10 Sites With Stunning Visual Data That Will Change Your World View | CIO - 0 views
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Just because you have the data that proves you are "right" about something, don't expect anyone to believe you.
It's not about the data, it's about how you present the data.
Since Conversion Optimization is ONLY about generating data to guide decisions, I love to explore the various ways of presenting it.
Here is some awesome eye candy from some amazing sites.
The Psychology of Why Sexy Websites Suck at Sales - 0 views
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@KISSMetrics makes the point that plain is the new sexy; conventional websites sizzle. This article offers scientific proof that we consider a website "sexy" if it presents information as we expect it. You don't need to pay a creative team to come up with a unique site. In fact you will probably have to reel them in a bit once you've completed this article.
10 Signs You Are About To Hire The Right Copywriter - 0 views
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I'll be presenting on Killer Conversion Copy at @convcon in Chicago, and one of my basic premises is "Killer copy comes from killer copywriters." If you are deciding how get your site to perform better, this list of copywriter attributes is spot on.
You can still save on Conversion Conference Chicago June 25-26. I hope to see you there.
Seth Godin Used Kickstarter to Fund His Next Book Raising Over $130,000 - Forbes - 0 views
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If you want to understand the importance of charging your marketing batteries TODAY, just listen to Seth Godin, who has been building a following for a decade with daily blog posts, books and presentations: "[Kickstarter is] the LAST step, not the first one. I started working on this Kickstarter 9 or 10 years ago. That's the way you maximize your results. Dig your well before you're thirsty."
Seth was able to raise well over $100,000 to fund his new book using Kickstarter. He didn't set out to do that nine or ten years ago. When you've got a list and have built a relationship with its members, you can invite them to participate in new things as they arise. Start now.
PubCon: Social Media Conversion Optimization with Brian Massey | Search Engine Journal - 0 views
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This is a nice summary of my @PubCon Masters Group Training. You can watch the free 14 minute video of my PubCon "Social Moonshine" presentation at http://conversci.com/vuh8
Survey: Consumers Prefer Mobile Browser To Apps For Local Information - 0 views
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In light of @joeljharvey's recent presentations on mobile web development, we are not surprised by the findings of this survey. Mobile visitors want a mobile experience, not because they thought about it, but because they are, well, mobile.
Come by The Conversion Scientist blog to hear what else we have to say about building great mobile sites.
Boosting conversion rates | The CX Rx - 0 views
Rotating Offers - the Scourge of Home Page Design - 0 views
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@widerfunnel "We have tested rotating offers many times and have found it to be a poor way of presenting home page content." Enough said.
Businesses love rotating banners because they are cowards. They are afraid of picking something and running with it. They don't want to lose a chance to get everyone. Well, when you try to sell to everyone, you sell to no one. If you won't listen to me, please, read Chris Goward's article. When it comes to testing, the Wider Funnel people konw what they're doing.
Perfect Landing Page Webinar · Formstack - 0 views
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This is a great overview of Landing Page best practices complete with examples. You'll find a lot in common with our Chemstry of the Landing Page presentation. Headlines and Ad Copy Clear and Concise Headlines Impeccable Grammar Trust indicators Call to Action Buttons Lose the Links Visuals (images) Above the Fold Always be testing
Mobile Menus: Hold the Hamburger?-GetElastic - 0 views
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It's like 1995 on the mobile web right now. In the 90s, we were feeling our way through the process of defining what a "web page" should be, mostly by just launching things.
Now we find ourselves in our own 1994 on the mobile web, trying to figure out what a "mobile experience" is.
Right down to how the navigation should work.
If you're struggling with how to present menus on a small screen, this article should help. My partner in CRO, Joel Harvey, will be spilling the beans on what we've been finding in our tests at Conversion Conference 2015.
Do you have a ticket yet?
Why your design team should hire a writer - Dropbox Design - Medium - 0 views
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I've always wondered why copywriters don't get involved in the visual presentation of their stories. I've not met one yet. Designing around Lorem ipsum copy, or writing copy without understanding the visual limitations of a page is crazy. So, yes. Please hire copywriters and start a new generation of writers that get the visual component of their craft.
If you've seen me present, you notice that I wear a lab coat during my presentations. The reason is that it gives me an unfair advantage. Studies have shown that, when I wear a lab coat, I will make about half the errors in cognitive tests as if I was wearing my street clothes. This video sums it up nicely.