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Does your company have a Markishing department yet? That's a Marketing/Publishing department, and if you don't you better start working on it.

This infograph from Eloqua illustrates the power of content at various stages of the purchasing cycle. You don't have to be an enterprise to be using this kind of markishing approach to marketing. Learn about content development and cascades in my up-coming book.

 @marcommadness We've built a very successful and growing business on a foundation of content. Our prospects pull up on road paved by content.

So, I was glad to see this well-written Relevance article that mentioned our content creation service.

These five tips are not typical, and are truly the reasons we have succeeded. Automate Content Development Be authentic and vulnerable Writers should learn to code (huge advantage). Long form content.