Online Conversion

Four questions that you should be asking visitors to your site.

This article talks about how visitors to web sites are more results oriented and selfish. Referred by Erin.

How to price online services: One data point.

Value, Information and Trust: The three ingredients to conversion.

Consider promotions, not just advertising in your Web strategy.

Interesting Videos for beginners. Includes Google Analytics and Web Optimizer how-tos.

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Great source for Web Analytics resources.

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Did you know that load times affect conversion rates. Google has recently started penalizing your page quality score if you have slow load times. Pingdom Tools measure the performance of your Web site and help you diagnose the source of slow loading pages.

Tips and blogs for usability

The first rule of usability: "Know thy user" which is my primary job.

Great tips for optimizing

Inexpensive on-page reviews like Bazaarvoice

Great presentation at SXSW

Best Practices For UnsubscribingPosted March 5th, 2008 by Bill McCloskey <!--{PS..0}--> John Engler of Unsubcentral had some great comments based on my article last week and the problems I was having unsubscribing from a newsletter. I'm providing them verbatim with his permission…. Read the rest of this entry » v

Shimon Sandler offers some tips for linking phone orders to search campaigns, ranging from simple (using a pay-per-call provider) to more involved (setting up a database of unique promo codes tied to specific keywords).

You can create a unique landing page for each product that features a different phone number for each of the engines, or add a promo/reference code to each product page and train your phone sales reps to ask for and record this code for every order.

Sandler says that you can also put a printable coupon on each landing page that consumers need to redeem in-store, or try an IVR phone system that tracks phone calls and their sources. - Read the whole story...

Great if you're using Google Checkout of Paypal for merchant account.

There's nothing new here, but a nice summary of SEO and conversion basics.