Online Conversion

Article comparing Google Analytics and Omniture

Global index of conversion rates and other Web site metrics.

An amazing list of tools for conversion scientists everywhere.

I'm part of the Conversations on Conversion Podcast series. Tune in.

How to use Googlel Web Optimizer to modify URLs in an AB split test. Good for eCommerce sites.

Great case studies from AB tests

This interview with Meagan Leap of Ion Interactive mentions Brian Massey among others.

Great little checklist for Subject Line development.

Great case study on using Facebook to test ads and landing pages.

How tracking view-throughs of an invisible ad can tell you how much error there is in your view-through analytics.

Convert blog posts to podcasts.

Why Google Analytics is as good a choice as Omniture

Some great tools for your blog

Email in a Mobile and Social World

The pshychology of consumer behavior is baffling, and this article offers no exceptions.

Web Engagement Management (WEM) is a strategy for how an organization brings together its human and technology resources to optimize its digital presence. In the article What is Web Engagement Management (WEM)? we outlined 5 core WEM components. But we just skimmed the surface. Here's more on what we think is at the center of WEM.

Great study on why people abandon their shopping carts.

Why personas work. Thanks @DavidHuffman

I couldn't come up with a better 10.

Retargeting Emails - Do E-commerce customers like or loathe them? March 10th, 2011Leave a commentGo to comments By Charles Nicolls, SeeWhy At SeeWhy, when we first launched our remarketing service in 2009, Randy Stross wrote a piece about email remarketing in The New York Times suggesting that while remarketing might be a great idea for ecommerce websites, it's not a great idea for consumers. He likened emails following up on abandoned shopping carts to a salesman chasing you down the street if you didn't buy from his store. There are major differences, of course. We've long argued that remarketing emails, when done well, not only drive conversions but also build brand trust. They can deliver great service and provide customers with the confidence to return to buy-either online, by phone or in store. If Randy was right and customers universally resented the intrusion, then these emails wouldn't work. In aiming to answer the question more substantively, I turned to data, and specifically email marketing benchmarks. The key metrics to look at to determine whether customers like or loathe remarketing emails are: the recovery rate the open rate the clickthrough rate the unsubscribe rate Frankly, the evidence is overwhelming: Remarketing, when done well, is appreciated by customers. Here's the evidence: (1) The recovery rate The recovery rate is the percentage of visitors that abandon shopping carts, and remarketed visitors thatthen return and purchase following remarketing. At SeeWhy, we measure recovery rates across all our customers, and currently the average is 20 percent. So, one in five shopping cart abandoners come back and buy, having being remarketed. In some cases, the recovery rate is as high as 50 percent. Moreover, when remarketed customers buy, they spend on average 55 percent more than customers who didn't abandon their shopping carts. (2) The open rate The average email open rate for remarketing emails is currently 46 percent, m