techniques and procedures (TTP) - the ability to identify adversary and implement the necessary processes to hinder attacks.
  • anaslip on 20 Jul 20
     
    This article tells us about the importance of having a good cybersecurity. There are some big hospitality companies like Marriott and Hilton which have revealed that many cyberattackes compromised personal information for many guests and that cybersecurity has to be improved.
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Three Ways to Overcome Hotel Accounting Challenges - 3 views

lodgingmagazine.com/me-hotel-accounting-challenges hospitality accounting
shared by cleon087 on 08 Jun 19 - No Cached
  • Adopting a cloud-based reporting system can offer seamless labor monitoring and management from clock-in to paycheck while giving hoteliers on-demand management of earnings to manage transactions in real time.
  • Adopting an operations management platform that allows hoteliers to import data into one centralized dashboard combines critical accounting and performance data to aid hoteliers in identifying trends and making more informed decisions.
  • . The global travel industry shows no signs of slowing down any time soon, so hotels must incorporate cutting-edge technology to streamline operations, optimize labor management, and access critical data while preparing for the next unexpected event.
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  • Whether the needs are short-term or necessitate a longer plan, hotel-specific accountants can scale on demand to offer the needed expertise and ramp up quickly.
  • oteliers are turning to robust accounting tools and hotel-specific accounting partners to balance these challenges. Below are three ways that smart accounting solutions can address unique needs of hotels.
  • Most hoteliers have access to an array of data sets, including STR reports, PMS data, guest satisfaction surveys, comments, and financial data from multiple properties.
  • Managing payroll is a constant challenge, so it’s critical for hoteliers to have a way to monitor daily labor costs, manage overtime, oversee daily payroll transactions, and have access to simple reporting functions
  • Hotels live or die on the ebb and flow of fluctuations in their business. In-house accounting teams are regularly affected by a variety of foreseeable events such as seasonality, portfolio turn-over, and one-time events, but also unexpected events such natural disasters.
  • fastest growing sectors in the world
  • to threats from multiple fronts
  • ncreased importance on price, quality, and the level of services
    • cleon087
      cleon087 on 05 Jul 20
       
      They're looking for more value for their buck and being more critical.
  • can help increase revenue, minimize costs, and maximize profits without affecting service quality.
  • . One hotel can have part-time, full-time, and tipped employees
    • cleon087
      cleon087 on 05 Jul 20
       
      This is what makes our business so unique. Every employee, even IT should be prepared for interacting with a guest.
  • Hoteliers may have a difficult time deciphering what story the data is telling and which levers to pull to remedy an issue or to replicate success.
    • cleon087
      cleon087 on 05 Jul 20
       
      Sometimes too much data can also be a negative thing. You want to focus on the numbers that are crucial.
  • Adopting an operations management platform that allows hoteliers to import data into one centralized dashboard combines critical accounting and performance data to aid hoteliers in identifying trends and making more informed decisions.
    • cleon087
      cleon087 on 05 Jul 20
       
      Receiving the information in one place can really impact the business for the better in order to make better decisions.
  • jnoll001 on 08 Jun 19
     
    This article jumps into some challenges facing the hotel industry with respects to accounting. It touches on various topics we have gone through as a course, and ends with an emphasis on technology.
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  • hchiebooth on 12 Jun 19
     
    Thank you for sharing. I found it a good read as it gives a brief description on some of the different platforms that are out there.
  • aflor094 on 25 Sep 19
     
    The article goes into detail about ways to overcome accounting challenges in the hotel industry, ranging from Cloud based programs to report labor, to having back-up accounting teams as workloads can increase due to seasonality and holiday stays.
  • pvega018 on 15 Oct 19
     
    Due to the changes in the industry the accounting branch of hospitality has had to encounter several changes. They are turning to robust accounting tools and hotel-specific accounting partners in order to figure out all aspects. Accounting information is now mostly online and all digital therefore changes need to be made since the common way of keeping records was papers.
  • gaston326 on 16 Oct 19
     
    Hospitality businesses are becoming more and more profit-focused and guests are thinking that higher prices mean higher level of service. This simply isnt so. Perhaps not all hotels have the same amenities and activities, however, all hotels and resorts should have more or less the same exemplary service so that prices become less of an issue in the future.
  • edagt001 on 16 Oct 19
     
    This article is about the hospitality businesses are becoming more cost- and profit-conscious and guests are placing increased importance on price, quality, and the level of services they receive. These unique challenges require hotels to be nimble, educated, and equipped with the latest technology to streamline processes and drive financial performance. Owners rely more and more on financial benchmarking data to ensure they are getting the most out of each asset and each management contract. Hoteliers are turning to robust accounting tools and hotel-specific accounting partners to balance these challenges.
  • patrick021 on 25 Jun 20
     
    Accounting for hotel properties is the backbone that holds the property to its up filling standard in the hospitality industry. These departments are often faced with major setbacks on a daily bases that require special attention, whether its to balance book, handle unexpected turn overs and natural disasters. However due to many technology advances many properties are installing software that easily and better assists the accounting department from constant overwhelming situations. Systems that allow other department to help with monitoring overtime, payroll and transactions.
  • cleon087 on 05 Jul 20
     
    This article talks about the need for hoteliers to be up to date with technology. By having systems that have all the data in one place, helps owners make better decisions. Also having an accounting system that helps with making decisions and offer the proper tools is imperative. When it comes to accounting it is important to be prepared for the worst case scenario.
  • keoctave on 06 Jul 20
     
    Although I'm not a 100 percent fan on the cloud base systems, technology is ever changing and i somewhat believe that we should keep up with it providing that it is in out best benefit personally or from a business security point of view. We see how this article reveal to us challenges and how technology helps alleviate some of them.
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Robots in the Travel Industry: 8 Real-World Examples | Revfine.com - 0 views

www.revfine.com/robots-travel-industry technology hospitality travel
shared by Karyn on 01 Jun 20 - No Cached
  • Karyn on 01 Jun 20
     
    This article discusses the use of robots in the travel industry, from light use of chatbots to the fully automated AI robot. There are some pros and cons of using robots in the travel and hotel industries, and some current examples of robots being used and some examples of future uses of robots.
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  • Karyn on 01 Jun 20
     
    Some of the examples of current use of robots include a robot-staffed hotel in Henn-na, Japan, which utilizes robots for reception, concierge, butler, etc.
  • Karyn on 01 Jun 20
     
    Hilton currently is testing out Connie, a robot concierge, who learns from human interaction and therefore becomes "smarter" with time. Amadeus' is testing out a robot assistant for booking travel. Speaking of travel, chatbots for booking travel, robot assistants in airports, robot airport security, and even a robotic suitcase that follow the owner are being tested out. Butlers, porters, concierges, reception staff in hotels are being "manned" by robots. Get it--"manned?"
  • Karyn on 01 Jun 20
     
    Pros and Cons of robots: PROS are obvious. Robots do not require salary, breaks, vacations, holidays, childcare exceptions and do not get tired or bored. They are oftentimes faster than humans, especially when it comes to calculations. CONS : People fear an "automation crisis," that could replace too many human jobs too swiftly for those humans to find other means of employment.
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The Impact of E-commerce on the Travel Industry - 0 views

www.webyurt.com/ecommerce-travel-industry travel impact industry technology hospitality business
shared by jchac014 on 31 May 20 - No Cached
  • 5 Ways Ecommerce has Benefited the Travel Industry
  • In the past few years, a tremendous change has come about within the travel and tourism industry and e-commerce has completely changed the concept of how people choose the way they travel around too.
  • E-commerce has played the vital role in enhancing the travel industry. Service providers and consumers, both are now enjoying the feasibility of it.
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  • 1. Online Booking
  • 2. Managing Recessions
  • 3. Automation and Networking
  • 4. Additional Global Market
  • 5. Ease of Accessibility
  • The industry of travel and tourism is now dependent on E-commerce, it provides practical ideas to implement and plan anything in advance from cheap solo travel excursions to hefty family holiday packages.
  • jchac014 on 31 May 20
     
    The demand for e-commerce has increased over the years, and has played a vital role in the travel and tourism industry. The article lists five ways e-commerce has helped the industry grow by making operations and online booking more feasible.
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1 Hotels makes its Asia debut with a huge eco-luxury resort at Haitang Bay - 2 views

www.lifestyleasia.com/...o-luxury-resort-at-haitang-bay
shared by mmilian on 20 May 20 - No Cached
  • If your preferred holiday destination is somewhere in Europe or Southeast Asia, you could be forgiven for not having heard of 1 Hotels. Launched in 2015 with two properties in Miami and New York, it has since become a fixture among eco-conscious travellers across
  • In the mould of brands like The Sukhothai or Six Senses, the newly opened 1 Hotels Haitang Bay proposes a vision of luxury accommodation that is big on environmental and cultural sustainability. The property “draws inspiration from the rugged beauty of [Hainan Island]”, going beyond the now rather typical shtick of filtered water and fewer linen changes to give guests a tangible eco-conscious experience.
  • just some of the culinary destinations guests are invited to sample; all making use of the an off-site organic farm that supplies the hotel with Hainan’s best seasonal produce.
  • mmilian on 20 May 20
     
    An article about an Eco Friendly luxury hotel. Its nice to see a company that focuses on green initiatives in their entire property, not just in the lobby, or in the public areas. The property in Miami Beach is amazing.
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The Concept of Comprehensive Tracking Software to Support Sustainable Tourism in Protec... - 0 views

diigo.com/0hnkj3
shared by marble_bird on 25 May 20 - No Cached
  • Visitor management of protected areas [1–3] is supposed to keep the tourism intensity below the area limits while respecting the needs of the local economy and community as a multi-faceted goal of participative management [4]. It requires reliable, comprehensive, and detailed data about tourism intensity, including its impacts and practical methods and tools to exploit the data for the purpose of visitor management
  • Visitor management of protected areas [1–3] is supposed to keep the tourism intensity below the area limits while respecting the needs of the local economy and community as a multi-faceted goal of participative management [4]. It requires reliable, comprehensive, and detailed data about tourism intensity, including its impacts and practical methods and tools to exploit the data for the purpose of visitor management
  • At first, a literature review (Section 2) is conducted in the areas of tourism impacts, tourism sustainability , visitor management, tourism modelling and simulations, visitor monitoring and tracking, and the utilization of data about visitors. Specific attention is paid to the promising method of individual tracking, its variants, and the challenges related to its deployment.
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  • The LAC method [12,13], the carrying capacity [2,4,8,10,14–18], tourism sustainability indicators [8,10,19], or visitor management models [2,4,11] are some of the theoretical concepts and methods which the protected area visitor management may use to assess the effects of tourism and tourism infrastructure construction and maintenance.
  • isitor counts can be used to form a model reflecting the dynamics of the destination system, allowing visitor flow simulations
  • However, the quality of such models is critically dependent on the extent, quality, and readiness of the entry data [21]. The use of real-time data in models of destination systems is not common
  • Individual tracking methods are based on satellite positioning (e.g., The Global Positioning System known as GPS, or Galileo), active mobile positioning, Bluetooth positioning, Wi-Fi positioning, or indirect monitoring based on geocoded social media, or photo databases
  • Thus, attention should be paid to the categorization of visitors, including their needs, motivations, limitations, and the resulting patterns of behavior. Such analysis may help to reveal which categories of visitors are desired, e.g., because of their positive impact on the local economy, and which should rather be discouraged from coming
  • The use of visitor monitoring methods is a common part of visitor management practice, however, monitoring is often not implemented
  • systematically enough and data is often available with a significant delay (for example, from oine people counters installed in the terrain or when using data from mobile operators), making the assessment of the destination system state in real-time impossible
  • Correct and ecient data integration requires a systematic and consistent approach. However, a relevant methodology for the utilization of heterogeneous data is not available, which may be one of the reasons why comprehensive visitor monitoring is so rare.
  • the universally applicable concept of an intelligent tour guide for visitor tracking and for visitor characteristics acquisition are introduced in the results section of the manuscript. The ongoing experimental implementation of the proposed concept is mentioned, and relevant challenges are discussed at the end.
  • Gradually, five representatives and experts from protected area management, six destination organization experts, and four geopark experts were involved. None of the protected area experts involved in the research had any previous experience with systematic visitor data integration or with using the concept of the intelligent software tour guide.
  • The brainstorming and focus group were used to raise new ideas, and the Delphi method was used to reach a consensus when needed.
  • The knowledge gathered from experts served as an input for systems analysis, leading to the design of a computer program—an intelligent tour guide for each involved protected area. Namely, use cases, functional requirements, and other characteristics of the software were identified and discussed.
  • Because meaningful visitor flow and visitor impact modelling require suciently comprehensive and accurate data [21], systematic exploitation of all available relevant heterogeneous data about visitors (collected by a variety of methods, each with its specific limitations, e.g., visitor profiles, numbers of sold tickets, counts from sensors, space-time curves of individual visitors) is a recommended [36] and cost-e ective approach.
  • Visitor management of a protected area requires tourism impact estimates depending on its intensity (step 1). Estimates of proportions of various visitor categories depending on days of the week, holidays, weather, or season, or other factors together with expert estimates of specific impacts of these categories of visitors are available
  • The concept is meant to be generic enough to fit a variety of geographic areas (size, protected features of the local nature, local community , tourism intensity , division of roles in participative management between organizations, etc.)
  • The intelligent tour guide has to be:
  • Reliable, accessible, compatible.
  • Personalized.
  • Location-sensitive.
  • Destination-system-aware.
  • Interactive and collaborative.
  • Dialogue-wise.
  • Decently gamified.
  • Regarding human factors, the potential of individual visitor tracking to provide rich and valuable data may be hindered by the low motivation to participate [21,50,51]. Low participation may limit the usability of the resulting data and negatively a ect the e ects of possible attempts to influence the flow of visitors.
  • From the technical side, active mobile positioning provides spatially accurate data collected with a sucient sampling rate, for example, compared to passive localization data automatically recorded by mobile operators. However, still, the low satellite signal in rocks or under the canopy of a dense forest in combination with less-sensitive mobile devices may a ect the quality of the data and even the function of the tour guide.
  • Regarding the interpretation of the resulting data, the bias caused by the selection of participants and the willingness and fitness of members of di erent visitor groups has to be considered. Also, individual tracking may have an unintended influence on visitors’ movement and behavior [49], though the impact and resulting bias is usually acceptably low
  • Ethically and legally acceptable data collection may require the acquisition of informed consent from each participant.
  • An inadequate budget can lead to compromises, e.g., in the project management, analysis, or implementation, a ecting the compatibility, reliability, or usability of the program, or the quality and extent of the underlying model and the set of descriptive data.
  • Experimental verification of the individual tracking method, supplemented by visitors’ feelings and experiences by means of an intelligent tour guide operated in the context of a complex destination application, currently takes place in all involved areas. The application is being carefully designed in harmony with all recommended principles. Namely, a clear distinction is being made between the universal part of the application and area-specific models, configurations, deployment choices, or custom pieces of code.
  • The research team is looking for other possibilities of verifying the concept presented elsewhere in the Czech Republic and the world. Further research will reveal if the concept is truly generally applicable, as hypothesized, or not.
  • marble_bird on 25 May 20
     
    This article covers the research behind and design of software implemented in the Czech Republic to monitor visitor activity in protected areas. The software is designed to act as a "tour guide" and keeps track of visitors through satellite positioning. The article discusses the process by which this software would be developed, rationale for its implementation, and consumer data that may be collected through this process that would benefit National Parks and other protected areas. Theoretical questions in regard to human interaction, privacy concerns, and effectiveness of the application in low-service areas are discussed. Though the application requires more research and strict attention to variables, its implementation worldwide could change how sustainable tourism is managed and would provide important information on consumer habits in protected areas.
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Technology in the hospitality industry - exploring the very latest trends - 5 views

www.aurecongroup.com/...ploring-the-very-latest-trends technology hospitality hotel Tech
shared by rhera004 on 24 Oct 19 - No Cached
  • Digital conference facilities
  • hotels also need to be able to offer access to audio-visual (AV) and digital facilities for conferences.
  • If a hotel has extensive conference facilities, network design becomes critical to ensure indoor mobile phone coverage, Wi-Fi connectivity, VoIP, real time location services (RTLS) and internet protocol television (IPTV)
  • ...51 more annotations...
  • When investing in digital apps for check-ins, room service and other customer-oriented digital interactions, hotel operators are investing in systems and technologies that can personalise the experience for guests, including a guest’s name being displayed on the welcome desk at a digital check-in station;
  • hotel staff can take a more innovative approach by using infrared scanners that will detect body heat within a room and tell cleaning staff that they should rather come back later if the room is currently occupied.
  • NFC technology can also be used to personalise a guest’s experience at a hotel or resort.
  • A boutique hotel that is nestled between Apple’s headquarters and other tech companies, called Aloft Cupertino, has a robot butler called Botlr that is able to move between the various floors of the hotel in order to take items such as toothbrushes, chargers and snacks to guests.
  • Near field communication (NFC) technology is the next-generation short-range high frequency wireless communication technology that gives users the ability to exchange data between devices.
  • Retina scanning is even more accurate and secure
  • than fingerprint scans and hotels like the Nine Zero Hotel in Boston have already installed an iris scan system
  • Marketing, management and hotel developers can no longer work in silos and these technology trends are giving them the opportunities, tools and solutions they need to create memorable experiences
  • 81% of respondents wanted access to mobile video content at hotels and 55% said that mobile content availability at a hotel would influence where they choose to stay.
  • Being able to provide entertainment on tap and mobile content has led to the trend of hotels investing in cloud services.
  • gives hotels the flexibility to expand and adjust their IT needs along with business growth
  • Cloud computing is becoming the norm and we will continue to see hotel groups replacing their legacy IT infrastructure with cloud solutions.
  • take full advantage of technology in this space is using it to communicate how well they are doing (in real time) with respect to their various environmental initiatives (such as real time electricity/water usage reporting, etc.)
  • local area networks (LANs)
  • building services can be automated in order to control lighting, refrigeration, air-conditioning and heating.
  • Besides reducing energy consumption, converged LANs can also be set up to provide a smarter, more personal experience.
  • Another innovative way to offer a keyless experience is through fingerprint-activated room entry systems and retina scanning devices.
  • Installing and maintaining a hotel-wide wireless network may be coupled with costs, but many leading hotel groups have started to install high density Wi-Fi and started to offer in-building mobile phone coverage as guests have come to expect these services during their stay (not only for themselves, but also for their guests if they are hosting a conference or function at the hotel).
  • While the amount of AV and digital equipment that goes into a typical conference room is fairly minimal, staging companies are often hired for various projects in order to equip the facility as required.
  • Guests want to be able to do everything from checking in at a venue’s automated kiosk to ordering room service with a digital device instead of standing in queues and moving around the hotel premises to order food.
  • investing in a check-in/cocierge app requires a small initial investment and can lead to greater efficiency and savings as hotel staff are able to focus on customer service and property developers don’t have to create large static reception desks at each entrance and hotel location.
  • can transfer data at up to 424 kbits/second and the communication is enabled when two devices touch each other, which makes mobile payments (by touching the smart phone to a credit card) an instant, secure process.
  • this technology could also be used to track loyalty points from a guest’s use of the conference facilities or room service.
  • Infrared scanners are now also used to minimise disruptions relating to housekeeping (which is a common complaint from customers).
  • All of these experiences need to be part of an integrated, dynamic system so that the guests’ experiences are at the forefront of the marketing and operational team’s mind.
  • Starwood (owner of the Sheraton, Weston and “W” hotel chains) has already upgraded 30,000 room locks across 150 hotels with this system and Hilton will be implementing a similar system at 10 of their US properties this year. In 2016, they will be deploying the smart room key technology globally.
  • This technology will mean that guests don’t have to worry about picking up keys and front desk staff won’t have to issue new keys in the event that a guest loses their room key.
  • The hotel room’s television, radio and clock are taking a backseat as travellers use their own technology to keep themselves entertained.
  • Many companies in the hospitality industry are already using social media to their advantage as guests check-in on location-based social media apps, tweet about their experience on Twitter and share their holiday photos with friends and followers on Instagram and Facebook.
  • his shift has led to many hotel and leisure groups developing active social media monitoring and communication strategies in order to stay on top of what’s being said about them online
  • Hotels will increasingly install smart room access systems that allow guests to unlock their doors by simply swiping their phones across a keyless pad on the door.
    • rhera004
      rhera004 on 28 Aug 21
       
      This section is talking about designing effective conference facilities/ ensuring your hotel/ facility can accommodate clients technological needs. My thought on this is how can we in the hospitality field accommodate this when we do not yet know the scope of need. We do not know what is to come. Ex. Roads in Europe are incredibly narrow as no one knew cars would be a thing in the future. It's crazy to think buildings and infrastructure can also become obsolete.
  • medical facilities;
    • rhera004
      rhera004 on 28 Aug 21
       
      Super important given the state of things
    • rhera004
      rhera004 on 28 Aug 21
       
      This freaks me out a bit b/c of devices which can aid people in stealing your credit card information in close proximity to you.
  • For example, advertising can be targeted based on gender and age (so if a child walks by a digital sign in the lobby, the advertisement can change to promote a local theme park or the hotel’s kids club
  • hanging a ‘Do Not Disturb
    • rhera004
      rhera004 on 28 Aug 21
       
      Eco-friendly option. I like this!
    • rhera004
      rhera004 on 28 Aug 21
       
      Wireless = More sanitary. No one really thinks about the amount of hands that have been on room key cards...
    • rhera004
      rhera004 on 28 Aug 21
       
      This may be a hard sell for some people. Ex. Conspiracy theorists etc.
  • almost any person checking in at a hotel, resort, spa or lodge, will have a smartphone in their pockets.
    • rhera004
      rhera004 on 28 Aug 21
       
      Social Media is such a powerful advertising tool as well. Have clients work for you. This can also be dangerous if your facility is not running at 100%
    • rhera004
      rhera004 on 28 Aug 21
       
      Can be creepy- but will definitely optimize guest experience.
  • hen processes should be put in place to ensure the right person follows up by communicating with the guest and solving the problem at the hotel.
  • ead to positive change and growth in the industry.
  • l
  • computers no longer see Wi-Fi as a perk, but as a must-have when they check in at a hotel.
  • computers no longer see Wi-Fi as a perk, but as a must-have when they check in at a hotel.
  • I
  • t might not yet be financially feasible for hotels to completely abandon the user pay model, but many of them are re-thinking their current infrastructure and pricing models.
    • rhera004
      rhera004 on 28 Aug 21
       
      Bluetooth speaker system connectivity would be a good idea for hotel rooms.
  • anonymous on 24 Oct 19
     
    The article lists the varies new technology that are becoming more and more of the norm in modern hotels. The first and most important is WIFI. Ten years ago every hotel you went would make you pay for WIFI nowadays guests look for hotels that offer free wifi. Conference facilities are a big thing in larger hotels but they need to be digital. Everyone has a mobile device so making as much as possible available on a guests mobile phone will go a long way. Entertain and clod services are all new technologies being used in hotels as well. Of course social media is a huge part of our day to day world.
  • anonymous on 19 May 20
     
    This article talks about how technology is affecting the hospitality industry. There have been several small technological advances in the industry. Recently, advances have been skyrocketing, especially in the hotel sector. Hotels have been updating their technology year after year striving to stay relevant. Businesses are looking for Digital conference facilities for their conferences/meetings. Where skype and zoom calls can be conducted in a business fashion. There are also hotels that are looking to put in finger scanning devices for room access and infrared scanners for staff members to monitor room activity. This article has several other fantastic advances in technology that could be used in the hospitality industry as a whole.
  • laboygrisell on 25 Aug 20
     
    Technology evolves everyday it keeps getting better and making lives even easier. Guests are attracted to hotels who have the latest technology. This week I saw in social media a friend of mine is currently in Las Vegas and her room had an Echo Dot and she was asking Alexa to turn off the lights and close the shades. That got my attention and is proving the point on how the Hospitality industry has to be at the very top of the latest technology trends.
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Why Are Hotels Investing In Augmented Reality Technology? | ARPost - 0 views

arpost.co/...g-augmented-reality-technology hotels augmented augmented reality technology hospitality business Tech travel mobile
shared by ecast038 on 10 Nov 21 - No Cached
  • From virtual maps to quirky digital experiences, hoteliers are creating fun and memorable guest experiences using AR. By investing in AR solutions, they hope to exceed the expectations of guests and make their stay unforgettable. Best of all, hoteliers don’t have to commit to expensive and permanent changes when they’re experimenting with AR.
  • Hotels can also use AR to create virtual maps, especially if the place is quite large. They can get information about amenities, prices, maintenance issues, housekeeping schedules, and more.
  • AR can bring marketing collaterals like brochures, catalogs, and magazine spreads to life in new ways.
  • ...3 more annotations...
  • During the 2012 London Olympic and Paralympic Games, Holiday Inn used AR to create immersive experiences for guests around the hotel. Using a mobile device, guests were able to overlay photos or videos of their favorite athletes into a real-world setting.
  • They used these beacons to send virtual keys to their guests, allowing them to unlock their hotel rooms through their smartphones. All they had to do was tap a button.
  • The best thing about AR is that it is very accessible. Unlike virtual reality, guests won’t have to wear and carry around bulky headsets. Since AR overlays computer-generated elements into real-world settings, guests are able to see the environment around them at all times
  • ecast038 on 10 Nov 21
     
    Although very popular among other industries, augmented reality is still not widely used in the hotel industry. It is accesible and can become a great marketing tool for hotels and get guests to see virtual maps of the hotels, and see additional information such as prices and amenities. A few hotel chains have brought augmented reality into their hotels to help promote Olympic games and have guests share photos about their AR experience.
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3 Reasons Why Hotels Should Invest in Augmented Reality | Hospitality Technology - 0 views

hospitalitytech.com/hould-invest-augmented-reality
shared by nixalexa on 16 Mar 20 - No Cached
  • By the year 2025, the market size of augmented reality will reach $198 billion, and the hospitality industry is going to be one of the major players that helps AR reach this revenue goal.
  • Starwood, Marriot, and Holiday Inn are already making a difference in the industry by leveraging this technology.
  • Guests can see the virtual layout of the space they are thinking of booking and go on to view other amenities such as the pool, spa, restaurant and gym.
  • ...4 more annotations...
  • For instance, a guest could point their smartphone in any direction within the hotel and get information on things such as maintenance issues, updates on housekeeping status, directions to the pool or spa, etc.
  • While wearing Google Glass, staff members have the ability to see important guest details: Is this a new or loyal customer? Do they have room preferences? Are they at the hotel for business or pleasure?
  • However, hotels could implement AR in the form of Google Glass to help with this issue.
  • However, did you know that AR technology was invented back in 1957? Obviously, it has taken the world a really long time to adopt and embrace it. But now, the world is ready to use this immersive technology, not just for gaming, but for business purposes too.
    • nixalexa
      nixalexa on 14 Nov 21
       
      The technology business is just growing and getting smarter as the years pass by. It has gotten to the point where most business require technology to run properly and do well, in Hospitality, technology is an investment. When hotels use robots, AIs or ARs they are investing in these devices to help their business and create a better experience for internal and external customers. When hotels or restaurants they need to be careful with certain technologies as robots might make a guest uncomfortable rather than intriguing them if a robot is part of their experience more than an actual person. Which falls into the concept of personal touch when speaking about the guest or customers experience. Like mentioned in the zoom meeting regardless of some individuals being uncomfortable or feeling like computers and robots are going to take over the world, these technologies are becoming the future because of their benefits that might not be given from one person, like a robot speaking over 5 languages (a quality many employees might not have) can help in an industry that is so international like Hospitality and Tourism.
  • Taj Buckley on 16 Mar 20
     
    The hospitality industry by the year 2025 is going to be a major player that could help AR reach its goal as a $198 billion sector. With this AR technology guest would have access to a virtual layout of the property they are booking and even the room they are staying in. With the aid of wearable technology like google glasses guest recognition could give staff important information about a guest checking in like if they are new or loyal customer and the preferences they may or may not have. AR could also be used by the guest on site to get directions within the hotel.
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Clock POS Electronic Menu - Please Savvy Guests and Cut Cost - 0 views

www.clocksoftware.co.uk/...avvy-guests-and-save-cost.html technology hospitality tech software business solution
shared by emilywest5 on 27 Jan 23 - No Cached
  • In today's visual and digital world, more and more restaurants are looking for ways to make their offering more attractive and respond to the changing expectations of their customers.
  • In Clock POS, you can see for which tables there are eMenus activated. If you are already using tablets as order-taking devices, you sure know that you can also offer your guests to sign their bill digitally on the tablet and have it transferred to their hotel room or company folio. To close the bill, the waiter can just take the tablet, sign in to the standard operation mode and proceed with any bill splits and payment transactions.
  • First of all, it is the way you present your menu
  • ...8 more annotations...
  • You are able to give each dish a display name to make it sound even more tasty, like you would do in paper menus
  • Electronic menus are a great cost-saver
  • They let you easily and quickly update your whole digital menu or only a separate item, rotate seasonal specials, promote holiday-specific dishes or just change the price of a dish at a moment's notice. Actually you can also do so from any place on this planet that has Internet connectivity.
  • What you get with e-Menus is free instant changes of your offerings to relieve the burden of costly and time-consuming new prints. What is more, if you have set "Happy hour" campaigns in your restaurant, the electronic menu will display the discounted price in the specified days and hours. Automatically.
  • The service is faster
  • This saves your waiting staff a lot of time and footsteps and the customer can get their food and drinks served in less time.
  • engage with customers
  • This said, digital menus do not replace the human service and touch but only leave your employees more time and space to be creative in the serving process
  • emilywest5 on 27 Jan 23
     
    This article breaks down all your pros to e-Menus. I didn't think about cost saving when thinking about e-menus but it has now made it a lot more appealing from a business owner point of view. This article also explains how the way your e-Menu looks can be appealing to the customers eye. These e-Menus make it a lot easier for food to be prepared quicker as well as drinks.
8More

E-Waste: Five Billion Phones to Be Thrown Away in 2022 - 0 views

greekreporter.com/...illion-phones-thrown-away-2022 technology waste green solution
shared by ajean132 on 21 Nov 22 - No Cached
  • In the past two months, Apple, Google, and Samsung have all launched their newest devices with the hope of getting consumers to upgrade ahead of the winter holidays. However, the companies and their clients may also be adding to a growing environmental problem—namely, that of electronic waste or e-waste.
  • The International Waste Electrical and Electronic Equipment (WEEE) announced last week that in 2022, 5.3 billion mobile phones will be thrown away
  • Precious minerals not extracted from waste electronics, such as the copper in wire or the cobalt in rechargeable batteries, have to be mined. This further adds to the ongoing problem.
  • ...4 more annotations...
  • These devices offer many important resources that can be used in the production of new electronic devices or other equipment, such as wind turbines, electric car batteries or solar panels—all crucial for the green, digital transition to low-carbon societies.”
  • Official United Nation’s data indicates that the world generated a staggering 53.6 million metric tons in 2019 alone. Of that, only 17.4 percent was recycled.
  • Τhe International Telecommunication Union has set a target to raise that to thirty percent by next year. The reason is because e-waste is one of the “fastest growing and most complex waste streams that affects both human health and the environment, as it can contain harmful substa
  • To improve conditions, the International E-Waste Management Network, run by the U.S. Environmental Protection Agency (EPA) and the Taiwan EPA, held a workshop for eleven countries in 2018.
  • ajean132 on 21 Nov 22
     
    This article addresses the growing environmental, financial, and political issues involved with e-waste. It provides predictions on the future of e-waste if it continues at its dangerous rate. An analysis of e-waste and how it can be reduced is also included.
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How can proximity marketing help your business? - ShippyPro Blog - 2 views

www.blog.shippypro.com/proximity-marketing
shared by erinkieltyka on 08 Feb 21 - No Cached
amdelgad liked it
  • you may have heard of its alternative name, ‘hyperlocal marketing’. It’s all about marketing to customers, and potential customers, in the right place and at the right time. It also makes use of personalised notifications to really engage customer
  • Proximity marketing enables you to bridge the gap between online and offline marketing. It can entice customers into making a spontaneous purchase.
  • beacons are small, wireless devices that transmit Bluetooth signals to smartphones that are within a certain proximity of the device
  • ...15 more annotations...
  • Proximity marketing can also be used as a way of gaining on-the-spot customer feedback.
  • Over 60% of respondents to the study said that they would do more holiday shopping in a physical store rather than online if they were served mobile content and offers as they shopped. Finally, 61% of people said they’d visit a shop more often if it offered beacon marketing campaigns.
  • Near-field communication (NFC) was designed to enable secure payments and applications
  • it hasn’t been as successful for proximity marketing. That’s because NFC ads require customers to initiate the engagement, and can’t send notifications like beacons can.
  • QR codes are an alternative solution for running proximity marketing campaigns if your brand doesn’t have an app
  • Radio-frequency identification (RFID) is used by retailers to track store product movement and inventory. However, to use it for proximity marketing requires businesses to invest a significant amount in all of the equipment needed including tags, readers, reader control and apps.
  • it’s not inherently compatible with mobile devices,
  • Proximity marketing can offer tailored advertising for customers, with ads triggered by a customer’s proximity to your store.
  • you can build long-term relationships with your customers by offering them a more personalised experience
  • Retailers who have both online stores and bricks-and-mortar shops have long struggled with having access to the same data offline as they do online
  • It targets potential customers with personalised adverts based on how close they are to a specific location.
  • The technology for hyperlocal marketing is usually powered by beacons, which is a fast-growing market. In 2016, the global beacons technology market was valued at $519.6 million.
  • Retailers can send whatever information they want out to customers’ phones. They could choose to send details of special offers, or perhaps offer a unique discount that isn’t available to other customers.
  • It can improve a customer’s affinity to your brand, and drive sales from both new and existing customers.
  • By sending notifications and offers to shoppers through your app, you can ensure customers take a more active interest in the app.
  • guanhuahao on 08 Feb 21
     
    This article explains what proximity marketing is, that marketing to customers and prospects in the right place at the right time, and how it works. Through a series of research data shows the development prospect of this marketing way. Introduce the most common technique used for this type of marketing is beacon，while also introduce some other methods and the reason why these technologies haven't been as popular as beacons, including NCF (near-field communication), QR codes, RFID (radio-frequency identification), and WiFi. The author also analyzes the benefits, which contains advertising, personalization, access to data, and increase usage of mobile apps, for companies to use this, as well as benefits for customers, such as a personalized shopping experience. Moreover, the writer rounded up some of the best-use cases of proximity marketing by big brands, including McDonald's, Amazon Go, and Walmart in order to give some idea for readers how this could be applied for business.
  • erinkieltyka on 23 Sep 22
     
    This article discusses what proximity marketing is, how it is used, the different forms of it, as well as the pros and cons of it. Proximity marketing has many different uses, and is currently mainly used in retail stores. However, this kind of location based marketing is becoming popular in hospitality, mainly through restaurant usage.
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The Latest Technology Trends in the Hospitality Industry in 2022 - 4 views

www.revfine.com/gy-trends-hospitality-industry Hospitality Technology Hotel
shared by slain006 on 13 May 19 - No Cached
knare002 and ryanbonifas liked it
  • In particular, biometrics is being used to usher in a new age of seamless authentications, and this could benefit hotel processes and customer purchases.
  • In the future, this technology is also likely to allow for completely seamless purchases, with payments being authenticated by touch.
  • the Hilton robot concierge ‘Connie’, which uses speech recognition and AI to respond to queries from customers and intelligently learn from interactions.
  • ...39 more annotations...
  • Chatbots are able to understand simple questions and provide answers almost instantaneously, taking the burden away from customer service staff and improving the experience for customers. Meanwhile, AI’s uses extend into other important areas for hotels too, including data analysis.
  • The ‘Internet of Things’, or IoT, involves extending internet connectivity to everyday objects, devices and appliances. These devices can then collect data and communicate or interact over the internet, turning previously unintelligent devices into ‘smart’ devices, which are often semi or fully autonomous.
  • Within the hotel industry, big data allows businesses to identify trends, which can be used for revenue management purposes.
  • More and more, hotel websites are using 360 degrees imaging technology to allow virtual reality users to experience rooms in their hotel before they book.
  • Unlike VR, which places users in a digital environment, augmented reality is about enhancing the real-world environment through information overlays.
  • increase automation and ease the workload for staff
  • The use of this technology is typically intended to either make life easier for a business’s employees, or to improve the overall experience for hospitality customers.
  • payments are possible even if customers do not have their wallets with them
  • improve the accuracy of work
  • This means failing to keep up could provide rival companies with a significant competitive advantage
  • widespread adoption of voice search, augmented reality, artificial intelligence
  • Contactless payments
  • coronavirus pandemic has accelerated some behaviours
  • Voice Search & Voice Control
  • smart speakers in hotel rooms
  • Contactless Payments
  • save money as well as time
  • Robots in Hotels & Restaurants
  • cleaning purposes
  • Chatbots
  • as customers now demand swift answers to questions at all times of the day.
  • Virtual Reality
  • During the COVID pandemic, those working in hospitality marketing have a particularly good opportunity to capitalise on virtual reality technology and gain an edge on rivals, because it provides customers with the ability to experience elements of a hotel or to see the layout of a restaurant prior to booking.
  • Mobile Check-In
  • WiFi 6
  • Internet of Things (IoT)
  • collect data and communicate or interact over the internet, turning previously unintelligent devices into ‘smart’ devices
  • Augmented Reality
  • Cybersecurity
  • Big Data
  • Recognition Technology
  • 30 per cent faster,
  • NFT Marketing in Hospitality Industry
  • Technological advances have played a significant role
  • have become more popular in retail settings, while mobile check-ins have emerged in hotels, restaurants and airports.
  • Voice search is a growing technology trend within hospitality because a growing number of guests or customers are turning to voice search in order to find hotels, restaurants and cafes, so it is worth taking the time to properly capitalise on this
  • . Aside from speeding up payments and improving customer satisfaction, contactless tech is also easily compatible with loyalty programmes.
  • the rise of robotics and the use of robots to carry out tasks traditionally performed by humans.
  • d chatbot will answer the most common questions without the need for any human involvement.
  • rakiasimon on 13 May 19
     
    This article is about the top emerging technology trends within the hospitality industry. It was actually pretty interesting to read about certain trends that I had never heard of before, such as augmented reality. My main takeaway from this article is that hotels are focusing more and more on incorporating bigger and better technology as we delve deeper into the technological era.
  • ...4 more comments...
  • hchiebooth on 16 May 19
     
    When hotels steer towards a sole focus on technology based functions and customer service, I feel that they are missing they mark entirely. The personalized, human experience becomes absent. Technology is great and it is fascinating to see how it is implemented. Technology was initially designed to be a tool help support people and their job functions, not takeover. Additionally, by having robots act as a concierge or chat bot it takes jobs away from hospitable people, who if given the opportunity, would have the ability of exceeding guest expectations.
  • anonymous on 02 Jun 19
     
    great article, the latest technologies are interesting and a little exciting but worrisome. The idea or the overall meaning behind hospitality is the human touch. Humans are able to be host and be hospitable but a robotic machine that is able to check you in or give you information on locations to visit doesn't strike me as warm. But these new creations are being implemented and some people actually likes them. Since it is seen as advancement.
  • dsada005 on 17 Jan 20
     
    This article describes 7 technology trends that we will see soon. 1. Recognition technology - This technology can be used in hotels to scan one's face for room access, or to check-in or out. This technology is already being used in China where they walk up to a stand, scan their face, and they are instantly checked in. 2 . Robots - If you are not aware, Hilton has had a Robot that is named "Connie." Connie can respond to any questions and intelligently learns from human interaction. There is also the first hotel to have a robot-staff. This hotel is located in Japan which the robots act as "front desk, customer information tools and even luggage porters"(Revfine). 3. Chatbots &Artificial Intelligence - Chatbots are a bit like the previous robots I mentioned. They are known from providing answers quickly and effectively. 4. Internet of Things (IoT) - Similar idea to the previous chatbots and robots, the IoT extends internet connectivity to everyday objects and turns them into smart devices. An example of this is internet-enabled thermostats, which adjust room temperature based on check-in or out times, windows being opened, etc.The same concept is being used for lights. 5. Big Data - Big data recognizes trends and can allow travel agents to make recommendations based on the customers age, gender, etc.Big data can also predict hotel occupancy, so they rates can be adjusted accordingly. It can also take into account weather, holidays, etc. 6. Virtual Reality - Virtual Reality can allow one view and book (all in 3D) their next vacation. Starting from the seat on your flight, the exact car you will rent, etc. 7. Augmented Reality - This technology has limitless potential. The video demonstrates a female checking into a hotel where she is changing the environment around her with just a simple click. Her room transforms from a beach to a city within seconds.
  • anonymous on 25 Apr 20
     
    This article covers the new technology trends hitting the hospitality world. I explains why these trends are becoming so popular and how they're changing the hospitality industry. Everything is now technology based.
  • claudecole on 24 Aug 22
     
    This article went into depth about the recent technological innovations being seen within the hospitality industry and how these pieces of disruptive innovation are changing the way hotels operate forever. One of the main catalysts for an increase in the speed of change has been the COVID 19 pandemic. A move to touchless and more hygenic aspects of operations was essential to get businesses back up and running while investments in these innovations lead the way for more and more advancement. These changes are forcing the whole industry to evolve as the pressure to keep up with changes to food and beverage, guest services, and amenities are all being shaken by technological advancement.
  • slain006 on 12 Sep 22
     
    This article talks about the different types of technology created based on the trends in the world of the hospitality industry. Hotels are not trying to continue to be a competitive with technology that appears to clientele. Not only it will entertain guests, but also assist with improving operations and accuracy.
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What will the metaverse mean for the hotel industry?   - Insights - 0 views

insights.ehotelier.com/...se-mean-for-the-hotel-industry
shared by vivduru on 11 May 22 - No Cached
  • his principle idea – a fully immersive and persistent 3D
  • digital environment – is not a new invention. It’s been around since the ‘90s.
  • ach industry is scrambling to see how they can jump on this new concept that is destined to change the world. 
  • ...12 more annotations...
  • realised that it can use the metaverse to sell rooms. Whereas before, guests only had photo
  • ustry has quickly
  • The hotel ind
  • s, copy, and reviews to go on
  • mmersive 3D tours 
  • This is what the future of holiday planning and window shopping will look like. 
  • n email with a polite hello and an offer to explore their other rooms could pique their curiosity and close some conversions. Perhaps you could automate a discount when they move to exit the tour? 
  • Making your event spaces metaverse compatible will make it a much more attractive location
  • The metaverse could also lead to a reduction in labour costs. By moving the front end booking office to the virtual realm
  • he hotel can also use the metaverse to improve the experience of the city or town they’re in. 
  • Let’s consider that 8 out of 10 Gen-Z and Millennial travellers emphasise the desire for a unique experience. 
  • from attracting and up-selling guests to improving events at hotel locations and improving the guest experience. A
  • vivduru on 11 May 22
     
    The Metaverse and what it means for the hotel industry. It is shifting the way hotels and events reach consumers. It is a new way in providing a different experience for customers in a way they could ever imagine. This article highlights this trend of the metaverse which is picking up and changing the way industries engage with consumers.Many companies are moving quickly to join the community of companies entering into the realm of the metaverse and what its impact has on costumer experience. The metaverse will drive workforce down and increase experience marketing tech touch for the consumer.
19More

Big data and analytics in tourism and hospitality: opportunities and risks - ProQuest - 0 views

www.proquest.com/...2533423793 hospitality tech software business travel hotel Technology
shared by emilywest5 on 26 Feb 23 - No Cached
  • The purpose of this paper is to examine and provide insights into one of the most influential technologies impacting the tourism and hospitality industry over the next five years, i.e. big data and analytics. It reflects on both opportunities and risks that such technological advances create for both consumers and tourism organisations, highlighting the importance of data governance and processes for effective and ethical data management in both tourism and hospitality
  • This paper identifies and examines key opportunities and risks posed by the rising technological trend of big data and analytics in tourism and hospitality. While big data is generally regarded as beneficial to tourism and hospitality organisations, there are extensively held ethical, privacy and security concerns about it. Therefore, the paper is making the case for more research on data governance and data ethics in tourism and hospitality and posits that to successfully use data for competitive advantage, tourism and hospitality organisations need to solely expand compliance-based data governance frameworks to frameworks that include more effective privacy and ethics data solutions.
  • Technology (and its rapid development) is one of the key megatrends and driving forces that are seen to shape the future of tourism (Yeoman, 2012, 2018; Yeoman and McMahon-Beattie, 2018) via changes that will impact the way tourism and hospitality providers interact with travellers.
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  • A recent business report on key megatrends and market disruptors suggests that technology and new ways of engaging and interacting with customers are fuelling the rate of disruption as currently businesses are able to reach new customers in new ways and can reinvent customer engagement around service and convenience (Boumphrey, 2019).
  • One of the most important uses of data is to improve personalisation, travel companies using the information they gather to make specific adjustments to their offerings.
  • Currently, considerable amount of structured and unstructured data are produced globally (Nunan and Di Domenico, 2013; Verdino, 2013), a so-called “digital exhaust” (Wang, 2013; Barocas and Nissenbaum, 2014) that is passively generated by users of products and services using mobile devices (Shilton, 2009), an abundance of publicly available data shared on social networking platforms (Nov et al., 2010) and customer data and information purposely collected by tourism organisations’ booking systems or customer relations management (CRM) systems
  • This abundance of data and the act of processing data on a large scale has led to the concept of “Big Data,” which Mayer-Schönberger and Cukier (2013) define as “things one can do at a large scale that cannot be done at a smaller one, to extract new insights or create new forms of value, in ways that change markets, organisations, the relationship between citizens and governments, and more” (p. 6
  • ndeed, one of the latest Euromonitor International travel industry reports confirms that big data and analytics is expected to be the most influential technology impacting the industry in the next five years (Bremmer, 2019), followed by artificial intelligence and the Internet of Things.
  • The use of data is viewed as a disruptive innovation in the tourism and hospitality industry, although it allows organisations in the industry to facilitate personalisation, offer convenience, save costs and overall gain competitive advantage (Evans, 2020).
  • These technological advances provide significant opportunities for businesses to harness the wealth of data to support their activities and gain competitive advantage. The efficient uses of data and analytics drive process and cost efficiencies and strategy and change (MicroStrategy, 2018).
  • In particular, in the tourism and hospitality sector, the effective use of big data is associated with revenue management (e.g. using and combining internal data, such as occupancy rates and current bookings, with external data such as information about local events, school holidays and flight information to forecast demand and maximise revenues); market research and strategic marketing purposes (e.g. identifying customer trends to best cater marketing opportunities); customer experience and reputation management (e.g. social media conversations and online reviews, service usage data and internal feedback via customer surveys). A good example of an organisation that successfully uses big data to gain competitive advantage is AirBnB (Evans, 2020; Guttentag, 2019).
  • These concerns have been intensified by recent global cyber-attacks and more specifically by significant data breaches in a wide range of industries and sectors, including the tourism and hospitality industry (Armerding, 2018; PwC, 2016, 2017). The hospitality industry is now in the media spotlight because of high profile breaches (PwC, 2016, 2017).
  • One of the biggest data breaches of the 21st century has affected one of the largest hospitality companies, Marriott International. Starting in 2014, the data breach occurred on systems supporting Starwood hotel brands, which were acquired by Marriott in 2016 and affected ∼500 million customers worldwide, with the breach only being discovered in September 2018. Data and information on names, contact information, passport numbers, travel information and other personal information were compromised, and information on credit card numbers and expiration dates of more than 100 million customers was stolen (Armerding, 2018).
  • Indeed, the 2018 Global State of Enterprise Analytics survey found that globally 49 per cent of companies surveyed believed that the primary challenges organisations most commonly face are data privacy and security concerns (MicroStrategy, 2018). Similarly, another recent industry report shows that over 40 per cent of tourism industry professionals claimed that data privacy and cybersecurity are one of the most influential factors impacting digital commerce in this sector (Bremmer, 2019).
  • Not surprisingly, privacy is now the top data issue and concern for organisations
  • When selecting analytics solutions, tourism and hospitality organisations are required to address the growing concerns around privacy and security of customer data by putting in place well-designed data governance frameworks capable of providing quality data and be able to provide effective frameworks of data security and protection for all stakeholders
  • Potential frameworks for ethical data management and digital privacy specific to tourism and hospitality would need to identify, in addition to the protections afforded under the recent General Data Protection Regulation (GDPR) (ICO, 2018), how data is collected, what it is used for and who has access to it and why
  • Big data and analytics are playing a crucial role in digital transformation efforts of organisations in general and in the tourism and hospitality industry, thus driving greater effectiveness and efficiency and the strategy to define new business models and bring about successful change (Evans, 2020; MicroStrategy, 2018)
  • emilywest5 on 26 Feb 23
     
    This was about the risks in the hospitality and tourism industry when it comes to big data and analytics. Big data is so important in the hospitality industry because it's how companies know who to cater to and with what and how. In addition to the importance of big data, there are risks that come with it. A few risks are data leaks, hackers, etc. Companies invest money in their systems so these things are avoided.
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