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Brian Massey

From The Writer's Garage: A Closed Loop Marketing Overview - 0 views

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    Closed loop includes conversion.
Brian Massey

How Social Media Marketers Can Convert Attention Into Action - 0 views

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    Conversion Science is becoming a category!
Brian Massey

Google Instant Preview: A Game-Changer For Landing Pages - 0 views

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    Poor post-click marketing experiences can no longer hide behind the click.
Brian Massey

Email Marketing - Small Business Marketing: Social Surging, Email Still Most Effective ... - 0 views

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    Once again email wins (as usual) but most companies are doing it wrong.
Brian Massey

Writing Inverted Pyramids in Cyberspace (Jakob Nielsen's Alertbox) - 0 views

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    How to present information on a Web page.
Brian Massey

11 Digital Marketing / Analytics "Crimes Against Humanity" | Occam's Razor by Avinash K... - 0 views

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    I couldn't have come up with a better list. 
Brian Massey

Manticore™ Technology - 0 views

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    How to prime your champions with talking points in the considered purchase.
Brian Massey

A/B testing: five informative case studies | Econsultancy - 0 views

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    Five Conversion Case Studies
Brian Massey

CRO Writing Tips #2 - 6 Rules | Conversion Detectives - 0 views

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    Their the Car Talk Brothers of Online Conversion
Brian Massey

22 Creative Landing Page Designs - A Showcase, Critique, and Optimization Discussion | ... - 0 views

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    If you learn visually, this will teach you much about landing pages.
Brian Massey

8 Tactics to Optimize Welcome Email and Welcome Series | ClickZ - 0 views

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    Good email stuff from @matthewhayes on @ClickZ. Email is so important to conversion.
Brian Massey

Increase conversions through comparison shopping | The Post Click Marketing Blog - 0 views

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    Providing choice for your web visitors is not only a great way to increase conversions in your post-click marketing program, but also to increase the value of those conversions.
Brian Massey

Using Testimonials Effectively: How credibility indicators can help (or hurt) your conv... - 0 views

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    "People don't buy from Web sites, they buy from people." Dr. Flint McGlaughlin, perhaps the best Webbinar guy in conversion.
Brian Massey

Choosing an Email Service Provider - 0 views

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    What could be more important?
Brian Massey

5 Tips to Recapture Cart Abandonment : Page 1 of 2 : Retail Online Integration - 0 views

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    Forrester Research finds that roughly 38 percent of all shopping carts are abandoned, while other data sources put that figure as high as 70 percent.
Brian Massey

The 5 Pillars of Web Engagement Management - 0 views

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    Web Engagement Management (WEM) is a strategy for how an organization brings together its human and technology resources to optimize its digital presence. In the article What is Web Engagement Management (WEM)? we outlined 5 core WEM components. But we just skimmed the surface. Here's more on what we think is at the center of WEM.
Brian Massey

Are Digital Marketers Ignoring Baby Boomers? - eMarketer - 0 views

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    Boomers spend more time and money online than any other demographic.
Brian Massey

Web Tracking By Marketers For Marketers - iTrackerPro - 0 views

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    Recommended by Kate Buck, Jr.
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