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I frequently say that there are thousands of ways to increase your conversion rate, lead generation and revenue. With that thought in mind, you should be less intimidated by this little list of 40 ideas from @KISSMetrics.

Wonder which sites are the top-converting sites on the Web. Here they are, with some reasons they do so well.

Nice summary of my ProductCamp Austin presentation.

 @unbounce Chris Pearson of DIYThemes recently stated that email is the foundation of online marketing. Period. B2B or B2C, email continues to outperform social media by a wide margin according to MarketingSherpa (and others). Here are some interesting tips on how to get your readers opening and clicking more of your email.

Global index of conversion rates and other Web site metrics.

Some good tools that don't require IT

@theGrok writes: "We opened the first CRO agency in 1998. We no longer offer CRO services to clients. We still have a lot of friends in the industry. It's likely some of them will disagree with the way we approach it. That's OK! The goal of this post it help you hire a CRO agency that is a great fit."

Bryan and Jeffrey Eisenberg are the reason I'm in this business. I'm grateful, and many of our clients, current and past, are grateful. So, I can't think of a better source for guidance in this industry.

 @conversion_team It's easy to cut prices.It's hard to build up the value of what you offer in words and images. If you can occupy the high-price category in your niche, life gets much easier.

So, I was pleased to find this article which makes a bold statement: "Avoid Best Practice Conversion Rate Optimization"

What?

While your competitors are testing button color, you can be comparing yourself to the competition, being open about your profits, and doing the math for your visitors.

Best practices only get you so far. Here are some alternatives for online success.

When we dig into a site's analytics, we try a number of different approaches to the data. Sometimes interesting things pop out, and sometimes the data looks "as expected."

This is an analysis we are going to start adding to our analysis: Heatmap of Conversions by Hour of Day. We will modify it for our ecommerce clients (as we track Revenue per Visit, or RPV).

You might try this and see if there is an interesting pattern in your data.

While this article discusses the bottom navigation bar for andriod apps, we often test "sticky" headers and footers on mobile websites. We call these kinds of tests "lead tophats" and "sticky shoes".

Our tests often don't favor the hamburger menu, so we are always looking for alternatives. This sticky shoe approach has the footer navigation change with context. Given the results, such an approach may increase mobile conversion and call rates for your mobile website.

Regular expressions rear their ugly head in more and more places. Google Analytics is just one.

For me the regular expression showed up in the excellent Yoast SEO plugin for Wordpress. I needed to redirect a URL that had parameters, like this:

http://conversionsciences.com/conversion-upside-report/?t=10000&v=344&x=250

To do this, I could not use a regular redirect, as everything after the ? would be stripped away. I needed to use a Regular Expression Redirect. However, this sort of thing -- using query parameters -- wasn't covered in any of the Yoast documentation.

This article gave me the hint I needed, and the technique that ended up working. To summarize, I used the following regular expression to match my URL with the parameters:

^\/conversion-upside-report($|\/.*$)

The parentheses save the matching contents into a variable, which I can access using $1 in the new URL, like this:

resources/conversion-rate-optimization-calculator/upside-report/$1

It worked great. Give it a try: http://conversionsciences.com/conversion-upside-report/?t=10000&v=344&x=250

Thanks to Himanshu.

We can detect pages with low scroll rates using click-tracking software like CrazyEgg. When we see a page with poor scroll performance, we have two options: Move key content higher on the pageAdd cues to increase scrollingHere are some ideas for how to increase scrolling.

WORD OF WARNING

Use of animations and parallax should be used with extreme caution. Test into these treatments as they may detract from your content, and introduce technical problems on certain devices and browsers.

If these answers don't ring true with you, you're not ready for conversion optimization. "Why do [Designers] want to get bogged down in all of this marketing stuff? I like building websites - and that's what I want to do." There are two simple answers: Money. Money."

This is a good overview of design trends from 2016. Not all of these trends are good ideas from a conversion optimization standpoint.

Scroll Animations, Large Thematic Images, Animated Micrinteractions, and Brutalism are probably hurting conversion rates.

The author makes a very important point: "this sort of experiment requires thorough research and in many cases the final result comes via several iterations tested and analyzed in terms of usability and visual perception."

#120. Conversion Sciences

From writing up test hypotheses to running meaningful A/B tests, Brian Massey delivers a valuable resource for anyone looking to increase their conversion rates.

@101babich When we isolate the visitors to a website that use site search, we often find a significantly higher conversion rate and average order value. Searchers are great customers.

This does not imply cause and effect.

However, after running tests that improve the visibility of search, we have found that we can increase the number of searchers, and that these new searchers are more likely to buy.

It doesn't work every time, but it is certainly worth a try.

The lesson? Follow Nick's advice here.

The blog volcano wants to ERUPT. But it won't unless you are doing some basic things in your posts and articles. Here are eight important and relatively easy to follow tips to give your posts and articles legs.

 @tim_ash It's that magical moment in which a visitor becomes a lead or a sale; when they seek by their actions to start or continue a relationship with us. It is the moment they click a button. Conversion rate expert Tim Ash offers some great guidance on how to get your buttons clicked more and more.

It is astounding that these rotating hero shots are so common on e-commerce sites. We have seen in the lab that they are a sure way to reduce site engagement and crater conversion rates. Don't believe it? Tim Ash would know and lists the reasons in this eye-opening article. Please read it.

There is more on hero sliders in my most recent Search Engine Land column.

Video has a relatively small part in my book, so I wanted to give you some more depth with this article by Joe Watson.

One of the things that freezes us when we're going to do video is the question, "what will we do?" From a conversion standpoint, the question is, "what will we test?" This implies more than one version of a video. There are ways to cut a video to test for length, style and focus, but testing implies multiple treatments. That's why we've been offering a video piloting service called Video Science.

Storyboarding may be the thing that gets you past considering. I know it works for me.