E-marketing

Although there are many forms of Web Monetization (I've listed out nearly 15 forms), the newest iteration of web marketing: widgets, haven't yet fully cashed in. Widget, Gadgets, Applications, Canvas Pages, Embeds, it goes on and one. One thing is clear, the rate of widgets continues to increase, take for example Facebook's application platform has over 15,000, 20,000 applications in just about 9 months. Granted, many of those are slightly tweaked clones of each other, the top 100 widgets clearly has adoption. In some cases, there are sophisticated companies developing widgets, the RockYou's and Slides of the world can really zero in and focus, or take the garage developers such as the two Russian developers who created Scrabulouos, or lastly, the big corporations or interactive firms that are getting in on the action -often with limited success. Yet, how do we monetize widgets? There's only a few ways, some tied back to traditional methods, and some leaning on the new media.

This article highlights 5 further principles, heuristics and approaches for effective web design - approaches which, used properly, can lead to more sophisticated design decisions and simplify the process of perceiving presented information.

Too often, webmasters either perform no keyword research, or do their research on an ad hoc basis. As a result, they miss out on many opportunities to drive more traffic to their sites. In this article, I'll explain why planning is so essential and should be closely aligned to your business strategy.

When it comes to selling online, getting someone to take action right now is often the key to success. Many ...

These pages provide links to examples of thesauri and to classification schemes that may be used for controlling database or WWW site subject content. They also provide links to descriptive and critical material about such metainformation.

What should be the role of marketing in the semantic web? Should there be any? According to the W3C, the semantic web is about common data formats that make it easy to integrate and combine data from diverse sources. It's about mapping ideas expressed in human language to data in a way that facilitates automatic processing, where software can programmatically comprehend how different pieces of data are related. It's a web behind the web of animated banner ads and branded UI designs.

I've always been a big proponent of having actionable anchor text for links when I really want someone to click. ...

After you have defined your product categories and how to structure them (see Usability and e-commerce Part 1) you are ready to define the product pages. Let's start with the product overview page:

A new study by Canadian research firm Pollara has surfaced data indicating that Malcolm Gladwell's popular theory about key influencers moving markets may not be valid. Gladwell's arguments in the 2000 book The Tipping Point had reached levels of cliche approaching The Wisdom of Crowds, in large part because of its seductiveness to marketers.

Mailing list content must be ultra-short. Provide separate email addresses for subscribing and unsubscribing and include info on how to get off in every mailing list message. Improved usability increased subscriptions by 128% in one case study.

he latest punch thrown in Yahoo!'s fight to stay relevant and avoid a take over by Microsoft is their unveiling of their new ad management software, named AMP!, which will ship this summer. Though pay-per-click text ads remain Google's (and thus the online ad industry's) bread and butter, there has been a lot of movement around online display advertising over the past year, an area which Yahoo! is currently top dog. Since the beginning of 2007, Microsoft bought aQuantive for $6 billion, Google acquired DoubleClick for $3.1 billion, AOL built up its Platform A with acquisitions of Tacoda, and Quigo, WPP spent $649 million to purchase 24/7 Real Media, and Yahoo! itself paid $680 million for Right Media. And now with AMP!, is Yahoo! actually opening up their ad silo?

Most of marketing is now measurable, directly or indirectly. With digitally produced and distributed marketing - particularly channels such as search engine marketing, online advertising, email marketing, post-click marketing, and web site optimization - it's often practical to test dozens or hundreds of ideas within a short time. So if you have more than one competing suggestion for "what will work best", the solution is "test them and let's find out". The answer is quantifiable, not emotional.

Collection of thesauri and classificationsin internet

Our product is explanation. We use a simple format and real-world stories to make sense of complex ideas. We're interpreters. We present your products and services in plain English using short, unique and understandable videos in a format we call Paperworks.

IBM - 2007 e-readiness rankings - United States

Customer Experience management (for e-shops)

The average e-commerce site is effective in getting shoppers to buy less than half the time. Web site design gurus say usability testing can help bring profitability up.