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Frederik Van Zande

Study: There is No Tipping Point, Blog Readers Are Skeptical - ReadWriteWeb - 0 views

www.readwriteweb.com/...y_there_is_no_tipping_poin.php

blog e-marketing influence skeptical study trustworthy

shared by Frederik Van Zande on 03 Apr 08 - Cached
  • Frederik Van Zande on 03 Apr 08
     
    A new study by Canadian research firm Pollara has surfaced data indicating that Malcolm Gladwell's popular theory about key influencers moving markets may not be valid. Gladwell's arguments in the 2000 book The Tipping Point had reached levels of cliche approaching The Wisdom of Crowds, in large part because of its seductiveness to marketers.
P J Moris

Good directions to boost IT purchases - 0 views

jdeuserlists.blogspot.com/...hase-process-short-primer.html

It decision makers list IT tech users IT stakeholder marketing speed IT purchase Reduce IT purchase cycle

shared by P J Moris on 17 Nov 10 - No Cached
  • P J Moris on 17 Nov 10
     
    While we examine the trends in 2010, there are clear patterns on the role and influence of multiple IT stakeholders within the IT decision-making process. These founding serve as a guide post on the strategic framework for IT marketers.
Frederik Van Zande

Cart Abandonment: Nipping FUDDs in the Bud | Get Elastic - 0 views

www.getelastic.com/nment-nipping-fudds-in-the-bud

abondonment best practice convertion e-commerce e-marketing e-shop roi shopping cart

shared by Frederik Van Zande on 04 Jun 08 - Cached
  • Shipping charges too high - 43% Total cost of purchase more expensive than anticipated - 36% Wanted to comparison shop at other Web sites before making a purchase - 27% Could not contact customer support to answer questions - 16% Forgot usernames and passwords for store accounts - 14%
  • 44% of shoppers surveyed by the e-Tailing Group’s research in late 2006 reported they typically compare 3 stores when making a decision, and 84% cited free shipping as “very to most influential” when buying gifts online. It could very well be a dealbreaker between buying from you or a competitor. So online stores that offer free shipping have an advantage over stores that don’t, right? Not unless the free shipping message gets through to the customer.
  • Frederik Van Zande on 04 Jun 08
     
    What are FUDDs? We're not talking about wabbit-hunters or the beer of choice in Shelbyville. FUDDs are fears, uncertainties, doubts and deal breakers that influence consumers' purchase decisions. How you address them can have a huge impact on your conversion rates. PayPal and ComScore recently conducted a study on shopping cart abandonment and discovered customers' top reasons were
Frederik Van Zande

Should You Remove Keywords With Low Click Through Rates? | Get Elastic - 0 views

www.getelastic.com/dling-poor-performing-keywords

'low adwords click google ppc sem seo through'

shared by Frederik Van Zande on 24 Jul 08 - Cached
  • Frederik Van Zande on 24 Jul 08
     
    Because the AdWords system rewards keywords with high click-through history (relative to competitors) with better ad positions and lower cost-per-click, click through rate is considered an important performance metric. Along with a keyword's relevance to ad text and landing page copy, click through rate influences a keyword's "Quality Score." Every PPC campaign is bound to have a few (or few thousand) keywords with low click through rates. You can identify them easily enough with web analytics and campaign reports, but what do you do with them?
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