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Bhaumik Mehta

Marketing Strategy on New Facebook Graph Search - 0 views

www.casestudy.co.in/...20

marketing strategy facebook graph search

shared by Bhaumik Mehta on 20 Feb 13 - No Cached
  • Bhaumik Mehta on 20 Feb 13
     
    Facebook is preparing to introduce its newest feature, the Graph Search. The social network already has several great tools available to help you analyze content, build apps and get closer to your target audience. The Graph Search is another offering that has the potential to improve your social media marketing strategy.
Willis Wee

Nokia Acquired Dopplr (And Wants To Build An Online Community) - 0 views

www.penn-olson.com/...nokia-acquired-dopplr

nokia business marketing web2.0 social social-media

shared by Willis Wee on 28 Sep 09 - Cached
  • Willis Wee on 28 Sep 09
     
    Nokia has explicitly stated their strategy in acquiring Dopplr: To build an online community using the expertise of the Dopplr team. Clearly, Nokia has set sights to build a community that worships its brand.
  • Willis Wee on 28 Sep 09
     
    Nokia has explicitly stated their strategy in acquiring Dopplr: To build an online community using the expertise of the Dopplr team. Clearly, Nokia has set sights to build a community that worships its brand.
Ray Dacteur

Get a great intranet by involving everyone « Mark Morrell - 3 views

markmorrell.wordpress.com/...intranet-by-involving-everyone

intranet collaboration management

shared by Ray Dacteur on 14 Jul 10 - Cached
  • BT’s intranet builds on this by supporting collaboration with anyone in BT including senior managers.
Christophe Gauthier

Ten Leading Business Intelligence Software Solutions - 2 views

itmanagement.earthweb.com/...ligence-Software-Solutions.htm

secafi meslectures logiciel BI business intelligence analytics

shared by Christophe Gauthier on 16 Oct 10 - No Cached
  • Christophe Gauthier on 16 Oct 10
     
    "Ten Leading Business Intelligence Software Solutions By Thor Olavsrud May 5, 2010 The Business Intelligence software market is shaping up as a David vs. Goliath struggle. Behemoths like Microsoft, Oracle and IBM offer feature-rich BI suites along with their many other enterprise software products. Meanwhile, pure-play business intelligence software vendors -- such as MicroStrategy and Tableau -- have avid followers and are known for innovating around new features and quickly adjusting to the shifting marketplace. Why is this important? Because Business Intelligence software is used to extract data from disparate sources -- spreadsheets, databases and other software programs -- inside companies and then analyze that business data to better understand a firm's internal and external strengths and weaknesses. A business relies heavily on this data. Bottom line: Business intelligence software enables managers to better see the relationship between different data for critical decision-making -- particularly opportunities for innovation, cost reduction and optimal resource deployment. The list below includes ten industry-leading BI solutions, from vendors large and not-so-large. If you're looking for a bird's eye view of this rapidly evolving market, the following condensed portraits should help. Business Intelligence Software: Ten Solutions Note: This list is NOT ordered "best to worst." The question of what business intelligence software solution is best for a given company depends on an entire matrix of factors. This list is simply an overview of BI solutions, with the debate about quality left to individual clients. SAP Crystal Reports Crystal Reports is part of SAP's Business Objects portfolio of business intelligence software solutions. It allows users to graphically design interactive reports and connect them to virtually any data source, Microsoft Excel spreadsheets, Oracle databases, Business Objects Enterprise business views and local file system info
Miguel Membrado

Hal Varian on how the Web challenges managers - The McKinsey Quarterly - Hal Varian web... - 0 views

www.mckinseyquarterly.com/...e_Web_challenges_managers_2286

enterprise2.0 google business innovation agility wirearchy

shared by Miguel Membrado on 31 Jan 09 - Cached
  • Google’s chief economist says executives in wired organizations need a sharper understanding of how technology empowers innovation.
  • Miguel Membrado on 31 Jan 09
     
    Google's chief economist says executives in wired organizations need a sharper understanding of how technology empowers innovation.
Christophe Deschamps

Enterprise Web 2.0: Building the Next-Generation Workplace - the Driving Force behind J... - 0 views

www.marketwatch.com/...story.aspx

entreprise 2.0 etudes knowledge workers

shared by Christophe Deschamps on 07 Oct 08 - Cached
  • Building on the somewhat vague and yet particular usage of the term 'Web 2.0', 'Enterprise Web 2.0' describes a fresh, and some would say new, approach to the design and provision of business applications that incorporates aspects such as social networking, collaboration, and real-time communication. In addition, Enterprise Web 2.0 focuses a great deal of attention on the user's 'experience' or 'joy of use' -- something of a novelty in enterprise IT these days. By comparison, when Butler Group talks about 'Enterprise 2.0', we are focusing on the composition and architecture of the IT ecosystem, and the associated business models that will support Enterprise Web 2.0 applications.
  • Enterprise Web 2.0 is very much concerned with the user experience of corporate systems and applications, and on extracting business value from the social contributions and interactions of the organisation's various stakeholders.
  • The management of customer relationships continues to remain pivotal for most organisations, and so the social aspects of Web 2.0 are mirrored in the corporate world of Enterprise Web 2.0
  • ...8 more annotations...
  • Workforce mobility and changing communication patterns are two more trends that are driving change at the infrastructure layer, and so unified communication and collaboration requirements form an important part of Enterprise 2.0 strategy.
  • Enterprise Web 2.0 might be about putting the user (i.e. employee, customer, or stakeholder) first, but in order to do so it also requires supporting technology. And so at the IT infrastructure level, Enterprise 2.0 means Internet Protocol (IP) everywhere -- voice, video, and data. Enterprise 2.0 also means, 'open' standards rather than proprietary or 'closed' systems. Furthermore, Enterprise 2.0 technology means user-driven technology and not IT-driven technology.
  • Having accepted the fact that 'processes' means 'people', then we have to look for ways in which these people (i.e. processes) can self-organise and reference one another. Then, where possible, we need to somehow incapsulate the processes into a set of business services. One day (we might call it Web 3.0), Artificial Intelligence (AI) will enable organisations to do with computers that which they do via human beings today, but until that day arrives, organisations must do more to aid interdepartment and inter-company collaboration. Workflow has not yet figured largely in the consumer-oriented world of Web 2.0, but Butler Group sees this as pivotal when considering Enterprise Web 2.0.
  • Today applications that embody processes are built by IT professionals, but tomorrow they will be built by a new breed of power user, using mashup builders, software agents, and other Web 2.0 technologies.
  • Business and IT managers must therefore prepare themselves for the new generation of power user who will be creating mashups and situational applications that have a far broader impact than the typical spreadsheet macro of yesteryear, and that if organisations are to avoid a proliferation of unmanageable, siloed, micro-applications, then they must blend the power of personal productivity with an appropriate management layer and a degree of central oversight.
  • Web 2.0 is no longer PC-centric.
  • It is clearly a mistake to think that Web 2.0 is all about technology, and likewise Enterprise Web 2.0, but it is also a mistake to dismiss the technology altogether. Therefore, selecting and implementing enterprise social software solutions, next-generation collaboration solutions, and Rich Internet Applications requires careful thought, consideration, and planning.
  • The driving force behind just about every aspect of Enterprise Web 2.0, is of course, the user -- something that has not always ranked highly on the list of priorities for corporate IT mangers -- and so the challenge for all forward-looking organisations is to refocus on this aspect of their IT strategies.
  • Christophe Deschamps on 07 Oct 08
     
    Nouvelle étude de Research & Markets. Pas mal d'infos dans cette synthèse. User-centric
Yan Thoinet

untitled - 0 views

www.saastream.com/...driving-success.html

enterprise2.0

shared by Yan Thoinet on 31 Dec 07 - Cached
  • Driving successfully web 2.0 into the enterprise
  • A lot of companies are currently planning their web 2.0 strategies and are discovering the opportunities as well as facing the challenges of adopting these technologies in the workplace.
  • The business case, system adoption and issues around fragmentation are typical pain points that companies are dealing with as far as Enterprise 2.0 implementation is concerned.
  • ...2 more annotations...
  • Making this type of initiative a success requires aligning the following critical aspects: senior management commitment and involvement, internal communication, company’s culture and organisational change, providing incentives and recognition, and finally selecting the appropriate infrastructure.
  • business strategy, aligned with clearly defined outcomes & objectives, and supported by organisational structures, company's culture and adapted technologies.
shinele lee

Search engine optimization services provider - 2 views

Our SEO services helps small to large scale business find more clients and customers! Use our proven internet marketing strategies without risk. Guaranteed. To know more about SEO services visit us...

started by shinele lee on 17 Oct 12 no follow-up yet
Christophe Deschamps

IndustryWeek : Seven Strategies for Implementing a Successful Corporate Wiki - 0 views

www.industryweek.com/ReadArticle.aspx

entreprise 2.0 wikis

shared by Christophe Deschamps on 08 Oct 08 - Cached
  • Integrate the wiki as one of several important tools in an organization's IT collaboration architecture.Understand the wiki "rules of conduct" and ensure they are monitored and enforced.Optimize the use of wikis for collaborative knowledge creation across geographically dispersed employees, and for crossing divisional or functional boundaries, in order to gain insights from people not previously connected.Assign a champion to each wiki and have that champion observe contributions that people make to the wiki; the champion will help foster employees who adopt the important "shaper" role within the wiki.Recognize that the most difficult barrier to cross in sustaining a wiki is convincing people to edit others' work; organizations should ask their champion and managers to help with this.Recognize that a significant value of wikis comes from embedding small software programs into the wiki that structure repetitive behavior. Some include organizing meeting minutes, rolling up project status or scheduling meetings. Ask wiki participants to keep watching for repetitive activity to evolve and enhance wiki technology.Understand wikis are best used in work cultures that encourage collaboration. Without an appropriate fit with the workplace culture, wiki technology will be of limited value in sharing knowledge, ideas and practices.
  • Christophe Deschamps on 08 Oct 08
     
    Tout est dans le titre
Christophe Deschamps

Il ne peut y avoir de stratégie "entreprise 2.0" - 0 views

www.duperrin.com/...-entreprise-20-car-cen-est-une

ib entreprise 2.0 enterprise 2.0 gestion projet 2.0 méthodologie

shared by Christophe Deschamps on 27 Jun 09 - Cached
  • Quelqu’un demande “mais quelle stratégie pour devenir une entreprise 2.0″ et l’on a envie de répondre “mais pourtant c’est clair, on vient de le dire, et tu l’as dit toi même”.
  • Essayer de chercher une stratégie pour faire l’entreprise 2.0 revient à réflechir “en boucle” sans risque d’en sortir puisque l’entreprise 2.0 est le nom donné à la stratégie (ou plus exactement à une partie de celle-ci).
  • La stratégie entreprise 2.0 et, l’exemple CISCO le prouve, revient donc à utiliser les boites à outils classiques pour mettre en œuvre les composantes du projet qu’on a dénommé entreprise 2.0 et non à mettre en œuvre l’entreprise 2.0 en espérant que ses composantes auxquelles on a pas envie de s’attaquer se mettent en œuvre par hasard.
  • ...2 more annotations...
  • Il me semble seulement que le “comment je fais l’entreprise 2.0″ signifie juste “je ne veux pas m’attaquer à tout ça alors je fais l’entreprise 2.0 et tout va se mettre en place seul”. Sauf que faire l’entreprise 2.0 c’est justement s’attaquer à “tout cela”.
  • L’entreprise 2.0 n’est pas une baguette magique qui évite de s’attaquer aux questions importantes et structurantes. Elle est justement la conséquence du fait qu’on s’y attaque. Inutile donc de lui donner une stratégie car elle est stratégie elle-même. Elle est le nom donné à ce qu’il faut faire donc inutile d’aller chercher plus loin.
  • Christophe Deschamps on 27 Jun 09
     
    Il s'agit d'un autre malentendu fréquent. Quelqu'un demande "mais quelle stratégie pour devenir une entreprise 2.0″ et l'on a envie de répondre "mais pourtant c'est clair, on vient de le dire, et tu l'as dit toi même". Bizarre non ?
Eric Salviac

[22-25 sept 2009] PARIS 2.0 : Toutes les tendances 2.0 #event - 0 views

www.amiando.com/strategies20aparis.html

evenement 2.0

shared by Eric Salviac on 16 Sep 09 - Cached
  • Eric Salviac on 16 Sep 09
     
    80 intervenants, 4 jours, 10 euros
Frank Hamm

Wild Apricot Blog : Social Media for Non-Profits: 26 Great Slideshare Presentations You... - 0 views

www.wildapricot.com/...presentations-you-can-use.aspx

slideshare presentation social-media .for.presentation NPO non-profits social-networks strategy ROI case-study

shared by Frank Hamm on 09 Jun 09 - Cached
  • Frank Hamm on 09 Jun 09
     
    Here's a hand-picked selection of presentations to get you started.
Christophe Deschamps

Enterprise 2.0 Vs Diffusion of Innovation - 3 views

ceciiil.wordpress.com/...2-0-vs-diffusion-of-innovation

ib entreprise 2.0 enterprise 2.0 management adoption technos 2.0

shared by Christophe Deschamps on 18 Feb 10 - Cached
  • Relative advantage : what value does it bring ? Compatibility : how much effort to transition to this innovation ? Complexity : how much learning is required to apply it ? Triability : How easy is it to try the innovation ? Observability : How visible are the results ?
  • None of these intangible assets (human, organizational and informational capital – i.e databases, Information systems, networks, technology infrastructure) has value that can be measured separately or independently.
  • Mc Afee still recommend to build some kind of business case with the following elements
  • ...10 more annotations...
  • Costs and time lines
  • Expected benefits
  • Technology footprint
  • People make relative evaluations Reference point is status quo People are loss-adverse : a prospective loss of X is 3 times more painful that a gain of X is pleasurable.
  • These elements lead to the fact that we value what we have far more highly that what we could have instead. The result is what Gourville calls the 9x effect : people rate what they have 3 times more than their actual value and prospective items three times less than what they’re actually worth. A new item must therefore be at least 9 times better to justify the (perceived) effort required for the adoption.
  • As a result, McAfee quotes Gourville and recommends not to oversell the collaborative platform and make it clear that the adoption will be a long phase.
  • The objectives is to help them realize that these tools are the root cause of many of their daily work frustrations
  • So a 30 days trial might not be enough to see the full benefits of such solutions. However it can still proves how easy it is to use them.
  • A good strategy to make the results visible is to locate some teams of social networks enthusiasts (IT or HR departments might be a first good guess). And start to deploy the solution on such narrow teams.
  • In a transparency and observability purpose, it might be a good idea to monitor the knowledge workers perceived value of their tools and measure the progress. Preparing a questionnaire with a set of questions around the subject of collaboration, innovation, productivity and knowledge management could be a good starting point.
  • Christophe Deschamps on 18 Feb 10
     
    Revue du livre de McAfee par @ceciil
Christophe Deschamps

New Info Series Clarifies Social Knowledge Management and Enterprise 2.0 Strategies - 2 views

www.euroinvestor.co.uk/...story.aspx

ib entreprise 2.0 enterprise 2.0 KnowledgeManagement

shared by Christophe Deschamps on 04 Dec 09 - Cached
  • Christophe Deschamps on 04 Dec 09
     
    Plusieurs articles autour du KM et de l'entreprise 2.0
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