Let's Talk About Image Sliders and Conversions | @JeremySaid - 0 views
-
Rotating headers, called "sliders" are losing their favor on landing pages. Ultimately, this is a good thing. But these hedges don't have to be conversion killers.
In the article's summary of our tests on sliders, we've been able to make rotating hero images work by first testing the order. A large part of the increase in revenue per visit was from putting the most important panels first.
Notice that the two panels that delivered the best result were offer oriented (Same Day Shipping and Super Saver Shipping). It's possible that we could remove the conceptual panels ("Make a bold outdoor impression" and "Leader in digital mesh banner printing") without impacting the revenue per visit. This would save some load time.
1 - 3 of 3
Showing 20▼ items per page
This is an analysis we are going to start adding to our analysis: Heatmap of Conversions by Hour of Day. We will modify it for our ecommerce clients (as we track Revenue per Visit, or RPV).
You might try this and see if there is an interesting pattern in your data.