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Brian Massey

Storyboarding for Cost Effective B2B Marketing Videos | acSellerant.com « acS... - 0 views

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    Video has a relatively small part in my book, so I wanted to give you some more depth with this article by Joe Watson.

    One of the things that freezes us when we're going to do video is the question, "what will we do?" From a conversion standpoint, the question is, "what will we test?" This implies more than one version of a video. There are ways to cut a video to test for length, style and focus, but testing implies multiple treatments. That's why we've been offering a video piloting service called Video Science.

    Storyboarding may be the thing that gets you past considering. I know it works for me.
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