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 @unbounce Landing pages really are simple. This "recipe" covers all of the bases for a sweet treat (for you and your visitors).

"For every $92 spent acquiring customers, only $1 is spent converting them."

This statistic plus 51 more are presented to you by our friends at @unbounce.

As I'm putting the final touches on my up-coming book, it is very clear that content is the most important conversion strategy: It influences and enables almost every other strategy.

If you need to get started on content marketing here is a pretty complete list of resources to get you started.

 @unbounce has provide a post with a double payoff. First, this is a great list of conversion-related stats and, second, a great example of how to design content to be sharable.

The content is sharable for the following reasons: The title contains the call to action "48 Tweetable Stats..." There's something here for everyone The quotes are Twitter-sized for easy sharing in 140 characters Each quote has a call to action in the form of a "Tweet this" link. Every quote So, if you've got something you really want people to share, follow this recipe. For article-style content, use pull quotes and put a "Tweet this" link with each.

These guys are real smarty-pants.

@unbounce - Writing headlines and subject lines and tweets all have something in common: You have a limited number of characters to get a prospect's attention in a very noisy environment.

Steve Young gives us some tested subject lines to consider in our campaigns.

Have some fun with your subject lines and don't take yourself too seriously!

 @unbounce Chris Pearson of DIYThemes recently stated that email is the foundation of online marketing. Period. B2B or B2C, email continues to outperform social media by a wide margin according to MarketingSherpa (and others). Here are some interesting tips on how to get your readers opening and clicking more of your email.

 @unbounce

I hesitated to share this article with you because the landing pages here are so very different. I take a more conservative approach to landing pages.

However, Oli Gardner does a great job of pointing out what works and doesn't work for these pages, so it is a great learning opportunity.

If you learn visually, this will teach you much about landing pages.

 @unbounce Here is some data that we are seeing elsewhere, in which video increases conversion rates. The universal appeal of video is quite surprising -- and powerful.

Email is the biggest social network on the planet. If you find yourself reluctant to tackle this proven cahnnel, here is a one-stop resource for inspiration and instruction.

Designers, THIS is your job on a landing page, not creating "engaging Web experiences."

The keys to good landing pages is helping the visitor to decide what to do and what is important. Color and shape are two ways to announce visually what matters. I love this selection of tools (though I hate MS Paint). Even a marketer that is mocking up pages can use these tools to emphasize what is important for a designer. New tools for the conversion lab.

Ready to take conversion seriously? Finally? If you want a great place to start, here are fifty bit-sized posts to get you started up the learning curve. I even got a mention. There are lots of ways to increase the performance of your website, and this list is organized into very helpful categories. Spend some time here.

Ready to take conversion seriously? Finally? If you want a great place to start, here are fifty bit-sized posts to get you started up the learning curve. I even got a mention. There are lots of ways to increase the performance of your website, and this list is organized into very helpful categories. Spend some time here.

This is a great overview of Landing Page best practices complete with examples. You'll find a lot in common with our Chemstry of the Landing Page presentation. Headlines and Ad Copy Clear and Concise Headlines Impeccable Grammar Trust indicators Call to Action Buttons Lose the Links Visuals (images) Above the Fold Always be testing