Customer Loyalty & Increasing Sales of Consumable Products | Get Elastic - 0 views
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Frederik Van Zande on 19 Jun 08Subscription options for consumables is not necessarily a new concept, but certainly an underused tactic of online retailers. It's far more common to see e-tailers offering tiered pricing (discounts on quantity) to increase basket size. But customers don't always want to order a case lot of something - who has room for a year's worth of coffee in the cupboard? Others don't have the cash-on-hand to pre-purchase items.