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Frederik Van Zande

Classic Closeouts: A Classic Case of a Clear Value Proposition | Get Elastic - 0 views

www.getelastic.com/e-of-a-clear-value-proposition

uvp call to action e-commerce e-marketing poa

shared by Frederik Van Zande on 08 Dec 08 - Cached
  • Frederik Van Zande on 08 Dec 08
     
    Classic Closeouts is the best example of supporting a value proposition that I have come across in my travels around the Internet.
Frederik Van Zande

Test of custmer vs company centered copy (Future Now Inc) - 0 views

futurenowinc.com/index.cfm

copywriting UVP tool test ROI e-marketing customer centered

shared by Frederik Van Zande on 22 Jul 09 - Cached
  • Frederik Van Zande on 22 Jul 09
     
    A test that checks how many customer & how many company related words appear.
Frederik Van Zande

Price Guarantees: No Substitute for A Unique Value Proposition | Get Elastic - 0 views

www.getelastic.com/price-match-guarantees

uvp price guarantee e-marketing e-commerce persuasion

shared by Frederik Van Zande on 07 Apr 09 - Cached
  • Frederik Van Zande on 07 Apr 09
     
    Though I'd never recommend "lowest prices" as a unique selling proposition, I notice many retailers use a Price Match Guarantee or even a 110% Guarantee to convince customers to purchase from them and not the competition. I'd venture to say Price Guarantees are becoming "Ubiquitous Value Propositions" rather than unique!
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