Group items tagged explaining - E-marketing

Explaining OpenSocial to your Executives - 0 views

www.web-strategist.com/...-opensocial-to-your-executives

e-marketing open social strategy

shared by Frederik Van Zande on 25 Apr 08 - Cached

Frederik Van Zande on 25 Apr 08

[Using portable applications, companies can now efficiently extend their website experience to existing communities on popular social networks]

<div class="cArrow"> </div><div class="cContentInner">[Using portable applications, companies can now efficiently extend their website experience to existing communities on popular social networks]</div>

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SEOmoz | Hey Googlers - It's OK To Be Honest & Direct When Answering Questions - 0 views

www.seomoz.org/...irect-when-answering-questions

answers geotargeting google localisation questions seo serp

shared by Frederik Van Zande on 23 Jun 08 - Cached

Robert Longfield - 5:16 pm Q: Further on Geotargetting. I run a multinational site with about 12 different languages being supported. We are implimenting geotrageting so users are directed to the appropriate language page for their country. The concern of some is that Google may penalize me... John Mueller - 5:35 pm A: I would recommend not redirecting users based on their location. This can be a bad user experience. It's better to allow a user to choose his version based on his searches. Rand: Such brazen hypocrisy! Google can geo-target its search results, geo-target its homepage, geotarget many of its other service pages, but heavens forbid anyone else do it. This is ridiculous. Robert - I'd say to simply do a quick check before you redirect your users. If their browser accepts cookies, feel free to drop one, re-direct them to the appropriate page and let your user data, feedback and analytics tell you whether or not it's the best experience or not. If the browser doesn't take cookies, drop them on an international landing page that lets them choose their country/language - this will also work well for search engine bots (which don't accept cookies), and will be able to find all of your country-targeted content.
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Frederik Van Zande on 23 Jun 08

Rather than attack the content provided by the Googlers directly, I thought it would be more valuable to provide the answers from Google alongside the answers I would have given. Hopefully, in this fashion, I can better explain my fears about how Google is communicating with website owners and marketers.

<div class="cArrow"> </div><div class="cContentInner">Rather than attack the content provided by the Googlers directly, I thought it would be more valuable to provide the answers from Google alongside the answers I would have given. Hopefully, in this fashion, I can better explain my fears about how Google is communicating with website owners and marketers.</div>

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Ecommerce Know-How: Information Architecture to Improve SEO and Usability | Practical e... - 0 views

www.practicalecommerce.com/...e-to-Improve-SEO-and-Usability

seo e-commerce e-shop ia

shared by Frederik Van Zande on 08 Jan 09 - Cached

Frederik Van Zande on 08 Jan 09

Taking lessons from two marketing disciplines, online retailers and their web designers can build a well structured Internet store organized into themes or categories that will make it easy for shoppers and search engines alike to find important information and product pages. In this Ecommerce Know-How, I will briefly define search engine optimization (SEO) and information architecture (IA), describe one of the many places where these marketing specialties intersect, and explain how easy and natural thematic structure and linking really is. I've also included a video. I should point out that this technique is very intuitive, and many site owners or designers are probably using it to some extent naturally. We are simply putting a name to these natural tendencies.

<div class="cArrow"> </div><div class="cContentInner">Taking lessons from two marketing disciplines, online retailers and their web designers can build a well structured Internet store organized into themes or categories that will make it easy for shoppers and search engines alike to find important information and product pages. In this Ecommerce Know-How, I will briefly define search engine optimization (SEO) and information architecture (IA), describe one of the many places where these marketing specialties intersect, and explain how easy and natural thematic structure and linking really is. I've also included a video. I should point out that this technique is very intuitive, and many site owners or designers are probably using it to some extent naturally. We are simply putting a name to these natural tendencies.</div>

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The Paradox of Choice: Why More is Less - 0 views

video.google.com/videoplay

choise e-marketing paradox product user experience

shared by Frederik Van Zande on 14 May 08 - Cached

Frederik Van Zande on 14 May 08

Barry Schwartz is a sociology professor at Swarthmore College and author of The Paradox of Choice. In this talk, he persuasively explains how and why the abundance of choice in modern society is actually making us miserable

<div class="cArrow"> </div><div class="cContentInner">Barry Schwartz is a sociology professor at Swarthmore College and author of The Paradox of Choice. In this talk, he persuasively explains how and why the abundance of choice in modern society is actually making us miserable</div>

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89% of Your Customers Will Remain Loyal, If They Know You're Listening to Them! - 0 views

www.marketingpilgrim.com/...w-youre-listening-to-them.html

brand customers e-marketing listening online reputation reputation

shared by Frederik Van Zande on 01 Jul 08 - Cached

Frederik Van Zande on 01 Jul 08

While most of Radically Transparent is about managing and monitoring your online reputation, we spend a lot of time explaining that customers are discussing your brand and would love to have you join the conversation. New research from ExpoTV.com shows just how badly your customers want to hear from you.

<div class="cArrow"> </div><div class="cContentInner">While most of Radically Transparent is about managing and monitoring your online reputation, we spend a lot of time explaining that customers are discussing your brand and would love to have you join the conversation. New research from ExpoTV.com shows just how badly your customers want to hear from you.</div>

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What is Music 2.0? - ReadWriteWeb - 0 views

www.readwriteweb.com/...what_is_music_20.php

advertising model content e-marketing future music 2.0

shared by Frederik Van Zande on 12 Apr 08 - Cached

Frederik Van Zande on 12 Apr 08

Music futurist Gerd Leonhard has just released an informative video explaining what music 2.0 is and how the music industry should change to adapt to 'web 2.0' principles. The video is embedded below. Some of the themes are that control doesn't work (e.g. DRM and trying to control networking) and that music is meant to be shared. Even iTunes comes into some criticism - iTunes works great, says Leonhard, but it "is a locked community". Ultimately, Leonhard says that "open is king" and that "we have to give up on the idea of control and move to an open ecosystem in music." Check out the video!

<div class="cArrow"> </div><div class="cContentInner">Music futurist Gerd Leonhard has just released an informative video explaining what music 2.0 is and how the music industry should change to adapt to 'web 2.0' principles. The video is embedded below. Some of the themes are that control doesn't work (e.g. DRM and trying to control networking) and that music is meant to be shared. Even iTunes comes into some criticism - iTunes works great, says Leonhard, but it "is a locked community". Ultimately, Leonhard says that "open is king" and that "we have to give up on the idea of control and move to an open ecosystem in music." Check out the video!</div>

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Master Your Keywords, Part 1: Organize Your Keyword Research [Search Marketing] - 0 views

www.sitepoint.com/...organize-keyword-research

e-marketing keyword keyword research keyword strategy long tail sem seo

shared by Frederik Van Zande on 08 Apr 08 - Cached

Frederik Van Zande on 08 Apr 08

Too often, webmasters either perform no keyword research, or do their research on an ad hoc basis. As a result, they miss out on many opportunities to drive more traffic to their sites. In this article, I'll explain why planning is so essential and should be closely aligned to your business strategy.

<div class="cArrow"> </div><div class="cContentInner">Too often, webmasters either perform no keyword research, or do their research on an ad hoc basis. As a result, they miss out on many opportunities to drive more traffic to their sites. In this article, I'll explain why planning is so essential and should be closely aligned to your business strategy.</div>

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Brand Monitoring on Vimeo - 1 views

vimeo.com/5870289

brand monitoring tutorial google alert brand reputation tools

shared by Frederik Van Zande on 04 Aug 09 - Cached

Frederik Van Zande on 04 Aug 09

The video explains how to setup a brand monitoing dashboard using free available tools such as google alerts, social mention, techonarti search, twitter search, wordpress search and off course netvibes

<div class="cArrow"> </div><div class="cContentInner">The video explains how to setup a brand monitoing dashboard using free available tools such as google alerts, social mention, techonarti search, twitter search, wordpress search and off course netvibes</div>

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stamen design | big ideas worth pursuing - 0 views

stamen.com/

concepts difficult e-marketing explaining online_video usability

shared by Frederik Van Zande on 26 Apr 08 - Cached

Common Craft - Explanations In Plain English - 0 views

www.commoncraft.com/