Most of us can relate to the befuddled lady in the "Age-Activated Attention Deficit Disorder" video http://tinyurl.com/6xcej6g. With the constant distractions of modern life interrupting completion of any tasks begun, the lady depicted can't keep up with frequent alterations to her memory synapses which are potentially activating a few genes capable of creating protein for memory storage which might find their way into the gene pool in case reproduction was on her agenda (oh, NOW I remember where I was going in the car :-)