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Podcast (29 mn) and transcript from Liz Bothwell talk on June 29, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z, odds are you've thought about creating a podcast for your brand. I probably don't need to tell you that podcasting takes time and effort. Not only do you have to figure out which topics will intrigue and captivate audiences, but you'll also have to take time to book guests, record interviews, and build a solid recording space where you can create high-quality audio content.

Steve- do your students run your Twitter and Instagram accounts? How many students contribute regularly? any problems with parents?

Dive Brief: Implementing new technologies can yield challenges for students, faculty and other campus users that are not accustomed to these tools, especially if instruction on their use is "nebulous and frustrating," writes Eric Stoller, a student affairs and technology blogger for Inside Higher Ed. Stoller suggests institutions provide quality customer service around digital services, and pressure "old-guard" technology companies to provide systems that meet or exceed users' expectations or aligning themselves with "solutions/providers with less built-in corporate rigidity." He also advises that institutions' marketing teams and communications offices make sure that digital services like campus mobile apps make sense for their students' preferred user experiences, so that the technologies enhance the overall student experience and boost branding and recruitment efforts.

"Horry County children start school on Wednesday morning and thousands of them will be in brand new, energy-positive buildings."

A recent strategy to alter the negative image that homework has built is to re-brand it as "home learning". But is this enough and if we are going to "get it right" what do we need to change besides the name?

Kasey Bell shares how to set up a good Twitter profile. Taking care of our brands as educators is important.

Simon Sinek has a simple but powerful model for inspirational leadership - starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers ...

The Top 100 Influencers and Brands in Edtech and Elearning.

"Most logos aren't designed in fifteen minutes, but most designers aren't Aaron Draplin. .. Watch as he sketches, brings his ideas into Illustrator, and tests and tunes the different iterations. The logos Aaron creates prove design can elevate any company or brand. Along the way, he provides tips for freelancing, finding inspiration, and providing clients context for logos that won't just live in PDFs."

A rich site full of Common Core lessons for all to use.

"Over 5,000 complete Common Core-aligned lessons from our 130 Master Teachers. Introducing CC.BetterLesson - a brand new, free resource from the BetterLesson team featuring the highest quality Common Core-aligned lessons created through our Master Teacher Project."

Marking your mark and personalising your class

Great reading passages on science and other areas.

Technology has created a whole new culture of learners. This site looks at the characteristics of Generation Z and what educators need to understand about their learning styles. Marketers can learn a lot about their buying and brand affiliation.

on the revolutionary aspect of MOOCs to break down traditional barriers to higher ed as regularly stated by CEOs Koller and Thrun: "This rhetoric is perhaps the most glittery yet in the public discourse about online higher education. But it is also a diversion shifting attention away from the logic of profit-making. For parents, students, and the general public who focus primarily on what education means for people's futures, for social mobility, for a healthy economy and a robust democracy, a dip into the insider talk of MOOCs, their investors, and industry analysts is both instructive and disorienting."

"These iPad mini ads, released late last year, were placed on the back covers of several national magazines-including Time, Wired and The New Yorker."

Shared at edubloggercon

create and share screen casts from power points, flip charts, smart boards for example. Add a short recap of your lesson and upoload to share with absent students or as a study guide.

Very much like screen-o-matic