Collaborative Thinking: Enterprises Not One Dimensional - Technology Not the Only Influence on the Future Enterprise - 0 views
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Business leaders often view social software through the lens of consumer market trends (e.g., user-generated content) and media coverage of popular Internet sites (i.e., Facebook).
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Expressing technology value in a business context is fundamental for strategists to gain credibility as they explore new work models made possible through social systems.
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IT strategists often view social software quite differently, considering such tools as part of the natural progression of existing collaboration and content platforms
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