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@neilpatel collects some of the most interesting eye-tracking images available and provides seven insights that can help you design your pages and choose images. We have done our own eye-tracking study of business video and you can get the full report now. The report offers similar conclusions for the use of video in a landing page. It includes over 30 minutes of embedded video that you can watch yourself.

Neil's conclusions include:Be careful you you use [images of] peopleThat people love media (especially on search results pages)That men and women look at images differentlyThat simple images can be more effectiveThe power of the left side of the pageThe power of facesThat people love hand-written notes (my favorite)Enjoy the images he provides.

Retargeting Emails - Do E-commerce customers like or loathe them? March 10th, 2011Leave a commentGo to comments By Charles Nicolls, SeeWhy At SeeWhy, when we first launched our remarketing service in 2009, Randy Stross wrote a piece about email remarketing in The New York Times suggesting that while remarketing might be a great idea for ecommerce websites, it's not a great idea for consumers. He likened emails following up on abandoned shopping carts to a salesman chasing you down the street if you didn't buy from his store. There are major differences, of course. We've long argued that remarketing emails, when done well, not only drive conversions but also build brand trust. They can deliver great service and provide customers with the confidence to return to buy-either online, by phone or in store. If Randy was right and customers universally resented the intrusion, then these emails wouldn't work. In aiming to answer the question more substantively, I turned to data, and specifically email marketing benchmarks. The key metrics to look at to determine whether customers like or loathe remarketing emails are: the recovery rate the open rate the clickthrough rate the unsubscribe rate Frankly, the evidence is overwhelming: Remarketing, when done well, is appreciated by customers. Here's the evidence: (1) The recovery rate The recovery rate is the percentage of visitors that abandon shopping carts, and remarketed visitors thatthen return and purchase following remarketing. At SeeWhy, we measure recovery rates across all our customers, and currently the average is 20 percent. So, one in five shopping cart abandoners come back and buy, having being remarketed. In some cases, the recovery rate is as high as 50 percent. Moreover, when remarketed customers buy, they spend on average 55 percent more than customers who didn't abandon their shopping carts. (2) The open rate The average email open rate for remarketing emails is currently 46 percent, m

What could be more important?

Dustin Sparks is another fixture in the Conversion epicenter we have here in Austin, an epicenter that includes both Bryan and Jeffrey Eisenberg.

Dustin provides a very comprehensive and easy to consume list of the landing page mistakes that are costing businesses money across the Web. To find out how you can get a free copy of the Kindle edition of my new book join my Friends of the Author list now.

This article lists to the problems will be solving in 2017: marketers are stuck in data collection mode, and not data use mode; and that marketing software is too damn hard to use. We want to show marketers how to use data to make great decisions. And until the tools get easier-to-use, we provide the teams that know how to turn the knobs pull the levers and make these tools work well.

 @KISSMetricsYou want to have a high-converting website. You really do. I'm not kidding.

It makes all of your marketing much cheaper by turning more of your paid and organic traffic into sales. It grows your business more efficiently because your visitors are finding what they want. It gets you off of the "more traffic" treadmill so you can focus on providing great products or great services.

Here is another awesome summary of the things you could be doing to make your site convert better.

Peep Laja @peeplaja has put together a great list of ways to increase conversion rate. The remarkable thing about this list is that he provides a case study for each of his recommendations, proof that these ideas have works somewhere. This lets you understand the circumstances that drove the improvements in conversion and help you choose the tactics you will use on your site. Thanks, Peep.

While this article focuses on urgency and social proof, take a look at the way this Ruby Lane product page is designed.

Price is prominently displayedAdd to Cart button is high on the pageShipping is handled before entering checkoutThe product description is near the hero shot (and well written)Several high-quality photos are provided.All are above the fold or close to it. Are you working this hard to help your visitors buy?

 @unbounce has provide a post with a double payoff. First, this is a great list of conversion-related stats and, second, a great example of how to design content to be sharable.

The content is sharable for the following reasons: The title contains the call to action "48 Tweetable Stats..." There's something here for everyone The quotes are Twitter-sized for easy sharing in 140 characters Each quote has a call to action in the form of a "Tweet this" link. Every quote So, if you've got something you really want people to share, follow this recipe. For article-style content, use pull quotes and put a "Tweet this" link with each.

These guys are real smarty-pants.

@peeplaja offers a great post on shopping cart abandonment

In my book I say that abandonment is like cholesterol: There is a good kind and a bad kind. For each there is a strategy for reducing the impact of abandonment on your business.

Good abandoners leave because they aren't done with their shopping process. The challenge is to get them to come back and buy when they are done. There are several strategies here for retargeting the visitor who abandons using email and ads.

Bad abandoners leave because you surprised them or didn't provide the information they were looking for. This kind of abandonment can be treated by improving the checkout process and by using pricing and shipping strategies.

Abandonment is the most heartbreaking of conversion killers. it is also a fertile place to increase the performance of your website.

If you didn't know, Google has redesigned their search results pages recently. The change is primarily to the portion of the page that contains "sponsored content", or ads.

The eye-tracking images provided by the folks at EyeQuant are telling.

The pages now drive more attention to the ads, taking attention away from the free results. Ironically, it also makes the ads more evident, with a bright icon beside each.

EyeQuant calls this "a Subtle Work of Genius". What do you think?

What is the equivalent of a good headline when you're talking about online chat? It's the questions your greeters ask.

Like headlines, greeter questions provide better results when they are:RelevantSpecificNot cliche, i.e. UnexpectedOften, being relevant and specific is surprising enough to meet the last requirement: unexpected.

HDRC provides Computer Forensic Services to various Government and Law Agencies. Our Forensic Service covers all areas of computer fraud, computer misuse, internet/email abuse etc.

HDRC provides Tally Data Recovery Services and helps in recovering your lost password of important tally data without any time loss with in an hour.

What makes people trust your Website more? As you know building trust with your visitors is critical to maximizing conversion. Here is some research that helps us to understand what makes visitors trust our site. Here are some highlights. 1:43-People trust more attractive websites. 2:21-Attractive websites are those that follow conventions. 3:05-Biggest source of frustration? Ability to find relevant information. 3:31-Website owners must increase the relevance of their information. 5:00-The best way to retain customers is to provide relevant information. Relevancy is dropping across the Internet. 6:10-How an Internet store is different from a physical store. 8:02-People who are on Facebook are more likely to recommend companies that they see on Facebook. 9:30-Satisfaction is what it is all about, affecting conversion and referral behavior. 10:00-Clam chowder

Providing choice for your web visitors is not only a great way to increase conversions in your post-click marketing program, but also to increase the value of those conversions.

@SeeWhy provided one of the most mind-changing ideas to come out of last week's Conversion Conference in New York:

Shopping Cart Abandonment Isn't Necessarily Bad

Some shoppers must abandon once or twice before they can buy.

But when it's time to close the deal, you don't want your shopping cart to choke. This infographic is a fantastic summary of the best practices to keep someone in the buying process, and getting them back if they need to abandon. 

Why do business owners rely on the "expertise" of designers when designers repeatedly fail to improve websites? Because the errors in the system get lost in the blame game. This is the gift of complexity. "People who are bred, selected, and compensated to find complicated solutions do not have an incentive to implement simplified ones." Let data provide some simplicity.

Best Practices For UnsubscribingPosted March 5th, 2008 by Bill McCloskey <!--{PS..0}--> John Engler of Unsubcentral had some great comments based on my article last week and the problems I was having unsubscribing from a newsletter. I'm providing them verbatim with his permission…. Read the rest of this entry » v

Shimon Sandler offers some tips for linking phone orders to search campaigns, ranging from simple (using a pay-per-call provider) to more involved (setting up a database of unique promo codes tied to specific keywords).

You can create a unique landing page for each product that features a different phone number for each of the engines, or add a promo/reference code to each product page and train your phone sales reps to ask for and record this code for every order.

Sandler says that you can also put a printable coupon on each landing page that consumers need to redeem in-store, or try an IVR phone system that tracks phone calls and their sources. - Read the whole story...