Study: There is No Tipping Point, Blog Readers Are Skeptical - ReadWriteWeb - 0 views
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Frederik Van Zande on 03 Apr 08A new study by Canadian research firm Pollara has surfaced data indicating that Malcolm Gladwell's popular theory about key influencers moving markets may not be valid. Gladwell's arguments in the 2000 book The Tipping Point had reached levels of cliche approaching The Wisdom of Crowds, in large part because of its seductiveness to marketers.