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in title, tags, annotations or urlEmail Is Crushing Twitter, Facebook for Selling Stuff Online | Wired Business | Wired.com - 0 views
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If you're a frequent reader of our blogs, you won't be surprised by this report from Custora stating that email is a more effective marketing channel than social networks.
In fact, I say in my book that email is the biggest social network on the planet. Business people plan their days by their inbox. They program audible notifications when new items come into their inbox. It's not smart, but it's true.
Of course, this doesn't mean that you should send self-promotional crap. That won't work in email, mail or social media. But certainly don't eliminate email from your marketing mix.
22 Ways to Create Compelling Content When You Don't Have a Clue [Infographic] | Copyblogger - 0 views
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@copyblogger: Content is king. In my upcoming book The Customer Creation Equation, I teach you how to charge your marketing batteries and then tap the stored marketing potential... all with content. If you don't yet know what content you're going to create, or find yourself stuck, this infographic may be just the ticket for you.
Seth's Blog: Commander Obvious chimes in with Tip #3 for effective web marketing... - 0 views
The Shocking Truth About How Web Graphics Affect Conversions - 0 views
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@KISSMetrics - David Ogilvy is experiencing something of a renaissance these days as his experience and research in offline marketing are proving true in online marketing. And we need him. Images are an abused medium on the Web, and this article points out mistakes that you are probably making.
There are some real nuggets here, such as "Captions under images are read on average 300% more than the body copy itself" Ask your designer what research he has for his decisions.
This is an important article, and you should read it before you blindly follow the advice of lazy designers.
Science of Conversion Rate Optimization * Yoast - 1 views
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@yaost offers some good advice in this article. In particular, there are some testing "elephants in the room" that he points out. These include the fact that the Z score used by testing tools assumes a normal distribution -- a bell curve -- in the data. That is often not the case.
He also recommends ending tests on week boundaries. If you start a test on Friday and end it on a Tuesday, you may be exaggerating your results as Tuesdays are often bigger conversion days for ecommerce sites.
This article is just nerdy enough for most marketers, and you're going to have to add some nerdy to your repertoire if you're not already there.
Kicking Your Stock Photography Habit | ClickZ - 0 views
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@tim_ash doesn't mince words, and his post on the pitfalls of stock photogrphy is no exception. "Marketers have turned to stock imagery as a crutch - hastily grabbing an image off the web rather than taking the time to develop an effective page design that will move visitors into the conversion funnel," he says.
Read on to learn how to NOT be one of these hasty Marketers.
The Strongest Online Persuader You'll Ever Encounter: Yourself | - 0 views
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The things that make us effective marketers or stand in our way often aren't external, but internal. Being a good marketer, copywriter or Conversion Scientist means coming to terms with our own demons, limitations and neuroses.
Dr. Aaron Balick maps out how our overburdened Ego does it's best "while being goaded on by the Id and being told off by the Superego."
Dr. Balick knows how to help us relate to these kind of issues.
How to Put Together an Editorial Calendar for Content Marketing | Content Marketing Institute - 0 views
Content Strategies that Educate Customers: Moxie Marketing Maxims March Newsletter - 0 views
Email Marketing - Small Business Marketing: Social Surging, Email Still Most Effective : MarketingProfs Article - 0 views
Facebook's New Tools Give Marketers Insights, Help Measure Fans' Word Of Mouth | Fast Company - 0 views
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A new tool for our online conversion lab! Facebook is apparently going to give us more insight into the behavior of individuals on our Facebook pages. The more we know about the success of these pages, the better decisions we can make about spending our marketing time and dollars on social media.
Despite all the hype, social networks are not a panacea for businesses, and many are putting too many resources into them without knowing the payoff.
25+ Tools That Conversion Rate Optimization Pros Can't Ignore - 0 views
3 Ways to Grow Your Email List With Twitter | Social Media Examiner - 0 views
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In my new book, I talk about the importance of having Marketing Batteries that store visitors attention for you to use over and over. The "Subscriber Battery" is your email list. The "Social Battery" will include your Twitter followers.
The problem with the Social Battery is that it discharges unreliably compared to the Subscriber Battery. As a result I recommend converting your social networks to email contacts. This charges your Subscriber Battery from your Social Battery.
Here is a great set of tactics to get more email subscribers from Twitter.
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