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Companies are leaning more into digital transformations for cloud services.

Social media is a marketing tool that all companies should be using to reach their audience. According to the article, 91% of businesses are using this tool to market to their customers. The article indicates that posting stories over feed posts is becoming more of a trend in 2021 as people are opting to watch stories than scroll through a newsfeed. AI ad-tracking is allowing companies to reduce cost per lead which leads to making more money. Keeping up with the latest trends and incorporating them into a marketing strategy will gain a company better results.

This article briefly sumarizes the uses of Beason technology which are potentially to be applied in 2021 under the pandemic. They includes tracking the spread of COVID-19, tracking social-distancing, tracking of missing items, remote ordering for restaurants and inventory management.

Smart stadiums are growing in popularity around the world. In 2016 was estimated to be 4.62 million dollars and is expected to grow by just over 30% by 2021. There are different models available when designing a smart stadium. The on-demand deployment model will make up the largest share of the market. The leader in the growth of smart stadiums are Europe, Middle East, and Africa. There are six factors contributing to the growth of smart stadiums. However, there are two factors that are hindering the growth of smart stadiums. One of these factors is the investment. There are at least ten major corporations that are offering smart stadium solutions. Five of the ten corporations are based in the United States. However, there are some smaller companies that are forming partnerships to help stadiums implement the new technology.

After the pandemic hit in 2020, hotels have had to adapt to a volatile market quickly or risk major losses. This quick adaptation would not have been possible without cloud computing. Based on a Jan. 2021 survey, the vast majority of hoteliers now claim that the most important use of software is to have the ability to adapt to rapidly changing business conditions- a shift from the historical answer of efficiency and cost savings. What is clear is that without cloud computing, hotels would not be able to meet guests' evolving needs while navigating an ever- changing travel market.

Robots are being used more in replace of low-wage workers to reduce labor costs at a restaurant. The robots have proven to be efficient and reliable in the restaurant setting. The (human) server is able to serve more tables with the robot helping with food-running/cleaning and doesn't have to split tips with the robot. The downside is the displacement of workers by automation. Will we see robots being implemented more in restaurants?

To summarize, during the projected period, the hotel and tourist industry is estimated to account for a worldwide distribution system market share. In 2021, the global distribution system [GDS] market is expected to be worth US$ 4.7 billion. During the forecast period, from 2022 to 2031, the global distribution system [GDS] market is expected to grow at a CAGR of 4.3%.The digital revolution has resulted in tremendous data saturation in many industries, and identifying patterns or trends to optimize business operations is expected to lead to an increase in the use of global distribution system (GDS) software across a variety of sectors, opening up new opportunities.

This article describes the effects of technology on our environment. Everything from production to dumping the product can cause long term pollution issues if we are not careful. This article gives tips to combat this issue.

This article explains how due to Covid-19 more and more companies for developing and investing in contactless technology for customer experience.

How technology will help kitchen in the UK.

ASSA ABLOY is leading the industry in contactless technology. They provide digital key system to enhance hotel brands while keeping their customers safe.

This article discusses how restaurants can incorporate social media marketing strategies to reach a broader audience base and grow brand loyalty. Post-pandemic, many restaurants are finding it difficult to attract customers to return to dining in. In efforts to bring back foot traffic, restaurants are utilizing social media marketing to advertise their services. Having a social media presence allows customers to know you're there and creates new forms of interaction between restaurants and diners. The article mentions that 99% of Gen Z and millennials will search for restaurants on social media when picking a place to eat. Now more than ever, it is essential for restaurants to have a social media presence because of how many users are on these platforms.

Disney's Swan and Dolphin convention centers breaking ground for "The Cove" which is set to open in 2021 which adds 349 guest rooms and 21,330 square feet of new meeting space. Both resorts are also opening new restaurant space with the ability for group event buyouts in private dining rooms.

(1 of 3) POSUSA had originally published an article in 2017 about the definition of Point-of-Sale (POS) and a guide to understanding POS more in depth. This article was updated in May of 2021 to represent the ongoing challenges in the hospitality industry due to COVID-19. The article begins by defining a POS transaction as "what takes place between a merchant and a customer when a product or service is purchased, commonly using a point of sale system to complete the transaction." The original idea of a POS system was that of a cash register, but what is in the system make up today is far more complex. A POS system and a POS terminal are one in the same, as the terminal is the physical piece of equipment that processes the information for the POS. The system is composed of many different components as with any piece of technology. "The hardware components bundle will typically include a POS terminal, receipt printer, credit card reader, cash drawer, barcode scanner, kitchen or bar printer (for restaurants), and possibly even an on-site computer server for older legacy systems." These systems continue to make advancements that evolve with the times and can keep up efficiently with the business they are working with.

(2 of 3) The article continues on to discuss the many different types of POS systems and how they can be used for different types of businesses. The restaurant POS system, for example, is the most complex POS system and is the most commonly seen system in the industry. Through the restaurant POS, a business can have a restaurant management system, which helps them run the business efficiently through features such as recipe costing, customer management, reporting, and many other features discussed. Bar, nightclub, retail, small business, salon, and spa POS systems all have very similar features, but are catered to each businesses specific operational need. Cloud-based and mobile POS systems are also discussed in the article as a way to store all POS information in the cloud. The advantages of mPOS were discussed in depth as this can be accessed through an application, making mobility much easier in our ever-advancing technological world.

(3 of 3) The article also provided an introduction of how POS systems work, as a basic understanding is necessary when considering purchasing a system. Through understanding how the POS system works, we see that a POS transaction is "simply any transaction that occurs within a business." POS payment is "when a customer and merchant exchange products or services completing a POS transaction aka point of sale purchase," which can sometimes be referred to as point of purchase, or POP. Finally, the article discusses how POS systems have played a role during the pandemic. While online POS systems have been used for many years to keep businesses on their feet, during the current state of the world this has become even more necessary. The article discusses how important it is to keep the payment process simple, yet secure so that the business may rely on this as a way to make income and customers can enjoy a seamless experience. This article does a very good job of explaining in-depth what a POS system is and how it is relevant to every line of business in the hospitality industry. As online sales continue to grow and as the state of the world remains uncertain, POS system popularity will only continue to rise and advance to create the best possible experience for both the businesses and consumers involved.

This article describes the vulnerabilities in the security systems of the hotel Industry. The POS system was recognized as one of the most vulnerable areas that are more targeted by hackers. This is due to the multiple stations where the POS systems are located on the premises of the hotel. Likewise having POS systems independent of the hotels security system left the system open to hackers. Two options to defending the cyber-defense, are digital walls and employee training. Digital walls works by keeping hackers from accessing the systems. Although even with a strong firewall it is recommended to implement point-to-point encryption (P2PE), this encrypts payment information of guest. the other is tokenization. This uses alphanumeric pseudonym to protect data stored for long periods of time. Another way to prevent cyberattacks is employee training, encourage the use of strong passwords an dhow to detect fraud and phishing attacks.

This article was surprisingly a very interesting read due to how fast things actually are in the world of technology as it relates to the hospitality industry. In this article, I read about the origins of Wi-Fi when it was primarily used as basic network connections for POS software to where we are now with an expectation of the revolutionary technology that is Wi-Fi 6 to roll out in 2021. Currently, we as a society are only really familiar with Wi-Fi 5 that functions on a first-come, first-served basis. Wi-Fi 6, moves past the focus of getting faster internet to getting more efficient internet. While this is a factor of the technology in that it is 4-5 times faster, it actually goes about giving people better internet acces in a more intelligent manner. Based on the article, this intelligence means that instead of someone benefitting from 100MB download speeds when they're watching a short YouTube video since they logged onto the hotel internet first, a person that is streaming a live convention with several cameras and computers would benefit more because it would be more efficient than a simple YouTube video. Something that the author of this article makes very known is that this technology is not getting "better" interms of evolution of product. Wi-Fi 6 is actually entering a new era of intelligence, making it a more revolutionary development in the tech industry and hospitality. In the 21st century, new technology like this is essential because we see so many things moving onto online services when it comes to booking a hotel, buying event tickets, interacting with other people, etc. In a hotel setting, this new technology would lead to increased satisfaction since their Snapchat and Instagram stories are being uploaded at nearly instantaneous speeds, same with their YouTube videos, and Facebook photos. While this may not be the best thingsto do when considering how much of our lives we spend online, it is best to go along and welcome it since the advancemen

The Cyber-security Market report has predicted worldwide spending on cyber-security will surpass $1 trillion by 2021. This is a result of annual cyber-attacks costing $9.5 million in global damages. The many solutions on the market require cyber-security services to be innovative on how they market. Cyber security companies want to stand out to customers while still remaining credible. Many businesses are also uneducated and/or don't prioritize cyber-security. The use of blogs and downloadable e-books allow marketers to educate while promoting their product. Cyber security marketers have to make sure they have an easy user-interface, use data in messaging, and don't over exaggerate the capabilities of their products.

This article addresses the French reparability index which is a relatively new implementation that started in January of 2021, It requires that reparability scores are posted on some major tech products in France in hopes of slowing down planned obsolescence and eliminating tech waste. France is the first country to implement such as mandate and it bringing to light the notion of planned obsolescence to the general public. This article shares some of the major tech brands scores and how they are fairing against their competition.

The National Institute of Standards and Technology created a practical cybersecurity guide to help hotel owners protect their PMS from hackers. Hotel owners can learn to protect the privacy of the data stored in their systems, which is highly vulnerable. The guide also advocates for the zero trust principle, which dictates that access to a system is never fully granted, but must be continually evaluated through authentication and authorization.