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 @unbounce Landing pages really are simple. This "recipe" covers all of the bases for a sweet treat (for you and your visitors).

If these answers don't ring true with you, you're not ready for conversion optimization. "Why do [Designers] want to get bogged down in all of this marketing stuff? I like building websites - and that's what I want to do." There are two simple answers: Money. Money."

"Minimalism is well suited to landing pages and portfolio sites like in example below, which have fairly simple goals, relatively low amounts of content."

 @PeepLaja Pricing is hard for online services. Part of the reason is that the kind of thinking that makes for great online services don't work well when applied to the psychology of buying. However, there are some things that are true for both apps and pricing schemes: keeping it simple, helping people choose the next step, limiting choices, and adding playfulness. Peep covers these and more with some great examples. These principles apply to other kinds of businesses as well, especially online publications and ecommerce sites. 

The folks at ConversionVoodoo give us two simple questions we should ask before creating a landing page. The "elephant in the room" here is that one landing page probably isn't going to work, as different people respond to different ads, and thus need a different landing page. What you know about them will make all the difference in your conversion rates.

@neilpatel collects some of the most interesting eye-tracking images available and provides seven insights that can help you design your pages and choose images. We have done our own eye-tracking study of business video and you can get the full report now. The report offers similar conclusions for the use of video in a landing page. It includes over 30 minutes of embedded video that you can watch yourself.

Neil's conclusions include:Be careful you you use [images of] peopleThat people love media (especially on search results pages)That men and women look at images differentlyThat simple images can be more effectiveThe power of the left side of the pageThe power of facesThat people love hand-written notes (my favorite)Enjoy the images he provides.

by @chiefmartec It's time to stop making excuses. Most interesting to me is the UX Fund, that invested in companies commited to design and user experience. They outpaced the market by over the past five years. Scott also puts a nail in the excuses: "We want to be simple, like Google", "It pays to be cheap," and "The CMO doesn't get it."

We're getting into some pretty deep stuff in part three of Stéphane Hamel's analytics primier. However, he saves the day with some simple definitions of when we can call something a trend.

 @CrazyEgg If you asked 14 conversion experts what they consider important for increasing the performance of a website, you would learn a great deal in a short time. This article delivers, with some very smart people (including me) weighing... for you.

A simple video that talks about story and how effective it is in communicating by Jennifer Aaker @aaker.

Conversion tools and tips from the Performable guys

Four questions that you should be asking visitors to your site.

Shimon Sandler offers some tips for linking phone orders to search campaigns, ranging from simple (using a pay-per-call provider) to more involved (setting up a database of unique promo codes tied to specific keywords).

You can create a unique landing page for each product that features a different phone number for each of the engines, or add a promo/reference code to each product page and train your phone sales reps to ask for and record this code for every order.

Sandler says that you can also put a printable coupon on each landing page that consumers need to redeem in-store, or try an IVR phone system that tracks phone calls and their sources. - Read the whole story...

If you love the science of persuasion like we do, you should definitely be following my friend Roger Dooley's blog.

Here's a great example of how he uses research to deliver actionable advice to marketers and business owners like us.