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Professors are also being left out of marketing decisions, personal branding campaigns, and how the intellectual capital of their life’s work get’s disseminated.

In addition to academic prowess, future SuperProfessors will be ranked according to attributes like influence, fame, clout, and name recognition. Future criteria for winning the FacultyRow SuperProfessor designation will likely include benchmarks for the size of social networks, industry influencer rankings, and gauges for measuring effectiveness of personal branding campaigns.

Currently we are seeing a tremendous duplication of effort. Entry-level courses such as psychology 101, economics 101, and accounting 101 are being taught simultaneously by thousands of professors around the globe. Once a high profile SuperProfessor and brand name University produces one of these courses, what’s the value of a mid-tier school and little-known teacher also creating the same course? As Ball Corporation executive, Drew Crouch puts it, “Education is definitely moving from a history of scarcity to a future of abundance. Just like Gutenberg freed the written word, the Internet has freed information.”

Not everybody has to teach with technology, but it does need to be deeply embedded throughout the ecosystem we create on campus - and not because "that's what students want" or "that's where the students are."  The surprising-to-most-people-fact is that students would prefer less technology in the classroom (especially *participatory* technologies that ask them to do something other than sit back and memorize material for a regurgitation exercise).  I use wikis, blogs, twitter and other social media in the classroom not because our students use them, but because I am afraid that social media might be using them – that they are using social media blindly, without recognition of the new challenges and opportunities they might create.  I use social media not only as an effective teaching tool that encourages participation, but also as a way to broaden the media literacy of our students.  In this regard, we still have a great deal of work to do.  We need to embed new media literacy more deeply into the curriculum so that it isn't just this "one crazy Anthropology class" (as I have heard my class fondly referred to by students) that showed them how they can effectively use these tools in ways they had not yet imagined, while also allowing them to see a little more clearly how these tools are using them, altering their habits, sensibilities, and values as well as the larger structural contexts in which they live.

Whatever tool professors can find to conjure that—curiosity and a sense of amazing possibilities—is what they should use, he says. Like any good lecture, his point may be more inspirational than instructive. "Students and faculty have to have this sense that they can truly connect with each other," he concludes. "Only through that sense of connection do you have this sense of community."