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Frederik Van Zande

Usability Review: My Account Page :: Varien - 0 views

www.varien.com/...te-screenshots-my-account-page

account architecture e-commerce e-marketing e-shop information my usability user_control

shared by Frederik Van Zande on 26 Apr 08 - Cached
  • Frederik Van Zande on 26 Apr 08
     
    Loyal ecommerce shoppers often like to set up an account with etailers they visit frequently. This means that how you set up the "My Account" page can be important. In terms of design and usability, it is important to cater to your ecommerce shoppers. All of the examples below are the My Account pages for various etailers. Each represents the first thing that comes up when the My Account selection is made on an ecommerce Web site.
Frederik Van Zande

Amazon Alerts Shoppers of Price Changes in Cart | Get Elastic - 0 views

www.getelastic.com/ppers-of-price-changes-in-cart

price price changes e-shop e-marketing shopping cart strategy

shared by Frederik Van Zande on 15 Dec 08 - Cached
  • Frederik Van Zande on 15 Dec 08
     
    If you've added an item to Amazon's cart without purchasing in the same session, Amazon remembers. For a long time. On my last trip to the Amazon, I added a couple new items to buy. Not realizing I had left some products in my cart, I was greeted with this notice on the cart review page:
Victoria Phee

Why Do I Need SEO to Improve My Site? - 0 views

web-design.teamcreatives.com/...ed-seo-to-improve-my-site.html

seo search engine optimization article advantages

shared by Victoria Phee on 02 Dec 08 - Cached
  • Victoria Phee on 02 Dec 08
     
    Why do I need SEO to improve my site? Because 80 percent of all website traffic originates from the search engines, with the majority coming from a select few.
Frederik Van Zande

Design and Build Email Newsletters Without Losing Your Mind (and Soul) - Smashing Magazine - 0 views

www.smashingmagazine.com/...etter-without-losing-your-mind

e-mail best practice html e-marketing css coding cross browser

shared by Frederik Van Zande on 02 Feb 10 - Cached
  • Frederik Van Zande on 02 Feb 10
     
    ""We really love this new website you've built! Now we'd like to send out an email to all of our customers, friends and anyone, and it should look exactly like the website except with a spinning mailbox at the bottom, and have my photo, and my cat's photo…" Ever had that conversation with a client? You've built plenty of websites in your time and could knock off a blog template in your sleep, but HTML email? Seriously? HTML email has the reputation (often well deserved) of being a horrible design medium."
Frederik Van Zande

Link Request Strategies for Blogs, Edu's & .Gov's: Respect My Authoritah! | Search Engi... - 0 views

www.searchenginepeople.com/...du-gov-respect-authoritah.html

e-marketing linkbuilding seo

shared by Frederik Van Zande on 28 Jun 08 - Cached
  • Frederik Van Zande on 28 Jun 08
     
    his post is a follow up to my creating and managing your link campaign article. These are not techniques for gaining natural links rather they are methods of contacting other sites about your business and getting them to link to you - without initially coming right out and asking for a link. It occurred to me to add a few links to actual places where you can get free .edu links, however I did that before over at seomoz and the free sources are now useless due to being spammed.
Frederik Van Zande

Tool: URL Builder - Analytics Help - 0 views

www.google.com/...answer.py

google analytics custom url builder

shared by Frederik Van Zande on 20 Feb 09 - Cached
  • Frederik Van Zande on 20 Feb 09
     
    Fill in the form information and click the Generate URL button below. If you're new to tagging links or this is your first time using this tool, read How do I tag my links? If your Google Analytics account has been linked to an active AdWords account, there's no need to tag your AdWords links - auto-tagging will do it for you automatically.
Frederik Van Zande

SEOmoz | A Visual Tour Through the Basics of Social Media Marketing - 0 views

www.seomoz.org/...sics-of-social-media-marketing

e-marketing media social_marketing social_media_marketing social_network

shared by Frederik Van Zande on 26 Apr 08 - Cached
  • Frederik Van Zande on 26 Apr 08
     
    I've been asked several times to give presentations on the basics of social media marketing, and have now refined my 15 minute introductory tour to the point where I think it's fairly good (and I'm really damn picky about my presentations). The following presentation (in visual and text form) should be helpful for anyone trying to convince their bosses, team or cohorts that investing in SMM is ...
Frederik Van Zande

Organizing Your Link Lists for Effective Link Building - 0 views

www.searchenginejournal.com/...7078

e-marketing linkbuilding seo

shared by Frederik Van Zande on 28 Jun 08 - Cached
  • Frederik Van Zande on 28 Jun 08
     
    Sending a (good) link request via email is one of the most powerful ways to build links. My good friend and experienced link builder Melanie Nathan has put together an awesome tutorial on manual link building that covers most important link request strategies followed by killer examples.
Frederik Van Zande

SEOmoz | Hey Googlers - It's OK To Be Honest & Direct When Answering Questions - 0 views

www.seomoz.org/...irect-when-answering-questions

answers geotargeting google localisation questions seo serp

shared by Frederik Van Zande on 23 Jun 08 - Cached
  • Robert Longfield - 5:16 pm Q: Further on Geotargetting. I run a multinational site with about 12 different languages being supported. We are implimenting geotrageting so users are directed to the appropriate language page for their country. The concern of some is that Google may penalize me... John Mueller - 5:35 pm A: I would recommend not redirecting users based on their location. This can be a bad user experience. It's better to allow a user to choose his version based on his searches. Rand: Such brazen hypocrisy! Google can geo-target its search results, geo-target its homepage, geotarget many of its other service pages, but heavens forbid anyone else do it. This is ridiculous. Robert - I'd say to simply do a quick check before you redirect your users. If their browser accepts cookies, feel free to drop one, re-direct them to the appropriate page and let your user data, feedback and analytics tell you whether or not it's the best experience or not. If the browser doesn't take cookies, drop them on an international landing page that lets them choose their country/language - this will also work well for search engine bots (which don't accept cookies), and will be able to find all of your country-targeted content.
  • Frederik Van Zande on 23 Jun 08
     
    Rather than attack the content provided by the Googlers directly, I thought it would be more valuable to provide the answers from Google alongside the answers I would have given. Hopefully, in this fashion, I can better explain my fears about how Google is communicating with website owners and marketers.
Frederik Van Zande

Call to Action - how to improve them on your website for conversion | FutureNow's GrokD... - 0 views

www.grokdotcom.com/...calling-you-to-action

call to action best practice optimization e-marketing

shared by Frederik Van Zande on 20 Dec 08 - Cached
  • Frederik Van Zande on 20 Dec 08
     
    Hanging out at SES Chicago last week, I spent some time with Stewart Quealy, VP of content development for SES, who told me that he enjoyed my last column about the power of a great unique value proposition. He suggested that as more new faces begin to adopt conversion rate optimization, some may not be as familiar with the fundamentals as many of us are. And of course, the end of the year is always a good time to talk the fundamentals. This week, I want to discuss another conversion rate optimization basic: the call to action (CTA).
Frederik Van Zande

Classic Closeouts: A Classic Case of a Clear Value Proposition | Get Elastic - 0 views

www.getelastic.com/e-of-a-clear-value-proposition

uvp call to action e-commerce e-marketing poa

shared by Frederik Van Zande on 08 Dec 08 - Cached
  • Frederik Van Zande on 08 Dec 08
     
    Classic Closeouts is the best example of supporting a value proposition that I have come across in my travels around the Internet.
Frederik Van Zande

Web Analysis, Behavioral Targeting and Advertising: Typical Bounce Rates: Survey Results - 0 views

webanalysis.blogspot.com/...unce-rates-survey-results.html

bounce rate report average survey analytics optimization

shared by Frederik Van Zande on 07 Nov 08 - Cached
  • Frederik Van Zande on 07 Nov 08
     
    Bounce rate has become one of the most talked about web metrics, and a lot has been written about what this metrics means and how it should be interpreted and used. I also wrote about Bounce Rate in my post called Bounce Rate Demystified.
Frederik Van Zande

Free Shipping: Got It? 10 Ways to Flaunt It | Get Elastic - 0 views

www.getelastic.com/promote-free-shipping

e-commerce e-marketing e-shop free shipping persuasion seo shipping strategey

shared by Frederik Van Zande on 14 Oct 08 - Cached
  • Frederik Van Zande on 14 Oct 08
     
    With 60% of online shoppers cite free shipping as a reason they are more likely to shop on the web (Harris Interactive, July 2008), if you use free shipping as a marketing vehicle, you want to make sure you communicate your offer at every touch point. In the current issue of eM+C magazine, you'll find my article Get Your Site Into Shipping Shape This Season with ideas on how "get the most mileage" out of your free shipping offer from search engine to shopping cart (this version includes screen shots):
Frederik Van Zande

How to Increase Shopping Cart Abandonment - 0 views

www.grokdotcom.com/...shopping-cart-abandonment

abondonment best practice credibilty e-commerce e-shop shopping cart user experience

shared by Frederik Van Zande on 28 Apr 08 - Cached
  • Frederik Van Zande on 28 Apr 08
     
    So, it wasn't exactly Daniel Day-Lewis in There Will Be Blood ("I've abandoned my CAAARRRRRRT!!!"), but when Jeffrey told me today that he still hadn't bought his nephew the Fisher Price Grow to Pro Basketball hoop after two weeks of putting it off, I assumed he was being dramatic. Jeffrey claimed to be sticker shocked from shipping cost inflation, a common reaction while shopping online. One minute, you think you know the whole price. Then - bam - you proceed to checkout, only to find that the price has shot up as much as 25%. Was Jeff being cheap? Probably. But it's understandable. The truth is that online shopping has spoiled us. When Amazon ships for free - at least it feels that way if you buy into Amazon Prime - and when Zappos wants you to return those shoes (yes, really), anything less feels like a cheap plastic substitute for the real thing. ToysRUs.com does so many things right. The product image views are clear and show multiple angles. The customer reviews are helpful and thoroughly integrated. I could go on, but the important thing - the reason they still haven't sold Jeffrey a Fisher Price Grow to Pro Basketball hoop - is that they set a poor expectation of total cost before checkout.
Frederik Van Zande

Improve Your Copywriting by Pumping Up Your Verbs | FutureNow's GrokDotCom / Marketing ... - 0 views

www.grokdotcom.com/...pump-up-your-verbs

call to action copywriting verbs engage compell e-marketing

shared by Frederik Van Zande on 11 Feb 09 - Cached
  • Frederik Van Zande on 11 Feb 09
     
    Remember how, a while back, we talked about the benefits of using active verbs in your copy (Think Active!)? You must have got some benefit from that discussion - it's one of my most popular articles ever. So I think it's time we played Fun With Grammar again (if only your 9th grade English class had been so application-oriented).
Frederik Van Zande

The Shopping Cart: How to Answer the 5 Unanswered Customer Questions | FutureNow's Grok... - 0 views

www.grokdotcom.com/...-unanswered-customer-questions

e-shop e-commerce checkout optimization

shared by Frederik Van Zande on 23 Jun 09 - Cached
  • Frederik Van Zande on 23 Jun 09
     
    Here are 5 key, unanswered questions (beyond shipping costs) of the shopping cart: 1. Do you offer alternate forms of payment (aside from credit card)? 2. Are you safe and secure? 3. Why are you asking for this information? 4. Do I have to set up an account to buy? 5. Do I get to review my order before we transact?
Frederik Van Zande

Using Social Media to r blog | The Blogrepreneur - 0 views

www.blogrepreneur.com/-my-blog-post-%E2%80%93-part-8

blog e-marketing seo social_marketing

shared by Frederik Van Zande on 26 Apr 08 - Cached
  • Frederik Van Zande on 26 Apr 08
     
    An article on how to effectively use Social Marketing for maximum traffic and exposure.
Frederik Van Zande

apophenia: Who clicks on ads? And what might this mean? - 0 views

www.zephoria.org/...who_clicks_on_a.html

adds addsense advertisement e-marketing ppc research

shared by Frederik Van Zande on 26 Apr 08 - Cached
  • Frederik Van Zande on 26 Apr 08
     
    Advertising is the bread and butter of the web, yet most of my friends claim that they never click on ads, typically using a peacock tone that signals their pride in being ad-averse. The geekier amongst them go out of their way to run Mozilla scripts to scrape ads away, bemoaning the presence of consumer culture. Yet, companies increasingly rely on ad revenue to turn a profit and, while clicking on ads ?may? be declining, it certainly hasn't gone away. This raises a critical question: Who are the people that click on ads?
Frederik Van Zande

Usability: Gift Registries :: Varien - 0 views

www.varien.com/...usability-gift-registries

best e-commerce e-marketing e-shop examples gift practice registries usability

shared by Frederik Van Zande on 26 Apr 08 - Cached
  • Frederik Van Zande on 26 Apr 08
     
    Today I'm going to share my thoughts on gift registries. It is true that most ecommerce Web sites these days call them "wishlists," but there are a few companies out there that make the distinction. Additionally, wishlists are often kept private and then sent out by choice, or made public by choice. Gift registries are usually public and searchable (makes it easier for guests to make use of it).
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