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Brian Massey

4 Principles Of Conversion Content Marketing - 0 views

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    Scott Brinker builds the bridge between landing page optimization and content marketing.
Brian Massey

3 Dead Excuses For Badly Designed Landing Pages | Search Engine Watch - 0 views

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    by @chiefmartec It's time to stop making excuses. Most interesting to me is the UX Fund, that invested in companies commited to design and user experience. They outpaced the market by over the past five years. Scott also puts a nail in the excuses: "We want to be simple, like Google", "It pays to be cheap," and "The CMO doesn't get it."
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