Group items tagged

The key insight that I got from this @copyblogger post is that, regardless of our "resting" personality type, we are different when doing different activities. My Myers-Briggs type pegs me as generally an "Environmental" type. However, when I'm researching, I'm generally "Fantastical" (and I'm not just complimenting myself). When I'm writing I'm getting my "Structural" on. In short, we can't treat people as one personality type. We change from channel to channel. What are the four personality types when people are solving the problems your business solves?

If you're a frequent reader of our blogs, you won't be surprised by this report from Custora stating that email is a more effective marketing channel than social networks.

In fact, I say in my book that email is the biggest social network on the planet. Business people plan their days by their inbox. They program audible notifications when new items come into their inbox. It's not smart, but it's true.

Of course, this doesn't mean that you should send self-promotional crap. That won't work in email, mail or social media. But certainly don't eliminate email from your marketing mix.

Joe Pulizzi talks makes a convincing case that print is the marketing channel of the future.

Web Engagement Management (WEM) is a strategy for how an organization brings together its human and technology resources to optimize its digital presence. In the article What is Web Engagement Management (WEM)? we outlined 5 core WEM components. But we just skimmed the surface. Here's more on what we think is at the center of WEM.